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2017BLACKFRIDAY/CYBERMONDAYR E C A P
42%Mobile purchasesequated to a
record breaking
of all BlackFriday sales
up 5%
up 1%
at $112
Average Spent
at $127iOS
Android
Mobile accounted for 61% of allwebsite tra�c on Thanksgiving 2017
Mobile purchases were up 29% YoYeclipsing over $2 billion dollars
16.8%increase
from 2016
61%
39%
$6.59Bworth of
mobile sales
$2Bin smartphone
revenue
Cyber Monday 2017The biggest US online shopping day of all time.
40%increase
from 2016
$50Bin onlinerevenue
16.8%increase
from 2016
Mobile accounted for47.4% of all website tra�c
From November 1-27, the holidayshopping season has driven
Inspired to get your 2018 mobile strategy underway? Check out Localytics.com/blog.
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