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Identity Assets and Usage
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Respect meets IrreverenceConvention meets CreativityPerformance meets Panache
Knowledge meets WisdomDiligence meets Play
:style
: photographyEmanating Light, Exuding Strength and Energy
Bodies in MotionLens Flare, Light raysProfessional attireSpiritAmbient light and Light from Within
: light
From Afar, Mojo Looks Like a Thousand Points of Light.
The brand attributes of Mojo are: fun, flow, abundance, “losing time”, energy, power, fulfillment, life force, vitality, magic, and growth. Mojo ignites your spirit and lights you up. It radiates from your soul, and touches the world.
The Mojo core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other MOJO brand elements. Proper usage is important to ensure the quality of the experience of every MOJO customer and potential customer.
The brand elements include: The MOJO logo, the burst, dot pattern,color palettes, typefaces, photography styles and line art.
knowledge: wisdom
Professionals having funThe “Ah ha!” momentTeamworkEmpowermentLight Sources
: typeLet’s Make Beautiful Mojo Together
PrintTitle: Walkway Rounded RegularColon Punctuation: TheSans B7 BoldHeader- TheSans B7 BoldBody Copy- Gill Sans Light, Regular and Bold
WebTitle: Walkway Rounded Regular GraphicalColon Punctuation: TheSans B7 Bold GraphicalHeader- Verdana BoldBody Copy- Verdana
respect: irreverence
diligence: play
PMS 7408 C
R-253G-185B-36
: web
PMS 367 C
R-161G-224B-62
PMS 3015 C
R-0G-115B- 174
PMS 180 C
R-217G-84B-30
Process Black 65 and 15%
R-153G-153B-153
R-204G-204B-204
: palette
performance: panache
: logo
: log
o
The Mojo Mark in Living Color
1. The color version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.
2. The slightly darker color version of the logo for limited use whenlegibility would be compromised using lighter orange.
3. Color Logo for use on Dark Backgrounds.
4. The grayscale version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.
5. Alternate grascale version of the logo for situations where primary grayscale logo might have legibility issues.
6. Grayscale Logo for use on Dark Backgrounds.
: usageLisa Stefan, PCC
29909 N. 78th StreetScottsdale, AZ 85266Office: 480-563-0875Fax: 480-563-0979Cell: 602-317-7250
President, Mojo Associates
mojoassociates.comOffice: 480-563-0875 Fax: 480-563-0979 Cell: 602-317-7250
convention: creativity