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Who is Polymash?

A creative agencyintegrating mobile, app & marketing strategies

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The Trend Towards Mobile

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• Daily Newspapers - about 480 Million

• Cars on the planet - 800 Million

• Cable and Sat TV Subscriptions - 850 Million

• Personal Computers - 1 Billion

• Internet Users - 1.4 Billion

some contextual perspective

5.6 Billion mobile phone subscribers!!!

The Trend Towards Mobile

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•5.6 billion mobile subscribers globally, 327 Million in the US

•Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012 (Source: Nielsen, up by 38% percent over last year)

103% of the USA have a mobile phone

The Trend Towards Mobile

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•33% of Facebook

•10% of Google

•55% of Twitter

Mobile traffic will overtake web traffic in 2014

Mobile Behaviorsbeyond voice, emails, texting & games

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• Mobile devices daily use

• 53% of American consumers use smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

How well does your site work on a smartphone?

Source: INMOBI.com

Mobile Behaviorsbeyond voice, emails, texting & games

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67% of consumers use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes(Source: Deloitte’s 2011 Annual Holiday Survey)

Shopping Support today, M-Commerce tomorrow

Mobile Behaviorsbeyond voice, emails, texting & games

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So what does this mean?think of rebalancing your marketing $

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•print•web•email•social

traditional $

•mobile web•apps•mobile marketing

opportunity $

So what does this mean?

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the decline of print advertising

• 9.3% decline in 2011(Source: eMarketer, Wall Street Journal)

• Interpretation - It’s not just the economy

• Driven by a proliferation of tablets and mobile devices

So what does this mean?

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Rebalancing $ - Mobile Marketing & Video

source: R.O.I. Media, March 2012

the decline of print advertisingSo what does this mean?

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Smartphone users expect a Mobile Experience!

full sites don’t work for mobile use

•Constant “Pinch and Zoom” to do anything

• Loss of page context

•Complex & confusing navigation

•High abandon rates

So what does this mean?

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mobile optimized web & mobile first design

Smartphone users EXPECT a Mobile Experience!

So what does this mean?

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mobile optimized web & mobile first design

before

Smartphone users EXPECT a Mobile Experience!

So what does this mean?

after • Intuitive

• Reduced features

• No “Pinch and Zoom”

• No loss of context

• One finger navigation

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785,165 apps 25 Billion downloads

425,000 apps 10 Billion downloads

March 2012 March 2012

The Trend Towards Apps

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• Apps utilize device hardware for notifications, GPS, camera, bluetooth, microphone, WIFI etc.

• No network access required, local data performance & navigation experience

• Active Mobile Marketing vs. Passive

Mobile Web vs. AppsThe Trend Towards Apps

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Business Apps Key Benefits

• Connection with customers through “Push” notifications

• +90% effective open rate vs. 4% with email• Constant branding• GPS features, location based coupons & directions

• Integrated Facebook, Twitter, YouTube, Photo sharing

For a full mobile experience, you’ll need an App!

The Trend Towards Apps

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Restaurant Real Estate College Golf Course

ObjectiveReach, Slow Nights, Customer Loyalty,

Marketing ROI

Reach, contact w. prospects, open houses,

listing alerts, “goto” location source

Reach, news alerts, events, student engagement

Member engagement, news, events, offers

Push Notifications

Offer specials, discounts & free drinks via push notifications on slow

nights...

Push notifications on open houses, events,

new listings...

News alerts, event alerts, event calendar, campus

guide...Alerts, event reminders,

special offers

GPS Integration Directions, proximity coupons & discounts

Listings maps, location maps, open house

directionsCampus maps, location

details, event mapsGPS detailed course

map

QR Codes

Display in restaurant & ads - links to download of the app - menu details,

specials

Display in print ads, magazines, and listings - links to easy download of

the app

Display in print & bulletins - links to special events, assignments...

Loyalty check-ins for course & other services

usage, range

Other(& Advanced)

Food Ordering, Dynamic Menus, Reservations,

Social Integration

Mobile route planning, picture & video recording, house hunting database

Social event sharing, personal class schedule, iPad integration, alumni

Mobile reservationsbrochureware, calendar

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iPhone, Android, iPadAtlantic Highlands

Farmers’ Market App

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• Increase awareness & visits to the town

• Mobile Marketing & push reminders

• Special offers and discounts

• Engage vendors through listings offering specials

• Engage Sponsors through ad space

• Position Atlantic Highlands as app-savvy

Goals:

Atlantic HighlandsFarmers’ Market App

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Featuresindividual vendor listings

Vendors have a detailed listing with web links, social media links, one-touch calling etc.23

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weekly specials & sponsored ad space

Push notification reminders and offers for weekly specials, sponsored by local businesses in exchange for in-app ad space

Features

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Misc. Shopping & Social Media Integration

Social Features like Facebook, Send a Photo, Fan Wall, Youtube Channel

Features

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Mobile Strategy Mobile Development Mobile Marketing

We help our clients build a scalable mobile strategyPolymash Services

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What are your top business challenges?What is the utility & assets of your brand?Is your marketing spend balanced?Business goals for mobile now vs in 12 months?Social habits of your customers / audience?What new groups would you like to reach?Plans for loyalty programs?

some questions to leave you with

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