T U D I O

Product Redesign by Josh Jacobs

Corn Dog Mix

Product Redesign Plan..........................2Style Guide........................................4Package Design...................................6Photo Comparison...............................7Advertisement....................................9

Moms Place Gluten-Free is a company based in Idaho Falls, ID that provides gluten-free recipies and products for almost any occasion.Moms Place Glu-ten-Free was created by a group of men and women who are either gluten intolerant, have family members who are, or who are trying to maintain a healthy lifestyle. Their backgrounds range from a stay-at-home mom to a firefighter and EMT, but they all share the same desire, to make gluten-free a life style! Not a life sentence. Gluten intolerance can happen at any time and at any age. For many people, the most iconic events of their childhood and young adult life happen either at home or at Grandmas house. Which is why the product will target mothers and grandmothers of all ages. To make Moms Place Gluten-Free Corn Dog Mix packaging more appealing to the target audience and

to increase sales, a couple changes will be made to the over-all design and to the product itself. First, the current container will be changed to a box style format to make shelf storage easier. Second, the new packaging will incorporate the color scheme found throughout the companys website so the consumer will be able to make the correlation between product and company. Third and last, advertisements will take the form of a pop-up coupon that will appear on the websites home page advertising 40% off the first-time consumers next pur-chase of Moms Place Gluten-Free products when they enter in their email address. In addition to the inital 40% off, they will be notified through email when new discount coupons become available.

RGB: 138, 166, 172CMYK: 7%, 18%, 27%, 0%

Pantone: P 123-4 CHex #: 5eb3bb

Pantone: P 11-4 CHex #: e3b996

RGB: 227, 185, 102CMYK: 16%, 27%, 65%, 0%

Pantone: P 155-3 CHex #: 8bc27f

RGB: 139, 194, 127CMYK: 34%, 0%, 54%, 14%

Pantone: P 51-1 CHex #: f0e6e3

RGB: 251, 239, 232CMYK: 2%, 5%, 6%, 0%

Pantone: P 28-9 CHex #: f0d3bf

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Pantone: P 35-1 CHex #: f2c1a7

RGB: 242, 193, 167CMYK: 8%, 25%, 31%, 0%

Pantone: P Process Black CHex #: 000000

RGB: 0, 0, 0CMYK: 75%, 68%, 67%, 90%

Pantone: P 179-1 CHex #: ffffff

RGB: 255, 255, 255CMYK: 0%, 0%, 0%, 0%

Sweetness

Tangerine

OPIFICIO LIBERATION SANS

Perpetua

17pt26pt

40pt, 21pt

45.54pt

13.28pt, 9.49pt

Title:

Logo:

Body Copy:

1/2

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1/4 in.

1/4 in.

2 inches

13.28pt, 9.49ptNutritionFactsServing Size (19g)Servings Per Container 12Calories 155

Amount Per Serving % Daily Values*

Total Fat 1g 2%Saturated Fat 0.1g 1%Trans Fat 0g

Cholesterol 0mg 0%Sodium 0.5mg 0%

Amount Per Serving % Daily Values*

Total Carbohydrate 14g 5%Dietary Fiber 4g 16%Sugars 1g

Protein 2g 4%

Vitamin A 1% Iron 3%

*Percent Daily Values are based on a 2,000 calorie diet.Your Daily Values may be higher or lower depending onyour calorie needs.

Calories 2,000 2,500Total Fat Less than 65g 80g Sat Fat Less than 20g 25gCholesterol Less than 300mg 300mgSodium Less than 2400mg 2400mgTotal Carbs 300g 375g Dietary Fiber 25g 30g

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Gluten Free is a Life Style!

Not a Life Sentence.

Ingredients:

1 cup of water

1 pkg. of hot dogs

1 pkg. of wooden skewer sticks (broken in half)

Deep Fryer with oil heated to 375 degrees

Directions:

Pour mix into bread loaf pan. Add 1 cup of water. Mix well, add more

water if needed. Take the hot dog and thread it onto 2 skewer sticks. Dip

the hot dog into the batter, making sure it is completely covered. While

keeping hold of the stick, place the hot dog in the oil for 10 seconds and

then let go. When the hot dog floats, cook for 1 minute. Remove and

drain onto plate with paper towels.

Net Weight19.5 oz

Corn Dog Mix

Before:

After:

X*Coupon only valid for first time registrants. Entering your email address makes you eligible to recieve further promotional emails*

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Valid at only select retail stores. Only one coupon per purchase. EXPIRES 7/25/2015

6 70541 14428 2