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One of many homework of Campaign I class at NYU. Mock storyboard for New York Times Online Subscription
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Project: New York Times Digital SubscriptionClient: New York TimesTVC 30 seconds
Frame 2: Flashback to his childhood memory.The father reading a newspaper with him as a kid
Father: Reading newspaper is good for you kid! It will make you smarter!
Frame 1: A man smiling because he remembers his wonderful childhood with his father
Frame 3: Flashback to his childhood memory.Everywhere they go, the father would always bring his newspaper everywhere
The man: Yeah, he would bring his newspaper everywhere with him
Page 1
Page 2Project: New York Times Digital SubscriptionClient: New York TimesTVC 30 seconds
Frame 4: Flashback to his childhood memory.The father looks angry while reading the newspaper
The man: And he would be really angry if he did not get his newspaper that day..
Frame 5: Flashback to his childhood memory.The father looks angry to his son.
The man: Sometimes it would ruin his day and he would get mad at me for no reason..
Frame 6: Back to present time. The man is reading a newspaper.
The man: But I have to say it has rubbed off on me.. Not the angry part.. But the reading news habit..
Page 3Project: New York Times Digital SubscriptionClient: New York TimesTVC 30 seconds
Frame 7: The man is seen playing with his baby daughter
The man: Why should I be angry? I have my news everyday delivered to me in every way possible..
Frame 8: His phone shows New York Times digital newspaper
The man: News in my phone..
Frame 9: His laptop shows New York Times digital newspaper
The man: Or in my laptop..
Page 4Project: New York Times Digital SubscriptionClient: New York TimesTVC 30 seconds
Frame 10: Laptop, tablet and smartphone screen showing the digital version of New York Times
Announcer: And tablet!
Super: New York Times Digital SubscriptionSubscribe now at www.nytimes.comOnly $0.99 for the first 4 weeks
Frame 12: The man looks happily playing with his wife and baby daughter.
Announcer: Subscribe now! Save your money, save your frustration and save the earth!
Frame 11: The man looks happily playing with his wife and baby daughter.
The man: Yeah it’s that easy! And your life will be much simpler!
