ROYAL BUSINESS COLLEGE Diploma in Business Management

Level 7

Assignment: Marketing Research MAR8085&8086

SUBMITTED TO SUMMITTED BY GAURI PATIL PRITHIPAL SINGH STUDENT ID A6894

Table of contentProposalTime frameIntroductionResearch objectivesNeed of studyScope of studyObjectives of studyResearch methodologyResearch designQualitative researchQuantitative researchObjectivesData collectionPrimary dataSecondary dataSample processSurvey QuestionData analysisResearch result DiscussionConsultationRecommendationLimitationTime frameObjectivesResearch progressDevelop international marketRecommendationInfluencing factors (Political, legal, cultural)Reference

ProposalSmart India restaurant in New Zealand marketing and sale department due to fewer sales as compare to other sale like as caf deli. I am trying to research why its sale less from other restaurant in New Zealand.

Research objectives: Strategy to improve the product, To attract the consumers more.I will take information using internet talk to customers.

TIME FRAMEDate

TitleTime/duration24april to28april 2014Introduction, need of study, scope of study, and finds the problems and makes a objectives.4 days28april-15 mayHistory of company, research methodology, data collection, secondary data and primary data.18 days15may- 25maySurvey question , analysis and interpretation10 days25may-10 JuneDiscussion, consultation, limitation, recommendation15 days10 June to15 June Survey question of quantitative research and analysisInternational marketing consultation proposal and recommendation5 days

INTRODUCTION OF SMART INDIA RESTUARENT IN NEWZEALANDSmart India restaurant was established in 1993, as Tarangas first authentic Tandoori Indian Restaurant. Operated by Pradip Patel, we serve each dish using the highest of quality ingredients; with produce locally bought and meat organically raised and sourced from Cambrian Meats. Headed by specialist five star chefs from India, our aim is to deliver a combination of classical Indian dishes, and friendly service. Organically farmed Beef and Lamb. Gluten free meals and Naan Bread available. We also offer BYO services and cater to large groups, if Smart India is a renowned, authentic tandoori Indian restaurant. It's located in the very heart of CBD - the perfect relaxing place for a quick lunch or a romantic dinner. If you're a foodie at heart, you'll know you've hit the jackpot the second you step through the door. Smart India has been highly recommended by Lonely Planet Guide, Rough Guide and Let's Go Guide, gaining international recognition for its super service.Smart India is a family business. Founded by Sukhi Gill in Dunedin in 1991, the family restaurant has grown from humble beginnings to a nationwide business, with over 17Smart India restaurant throughout New Zealand.HISTORY:Sukhi Gill began with a small dairy and adjoining fish and chip shop, in Ravens Bourne just outside Dunedin. When Sukhis mother and father visited from India, Sukhi decided to add a few Indian dishes to the fish and chip shops menu. Soon there were lines of people down the street wanting to enjoy the new Indian dishes. With a single electric stove struggling to keep up with demand, Sukhi an accountant decided to open a New Zealand Indian restaurant. After training in a family friends restaurant in Australia, Sukhi returned and opened the first Smart India restaurant in 1991.

Food of Smart IndiaWe cook the legendary Indian food dishes of North India, The Punjab. Our careful preparation makes our Indian food beautiful to behold and addictive to the palate. We also use traditional tan doors which have a clay pot and are fired by charcoal. They give our naans and meat their authentic flavour. Check out our online menu or come in to one of our restaurants today.

A (1.3) RESERCH OBJECTIVIESMy main motive is to know about the problem of the company. Increase the sale of the company. Raise the popularity in the market. Update all information.

(A) Need of the studiesIt is important to know about organisation status before doing any kind of research because if we not know the companies profile than we are not able to get correct result.( B) Scope of studies. It gives understanding of doing work that where you have to improve and how.(C) Objectives of the studies. Why the company has fewer sales? Right place of open the restaurant. Survey about food quality. Try to improve the facilities of the restaurant. By applying some good strategies try to find out needs and want of customers.

I am going to find out what kind of challengers they are suffering and how smart restaurant overcomes them in sustaining their company name.

(B) Research Methodology:Research is a structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is generally applicable. Scientific methods consist of systematic observation, classification and interpretation of data. Although we engage in such process in our daily life, the difference between our casual day- to-day generalisation and the conclusions usually recognized as scientific method lies in the degree of formality, rigorousness, verifiability and general validity of latter. This kind of methodology includes interviews, surveys and research .A structured questionnaire survey design was used because of it was an inexpensive, convenient and efficient way of collecting a large and varied amount of information from the target audience pertaining to the restaurant dinning behaviour, interests and media preferences. The survey design included a variety of close ended questions related to the research objectives. The sample design selected for the survey matched the target audience defined by Smart India Restaurant.

(3.1) Research Design:Aresearch designis a systematic plan to study a scientific problem. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinalcase study,research question,hypotheses,independent and dependent variables, experimental design and, if applicable, data collection methods and a statistical analysis plan. (C) Data collection:Qualitative researchers face many choices related to data collection ranging from grounded theory practice, narratology, storytelling, classical ethnography, or shadowing. Qualitative methods are also loosely present in other methodological approaches, such as action research or actor-network theory. The most common method is the qualitative research interview, but forms of the data collected can also include group discussions, observation and reflection field notes, various texts, pictures, and other materials. Qualitative research often categorizes data into patterns as the primary basis for organizing and reporting results. Qualitative researchers typically rely on the following methods for gathering information:Research Methodology:Research is a structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is generally applicable. Scientific methods consist of systematic observation, classification and interpretation of data. Although we engage in such process in our daily life, the difference between our casual day- to-day generalisation and the conclusions usually recognized as scientific method lies in the degree of formality, rigorousness, verifiability and general validity of latter. This kind of methodology includes interviews, surveys and research

(Element1-8085)

Qualitative Research:Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in thesocial sciences, but also inmarket researchand further contexts.Qualitative researchers aim to gather an in-depth understanding ofhuman HYPERLINK "http://en.wikipedia.org/wiki/Human_behavior"behaviourand the reasons that govern such behaviour. The qualitative method investigates thewhyandhowofdecision making, not justwhat,where,when. Hence, smaller but focusedsamplesare more often used than large samples.In the conventional view, qualitative methods produce information only on the particular cases studied, and any more general conclusions are only propositions (informed assertions).Quantitative methodscan then be used to seek empirical support for such research hypotheses.(1.1)Quantitative Research methodologyQuantitative market research it includes customer surveys and questionnaires. These surveys are conducted face to face, by telephone, via post, online or website. Quantitative research is about asking customers for their opinions in a structured way. Quantitative data is any data that is in numerical form such as statistics, percentages, etc.In layman's terms, this means that the quantitative researcher asks a specific, narrow question and collects a sample of numerical data from participants to answer the question. The researcher analyzes the data with the help ofstatistics.

(1.2)Objectives The generation of models, theories andhypotheses

The development of instruments and methods for measurement

Experimental control and manipulation ofvariables

Collection of empirical data

Modelling and analysis of data

(1.3)Primary data:It is kind information that is organised directly from different sources by means of surveys, observation or experimentation. This data has not been published previously and it is derived from a new original study.Secondary data:Secondarydata is data collected by someone other than the user. Common sources of secondary data for socialincludecensuses, organisational records and data collected through qualitative methodologies or qualitative.Primary data, by contrast, are collected by the investigator conducting the research.This data is collected by someone else who is always available in the company website. Common sources of secondary data for organisational records and data collected through qualitative methodologies or qualitative research. By primary data I came to know the options of general people towards the smart India restaurant.

Price detailing

Different qualities of food

Location of the restaurant

Facilities and services in the restaurant

Discounts

What sort of quality they want from India restaurant

(1.4)Data collection

Qualitative researchers face many choices related to data collection ranging from grounded theory practice, narratology, storytelling, classical ethnography, or shadowing. Qualitative methods are also loosely present in other methodological approaches, such as action research or actor-network theory. The most common method is the qualitative research interview, but forms of the data collected can also include group discussions, observation and reflection field notes, various texts, pictures, and other materials.

According to me this is all data help me why smart India restaurant has low sale these days as compare to others restaurant when they offering cheap and healthy sales on different occasions. 1.5) Cultural sensitivityCultural sensitivity can impact the operating income of corporations seeking to expand their activities to foreign markets. An American manufacturer of golf balls packaging balls in packs of four and failed to successfully operate in Japan, where the number four holds the meaning of death Cultural sensitivity can increase the security of travellers. Lacking awareness of foreign cultures can have adverse legal consequences. Cultural sensitivity can have positive effects in Academia.(Element-2 8085)(2.1)Survey Question

Dear customers,I am student of Diploma in Business management level 7 at Royal business College in Tepuke. I am doing research to study the consumer preference regarding smart India Restaurant Company and for the completion of my project .I am conducting survey. Please give me some minutes from your busy schedule by sparing your20-30 minutes for filling this questionnaire. I assure that this information will be kept confidential. This information is just for research study and academic purpose. Thanking you

NAME..ADDRESS..AGE..CONTACT.NO..GENDERA) Male B) Female(2.2)Q.1) Do you like Indian food?Yes NoQ2.)Which Indian restaurant you visit causally in Te Puke area?Smart India restaurantIndia todayQ.3) Are you aware of Smart India Restaurant in Te Puke area?Yes No Q.4) which meals do you prefer the most in smart India restaurant?Breakfast mealLunch mealDinner mealAll of the aboveQ.5) what you like about interior of smart India restaurant?Traditional setupAtmosphereIndian musicQ.6) why you like to prefer Indian food?Different tasteQualityPrice Q.7) which type of Indian food, you taste the most?SpicySweetNormalQ.8) Have you seen of advertisements of Indian food?YesNoQ.9) Does the advertisement influence you to purchase the Indian food?Strongly influencedInfluenceAverageLess effectedQ.10) what type of services you expecting from smart India restaurant?More variety of foodCheap dealsFresh quality

(Element1-8086)Quantitative Research(1.4) Sample selection process(a) Probability samples with probability sampling every element have a known probability of being included in the sample.Its TypesSimple sampleSystematic sampleCluster sampleStratified sampleIn this sample we can estimate the extent to which statistic likely to differ from a population parameter.(b) Non probability samples with non-probability sampling we cannot specify the probability that each element will be included in the sample.Its TypesConvenience sampleJudgement sampleQuota sampleReferral sampleRelevant population for my project report I will choose all the general people because my assignment is based on Indian food.For example For suppose in My restaurant there are 15 people coming out of them suppose 15 people are ordering nonveg and remaining vegetarian so we can say the maximum number of people interested are in nonveg according to survey.

Survey Question

Dear customers,I am student of Diploma in Business management level 7 at Royal business College in Tepuke. I am doing research to study the consumer preference regarding smart India Restaurant Company and for the completion of my project .I am conducting survey. Please give me some minutes from your busy schedule by sparing your20-30 minutes for filling this questionnaire. I assure that this information will be kept confidential. This information is just for research study and academic purpose. Thanking you

NAME..ADDRESS..AGE ..CONTACT.NO..GENDERA) Male B) FemaleQ.1) what is your views regarding Indian food?Q.2) How often do you eat Indian food from outside?Q.3) In our local area have you ever here about smart India restaurant and how often visit there?Q.4) what is your views regarding smart India restaurant related to their food services facilities and etc?

I have done 4 questions on qualitative research most of people are Indians in tepuke so they prefer to have Indian food. Some people go every week and some prefer once in the month. In tepuke there are three Indian restaurants everyone knows about the smart India restaurant .All qualities are Indian food available in this restaurant and services are also fast.(1.5)TIME FRAMEDateTitleTime/duration24april to28april 2014Introduction, need of study, scope of study, and finds the problems and makes a objectives.4 days28april-15 mayHistory of company, research methodology, data collection, secondary data and primary data.18 days15may- 25maySurvey question , analysis and interpretation10 days25may-10 JuneDiscussion, consultation, limitation, recommendation15 days10 June to15 June Survey question of quantitative research and analysisInternational marketing consultation proposal and recommendation5 days

(1.6)Objectives The final part of clarifying my research project involves thinking in more detail about my research objectives. It helped me to know about the value of time to complete my project. I also knew about different technologies to develop technologies to develop the advertisement.(1.7)Research progress My main motive in my research to solve the problem and achieve the goals. I went through many problems in my research and i used the different methodology and sample solves the problems. I went through many problems.(Element 2-8086)(2.1)DATA ANALYISThis project report is depending on a questionnaire which was filled by customers of smart India Restaurant Company. The data analysis shows the reactions regarding the smart India restaurant products and services.Q.1) Do you like Indian food?AnswersNo of respondentsPercentageYES1499%NO11% According to graph maximum customer like Indian food at 99% one % says they dont like Indian food so it is clear that in Te puke Indian food market have good value.Q.2) Which Indian restaurant you visit causally in Te puke area?AnswerNo of respondentsPercentageSmart India restaurant1297%India today33%

According to this pie chart it is clear that mostly people in Tepuke like to go in smart India restaurant as compare to other restaurant.

Q.3) Are you aware of smart India Restaurant in Te puke area?AnswerNo of respondentsPercentageYES1499%NO11%

According to this pie chart 99% people says that they know about the Indian restaurant but some people says that they dont know about that.Q.4) Which meals do you prefer the most in Smart India restaurant? AnswersNo of respondentsPercentageBreakfast meal11%Lunch meal1196%Dinner meal33%

According to this pie chart 96% people like the lunch meal and the other people like the breakfast meal 1% and some people like the dinner meal 3%.Q.5) What you like about interior of Smart India restaurant?Answerno of respondentsPercentageTraditional setup893%Atmosphere33%Indian music44%

According to this graph the 93% people like traditional setup and some people says like the Indian music and some people like the atmosphere as well.Q.6) Why you like to prefer Indian food?AnswerNo of respondentsPercentageDifferent taste860%Quality740%Price00%

According to this pie chart the 60% Indian people says that different taste smart India restaurant of food and the other 40% people like the food quality.Q.7) Which type of Indian food, you taste the most?AnswerNo of respondentsPercentageSpicy893%Sweet22%

Normal55%

In this report the 93% people like spicy food and the other2% people like the sweet and some 5% people like the normal food.Q.8) Have you seen of advertisements of Indian food?AnswerNo of respondentsPercentageYES994%NO66%

According to this pie chart the 94% people they see advertisement on TV and newspaper and some says they dont see the advertisement.Q.9) Does the advertisement influence you to purchase the Indian food?AnswerNo of respondentsPercentageStrongly influenced33%Influence22%Average994%Less effected11%

According to this graph the 94% people says that they are not much influence buy the advertisement because Te puke is the small area so may be most of the people know about that .some people says there is a need of advertisement.Q.10) What type of services you expecting from Smart India restaurant?AnswerNo of respondentsPercentageMore variety of food893%

Cheap deals55%Fresh quality22%

According to this report the 94% people like the more variety of food from smart India restaurant and the some 4% people like cheap deals and the other 2% people take want the fresh quality.

(2.2)RESEARCH RESULTAccording to this report 99% people like Indian food and 1% like other one.

According to this pie chart it is clear that mostly people choose Smart India restaurant because of its quality so it is clear that most people focus on quality of the food before choosing the Indian food.

According to this chart it clear people preferred to buy Indian food because its not very expensive they have different ranges so that people can choose according to their need.

The figure shows that 99% people satisfied with Indian food.

Above figures shows that majority of people satisfied with Indian food they will recommend this for Indian food to their friends and family members. On the other hand side 99% people are satisfies with this food.

According to this report the 94% people like the more variety of food from smart India restaurant and the some 4% people like cheap deals and the other 2% people take want the fresh quality.

According to this pie chart 99% people says that they know about the Indian restaurant but some people says that they dont know about that.

According to this pie chart the 94% people they see advertisement on TV and newspaper and some says they dont see the advertisement.

According to this pie chart the 60% Indian people says that different taste smart India restaurant of food and the other 40% people like the food quality.

(2.3)DICUSSION In this project report, I discussed about on smart Indian restaurant. It is all about the popularity sales and quality and comfort of the Indian food which is very important for the organic food to run successful in the market. I have done to research to find out why smart India restaurant has lesser sales. I have done this research objectives to solve the problem like how to right place of open the restaurant, survey about food quality, try to improve the facilities of the restaurant by doing survey related to smart India restaurant of food quality and customers services.In research methodology, I have choose qualitative research method, by this method I know about customer behavior related to this Indian food. This information is very important for an organization by this information organization make that Indian food according to the customer needs and make a good relation by fulfilling demands of customers. Now I will explain to data collection I have choose two different methods like primary data and secondary data.In primary data I collected information from different sources for the smart India company surveys, and observation. On the other hand side in secondary data I will collect all information from the company of website. Information related with history of a company, food quality, customers service, price and discount. These information more and more help me to make a project report.(2.3)CONCULATIONAccording to survey, the all customers are satisfied with Indian food. But restaurant need to do advertisements to aware the customer related to the product.(2.4)RECOMMENDATIONProvide good quality of food (like make a different dish according to the customers taste).

Give discounts on different meals like in lunch meal or in dinner meal.

Give advertisements by different sources to aware the customers related to the meals of a restaurant.

LIMITATION Lack of knowledge.

Lack of time.

At the time of survey customers dont give good response(Element3-8086)(3.1)International marketing DevelopmentEvery business requires strategies for marketing. Restaurants are not exception. In fact some may argue that restaurants to flight for every customer even more than retails stores because it seem that in slower economics families are excluding dinning out from their budgets. In marketing your restaurant you will acquaint yourself with your target customer brand building techniques and advertising opportunities.(3.2)Recommendation I am agree with this report but I want recommend something which help in development of restaurant that are following.Company should increase the varieties of food by which increase the level of customers.

Restaurant should provide the more services like takeaway and dine in as well as online facilities.

All food should be provided on reasonable prices.

Staffs of the restaurant provide good customers services which help in attract more customers.

(3.3)INFLUENCING FACTORS PoliticalPolitical decisions can affect businesses greatly; occasionally they can go in the favour of the business, like a grant that exempts the business paying taxes, yet other times they can restrain a business, when they raise business taxes or stop them from growth etc. In Britain, the government can supply support for businesses in different ways, depending on the sector they are in.

Legal

The first is that "law" belongs to individual nations and international law only exists to the degree that individual nations are willing to relinquish their rights. The second is the lack of an adequate international judicial and administrative framework or a body of law which would form the basis of a truly comprehensive international legal system.

Cultural

Questions about where people are from, where their family including extended family is residing are common. Marriage is also central to the social fabric of Indians. Be prepared to have others ask you if you are married (lagan), particularly if you are a woman and have completed your studies. Asking lots of questions to get to know others is very common.

Reference: www.menumania.co.nz/restaurants/smart-indian-restaurant www.menumania.co.nz/restaurants/smart-india-restaurant-mountmaung www.slideshare.net/.../vortex-ecosmart-hand-dryer-for-mystica-restauran www.sagepub.com/upm-data/48453_ch_1.pdf www.surveygizmo.com/survey-blog/quantitative-qualitative-research/ www.snapsurveys.com/qualitative quantitativeresearchen.wikipedia.org/wiki/Quantitative research en.wikipedia.org/wiki/Methodology ori.hhs.gov/education/products/n...u/data management/dctopic.html www.businessdictionary.com/definition/primary-data.html