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Mobile Trends &
Social Reference
Alison Miller
@millerlibrarian
Mobile Trends
• To view this ppt on your smartphone:
Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android
• To visit mobile links via smartphone
http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile Library Interfaces
Mobile Library Websites which are especially designed for viewing on mobile devices.
• Aalborg Libraries, Denmark
• American University Library
• Boston University Medical Center Mobile Library
• Brigham Young University, Harold B. Lee Library
• Cal Poly Pomona University Library
• College of DuPage Library
• Duke University
• Hanover College, Duggan Library
• The Italian Serials Catalogue ACNP
• Koninklijke Bibliotheek, National Library of the Netherlands
Mobile Library Interfaces
Mobile Library Websites (cont)
• Miami University Libraries (Ohio)
• New York Public Library
• North Carolina State University Library
• Nova Southeastern University - Alvin Sherman Library
• Open University Library, United Kingdom
• OPLIN
• Oregon State University MobileLib
• Sacramento Public Library
• St. John’s University, College of St. Benedict (Clemens Library)
• University of Alberta
Mobile Library Interfaces
Mobile Library Websites (cont)
• University of Alberta PDA Zone
• University of British Columbia Library
• University of Denver (Penrose Library) in beta version
• University of Illinois Library (Grainger)
• University of North Carolina at Chapel Hill
• University of Rochester Libraries Mobile
• University of San Francisco Mobile
• University of Virginia Library
• Yale University's Cushing/Whitney Medical Library
Mobile Library Interfaces
Mobile Library OPACs
• Athabasca University
• Black Hills State University
• Deichmanske Bibliotek
• Georgetown University
• Ghent University Library, Belgium
• Hennepin Country Library
• Library Information Network for Community Colleges (Florida)
• Nashville Public Library
• National Library of Health Sciences - Terkko, Finland
Mobile Library Interfaces
Mobile Library OPACs (cont)
• Ryerson University Library
• Stavanger Public Library, Norway
• Tricolleges (Bryn Mawr, Haverford, Swarthmore)
• Universitaetsbibliothek Koeln, Germany
• University of Cadiz Library, Spain
• Wayne State University Library
Mobile Library Interfaces
Mobile Library Websites and OPACs
• Ball State University
• Biblioteca Rector Gabriel Ferraté. Universitat Politècnica de Catalunya
• Mississippi State University Libraries
• Orange County Library System (FL)
• Texas Christian University
• University of Richmond Libraries
• Worthington Libraries
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile library resources/services
• American Institute of Physics iResearch iPhone application
• EBSCOhost Mobile
• Encyclopaedia Britannica
• Gale AccessMyLibrary
• Factiva news database
• Hoover's Mobile company information
• Lexis/Nexis Get Cases and Shepardize
• PubMed for Handhelds medical database
• Refworks Mobile
• Social Sciences Research Network iSSRN
• Summon (Serials Solutions Web-Scale Discovery)
• Westlaw legal research database
• Worldcat.org
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
SMS Services
• Google SMS
• Altarama's Reference by SMS
• AIM Hack
• Text a Librarian, Powered by Mosio
• LibraryH3lp Android SMS Gateway
• LibraryH3lp Google Voice Gateway
• Upside Wireless
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
SMS Reference
• nearly two-thirds (63.1 percent) of US mobile subscribers sent a text as of December 2009http://arstechnica.com/gadgets/news/2010/02/google-makes-biggest-gain-in-smartphone-market-share.ars
• libraries adopted quickly, other industries focus on outbound messages promoting service/product
• goal should be to provide information and be a resource to our mobile users
• Libraries Offering SMS Reference Services (Lib Success Wiki)
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile Relevance
• the question of the relevance of libraries…academic, public, school, special
• depends on the context and situation
• rethink for SMS reference, based on what is relevant to users of this type of reference
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile Information
• rethink the context of information needs
– What do mobile users need?
– What do mobile users want?
Mobile Information
• rethink the context of information seeking behavior
– How do mobile users look for information?
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Social Reference
• application of mobile information needs and mobile information seeking behavior to SMS reference
– What/how are they asking?
– What/how are we answering?
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile Implications
• more consumers than ever are using smartphones in their everyday lives
Additional Mobile Information
• past year alone, the total number of smartphone subscribers increased 72%
• they make up half of the mobile Web audience.
Additional Mobile Information
http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/
Additional Mobile Information
Some issues…
• content is slow to load and/or is hard to find
• sixty-one percent of smartphone users reported this problem, while fifty-seven percent had phone/interface issues and 11 percent had payment issues
• twenty-seven percent of the time, they couldn’t find what they’re looking for
• network speed is the major barrier to better, and more frequent, smartphone use
http://www.atelier-us.com/facts-and-figures/article/80-percent-of-smartphone-users-have-difficulty-accessing-content?p=1441?XTOR=RSS-13
Something to think about…
A mobile divide…
• …we continue to see similar demographic profiles for smartphone owners as we did a year ago. While smartphone usage is shifting from purely business use to both personal and business use, owners are still more than two times as likely to own a smartphone for business usage only. Smartphone owners continue to be predominantly male, are 65% more likely than the average mobile subscriber to be between the ages of 25 and 34, and nearly two times as likely to make more than $100,000 a year.
• http://blog.nielsen.com/nielsenwire/online_mobile/with-smartphone-adoption-on-the-rise-opportunity-for-marketers-is-calling/
Mobile Trends
• Mobile services as part of the library culture…
– Mobile interfaces
– Mobile resources/services
– SMS services
– SMS reference• Mobile relevance
• Mobile information
• Social reference
– Mobile implications
Mobile Trends
• To view this ppt on your smartphone:
Documents to Go – BlackBerry, Palm OS, Windows Mobile, iPhone/iPod touch, Android
• To visit mobile links via smartphone
http://sites.google.com/site/amillerpresentations/mobile-trends-and-social-reference
Mobile Trends &
Social Reference
Alison Miller
@millerlibrarian