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8/18/2019 modelsofcommunication-phpapp02
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MODELS OF COMMUNICATION
Anne Francis B. Villegas
Fatima Trisha P. Velasco
BSND!
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DEFINITION
re"ers to the conce$t%al mo&el%se& to e'$lain the
h%man comm%nication $rocess.
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TRANSMISSION MODEL OR
STANDARD VIEW OFCOMMUNICATION, 1949 (rst ma)or mo&el "or comm%nication
Cla%&e Shannon an& *arren *ea+er ‘linear model of communication’
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ReceiverSend
er
channel
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ST,EN-TS ELEMENTS
Si!lici"#
$enerali"#
%&an"i'a(ili"#)
In+ra"in
-&rce Tran-i""er Channel
Receiver De-"ina"in
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T.REE LEVELS OF /RO0LEMS FORCOMMUNICATION
The "echnical !r(le ho/
acc%ratel0 can the message 1etransmitte&2
The -ean"ic !r(le3 ho/ $recisel0is the meaning 4con+e0e&42
The e2ec"ivene-- !r(le ho/
e5ecti+el0 &oes the recei+e& meaning
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DANIEL C.ANDLER CRITI%UES T.ETRANSMISSION MODEL 03 STATIN$
It ass%mes comm%nicators are isolate&in&i+i&%als.
No allo/ance "or &i5ering $%r$oses. No allo/ance "or &i5ering
inter$retations. No allo/ance "or %ne6%al $o/er
relations. No allo/ance "or sit%ational conte'ts
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SENDERMESSA$EC.ANNELRECEIVER MODEL OF
COMMUNICATION, 1956 SMC, Mo&el o" Comm%nication
Da+i& Berlo se$arate& the mo&el into clear $arts
an& has 1een e'$an&e& %$on 10 otherscholars.
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MA7OR DIMENSIONS
Message
so%rce 7emisor7sen&er 7 enco&er Form
Channel &estination 7 recei+er 7
target 7 &eco&er
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*e sho%l& e'amine the IMPACT that themessage has 81oth &esire& an&%n&esire&9 on the target o" the
message. 8*il1%r Schram:;9
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T.REE LEVELS OF SEMIOTIC RULES
S0ntactic Pragmatic Semantic
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TRANSACTIONAL MODEL OF COMMUNICATION,866:;
Barnl%n&
In&i+i&%als are sim%ltaneo%sl0engaging in the sen&ing an& recei+ingo" messages
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CONSTITUTIVE MODEL OR CONSTRUCTIONISTVIEW
Secon& attit%&e o" comm%nication Foc%ses on ho/ an in&i+i&%al
comm%nicates as the &etermining"actor o" the /a0 the message /ill 1einter$rete&
Comm%nication is +ie/e& as a cnd&i"
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SPEECH ACT
an act that a s$ea?er $er"orms /henma?ing an %tterance: incl%&ing the"ollo/ing3
A general act 8illc&"inar# ac"9 thata s$ea?er $er"orms: anal0@a1le asincl%&ing the %ttering o" /or&s 8&""erance ac"-9 ma?ing re"erence an& $re&icating 8!r!-i"inal
ac"-9: an& a $artic%lar intention in ma?ing the %tterance
8illc&"inar# +rce9
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An act in+ol+e& in the illoc%tionar0 act:incl%&ing %tterance acts an& $ro$ositionalacts
The $ro&%ction o" a $artic%lar e5ect in thea&&ressee 8!erlc&"inar# ac"9
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ENCODETRANSMITRECEIVEDECODE MODEL
$rocesses o" enco&ing an& &eco&ingim$l0 that the sen&er an& recei+ereach $ossess something that "%nctions
as a co&e1oo?: an& that these t/o co&e1oo?s are: at the +er0 least: similar i"not i&entical. Altho%gh something li?e
co&e 1oo?s is im$lie& 10 the mo&el:the0 are no/here re$resente& in themo&el: /hich creates man0 conce$t%al
&ic%lties.
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T.EORIES OF CORE$ULATION
Comm%nication is creati+e an&&0namic contin%o%s $rocess: ratherthan a &iscrete e'change o" in"ormation
Peo$le %se &i5erent t0$es o" me&ia tocomm%nicate an& /hich one the0
choose to %se /ill o5er &i5erent$ossi1ilities "or the sha$e an&&%ra1ilit0 o" societ0.
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PSCOLO- OFCOMMUNICATION Bernar& L%s?in: UCLA: ;G Tas? Force re$ort
on $s0cholog0 an& ne/ technologiescom1ine& me&ia an& comm%nication as$ict%res: gra$hics an& so%n&increasingl0 &ominate mo&ern
comm%nication