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Face book Mania
Mehwish Kiran
140053
MBA3(3.5)
Research Includes
IntroductionResearch proposalSurvey designAnalytical frameworkFulfillment of objectivesConclusionRecommendations
Introduction
Global phenomenonProvides several featuresPopular & preferred tool of communicationHas gained very much importanceHelpful social network
Cont…
Used for:
• Passing times
• Entertainment
• Social interactions, etc.Dangerous in terms of addictionAddiction may leads to erosions of social
relations
Research proposal
Objectives:• What are the Face book usage reasons of
participants? • What are the Face book addiction levels of
participants?
• What kind of relations are there between Face book addiction levels and Face book operating times of participants?
• What kind of profile do non-addicts have differently from addicts?
Cont..Scope:• within the city of Islamabad and students from
different universities and colleges of Islamabad.
Research hypothesis:• Face book addiction make teenagers experience
problems and erosions in their social life and relations.
Cont..
• Conduction of survey• Target Population: Air University:2700 F6\2 college:4000 Comsats university:8319 F7\2:3500
• Sampling Type: Probability
Cont..
• Sample Values: Confidence level= 95% Margin of error =9% Aggregate population size= 18519 Sample size= 76 Probability=80%
Survey design
• Location
• Sample type
• Sample age group
• Selection of sample
• Respondents
• Distribution of sample
• Summary of questionnaire
Fulfillment of objectives:1. What are the Face book usage reasons
of participants?
Forward video, pictures or quotes
Post notes, update
status
Post & share personal
photosPlay games Share news
Cont..2. What are the Face book addiction levels
of participants
Cont…3.What kind of relations is there between Face
book addiction levels and Face book operating times of participants?
Cont…
Conclusion
• Face book usage reasons of most of the participants (23.7%) are to forward pictures, quotes videos, posting notes or update status.
• The addiction level of face book usage is very high among the participants
• As majority of the participants (65.8%) said that they log on to face book every day.
Cont..
• There is a close relationship between participants face book addiction level and their operating times.
• They used to be on face book Over two hours each time they access the site.
• Creation of generation gap due to wastage of time by teenagers on face book.
Recommendations
• Face book addiction in particular should be concentrated
• Be careful of the race to have as many friends as possible
• A well said by someone “excess of everything is bad", fits here
• Set a predetermined amount of time allowed for face book
Cont..
• Limit the number of automatic feeds and status update you receive.
• Indulge in some other activity that you like