Overview of need to rethink marketing spend to reflect the trends toward mobile; to develop an understanding of the difference between mobile web and mobile apps; to consider actions to revitalize customer connection.
2. Who is Polymash?A creative agencyintegrating mobile,app & marketing strategies 2 2 3. 3 4. The Trend Towards Mobile 4 5. The Trend Towards Mobile some contextual perspective Daily Newspapers - about 480 Million Cars on the planet - 800 Million Cable and Sat TV Subscriptions - 850 Million Personal Computers - 1 Billion Internet Users - 1.4 Billion5.6 Billion mobile phone subscribers!!! 5 6. The Trend Towards Mobile 5.6 billion mobile subscribers globally, 327 Million in the US Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012 (Source: Nielsen, up by 38% percent over last year) 103% of the USA have a mobile phone 6 7. Mobile Behaviors & games beyond voice, emails, texting 33% of Facebook 10% of Google 55% of TwitterMobile trafc will overtake web trafc in 2014 7 8. Mobile Behaviors & games beyond voice, emails, texting Mobile devices daily use 53% of American consumers use smartphones to access search engines at least once a day (Source: Google and MobileSource: INMOBI.com Marketing Association Survey)How well does your site work on a smartphone?8 9. Mobile Behaviors & games beyond voice, emails, texting67% of consumers use their smartphones tond store locations, 59% to compare prices,51% to obtain product information, 46% tocheck product availability, 45% to readreviews, 45% to shop online, 41% to nd anduse coupons, 40% to scan bar codes(Source: Deloittes 2011 Annual Holiday Survey)Shopping Support today, M-Commerce tomorrow9 10. So what does this mean?think of rebalancing your marketing $10 11. So what does this mean?traditional $ opportunity $ print mobile web web apps email mobile marketing social11 12. So what does this mean?the decline of print advertising 9.3% decline in 2011(Source: eMarketer, Wall Street Journal) Interpretation - Its not just theeconomy Driven by a proliferation of tabletsand mobile devices 12 13. So what does this mean?the decline of print advertisingsource: R.O.I. Media, March 2012Rebalancing $ - Mobile Marketing & Video 13 14. Sosites dont work for mean?usefullwhat does this mobile Constant Pinch and Zoom to do anything Loss of page context Complex & confusing navigation High abandon ratesSmartphone users expect a Mobile Experience! 14 15. So what does & mobile rst designmobile optimized web this mean?Smartphone users EXPECT a Mobile Experience! 15 16. So what does & mobile rst design mobile optimized webthis mean?before after Intuitive Reduced features No Pinch andZoom No loss ofcontext One ngernavigationSmartphone users EXPECT a Mobile Experience!16 17. The Trend Towards Apps785,165 apps 425,000 apps25 Billion downloads 10 Billion downloadsMarch 2012 March 201217 18. The Trend Towards Apps Mobile Web vs. Apps Apps utilize device hardware fornotications, GPS, camera,bluetooth, microphone,WIFI etc. No network access required,local data performance &navigation experience Active Mobile Marketing vs.Passive18 19. The Trend Towards AppsBusiness Apps Key Benets Connection with customers through Push notifications +90% effective open rate vs. 4% with email Constant branding GPS features, location based coupons & directions Integrated Facebook,Twitter,YouTube, Photo sharingFor a full mobile experience, youll need an App!19 20. RestaurantReal EstateCollegeGolf CourseReach, Slow Nights, Reach, contact w. Reach, news alerts,ObjectiveCustomer Loyalty,prospects, open houses,events, student Member engagement, listing alerts, goto news, events, offersMarketing ROI location source engagementOffer specials, discountsPush notifications onNews alerts, event alerts, Alerts, event reminders,Push Notications& free drinks via pushopen houses, events, event calendar, campusnotifications on slowspecial offers nights...new listings... guide...Listings maps, location GPS IntegrationDirections, proximity maps, open houseCampus maps, location GPS detailed coursecoupons & discountsdetails, event mapsmap directions Display in restaurant & Display in print ads, Display in print &Loyalty check-ins for QR Codes ads - links to download of magazines, and listings - bulletins - links to special course & other services the app - menu details, links to easy download of events, assignments...specials the app usage, rangeOther Food Ordering, Dynamic Mobile route planning, Social event sharing, Mobile reservations (& Advanced) Menus, Reservations, picture & video recording, personal class schedule, Social Integrationhouse hunting database iPad integration, alumni brochureware, calendar20 21. Farmers Market App Atlantic Highlands iPhone, Android, iPad 2121 22. Farmers Market App Atlantic Highlands Goals: Increase awareness & visits to the town Mobile Marketing & push reminders Special offers and discounts Engage vendors through listings offering specials Engage Sponsors through ad space Position Atlantic Highlands as app-savvy22 22 23. Features listings individual vendorVendors have a detailed listing with web links, social media links, one-touch calling etc. 2323 24. Features ad spaceweekly specials & sponsoredPush notication reminders and offers for weekly specials, sponsored by local businesses in exchange for in-app ad space 2424 25. Features IntegrationMisc. Shopping & Social MediaSocial Features like Facebook, Send a Photo, Fan Wall, Youtube Channel 2525 26. Polymash ServicesWe help our clients build a scalable mobile strategyMobile StrategyMobile DevelopmentMobile Marketing26 27. some questions to leave you withWhat are your top business challenges?What is the utility & assets of your brand?Is your marketing spend balanced?Business goals for mobile now vs in 12 months?Social habits of your customers / audience?What new groups would you like to reach?Plans for loyalty programs?www.polymash.com 2727