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Mobile Location Services and Support

by Alessandro Agnello

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Mobile Location Services and Support•What is Mobile Location Services? (MLS)

▫Services related to current location of cellular phone.

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Mobile Location Services and Support•MLS Components

▫Mobile Device▫Communication Network▫Positioning Component▫Service and Application Provider▫Data and Content Provider

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Mobile Location Services and Support

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Mobile Location Services and Support•MLS Push and Pull Services

▫Push Delivers service to user, with or without

request Event based triggering

▫Pull User requests information Can be used to order a service (E.g.

Ambulance)

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Mobile Location Services and Support•MLS are value-added services

▫Retrieves information relevant to location▫Information is focused and of higher quality▫Increases user safety

Using positioning, someone may be located▫“Location – based applications are enablers

of catchy user services, which enhance brand and user loyalty - Nokia” [1]

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Mobile Location Services and Support•Location information is just a parameter?

▫Most applications just use it for where am I?

▫Location should remain transparent to user▫Location may show direction of device▫One component of my Master’s Thesis

relies on it

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Mobile Location Services and Support•Combining Wireless Communication and

MLS▫Generally a great combination▫Location adds a new dimension to users▫Most users are intrigued and interested

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Mobile Location Services and Support•Combining Mobile Messaging (SMS) and

MLS▫Location based advertising▫Send coupons or discount messages to user

The Singaporean mobile operator MobileOne carried out such an initiative in 2007 that involved many local marketers, what was reported to be a huge success in terms of subscriber acceptance.[3]

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Mobile Location Services and Support•MLS Gaming

▫Game play evolves due to location change▫Not perfect, if indoors (Disconnections)

▫Examples of MLS Games BotFighters – One of first MLS games (2000) Parallel Kingdom – First MLS MMORPG for

iPhone and Android platforms

MMORPG = Massively multiplayer online role-playing game

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Mobile Location Services and Support•MLS Based Web Searching

▫Finds items based on current location▫Can be used to find address without typing

in whole address▫Great when searching for local items in an

unknown area▫I use this feature on my Android, adds

tremendous value

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Mobile Location Services and Support•Attractive market opportunity

▫Market study results = $33 billion in 2005▫The Strategis group estimated, over 60

million users worldwide (2005)▫Will grow with better technologies (3G, 4G)

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Mobile Location Services and Support•History

▫First consumer of MLS Palm VII (Release 1999)

▫First MLS, based on triangulationpre – GPS (Japan, 2001)

▫KDDI equipped first mobile phone withGPS (2001)

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Mobile Location Services and Support•Applications

Lets come up with some examples! (Category – Application)

(I will write it on the White Board)

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Mobile Location Services and Support

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Mobile Location Services and Support•Privacy

▫Three factors of trust from user (privacy, security and ease of use)

▫Biggest single barrier for potential market▫Device in a single location, not a privacy

issue▫Best practice : Allow user to be in control

of position information

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Mobile Location Services and Support•Technologies

▫GPS 24 – 32 satellites in medium Earth orbit GPS receiver takes three inputs

Time message was transmitted Precise orbital information General system health and estimated orbits of

all GPS satellites Four satellites recommended, three may

cause math errors

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Mobile Location Services and Support•Technologies – Continued

▫GSM Localization TDOA based (Time Difference of Arrival) Single signal used for three of more receivers

▫Control Plane Radio Signal Delay from closest tower Signal is not triangulated with other towers

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Mobile Location Services and Support•Technologies – Continued

▫Indoor Small Range Bluetooth UWB (Ultra Wide Band) RFID (Radio Frequency Identification) WiFi

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Mobile Location Services and Support•Proposed Future of MLS (Small Set)

▫Companies may be able to track employees current location

▫Insurance companies getting hold of data and adjust rates accordingly

▫Use phone to automatically pay for tolls

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Mobile Location Services and Support•My Thoughts

▫Adds great value to carrier▫More positive than negative (So far)▫Allows more location based searching▫Big market and still growing▫Privacy is an issue, but not as bad as other

countries▫Shortly, Taxis will interact with your

location if appropriate

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Mobile Location Services and Support

Questions and/or Comments?

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Mobile Location Services and Support•References

▫ [1] Mobile Location Services (White Paper) - Nokia▫ [2] Foundations of Location Based Services - CartouChe▫ [3] Evolution of Mobile Location-based Services – Bharat Rao

and Louis Minakaki▫ [4] Location Based Services - Wikipedia▫ [5] What future for location based services?

http://blogs.zdnet.com/Foremski/?p=1291