Mobilize App

The next step in Mobile Commerce!

*Aberdeen Group Report August 2009

Mobile Marketinghas finally arrived!*

360° Mobile Marketing!

Universal Mobile Interface

The Universal Mobile Marketing Platform by


Evolution of Mobile Marketing

First attempts with SMS

The First steps: High cost and bad user experienceMobile marketing Test trials The Test period is over!

The Next Step: Low cost and good user experience

SMS, MMS and first WAP 1.0

SMS, MMS, WAP 2.0 and Phone specific Apps

Mobile Web, non-sms-messages, Universal Apps



Go MobilizePowered by Squace



"Shoppers have a time budget, a money budget and a frustration budget!"

"When we putt marketing offers on a phone it ties brands to a personal devicethat people tend to keep with them at all times.Stefan Magnusson , Managing Director at Mobilize Systems

”The mobile phone is the thing that when you leave it behind at home, you goback and get it. It's the organizer of our lives. So we made it easy to use."

Aage Reerslev, CSO and Founder of Squace

The biggest opportunity ever to builda close relationship with your customers.

70% are Internet capable30% not Internet capable

4 Billion mobile users



* Al

l fig

ures

by

Mor

gan

Stan

ely

2009

By 2013, over 200 million* mobile phone users around the worldwill be receiving and redeeming coupons on their mobile phones.

2013: Approx 200 millionMobile Coupon users *J

unip

er R

esea

rch

2008

2008: Approx 50 millionMobile Coupon users

Consumer engagement will Go Mobile!



With the Universal Mobile Marketing platform retailers have 24/7-control of the ”offer”.

The delivery is always timed, targeted, trackable and ”private”(one –to-one offers i.e coupons & vouchers).

Always On & Always One-To-One!



Track consumer response in real time Deliver relevance to your consumer

”Get smarter” with everyconsumer interaction

Mobile is always relevantbefore purchase purchase after sales

The mobile ismore and morerelevant throughoutthe purchase cycle

Information & Extended Packaging

Store location

Authentication

Trial

Advertising

Promotion

Merchandising/cross-selling

Ordering

Self-Scanning

Ticketing

Payment

Loyalty Schemes

Coupons

Instructions

Records of use

Recall to action

Comparison Shopping



It́ s appetizing to Go Mobilize!Mobilize App give consumers easy and free* ways to navigate to

their message with as few click as possible on all handsets!

*Non

-SM

S-so

lutio

n

Fast Grid view List view Offer view Self-activated WAPCampaign site

CouponValid: No limit!


CouponValid: To 091030



Welcome to YourGlace Box!

GB GLACE

Products | Coupons | Game Box | PointsProducts | Coupons | Game Box | PointsGB Glace BoxGB Glace Box


This Coupons is valid onceuntil 03.25 Am.

7 311860 111007

Coupon: Buy-One-Get-One-FreeCoupon: Buy-One-Get-One-Free

GB GLACE


Create YourOwn Glace Box!

Activate Your Glace Boxby clicking the link below!

GB GLACE

Sign up and get a free Ice Cream!



How will you Go Mobile…



…to the myriad of digital platforms that fill our lives?

Mobile Web application opens up the marketMobilize App inside Squace give the fewest possible clicks* on every handset

List view Offer view Self-activated WAPCampaign site







GB GLACE




7 311860 111007


GB GLACE


Create YourOwn Glace Box!

Activate Your Glace Boxby clicking the link below!

GB GLACE

Sign up and get a free Ice Cream!

*Fast Grid view



One look and feel on all mobile systems & platforms



+ = Secured for future trends!

Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here! Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur

Your Brand Here!Your Brand Here!Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur

Your Brand Here!Your Brand Here!

Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur

Your Brand Here!Your Brand Here!Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | Kultur

Your Brand Here!Your Brand Here!

Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here!

Nyheter | Sport | Nöje | Väder | KulturNyheter | Sport | Nöje | Väder | KulturYour Brand Here!Your Brand Here!

Nyheter | Sport | Nöje | Väder | Kultur

Nyheter | Sport | Nöje | Väder | Kultur

Your Brand Here!

Your Brand Here!

Nyheter | Sport | Nöje | Kultur | Väder | TV-tablåNyheter | Sport | Nöje | Kultur | Väder | TV-tablåYour Brand Here!Your Brand Here!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

YourBrandHere!

…is one Branded App for all mobile platforms!

All you need…



Mobilize Loyalty:> Closed loop loyalty platform> Affect consumer behaviour in real time

Mobilize Self Activated:> Fully branded, secure mobile vouchers> No IT integration required

Mobilize Cash:> Send Cash Payouts securely via SMS> Cheaper than cheques, better for customers

> 8,000 outlets in Sweden, 22,000 outlets in UK

Mobilize Gift Giver:> Online gifting application > Link online to physical via mobile

MobileConsumer

Access

Basic Phones Media Phones Smart Phones

Runs on allmobile platforms:- Symbian- Blackberry- Google Android- Java- iPhone- Windows Mobile- Palm

MobileApps

= Your Branded Apps! =

MobilizeCommerce

Services

= The Universal Mobile Marketing Platform



The Solution Summary


Mobile WebCommunication

Platform

A 360-degree view of your customers activity with Real-time activation of call-to-action

Acquiring users via directweblinks or sms shortcode

Collect CRM Data &Build User Database

”User Opt-ins”Build Mobile & Behavioral databaseTrigger of marketing activities

Send call-to-action in real-time(Coupons, Self-Activated Vouchers,Contest, Tickets etc)

Smooth, quick and secure digital redemption

Go MobilizePowered by Squace



Close the loop


7 311860 111007


GB GLACE

What your consumers get with


GB GLACE

News: Magnum BonanzaYour points: Gold level!Game box: There is twonew games to download!Coupon: Your Daily Offer




Let your consumer collect,handle and store couponsin their mobile phone.

They will never forget thiercoupons, loyalty cards,shopping lists....

Let your consumer send andreceive messages in a low orno cost way (the non-sms-way).

The Mobilize App will build a closer relationship with your consumer.

> Sample coupons> Loyalty cards> Gateway to the web> Consumer info> Shopper list> Product survey> Branded Benefit Wallet

Examples of features that can be built in:



My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardMy Tesco ClubcardMy Tesco Clubcard

My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardTesco ClubcardTesco Clubcard

My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco Clubcard

Pls. scroll LEFR or RIGHT for more items!

My OffersMy Offers

My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardShopping ListShopping List

My Offers | Shopping List | Tesco ClubcardMy Offers | Shopping List | Tesco ClubcardMy AlertsMy Alerts

Pls. scroll LEFR or RIGHT for more items!

Pls. scroll DOWN for more alerts!

My Clubcard AlertsYou have 4 new offers!

Examples ofBranded Benefit Wallet

Link tolandingpage/article

short code/SMSlandingpage/article

PrintTV

WebRadio

Reach out and get personal in just one click!From ”Broadcast” to ”Youcast”


Go Mobile!

Go Mobilize

Go MobililizeSMS: 72456 Glacebox

Go MobilizeSMS: 72314 Glacebox


Glace Box in Yor Mobile!GB GLACE

Get TheGlace Box inYour Mobile!

Get The Glace Boxin Your Mobile!

GB GLACE

GB GLACE

Message: Hi Aage, Yougot some new offersfrom GB Glace!



EPOS

A Consumer is added tothe Mobilize scheme

MEMBER

DATABASE

1 1

To redeem: She showsher Mobile ID at EPOS

3

ID is checked in MobilizeDatabase profile. Validoffers granted.

4

Her profile is updated.Used offers cancelled.

Members data is processedto improve relevant offersand service. Allows tailorednon-sms-communicationto Members MobilizeLoyalty App!

6

Her profile is added inthe database. Shereceives a unique ID, a Mobilize Loyalty Appand relevant offersin her handset

22

3

5

4

6

5



The ConsumerJourney

50

Campaign duration in days

100

150

200

250

300

Numberof unit

sales/daySales inc. redemptions

Sales (Non redemptions)

Stock running low

A proven case: PG Tips & Mug Pack sales in 35 stores



Mobile wins…

…where In Store fails!

Sales increased by anadditional 190%

The redemption ratepassed 25%

Total loyalty membershipincreased by over 3%

Mobile Campaign started

50

Campaign duration in weeks

100

150

200

250

300

Numberof unit

sales/day



Mobile wins…

…where In Store fails!

Sales increased by anadditional 190%

The redemption ratepassaed 25%

Total loyalty membershipincreased by over 3%

Redemptions

Sales (Non redemptions)

A proven case: PG Tips & Mug Pack sales in 35 stores

£ 0Jacksons regular customer

Oct 05 - Oct 06Jacksons Mobilize customer

Oct 05Jacksons Mobilize customer

Oct 06

0

2

4

6

8

10

12

£ 2

£ 4

£ 6

£ 8

£ 10

£ 12

£ 14

£ 16

Mobilize Members buy highermargin itemsBasket spend up 198%Items per basket up by 171%

£ 4.89

£ 7.86

5.9

9.78

3.6

£ 14.58

AverageSpend

per basket

Average noof itemsper basket

Mobilize Save Customers

Regular Customers

Av. no items /basket

Timed and targeted offers: Jacksons inventory turnover result



50

0

100

150

200

250

Launch(Ongoing)

ES1Dec 08

ES2Jan 09

ES3Jan 09

ES4Jan 09

ES5Feb 09

Redemptions& Redeemersper Campaign Discount Value

£ 0

£ 0,20

£ 0,40

£ 0,60

£ 0,80

£ 1,00

£ 1,20

£ 1,40

£ 1,60

£ 1,80

£ 2,00

Redeemers per campaign (LHS)

Redemptions (LHS)

Discount Value

Redemptions: Once consumers trust the mechanic they use it

Redeeming consumers and redemptions grew although the value of the offer was reduced.



50

0

100

150

200

250

Launch(Ongoing)

ES1Dec 08

ES2Jan 09

ES3Jan 09

ES4Jan 09

ES5Feb 09

Redemptions& Redeemersper Campaign Discount Value

£ 0

£ 0,20

£ 0,40

£ 0,60

£ 0,80

£ 1,00

£ 1,20

£ 1,40

£ 1,60

£ 1,80

£ 2,00

Redemptions: Once consumers use it they want more

Redeeming consumers and redemptions grew although the value of the offer was reduced.



94%of redeemersLIKE or LOVE

receiving offersto their phone

Some companies that have used the platform



For Brand Owners/Retailers: More revenues, higher profit!

> Free distribution!

> Better targeting

> Greater brand experience

> Higher redemption rates

> React in real time

> Greater consumer retention

For Consumers:More savings and ease of use!

Benefits!

> No cluttered wallet

> Always with-you solution

> Personalized solution

> Location based solution

> React in real time

> Free-Non-sms-communication!



> Your customers would love to > An unprecedented low threshold towards substantial benefits > Ready-made platform > Leveraging existing web solutions > A highly scalable state-of-the-art modern platform in full control of Business Support > Supply efficiencies; Increased Margins, Increased Inventory Turnover > Demand drivers; Increased Sales & Profit

Why you should get started now!






Pays off anytime everywhere



The next step in

Contact: Aage Reerslev, CEOaage.reerslev@squace.com.............................................Squace ABMobile: +46 70 698 17 51Döbelnsgatan 48113 52 StockholmSWEDEN..............................................www.squace.com

Stefan Magnusson, Managing Directorsm@mobilize-systems.com..................................................Tel: +44 (0) 20 7559 1433Direct: +44 (0) 20 3384 3010Mobile: +44 (0) 7900 215 70572 Hammersmith Road, London, W14 8TH..................................................www.mobilize-systems.com

Mobile Commerce!

Documents

Mobilize App