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Twitter: How to MobilizeHow to Get Photographers to Take Action
Jim M. Goldstein
Photography & Web Strategy ServicesJMG-Galleries.com
Twitter: @jimgoldstein
All Photographs © Jim M. Goldstein, All Rights Reserved
Identity
Who are You?
Individual
Company
Co-Op
Superhero
What do you Represent
Interests
Skills
Personality
Trust & Reputation
Will People Lick Like You
William Dawes or Paul Revere?
Agent Zero
Build an Online Reputation
Trust & Be Trusted“Within about 15 minutes her first tweet,
Oprah had more than 76,000 followers”
- CNET News (4/17/09)
Networks Are King
Purpose & Passion
Tweet with...
Purpose = Win
Passion = Win
Purpose & Passion = Win²
Generate Content Reflecting Purpose & Passion
Communicate
Converse vs. Broadcast
Going It Alone
Amplify with Twitter Tools
Expand Reach to Other Communities
Leverage the Power of Links
Strategy
Open Your Eyes to What’s Beyond the Horizon
Identify Your Objectives
Know Your Audience
Plug In to Multiple Communities
Build a Tribe
Know Your Limits
Action Through Value
The Single Most Important Question To Ask Yourself
What Value Does This Provide to My Followers?
Trust + Value = Action
Action Types
Build Roads for Others to Follow
Reply
Re-Tweet
Share
Comment
Vote
Subscribe or Sign-Up
Purchase
Etiquette
Always Say Thank You
Re-Tweet Often
Always Respond to Others
What You Say Is Permanent
Don’t Spam
Don’t Spam
Don’t SpamNo Excess TweetingNo Blog SpamNo Robot MessagingNo Facebook App Invites
Commit
It’s Not a Sprint, It’s a Marathon
Be Authentic, No Ghost Writers
Map Out Goals
Develop A Strategy
Temper Activity to Your Comfort Level
This is NOT a Fad,This is the Future of Marketing
Favorite Tools
Tools That Don’t Bite
ReTweet
Tweet Reach
TwtPoll
Twitter Facebook App
FriendFeed Facebook App
Bit.ly
TrueTwit
TweetBeep
BackTweets / DISQUS
SocialToo
SocialOomph
Thank YouDownload This & More At
www.JMG-Galleries.com/blog/TwitterRev/
Web: JMG-Galleries.comTwitter: @jimgoldsteinEmail: [email protected]