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8/9/2019 Mobility 1
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The Future of Mobility and What it Means for the Software Community?
Moderator:
Maribel Lopez, Lopez Research, LLC
Panelists:
Pankaj
Kedia, Director of Global Ecosystem Programs for MID, Intel
Macario
Namie, Sr. Director of Products, Jasper Wireless
Mark Self , VP, Worldwide Industry Solutions Group, Motorola
SIIA Mobility Webinar Series
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The Next SIIA Mobility Webinars:
How Cloud Computing Changes the Mobile Landscape
Price for SIIA Members: Free, Non SIIA Members: $35Thursday, December 3, 2009 – 2:00pm - 3:00pmEDT
Navigating the New Mobile Application Development andDistribution Models
Price for SIIA Members: Free, Non SIIA Members: $89Thursday, January 21, 2010 – 2:00pm - 3:00pm EDT
For more information, visit: http://bit.ly/siiamobile
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Keynotes:
Lars Dalgaard
CEO, SuccessFactors
Zach Nelson
President and Chief Executive Officer, NetSuite, Inc.Michael Lock
Director, Americas Sales & Operations, GoogleEnterprise
http://www.siia.net/ondemand
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Software & Education Nomination Deadline:October 30th, 2009
www.siia.net/codies
*For more information contact Lisa Mitchell-Brooks,
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SIIA Mobility Webinars Host:
Maribel LopezPrincipal Analyst and Founder
Lopez Research LLCPH: +1 (617) 872-8631
Twitter @MaribelLopezSk/IM: Mardelibre
blog.lopezresearch.com
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THE EVOLVING MOBILE COMPUTINGTHE EVOLVING MOBILE COMPUTING
Pankaj KediaDirector, Global Ecosystem ProgramsIntel Corporation
10.22.09
SIIA Mobility Seminar
6
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Internet goes Mobile
All Mobile devices => Mobile computers
Intel Mobility Strategy
Evolving Mobile Computing
7
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HOW WE ENTERTAINHOW WE ENTERTAIN
H O W W E S T A Y
I N F O R M E
D
H O W W E S T A Y
I N F O R M E
DH
O WWE A R E P R O D
U C T I V E
H
O WWE A
R E P R O D
U C T I V E
HOW WE COMMUNICATEHOW WE COMMUNICATE
1.6B1.6BInternet UsersInternet Users
210B210BEmails every dayEmails every day
300K300KBooks on KindleBooks on Kindle
1B1BSearches per daySearches per day
300M300Musers, 50% every dayusers, 50% every day
2B2Bpictures posted/monthpictures posted/month
22B22Bvideos per monthvideos per month
67M67Mvisitors per monthvisitors per month
#2 WW#2 WWservice providerservice provider
Day-to-Day Usages Moving to the Internet
8
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The Internet: Tomorrow
SOCIALSOCIAL
RICHRICH
REALREAL--TIMETIME
DYNAMICDYNAMIC
COLLABORATIVECOLLABORATIVE
LOCATIONLOCATION--BASEDBASED
CONTEXTUALCONTEXTUAL
PERSONALPERSONAL
INTERACTIVEINTERACTIVE
INTELLIGENTINTELLIGENT
MOBILEMOBILEMASHMASH--UPSUPS
CUSTOMIZABLECUSTOMIZABLE
SEMANTICSEMANTICINVISIBLEINVISIBLE
FUNFUN
9
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The good ‘ole days
Writing
Talking
Taking Pictures
Shopping
Finding PeopleFinding Words
Listening to music
Watching TV10
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My Personal Computer
Talking
Sharing Pictures
Shopping
Search Everything Finding People
Watching TV
Listening to music
Sharing
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My Personal Computing
MY
NOTEBOOK
MY
NETBOOK
MY
MEDIA TABLET
MY
POCKET PC
MY
NAV DEVICE
MY
SMART PHONE
Same rich, visually-compelling PC-like Internet
MY
ENTERPRISE
12
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My Personal Computing
MY
NOTEBOOK
MY
NETBOOK
MY
MEDIA TABLET
MY
POCKET PC
MY
NAV DEVICE
MY
SMART PHONE
Same rich, visually-compelling PC-like Internet
MY
ENTERPRISE
E V E R Y M O B I L E D
E V I C E B E
C O M E S A M
O B I L E C
O M P U T E R
E V E R Y M O B I L E
D E V I C E
B E C O M E S A M
O B I L E C
O M P U T E R
13
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Intel Mobility Strategy
Same rich, visually-compelling PC-like Internet
PC Capable Operating SystemPC Capable Operating System
Windows* Vista / XP/ 7 or Linux Windows* Vista / XP/ 7 or Linux --basedbased MoblinMoblin
I N T E L A R C H I T E C T U R EN T E L A R C H I T E C T U R E14
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Ecosystem Opportunities
Hardware
Alwaysconnected /
wireless(3G/LTE,WiMAX)
New display
technologies
New battery
technologies
. . .
Software
Rich,Intuitive UIs
Innovativeapps
Widgets
Video,music,gaming
. . .
OEMs
ODMs
Next GenHandhelds /
SmartPhones
End-to-endintegratedsolutions
App Stores
. . .
Service
Providers
Newbusiness
models
OpenInternet
Richcontent andservices
App Stores
. . .15
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PankajPankaj
KediaKedia
[email protected]@intel.com
Facebook Facebook
www.facebook.com/pankajkedia007 www.facebook.com/pankajkedia007
Twitter Twitter
www.twitter.com/pankajkedia www.twitter.com/pankajkedia
LinkedInLinkedIn
PankajPankaj
KediaKedia
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The Future of Mobility and What it Means forthe Software Community
Macario Namie
Senior Director, Product Marketing10/22/09
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CONFIDENTIAL Jasper Wireless, Inc. 18
Founded 2004
Deliver M2M Platform toMobile Operators and Enterprises
Helping Maximize Revenue
and Profit from M2M
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CONFIDENTIAL Jasper Wireless, Inc. 19
Traditional M2M
Consumer Devices
Over 75M
ConnectedDevicesWorldwide…
…but the potential
is Billions
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Building a Device is Different than Building an App
Standard OS
Standard Devices
Standard APIs
Great Documentation
Clear Business Models
Proven Distribution Channels
Focus on What You Do Best:Your App
Dozens of OS’s
Every Device is Custom
No Common APIs
What Documentation?
Unproven Business Models
Distribution?
Need to Be a Wireless Expert
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Six Considerations
1. When will the connected device be launched?
• Certifications, Performance Assurance testing…
2. Where will the connected device be marketed and sold?
•
Roaming? Multi-network support?
3. What is the optimal business model?
• How is service sold? Where? On device?
4. What will the user experience be like?
• Activations, service provisioning…
5. How will remote devices be supported?• Diagnostics? Visibility into network, app performance…
6. How will costs be controlled?
• Bandwidth consumption, overage controls…
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Great Resources
• Network Operator’s solution engineering / certification
teams
• If you represent a good sales opportunity…
• Module (modem) vendor• Make sure you use a pre-certified model if deploying in North
America
• Coming soon…AT&T M2M Developer program
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THANK YOU
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Prepared for Maribel Lopez by Mark Self
October 20 th , 2009
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Business Priorities
2009 2008 2007 2006 2005
Improving business processes 1 1 1 1 2
Reducing enterprise costs 2 5 2 2 7
Improving enterprise workforce effectiveness 3 6 4 * 6
Attracting and retaining new customers 4 2 3 3 3
Increasing the use of information/analytics 5 8 7 6 8
Creating new products or services (innovation) 6 3 10 9 1
Targeting customers and markets more effectively 7 9 * * 9Managing change initiatives 8 12 * * 12
Expanding current customer relationships 9 7 * * 11
Expanding into new markets or geographies 10 4 9 * 4
Consolidating business operations 11 13 14 * 15Supporting regulation, reporting and compliance 12 14 13 * 16
Creating new sources of competitive advantage 13 11 8 * 5* Item was not included this year
Ranking Business Priorities Selected By CIOs as
one of Their Top Five Priorities in 2009
CIO priorities shifted substantially in 2009…cost cuts and improved processes ramped upand innovation and new business’ focus faded.
CIO Priorities – 2005 - 2009
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2%5%
22%
44%
27%
4%6%
10%
43%
37%
2007 2009
StronglyDisagree
SomewhatDisagree
Neutral SomewhatAgree
StronglyAgree
Q: “Mobile technologies are more important to my organizationtoday than they were last year.”
Over 8 in 10 surveyed mobility decision-makers stated that mobility is moreimportant today than it was last year; 10% more “strongly agree” than previously.
Enterprise Mobility Attitudes
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Q&A
Macario NamieSr. Director of Products
Jasper [email protected]
Mark Self
VP, Worldwide Industry Solutions Group
Maribel LopezPrincipal Analyst and FounderLopez Research LLCPH: +1 (617) 872-8631
Twitter @MaribelLopezSk/IM: Mardelibreblog.lopezresearch.com
Pankaj [email protected]
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