Mobile and Social Media Journalism | Spring 2018

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    Ithaca College | Roy H. Park School of Communications

    JOUR 48000 Mobile and Social Media JournalismSpring 2018Wednesday & Friday/Park 283

    2-3:40 p.m.

    PROFESSOR

    Anthony AdornatoEmail:[email protected]:@anthonyadornato

    Twitter Class Hashtag:#ICParkSM

    Office Phone:(607) 274-7022Office:Park 250

    Office Hours:W 8:30 a.m.11:30 a.m. (orby appointment)

    COURSE DESCRIPTION

    This course critically examines how journalists and news organizations are using emerging forms

    of social media and mobile platforms. Students gain hands-on experience by experimenting withsocial media and mobile devices for newsgathering, distribution, and audience engagement.

    Students produce a portfolio of multimedia stories and build their own professional journalisticbrand. An emphasis is placed on critically assessing the credibility and authenticity of user-generated content. Students will also learn how to use analytics tools to monitor and analyze the

    effectiveness of their mobile and social media activity. 4 Credits

    COURSE OVERVIEW

    Twitter. Facebook. Instagram. Snapchat. These are some of the social media tools altering howjournalists do their jobs and how people consume news today. This course prepares you to

    evaluate and use social media and mobile devices as professional journalists. By the end of thecourse, you will have the fundamental mobile and social media skills that news organizations areseeking from todays journalists.You will learn by doing.You will build your own

    professional social media brand and produce a portfolio of stories using social media and mobiledevices/apps.

    You and your classmates are future industry leaders, so we will also critically assess futuredevelopments related to mobile and social media in journalism. This course will foster yourability to apply the core values of journalism to emerging media forms in productive, innovative,

    and intelligent ways. The concepts and skills we will tackle include: maintaining a professionalsocial media brand; finding story ideas and sources via social media; using social media and

    mobile devices/apps for newsgathering and production; social media ethics; audienceengagement; and analytics.

    mailto:[email protected]:[email protected]:[email protected]://twitter.com/anthonyadornatohttp://twitter.com/anthonyadornatohttp://twitter.com/anthonyadornatohttp://twitter.com/anthonyadornatomailto:[email protected]
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    COURSE GOALS

    Effectively use social media for newsgathering, distribution, and audience engagement.

    Research and locate reliable information from social media to enhance your reporting, and at

    the same time, identify misleading and unbalanced content.

    Gain the technical skills of mobile newsgathering through the use of mobile devices and appsto gather, produce, and distribute news content.

    Create and enhance your own professional brand on social media platforms.

    Collaborate as a news team to contribute original reporting toIthaca Weekand to manage its

    Facebook page,Twitter,Instagram,and Snapchat.

    Become an engaged and active participant of the online community of the beat that you havechosen.

    Use analytics platforms to monitor and analyze social media engagement and success.

    Evaluate the effectiveness of mobile and social media strategies and policies in news

    organizations.

    Understand the publics active role in the news production process, and the resulting impact

    on journalism. Understand the flexibility, innovativeness, and entrepreneurial spirit needed to be successful

    in this evolving industry.

    Receive Hootsuite Certification.

    REQUIRED READINGS & MATERIALS

    Mobile and Social Media Journalism: A Practical Guide (2017) by Anthony Adornato

    Mobile device, preferably an iPhone or iPad. Any student who doesnt have an adequate

    mobile device for this course will be able to reserve an iPad Mini for the semester throughPPECS.

    As a member of this class, you will have access to content developed by Hootsuite, anindustry leader on best practices for social media use. Youll becomeHootsuite certified in

    this course.

    IC Library page dedicated to this course:http://www.ithacalibrary.com/sp/subjects/mobilej

    To be successful in this class and as a journalist, you must be well-informed about emerging

    technologies and their impact on journalism. Here are my go-to sources to stay up-to-date onthe latest mobile and social media journalism trends, tips, and skills training. Ive provided

    Twitter handles, website links, and links for you to subscribe to e-newsletters.

    MediaShift

    @MediaShiftOrg andMediaShift Newsletter

    Poynter

    @Poynter andPoynter Newsletter

    Pew Research Center

    @pewjournalism andPew Research Newsletter

    http://www.ithacaweek-ic.com/http://www.ithacaweek-ic.com/http://www.ithacaweek-ic.com/https://www.facebook.com/Multimedia-Journalism-Ithaca-Week-795511183899602/timeline/https://www.facebook.com/Multimedia-Journalism-Ithaca-Week-795511183899602/timeline/https://twitter.com/ithacaweekhttps://twitter.com/ithacaweekhttps://twitter.com/ithacaweekhttps://www.instagram.com/ithacaweekhttps://www.instagram.com/ithacaweekhttps://www.instagram.com/ithacaweekhttps://hootsuite.com/pages/hootsuite-platform-certificationhttps://hootsuite.com/pages/hootsuite-platform-certificationhttp://www.ithacalibrary.com/sp/subjects/mobilejhttp://twitter.com/MediaShiftOrghttp://mediashift.us2.list-manage.com/subscribe?u=f32534a334b03264ce60a3732&id=5371aa94a8http://twitter.com/Poynterhttp://poynter.us9.list-manage1.com/subscribe?u=79fa45ed20ff84851c3b9cd63&id=5372046825http://twitter.com/pewjournalismhttp://www.pewresearch.org/follow-us/http://www.pewresearch.org/follow-us/http://twitter.com/pewjournalismhttp://poynter.us9.list-manage1.com/subscribe?u=79fa45ed20ff84851c3b9cd63&id=5372046825http://twitter.com/Poynterhttp://mediashift.us2.list-manage.com/subscribe?u=f32534a334b03264ce60a3732&id=5371aa94a8http://twitter.com/MediaShiftOrghttp://www.ithacalibrary.com/sp/subjects/mobilejhttps://hootsuite.com/pages/hootsuite-platform-certificationhttps://www.instagram.com/ithacaweekhttps://twitter.com/ithacaweekhttps://www.facebook.com/Multimedia-Journalism-Ithaca-Week-795511183899602/timeline/http://www.ithacaweek-ic.com/
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    Nieman Lab

    @NiemanLab andNieman Newsletter

    First Draft News

    @firstdraftnews,firstdraftnews.com,andFirst Draft Newsletter

    NPR Training

    @nprtraining,training.npr.org,andmedium.com/nprcurios

    BBC Academy

    @BBCAcademy andwww.bbc.co.uk/academy/journalism

    MY CLASS ATTENDANCE POLICY

    First, a note on promptness: My classes start on time. I expect you to be on time. Tardiness is not

    tolerated in the professional world or in this class. I take careful note of late arrivals. Tardiness isnot a matter of degree; you either are late or youre not.A late student will be considered

    absent.I dont allow you to make up work you miss because of your tardiness.

    Second, a note on attendance: I expect you to attend every class and to be in attendance for the

    duration of every class. Excused absences include religious observances, documented illness,death of a family member or loved-one, and pre-approved school-related activities. In addition,each student will be granted two unexcused absences for any reason. Homework due on days you

    are absent must still be turned in by deadline. For each unexcused absence beyond the initialtwo, Ill deduct FIVE points from your final grade.Its your responsibility to let me know ifyoure not going to be in class.

    ITHACA COLLEGES POLICY ON ATTENDANCE

    Students at Ithaca College are expected to attend all classes, and they are responsible for work

    missed during any absence from class. At the beginning of each semester, instructors mustprovide the students in their courses with written guidelines regarding possible grading penalties

    for failure to attend class. Students should notify their instructors as soon as possible of anyanticipated absences. Written documentation that indicates the reason for being absent may be

    required. These guidelines may vary from course to course but are subject to the followingrestrictions:

    In accordance with New York State law, students who miss class due to their religious

    beliefs shall be excused from class or examinations on that day. The faculty member isresponsible for providing the student with an equivalent opportunity to make up any

    examination, study, or work requirement that the student may have missed. It issuggested that students notify their course instructors at least one week before any

    anticipated absence so that proper arrangements may be made to make up any

    missed work or examination.Any such work is to be completed within a reasonabletime frame, as determined by the faculty member.

    http://twitter.com/NiemanLabhttp://www.niemanlab.org/subscribe/http://twitter.com/firstdraftnewshttps://firstdraftnews.com/http://firstdraftnews.us11.list-manage1.com/subscribe?u=a2d3d9ccda374407d450e3c1c&id=40a49348fbhttp://twitter.com/@nprtraininghttp://training.npr.org/http://medium.com/nprcurioshttp://twitter.com/BBCAcademyhttp://www.bbc.co.uk/academy/journalismhttp://www.bbc.co.uk/academy/journalismhttp://www.bbc.co.uk/academy/journalismhttp://twitter.com/BBCAcademyhttp://medium.com/nprcurioshttp://training.npr.org/http://twitter.com/@nprtraininghttp://firstdraftnews.us11.list-manage1.com/subscribe?u=a2d3d9ccda374407d450e3c1c&id=40a49348fbhttps://firstdraftnews.com/http://twitter.com/firstdraftnewshttp://www.niemanlab.org/subscribe/http://twitter.com/NiemanLab
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    Any student who misses class due to a verifiable family or individual health emergency,

    or to a required appearance in a court of law, shall be excused. Students shouldcommunicate directly with the faculty member when they need to miss a class for healthor family emergencies, for court appearances, etc. Faculty members who require

    documentation of student absences should communicate directly with their students. On-

    campus residents who will be away from campus for an extended period of time shouldnotify the Office of Residential Life of their absence from campus by [email protected] and including their building and room number in that message.

    Students may need to consider a leave of absence, medical leave of absence, selectedcourse withdrawals, and so on, if they have missed a significant portion of class work.

    A student may be excused for participation in College-authorized co-curricular and

    extracurricular activities if, in the instructor's judgment, this does not impair the specific student's

    or the other students' ability to succeed in the course.

    For all absences, except those due to religious beliefs, the course instructor has the right todetermine if the number of absences has been excessive in view of the nature of the class thatwas missed and the stated attendance policy. Depending on the individual situation, this can

    result in the students being removed from or failing the course.

    CLASS COMMUNICATION

    Your success in this course will depend, in part, on good communication and understandingwhats expected of you and when, which is to say meeting deadlines.

    Sakai/Class Website/Facebook page: Course information, updates, and messages will beposted to Sakai, as well as our classFacebook pageandwebsite.Youre expected to frequently

    check these platforms. Well also use Sakai for submission of some assignments.

    Email:Youre expected to regularly check your Ithaca College email. Failure to do so puts youat risk of missing important class instructions and announcements. Well use email for one-on-

    one communication.

    Social Media:This class is all about being social media savvyas a journalist. Im not referring

    to posting about what you ate for breakfast or whom you went on a date with last night! Our

    class hashtag on Twitter and other social media platforms is #ICParkSM. Youll use the classhashtag for most assignments, and Ill use this hashtag when tweeting information relevant to

    this course. So, make sure you are following the conversations by regularly searching for#ICParkSM.

    A little bit of friendly advice: Many employers mine, meaning investigate and collect, those

    things that you have posted on your Facebook page, on YouTube, or on other social mediaoutlets. So, yes, anything you say electronically can and will be held against you down the road.

    This will be an important topic of discussion in class.

    mailto:[email protected]://www.facebook.com/groups/ICParkSM/https://www.facebook.com/groups/ICParkSM/https://www.facebook.com/groups/ICParkSM/https://mobileandsocialmediajournalism.wordpress.com/https://mobileandsocialmediajournalism.wordpress.com/https://mobileandsocialmediajournalism.wordpress.com/https://mobileandsocialmediajournalism.wordpress.com/https://www.facebook.com/groups/ICParkSM/mailto:[email protected]
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    CLASS ETIQUETTE

    I want to stress these points:

    Laptops and mobile devices are to be used for class and professional purposes only during

    classnot for personal social interactions. In-class critiques of your classmates work will be constructive. Feedback should be about

    the work and never personal. Be respectful of each others effort.

    MAJOR ASSIGNMENTS AND GRADING

    Deadlines are exactjust like in the news business. If you turn any assignment in after the

    assigned deadline, youll receive an Ffor the assignment.

    Multimedia Packages (30% of grade): You will produce five stories. At least two must be

    focused on your beat. For each story, you will use a mobile device and apps for the majority of

    newsgathering and production. You will also be expected to use social media tools to engagewith your online community during the reporting process. I will post a weekly to-do list on our

    website so that you know how many times and the type of content to share on social media while

    youre in the field reporting. Before going in the field, we will hold in-class editorial meetings.You must explain why the story matters, who is impacted, potential interviewees, and how you

    will use social media and mobile apps in the newsgathering and production of the story, amongother items.

    On the days your packages are due, you will:

    Have at least two classmates edit your story.

    Post a Word document with the final story text to Sakai. The document must also include a

    link to the story draft on your website, a list of sources consulted, and the names of youreditors.

    Create a Storify that contains all the social media items required during the reporting process.

    Include the Storify link in the Word document you post to Sakai.

    Only select stories will be published onIthaca Week,and selections will be made depending on

    their quality and appropriateness.

    Social Media Activity/Portfolio (30% of grade): You will develop your own professionalsocial media portfolio during this class. Your portfolio will include a blog as well as profiles andengagement on social media sites. Part of your social media activity involves becoming active in

    the online community of your beat. You should consistently engage with related social mediausers (RTs, replies, and @ mentions) and use hashtags associated with your beat. During thesemester, we will conduct peer-evaluations so you and your classmates can give each other

    feedback. Analytics will help to shed light on your effectiveness. At the end of the semester, youwill present your portfolio to the class. I will post a weekly to-do list on the class website. All

    items must be completed by 11:59 p.m., Saturday. For this class, the week runs from Sunday to

    Saturday.

    http://www.ithacaweek-ic.com/http://www.ithacaweek-ic.com/http://www.ithacaweek-ic.com/http://www.ithacaweek-ic.com/
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    Blog Posts (15% of grade):During the weeks that stories are not due, you must complete twoblog posts (250-400 words each). The topics of the posts will vary. Sometimes you will have toaddress a specific question related to social media, other times youre free to post about any topic

    related to your beat or mobile and social media journalism. The goal is to develop your own blogvoice and thoughtful discussions. Your blog posts will also allow you to reflect on your work in

    this class.

    Editor Role (10% of grade): You will be assigned to a team of editors who will manage the

    Ithaca Week social media platforms during a specified period. The team of editors will develop

    and execute a social media plan for Ithaca Week.

    Social Media Policy/Strategy Analysis (10% of grade): This is a team assignment due toward

    the end of the semester. Your team will assess the social media policy/strategy of a news

    organization. I recommend choosing a news outlet that has its policy available to the public. Inyour critique, analyze the social media engagement of the news organization and two of its

    journalists. Describe how often the organization and journalists engage and with which topics

    and different types of news. Provide examples in your presentation. Evaluate what we can learnfrom them and what they could do better. Consider recording an interview with someone from

    the news outlet so that it can be incorporated in your presentation.

    Teaching Moment (5% of grade): This is your opportunity to teach us! Each student will lead

    one 10-minute class presentation/discussion about a current topic related to mobile and socialmedia journalism. Weekly course readings and e-newsletter content (MediaShift, Nieman, andFirst Draft News) will provide you with potential ideas. Topics might include how a news outlet

    uses social media, an ethical issue related to social media and journalism, or ideas on howjournalists could use a particular mobile or social media tool. You must post a preview of yourtopic to our FB group page and write a blog entry about your topic/discussion (this is in addition

    to other assignment due the week you present).

    BASIC GRADING CRITERIA

    Below is the basic grading criteria. For each major assignment, Ill provide more detailed

    grading criteria/rubric in class. Generally, youll be graded on clarity, organization, accuracy,

    fairness/balance, completeness/omissions, grammar, spelling, and ability to meet deadlines. Mygrading in this course will also take into account your creativity and innovativeness.

    As with many classes in the humanities/social sciences, grading for this class is not objective.

    Its very subjective. In the journalism business there are no absolutes. Some things may work,others may not. Its my duty to determine your effectiveness in turning an idea (the abstract) into

    a finished project that will be acceptable by industry standards. You have to rely on my

    experience in the industry, and academe, to provide you with the most accurate representationand feedback of what you will get in the real world.

    A 95-100% | A- 90-94%

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    Mastery of course content at the highest level of attainment. Accurate, clear, and comprehensivework. Stories are well-written and require only minor copy editing (i.e., they would bepublished).

    B+ 87-89% | B 84-86% | B- 80-83%

    Strong performance demonstrating a satisfactory level of attainment. Stories require more thanminor editing and have a few style or spelling errors or one significant error of omission.

    C+ 77-79% | C 74-76% | C- 70-73%

    Needs work. Stories need considerable editing or rewriting and/or have many spelling, style or

    omission errors.

    D+ 67-69% | D 64-66% D- 60-63

    A marginal performance. Work requires excessive rewriting and has numerous errors, and shouldnot have been submitted.

    F 59% and below

    An unacceptable performance. Work failed to meet the major criteria of the assignment, hasnumerous errors, or both. A story that has even a single factual error that is material to the story

    merits an F.Example: you get the street name wrong in a story about an accident. That willmean an F.Proper names, locations, and titles have to be accurate and spelled correctly.

    USE OF STUDENT WORK

    Never tell an interview subject your story will only be seen in class. Your work will bepublished on your professional website, and it may be published on the Park School website,

    among other public platforms. Also, copies of the work you produce in this class may be used infuture classes.

    IN-CLASS CRITIQUES AND FEEDBACK ON ASSIGNMENTS

    There will be regular in-class critiques of your work. Everyone participates in the in-class

    critiques. You should offer constructive, honest comments on a project as its shown in class.Pay close attention to the comments I make during class critiques. Take notes. My remarks often

    can be applied to your work, even if its someone elses work thats being reviewed.

    ITHACA COLLEGE DEPARTMENT OF JOURNALISM PLAGIARISM POLICY

    The Department of Journalism Plagiarism Policy is a supplement to the Ithaca CollegePlagiarism and Academic Dishonesty Policy. Department of Journalism students are expected to

    review and understand both policies.

    Plagiarism is the cardinal sin of journalism. It undermines your integrity and that of theprofession. The Department of Journalism does not tolerate plagiarism. A committee comprised

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    of Department of Journalism faculty will review each case of plagiarism. The Deans office atthe Park School will also be made aware of each case.

    Penalties for plagiarism can include:

    a failing grade for the plagiarized assignment

    a failing grade for the course suspension

    expulsion

    Plagiarism is the use of someone elses work without giving credit. Use of words, phrases,sentences, ideas, photos or other kinds of content without proper attribution and copyrightpermission is plagiarism. This is true whether you do it intentionally or not. If such credit is not

    given for anothers work, its considered plagiarism.

    Department of Journalism students are required to produce original work without plagiarizing

    previously published work, including: online and print articles, broadcast stories, scholarly

    publications, and other students assignments.

    Plagiarism includes, but is not limited to, the following:

    Directly copying content from online sources and pasting it into your own work without

    proper attribution.

    Paraphrasing content from online sources and pasting it into your own work without

    proper attribution.

    Copying quotes from stories produced by someone else and using them in your own

    work. You are expected to interview sources on your own.

    Passing off another students work as your own.

    Submitting the same piece of work to instructors in two or more courses.

    The best practice to follow: Whenever in doubt, cite the source and ask your professor for

    guidance.

    ITHACA COLLEGE PLAGIARISM AND ACADEMIC DISHONESTY POLICY

    Whether intended or not, plagiarism is a serious offense against academic honesty. Under any

    circumstances, it is deceitful to represent as one's own work, writing or ideas that belong to

    another person. Students should be aware of how this offense is defined. Plagiarism is theunacknowledged use of someone else's published or unpublished ideas, whether this use consists

    of directly quoted material or paraphrased ideas. Although various disciplines follow styles ofdocumentation that differ in some details, all forms of documentation make the following

    demands:

    That each quotation or paraphrase be acknowledged with a footnote or in-text citation;

    That direct quotations be enclosed in quotation marks and be absolutely faithful to the

    wording of the source;

    That paraphrased ideas be stated in language entirely different from the language of the

    source;

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    That a sequence of ideas identical to that of a source be attributed to that source;

    That sources of reprinted charts or graphs be cited in the text;

    That all the sources the writer has drawn from in paraphrase or direct quotation or a

    combination of paraphrase and quotation be listed at the end of the paper underBibliography, References, or Works Cited, whichever heading the particular style

    of documentation requires.

    A student is guilty of plagiarism if the student fails, intentionally or not, to follow any of these

    standard requirements of documentation.

    In a collaborative project, all students in a group may be held responsible for academicmisconduct if they engage in plagiarism or are aware of plagiarism by others in their group and

    fail to report it. Students who participate in a collaborative project in which plagiarism has

    occurred will not be held accountable if they were not knowledgeable of the plagiarism.

    What, then, do students not have to document? They need not cite their own ideas, or references

    to their own experiences, or information that falls in the category of uncontroversial commonknowledge (what a person reasonably well-informed about a subject might be expected to know).

    They should acknowledge anything else.

    7.1.4.2 Other Forms of Academic Dishonesty

    Other violations of academic honesty include, but are not limited to, the following behaviors:

    Handing in to a class a paper written by someone else;

    Handing in as an original work for a class a paper one has already submitted to another

    course;

    Handing in the same paper simultaneously to two courses without the full knowledge and

    explicit consent of all the faculty members involved;

    Having someone else rewrite or clean up a rough draft and submitting those revisions asones own work.

    These offenses violate the atmosphere of trust and mutual respect necessary the process of

    learning.

    PROFESSIONAL CONDUCT AND ETHICS

    Students are expected to follow the Society of Professional Journalists (SPJ) Code of Ethics inthis class. I expect that youll be exceedingly honest, fair, and responsible. As you produce

    stories for this class, remember that you represent Ithaca College and the Park School. Viewpolicy:http://www.spj.org/ethicscode.asp.

    PROFESSIONAL DRESS AND COMMUNICATION POLICY

    When arranging and conducting interviews for class, you must act professionally. Address

    people on the phone or via email in a courteous, business-like manner. When contacting them,use your Ithaca email, not your personal email address. When you go out in the field to cover a

    story, dress appropriately. By conducting yourself in a professional manner, people will take you

    more seriously and afford you more respect.

    http://www.spj.org/ethicscode.asphttp://www.spj.org/ethicscode.asphttp://www.spj.org/ethicscode.asphttp://www.spj.org/ethicscode.asp
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    DIVERSITY

    Its important to broaden your journalism experiences, with guidance from me, by including incoursework ethnic, racial and religious minorities, people with disabilities, gay men and lesbians

    and other similar groups and issues that affect these groups. This includes, but is not limited to,developing sensitivity to language and images. The intent is to ensure your work reflects thediversity of the community and that youreexposed to diverse ideas and perspectives.

    STUDENTS WITH DISABILITIES

    In compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans withDisabilities Act, reasonable accommodation will be provided to students with documented

    disabilities on a case-by-case basis. Students must register with Student Disability Services and

    provide appropriate documentation to Ithaca College before any academic adjustment will beprovided. Youre also welcome to contact me privately to discuss your academic needs, although

    faculty cannot arrange for disability-related accommodations.

    MATTERS OF STUDENT SAFETY

    You must respond to and report conditions and actions that may jeopardize your safety, or that ofother people and/or equipment. Report to the responsible College employee. During classsessions that person would be your instructor or lab assistant. Outside of class the person might

    be your instructor, lab supervisor, co-curricular manager, equipment and facilities manager, or

    one of the engineering support staff. You must be aware that misuse of equipment or use ofdamaged equipment can create the risk of serious injury, infectious contamination, and expensive

    damage. You may be liable for damage or injury resulting from such use. Unsupervised use of

    facilities puts you at risk. Failure to be alert to safety problems, or to report them, may haveserious consequences for you or others.

    MENTAL HEALTH CONCERNS

    Diminished mental health, including significant stress, mood changes, excessive worry, orproblems with eating and/or sleeping can interfere with optimal academic performance. Thesource ofsymptoms might be strictly related to your course work; if so, please take an

    opportunity to speak with me. However, problems with relationships, family worries, loss, or apersonal struggle or crisis can also contribute to decreased academic performance. Ithaca Collegeprovides a Counseling Center to support the academic success of students. The Counseling

    Center provides cost-free services to help you manage personal challenges that threaten yourwell-being. In the event I suspect you need additional support, Ill express my concerns and the

    reasons for them, and remind you of resources (e.g., Counseling Center, Health Center,

    chaplains, etc.) that might be helpful to you. Its not my intention to know the details of whatmight be bothering you, but simply to let you know Imconcerned and that help, if needed, isavailable.

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    CLASS SCHEDULE

    WEEK ONE (Jan. 24 & 26)--Forces at the Gate: An Active Audience--Managing Change: The Mobile-First Newsroom

    --Your Social Media Brand: Who Do You Want To Be?

    --Digital Skeletons: Social Media Audit--Finding a Niche/Beat

    Assignment:

    *Read: Chapters 1-3

    *Hootsuite Academy: The Fundamentals of Using Hootsuite

    *Weekly To-do List

    WEEK TWO (Jan. 31 & Feb. 2)

    --Introduction to Hootsuite and BrandYourself.com

    --Blog Set-up--Social Media Platform Basics

    --The Mobile Journalist and Must-have Apps

    Assignment:

    *Read: Chapters 4 & 5

    *Hootsuite Academy: Advanced Uses of Hootsuite

    *Weekly To-do List*Two blog posts next week

    WEEK THREE (Feb. 7 & 9)

    --Social Media Platform Basics Continued--The Mobile Journalist and Must-have Apps Continued

    --Social Newsgathering and Listening: Story Ideas, Sources, and Content--Social Collaboration and Curation: Crowdsourcing--Social Media Scavenger Hunt

    Assignment:

    *Read: Chapters 6

    *Hootsuite Academy: Hootsuite Enterprise Courseware*Weekly To-do List

    *Two blog posts next week

    WEEK FOUR(Feb. 14 & 16)--Social Media Engagement and Optimization

    --Audience Analytics

    --Using Mobile Devices and Social Media During Live Events/Breaking News

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    Assignment:

    *Weekly To-do List*Package due next Friday

    WEEK FIVE (Feb. 21 & 23)

    --Mobile-friendly Story Layout--Readable Videos and Social Graphics--Package due Friday

    Assignment:

    *Read: Chapter 7 andhttp://mobileandsocialmediajournalism.com/fakenews*Review:http://factcheckingday.com/#how-to

    *Weekly To-do List

    *Two blog posts next week

    WEEK SIX (Feb. 28 & March 2)

    --Fake News--Social Media Policies and Ethics

    --Verification and Authenticity of Information

    Assignment:

    *Weekly To-do List*Package due next Friday

    WEEK SEVEN (March 7 & 9)

    --Emerging Forms of News Engagement: 360-degree Video, Wearables, etc.--Revisit Managing Change in Newsrooms and Evolving Business Models

    --Plan Coverage of Ed Tech Day 2018

    --Package due Friday

    Assignment:

    *Weekly To-do List*Two blog posts due the week after Spring Break

    WEEK EIGHT

    No ClassSpring Break

    WEEK NINE (March 21 & 23)

    --Location, Location, Location: Geo-location Apps and Social Media Sleuthing

    --Coverage of Ed Tech Day 2018 --An Active Community Member: TweetChat

    Assignment:

    *Weekly To-do List

    *Package due next Friday

    http://mobileandsocialmediajournalism.com/fakenewshttp://mobileandsocialmediajournalism.com/fakenewshttp://mobileandsocialmediajournalism.com/fakenewshttp://factcheckingday.com/#how-tohttp://factcheckingday.com/#how-tohttp://factcheckingday.com/#how-tohttp://factcheckingday.com/#how-tohttp://mobileandsocialmediajournalism.com/fakenews
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    WEEK TEN (March 28 & 30)

    --Social Media Analytics Revisited--Infographic Resumes

    --Package due Friday

    Assignment:

    *Weekly To-do list

    *Two blog posts next week

    WEEK ELEVEN (April 4 & 6)

    --Emerging Mobile and Social Media Jobs in Newsrooms

    Assignment:

    *Take Hootsuite Certified Professional Exam

    *Weekly To-do List*Package due next Friday

    WEEK TWELVE (April 11 & 13)

    --Watch #TwitterRevolution

    --Package due Friday

    Assignment:

    *Weekly To-do List*Two blog posts next week

    WEEK THIRTEEN (April 18 & 20)

    --Guest Speaker

    --Social Media Portfolio Presentations

    Assignment:

    *Weekly To-do List

    *Package due next Friday

    WEEK FOURTEEN(April 25 & 27)

    --Social Media Portfolio Presentations--Team Presentations--Package due Friday

    Assignment:

    *Read: Chapter 8

    *Weekly To-do List

    WEEK FIFTEEN (May 2 & May 4)

    --Team Presentations

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    --Mobile and Social Media in Your Career--Landing a Job with a Newsrooms Mobile and Social Team