Product Redesign by Josh Jacobs

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™

Corn Dog Mix

Product Redesign Plan..........................2

Style Guide........................................4

Package Design...................................6

Photo Comparison...............................7

Advertisement....................................9

Mom’s Place Gluten-Free is a company based in Idaho Falls, ID that provides gluten-free recipies and products for almost any occasion.Mom’s Place Glu-ten-Free was created by a group of men and women who are either gluten intolerant, have family members who are, or who are trying to maintain a healthy lifestyle. Their backgrounds range from a stay-at-home mom to a firefighter and EMT, but they all share the same desire, to make gluten-free “a life style! Not a life sentence.” Gluten intolerance can happen at any time and at any age. For many people, the most iconic events of their childhood and young adult life happen either at home or at Grandma’s house. Which is why the product will tar-get mothers and grandmothers of all ages. To make Mom’s Place Gluten-Free Corn Dog Mix packaging more appealing to the target audience and

to increase sales, a couple changes will be made to the overall design and to the product itself. First, the current container will be changed to a box style format to make shelf storage easier. Second, the new packaging will incorporate the col-or scheme found throughout the company’s website so the consumer will be able to make the correlation between product and company. Third and last, advertisements will take the form of a pop-up coupon that will appear on the website’s home page advertising 40% off the first-time consumers next purchase of Mom’s Place Gluten-Free products when they enter in their email address. In addition to the inital 40% off, they will be notified through email when new discount coupons become available.

RGB: 138, 166, 172CMYK: 7%, 18%, 27%, 0%

Pantone: P 123-4 CHex #: 5eb3bb

Pantone: P 11-4 CHex #: e3b996

RGB: 227, 185, 102CMYK: 16%, 27%, 65%, 0%

Pantone: P 155-3 CHex #: 8bc27f

RGB: 139, 194, 127CMYK: 34%, 0%, 54%, 14%

Pantone: P 51-1 CHex #: f0e6e3

RGB: 251, 239, 232CMYK: 2%, 5%, 6%, 0%

Pantone: P 28-9 CHex #: f0d3bf

RGB: 243, 216, 195CMYK: 0%, 10%, 16%, 6%

Pantone: P 35-1 CHex #: f2c1a7

RGB: 242, 193, 167CMYK: 8%, 25%, 31%, 0%

Pantone: P Process Black CHex #: 000000

RGB: 0, 0, 0CMYK: 75%, 68%, 67%, 90%

Pantone: P 179-1 CHex #: ffffff

RGB: 255, 255, 255CMYK: 0%, 0%, 0%, 0%

Sweetness

Tangerine

OPIFICIO LIBERATION SANS 17pt

Perpetua

26pt

40pt, 21pt

45.54pt13.28pt, 9.49pt

Title:

Logo:

Body Copy:

™

1/2

in.

1/4 in.

1/4 in.

2 inches

Before:

After:

X

*Coupon only valid for first time registrants. Entering your email address makes you eligible to recieve further promotional emails*

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Valid at only select retail stores. Only one coupon per purchase. EXPIRES 7/25/2015

6 70541 14428 2

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