1. Location-Based Mobile App IE International Venture Days
Doha, QatarPresenter: Shady El Mansoury November 2013 Doha,
Qatar1
2. Know Whats Where & Whos There2 3. A Short
AnimationPlacifyMe The Future
http://youtu.be/CMVLX5fwtMEWWW.PLACIFYME.COM3 4. What Our Market
Research Tells UsThe Qatar Smartphone Market75% Smartphone
penetration67% Smartphone users without Native
AppsWWW.PLACIFYME.COM73% Smartphone users could be found not
downloading or purchasing Apps for 30 days4 5. More Data out of
Market Research 82.1%Believe smartphones are important part of our
daily lives64.2%Use smartphones often to search for a service or
info46.2%Get to know about new offers via social media, TVCs; and
Newspapers Ads63.2%Use printed vouchers for special offers &
promotionsWWW.PLACIFYME.COM5 6. Need IdentificationDo We Have A
Need? Apparently, Yes ...! People are looking for something to help
them more with whats going around them There is no single App
developed to focus on the Local Market in Qatar in terms of:
announce offers, update promotions, simply tell you what valuable
stuff that might be happening around youWWW.PLACIFYME.COM6 7.
Revealing The Solution PlacifyMe App is just here Placify in
Wiktionary: to create a Peaceful and Calm Environment Placify in
our Dictionary to combine Places and Classification just
togetherWWW.PLACIFYME.COM7 8. An Introduction to the processWhat
Happens In Phase One http://youtu.be/4Fk9ye_pVjcWWW.PLACIFYME.COM8
9. The Smartphone Consumer MarketPlacifyMe Target Audience95%Our
Main Target Audience o Younger Age Group between 18 to 34 years old
(Youth considered to be at 95% penetration of Smartphone Users in
Qatar) o Males and Females o Residents of Qatar (Qatari &
Expatriates)WWW.PLACIFYME.COM9 10. Reaching Out To Our Audience Our
Main Distribution Channels would be: iTunes App Store (iOS) and
Google Play App Store (Android). We shall capture our audience
attention via a number of Marketing Approaches:Social Media
AdvertisementSocial Media OutreachGoogle AdwordsLocal Media
OutreachRetargeting Online AdvertisementNewspapers AdvertisementOur
WebsiteOutdoor Ads (Transit Ad & Street BillboardsE-Marketing
CampaignWWW.PLACIFYME.COM10 11. Our Revenue Streams PlacifyMe App
will be free to download. Revenue streams will include: 1 Display
Advertisement2 Geo-targeting Advertisement3
Sponsorship(Monthly)WWW.PLACIFYME.COMUsers
Subscription(Monthly)4Retailers & Merchants Agreement511 12.
Lean Start-up ApproachResources Needed Sales & Marketing Team
App DevelopmentBrand DevelopmentKey Resources We Shall Need Office
Location & Administration Associated Intellectual
PropertyTechnical AdministratorWWW.PLACIFYME.COM12 13. Lean
Start-up ApproachPartners/Suppliers To Target Our Main Partners
Shall Be: RetailersLocal Media ReporterFood OutletsMerchantsLocal
ICT & High Tech EvangelistsSocial Media
InfluencersWWW.PLACIFYME.COMEvents Planners / OrganizersSponsors13
14. What We Expect To AchieveThree (3) Year Growth Plan2014 o
Launch Phase One o Develop Brand Awareness o Focus on Users &
Retailers/Merchants acquisition2015 o Launch Phase Two o Strengthen
Brand Awareness o Grow Users & Retailers/Merchants
acquisition2016 o Explore Expansion Opportunities within the region
o Increase Users & Retailers/Merchants baseEnsure The Viral
Loop Concept of Get Keep Grow is well maintainedWWW.PLACIFYME.COM14
15. A Five Month OutlookOperational (Technical)
PlanWWW.PLACIFYME.COM15 16. A Closer Look At The CompetitionLocal
Business ModelsQ.Grabs Demonstrate Groupon Business Model through a
website platform and only for Food Outlets & Spa
TreatmentsWWW.PLACIFYME.COMThe Entertainer - Qatar Offer a Booklet
for USD 100 that include printed vouchers for special deals on Food
Outlets & Spa Treatments16 17. It is a Successful Business.
Have a Look At International LBS App Success
StoriesSCOUTMOBSHOPKICK WWW.PLACIFYME.COMHOPPR17 18. PlacifyMe Know
Whats Where and Whos ThereWWW.PLACIFYME.COM18 19. THANK
YOUWWW.PLACIFYME.COM19 20. Source Of Information Page 3Page
4(ictQATAR & Nielsen survey Feb12)* *Source:
http://microsoft-lync-solution-news.tmcnet.com/news/2012/02/06/6099388.htm(own
survey conducted on 106 samples out of 550 samples approached
April13)* *Source:
https://www.surveymonkey.com/sr.aspx?sm=Zl3x1eApbHymhseGYLtuVg_2f0YBdQlGA1oNULwOuK3gM_3dWWW.PLACIFYME.COM20
