CYBER MONDAY EVENT

Presented By: Les Patterson

Courtesy Of: TheNewsCenter &

TheNewsCenter.tv

My Credentials 1994 - The Beta Team of Smartpages.com (GTE /

Verizon). 1997 -The Digital Rep for Thomson Newspapers (Globe

and Mail). 2000 -The National & Local Digital Rep for The

Indianapolis Star (Gannett). 2007 - Digital Sales Manager for ABC-TV affiliate WRTV-

TV, in Indianapolis market (McGraw-Hill). 2009 - North American Digital Negotiator for Well and

Wise Online, for the US and Canada. 2011 – Digital Sales Director for TheNewsCenter.tv (Gray

Broadcasting)

TheNewsCenter.tv Page Views In August, 2012, TheNewsCenter.tv had

*1,168,438 pages viewed. *Source: Clickability.com

TheNewsCenter.tv Unique Visitors In August, 2012, TheNewsCenter.tv had

*180,494 unique visitors. *Source: Clickability.com

What is Cyber Monday? Cyber Monday is the Monday following Black Friday. It is the highest revenue generating day, of the year, for

most retailers, restaurants and service-oriented businesses.

Wikipedia defines Cyber Monday this way:

“Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

What’s The Big Deal??

Cyber Monday Online Sales Source: comScore, Inc.

Day YearSales(millionsof US$)

% Change

November 27 2006 $610 N/A

November 26 2007 $730 20%

December 1 2008 $846 16%

November 30 2009 $887 5%

November 29 2010 $1,028 16%

November 28 2011 $1,251 22%

Cyber Monday Online SalesSource: comScore, Inc.

Are We Alone?

Cyber Monday

Observed byUnited States, Canada, United Kingdom, Portugal, Germany and Chile

Date Monday after Black Friday

2011 date November 28

2012 date November 26

2013 date December 2

Celebrations Shopping

Related toU.S. Thanksgiving, Black Friday and Christmas

TheNewsCenter Cyber Monday

More than just an ecommerce sale. Both Web and TV Promos. Web Splash Page with your CM offer and link to your web

site. Run of Site (ROS) ads that promote YOUR business

and/or offer. Television schedule that will enhance YOUR branding

before, during and after, the CM Event. A ‘Secret Code’ will be revealed on TheNewsCenter.tv, on

Nov. 26th. The code will be redeemed at the retailer’s place of business. The code will only be valid from the 26th, to the COB on the 27th. The code will no longer be available, nor promoted, after Nov. 26th.

Pencil Push Down Homepage Ad

Corner Peel Homepage Ad

Cyber Monday Event

November 26th, 2012

Source : Calendar 360.com

Summary

Cyber Monday is the largest retail / restaurant revenue day of the year.

Cyber Monday on TheNewsCenter and TheNewsCenter.tv gives your business a one-two punch heading into Q4.

The best Web and Television value of the year.

Limited available space. Reserve your spot NOW.

THANK YOU FOR COMING!!