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Mobile Engagement with Aruba Beacons and

the Meridian Mobile App Platform Nick Newton

@ArubaNetworks

CONFIDENTIAL © Copyright 2015. Aruba Networks, Inc. All rights reserved

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Agenda

•  Meridian Mobile App Platform •  Aruba Beacon

@ArubaNetworks

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Target Audience

Business Partners to IT (e.g. Marketing, Business

Development)

Mobile Engagement Sales 101

Target Customer Type

Public Facing Enterprises with more guests than

staff in their venue

Target Budget Center

Mobile app development, customer engagement

and advertising

Target Partners

Aruba resellers with experience in public venues & mobile app

developers

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Mobile Engagement Trends

80% of the world owns a mobile phone. And we’re using them in the venues we visit.

52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).

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Improve patient satisfaction & free up staff for critical needs Healthcare

Increase revenue from concession stands & improve fan experience Stadium /

Arena

Challenges & Opportunities

Avoid frustration for wayfinding & increase advertising revenue Airports /

Malls

Avoid shopper abandonment & increase sales per visit Retail

Prevent poor online reviews & improve loyal customer satisfaction Hospitality

Differentiate against other venues & offer value added services Convention

Centers

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Mobile Engagement Inside Venues

Way-Finding

Push Notifications

Indoor turn-by-turn directions

Time & location relevant messaging

Guest Wi-Fi Secure and customized network access portal

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High Density Wi-Fi with Aruba 802.11ac

68,500 Seats 1,200 APs

Silicon Valley, USA

Opening Game Stats •  3.3TB data transfer – more than

the last Super Bowl •  7,800 instant video replays on

the Levi’s Stadium app •  > 18,000 active Wi-Fi users •  3.1Gbps peak data rate

“Breaking down Levi’s Stadium: Wi-Fi is best in show”

Stadium Tech Report, September 2014

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Meridian Platform for Indoor Content & Maps

•  Cloud-based platform for content management related to indoor points of interest

•  Integrated indoor mapping tool to enable location based mobile engagement

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Improve Existing Apps with Meridian SDK

•  Levi’s Stadium app integrates Meridian SDK

•  Location services powered by 1,000+ Aruba Beacons

•  2,100 food orders with the app during the first game

“What VenueNext* has created is unprecedented in

the world of sports.” Al Guido, COO, San Francisco 49ers (*) http://www.venuenext.com

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Mobile Engagement with Aruba

- White-label or custom - Active Wi-Fi

Connection Not Needed

Meridian-Powered Mobile App

Self-registration, app delivery, personalized advertising in

the browser

ClearPass Guest Aruba Wi-Fi

Meridian App Platform

Location-based and personalized content for apps

Aruba Beacons

Blue dot directions & notifications based on

real-time position.

ClearPass Guest prompts download of Meridian-powered app

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Bluetooth vs. Wi-Fi for Device Location

•  Wi-Fi is not reliable for location services but is required for business analytics

•  Bluetooth Low Energy (BLE) is required for location services such as the indoor blue dot & zone based push notifications

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Aruba Beacons for Real-Time Indoor Location

•  Compatible with iBeacon API

•  Less expensive than other hardware approaches

•  Excellent accuracy (<1m) and low latency (<2sec) for wayfinding/notifications

•  Site-survey tools and remote monitoring to help IT pros

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Comprehensive Tools for Beacons

Deploy using one of the two options

• 

• 

Position inside the indoor map

• 

• 

Use the Meridian platform to manage

• • • 

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How Does Aruba Wi-Fi Help Manage Beacons?

1. Aruba USB Beacon plugs into an Aruba Wi-Fi access point.

2. Aruba AP communicates with

battery-powered beacons and Meridian cloud via Aruba

Controller or Instant AP.

3. Customer edits Aruba Beacon

details from within Meridian cloud editor, and edits are broadcasted

to the Aruba beacons.

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Meridian App Developer Zone

•  Dedicated developer zone with free access to SDK download and FAQ

•  App developers can support multiple customer accounts

•  Dedicated support team for app developers using the Meridian SDK & CMS

http://www.meridianapps.com

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Product Summary & Availability

Meridian App Platform ClearPass Guest

Aruba Wi-Fi Software Beacons with SDK

THANK YOU

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