Moéa Hair Care: Product Training

The MarketThe ProductsTalking Points

Today’s Topics

THE MARKETProduct Training

The Industry

Hair care in the U.S. alone is a $5.55 billion dollar market!

Almost everyone uses some kind of hair care product—and usually more than one.

What are consumers looking for in their hair care products?

Eco-FriendlySafe Ingredients

Hypoallergenic

Effectiveness

Protection For color-treated hair

Natural

How does Moéa hair care meet the needs of consumers?• Ingredients that aren’t just safe, but also proven effective

• 100% vegan• Safe for chemically treated hair• Hypoallergenic• pH balanced formulations• Paraben and sulfate free

THE PRODUCTSProduct Training

What is Moéa?• Safe, eco-friendly hair and

body products free of sulfates and parabens

• Based around natural Tahitian ingredients that provide real benefits to the hair and skin

• Everyday care that’s anything but ordinary

Moéa Hair Care

3 Shampoo & Conditioner Systems

Strength and Rejuvenate

Fullness and Volume

Smooth and Hydrate

Strength and Rejuvenate

Key Features− Shampoo gently cleanses hair without

harsh, stripping chemicals− Conditioner contains ingredients that

increase the strength and manageability of hair while supporting healthy hydration and shine

− Combine to nourish weak, damaged hair with essential vitamins, minerals, and other healthy plant-based bioactive ingredients

for aging, weak, or damage-prone hair

Fullness and Volume

Key Features− Shampoo provides gentle daily cleansing,

removing dirt, pollutants, and oils that weigh hair down.

− Conditioner hydrates with natural botanicals to help hair look healthier and more abundant.

− Combine to add healthy volume without coating or damaging hair over time to create a false impression of plumpness like some other shampoos do.

for thin or limp hair

Smooth and Hydrate

Key Features− Shampoo gently cleanses hair of dirt and

oils without stripping it of much-needed moisture

− Conditioner penetrates the hair shaft to deeply moisturize and give hair a renewed shine

− Combine to provide healthier-looking and healthier-feeling hair while protecting it from future damage

for dry, coarse, or curly hair

Styling Products

Finishing Spray

Styling Gel Crème

Finishing Spray

Key Features− Natural hold− Hydrates and provides shine to

hair with noni seed oil and other conditioning ingredients

− Contains a UV absorber that helps protect hair and hair color from sun exposure

− Contains significantly less alcohol than other leading hairspray brands

Styling Gel Crème

Key Features− Natural hold− Nourishes hair with

botanicals that increase the strength and manageability of hair

− Contains a UV absorber that helps protect hair and hair color from sun exposure

− Provides hair with a light, natural shine

TALKING POINTSProduct Training

Full of beneficial bioactive ingredients

Noni Fruit Juice - Rich in antioxidants and helps neutralize free radicals to protect the hair and scalp

Noni Seed Oil - Provides essential fatty acids and healthy, lasting moisture to dry hair

Pro-vitamin B5 - Improves hair’s shininess while helping thicken and strengthen hair

High-quality Plant-based Proteins – Help restore even damaged and mistreated hair to a healthy appearance

High-activity UV Absorber – Helps protect hair and hair color from sun exposure

Safe for chemically treated hair• Helps protect hair color• Cleanses hair gently, which puts

less stress on damaged strands• UVA and UVB protection makes

color last longer• Free of sulfates, which may strip

hair color• Best quality products on the market

Moéa vs. Pureology

Key Benefits of Moéa Hair Care

1. Gentle enough for everyday use, even with damaged or color-treated hair

2. Contain plant proteins that penetrate the hair shaft for real, cumulative, and long-lasting benefits

3. Noni fruit juice and seed oil protect and nourish for hair that looks better than it ever has before!

Add Noni Seed Oil

• Treat your split ends by smoothing it into the ends of your hair.

• Mix a few drops with your conditioner in the shower to provide extra hydration for dry or damaged hair.

• Use alone or with other oils for a restorative oil treatment for your hair.

The End