Upload
frank-avignone
View
344
Download
0
Embed Size (px)
DESCRIPTION
Mobile for health care supporting statistics
Citation preview
A WHOLE NEW WORLDMobility in Health
Care
Contents
• Summary• Mobile Health Care Market• Technology Break Down• Opportunity• Reach and Awareness• Value Proposition• Estimates
Summ
ary
• 302,499,000* US Population• 285,600,000* Wireless Subscribers• 91%* Wireless
Penetration% of total U.S. population
• 22.7% Mobile-Only Households1
• 152.7 Billion* Monthly SMS Messages
• 1.56 Trillion* Yearly SMS Messages• 2.3 Billion* Mobile Users World
Wide1Wireless Substitution: Early Release of Estimates from the National Health Interview Survey, January-July 2009, National Center for Health Statistics, December 2009.*CTIA Wireless
Mobile H
ealth Care Market
• Deloitte Center for Health Care Solutions– Six segments of US consumer market– Three Involved in Health Care Decisions• Sick & Savvy• Online and On Board• Out & About
– 40% of total US population
Sick & Savvy
40%
2% Increase of active health participationM
obile
Hea
lth C
are
Mar
ket
Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036
Technology Break Dow
n
• 31% US Population has technology to utilize mobile data and expected to increase
Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036
2010 Opportunity
• % of Mobile data users 37%• % of Involved health care participant 42%
mHealth Target 15.7%
Reach and Awareness
mHealth Ta
rget Opportu
nity Ye
ar Over Y
ear
Value Proposition
• The mobile solution broad value statement– Defines a complete Ecosystem for developing and delivering mobile
applications
– Combines an enterprise scale service based platform and mobile engine to power the most adaptable and robust mobile experience possible
– Provides a unique interactive delivery mechanism with powerful and extensible features to allow for:
• Rapidly integrating disparate data sources
• Easily supporting existing and new mobile devices and operating systems
• Fully customizable user interfaces and functionality for supported handsets
Estimates “Adoption Rates”
Estimates “Realizable M
arket”
5000 Mobile Health Apps20 Countries
5 Million Active Users
Markets w
ith Health Care M
obile Operations
Vendor Integration
DistributionPartners
Consumers
Integrated Networks Engagment
Summ
ary
EmployerGroups
Payers
Mobile Platform
Indirect to consumer marketing
Platform approach reaches broader
market faster creating
distribution and channels.
Mobile Technology
Market Experience
Mobile PlatformIntegration
App Dev
Innovation
Service
Conclusion “Platform Profitability”