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Introduction NANO-TEX™ BRAND GUIDELINES
A new vision.Nano-Tex’s new brand has been developed to strongly represent our company and instantlyconvey the benefits of our technology in the marketplace. This document will explain theproper usage of all of the elements of the brand system in order to provide guidance for howthey can be used most effectively. With the help of this guideline, we can all contribute to thesuccess of our brand.
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Table of Contents NANO-TEX™ BRAND GUIDELINES
STRATEGY IDENTITY ELEMENTS EXPRESSION CONTACT
Strategic Summary 4 Identity Introduction 5
Corporate and ProductSignatures 6
Tagline 7
CharacterTemplates 8
Clear Space 9
Minimum Size 10
Grayscale 11
Reverse 12
One Color 13
Backgrounds 14
Incorrect Usage 15
Text Reference 16
Typography 17
Colors 18
PreferredProduct Icons 19
AlternateProduct Icons 20
PhotographyCompositions 22
Product Schematics 23
Demonstration Images 24
Symbol as a Super Graphic 25
Circles as GraphicElements 26
Corporate Folder 27
Corporate Brochure 28
Sell Sheets 29
Casual Tags 30
Performance Tags 31
Banners 32
Posters 33
Garment Labels 34
Web Templates 35
Contact Information 36
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Strategic SummarySTRATEGY:
NANO-TEX™ BRAND GUIDELINES
The brand strategy identifies a basic consumer truth that provides the foundation for developing a visualcommunications program. Understanding this strategy is critical to understanding who we are and what we stand for.
COMPANYPOSITIONING
BRANDPOSITIONING
FreedomHumanVisionary
Seamless Transition• Perfect fit• Greater adaptability• Diversitility (diversity + versatility)• Being more efficient• Achieving harmony• Gliding through life• Engaging the flow of life
“Seamless transition” is the synthesis of what we learned from consumers. It makes nanotechnology relevant by makingevident how NANO-TEX™ Fabrics make people’s lives easier:allowing movement from situation to situation with ease, comfort,speed, and convenience; creating frictionless living.
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Identity IntroductionIDENTITY:
NANO-TEX™ BRAND GUIDELINES
The NANO-TEX identity is the key element of our new brand, and serves as its sole representative in many applications. It dynamically expresses the benefits of NANO-TEX products in daily life while still projecting the breakthrough nature of the technology behind them. The symbol central to thewordmark is a set of closed and open green circles, speaking to the exciting breakthrough possibilitiesof nanotechnology as a targeted solution to a variety of everyday problems, both now and in the future. In contrast, the gray letterforms of the logotype reinforce the credibility of the company.
These guidelines introduce all NANO-TEX identity versions, referred to as its signatures. All artwork has been specially created for both print and onscreen use. Always use NANO-TEX signatures inaccordance with these guidelines.
NANO-TEX Green
NANO-TEX Gray
Signature
Logotype Symbol
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Corporate and Product SignaturesIDENTITY:
NANO-TEX™ BRAND GUIDELINES
The NANO-TEX identity exists in two forms in order to best represent the brand in both corporate and product environments. The corporate signature should be used in applications that pertain to the company as a whole, such as the Web site and corporate overview brochure; while the productsignature should be used in product specific applications, such as hangtags.
Both horizontal and vertical configurations of the product signature are available to best accommodatespace constraints in varying applications. Please use the configuration that allows for the maximumimpact of the identity.
CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)
HORIZONTAL PRODUCT SIGNATURE
Use for all general corporate communications.
Use for all communications specific to NANO-TEX products.
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TaglineIDENTITY:
NANO-TEX™ BRAND GUIDELINES
The NANO-TEX tagline, “Fabric to the Next™,” expresses the superior benefits of our technologyand creates momentum for the brand by positioning our offerings as breakthrough.
The tagline should be used differently depending on use of the corporate or product signatures. For use with the corporate signature, use the provided lockup. For use with either the vertical or thehorizontal product signature, you may determine the best relationship between the identity andtagline for the particular constraints of your application, as long as the two appear on the samepage. The cap height of the “F” in the tagline should never exceed the cap height of the “N” in theproduct signature. Please note that the size of the tagline™ symbol should be adjusted to exactlymatch the size of the product signature ™ symbol.
CORPORATE SIGNATURE WITH TAGLINE
Use the provided lockup for the tagline with the corporate signature.
PRODUCT SIGNATURE WITH TAGLINE PLACEMENT EXAMPLES
PRODUCT SIGNATURE WITH TAGLINE SIZING
The example above illustrates the correct size relationshipbetween the NANO-TEX product signature and tagline.
Never allow the cap height of the “F” in the tagline to exceedthe cap height of the “N” in the product signature.
Always adjust the size of the tagline™ symbol to exactly matchthe size of the product signature ™ symbol. Maintain theupper left corner of the “T” in the ™ symbol as a fixed startingpoint for scaling.
Examples of tagline usage in sell sheet and performance hangtag applications.
The minimum horizontal distance between the product signature and taglineshould be equal to or greater than the width of the tagline.
REVERSE HORIZONTAL PRODUCT SIGNATURE CHARACTER TEMPLATE
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Character TemplatesIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Use the templates provided when locking up the NANO-TEX vertical or horizontal product signature withcharacteristic names. Never lock up more than three characteristic names with the product signature. It isimportant to adhere to both the clear space and minimum size guidelines when creating characteristic lockups (see pages 9 and 10).
POSITIVE VERTICAL PRODUCT SIGNATURE CHARACTER TEMPLATE REVERSE VERTICAL PRODUCT SIGNATURE CHARACTER TEMPLATE
CHARACTERISTIC 1CHARACTERISTIC 2CHARACTERISTIC 3
FabricCHARACTERISTIC 1CHARACTERISTIC 2CHARACTERISTIC 3
Fabric
POSITIVE HORIZONTAL PRODUCT SIGNATURE CHARACTER TEMPLATE
FabricCHARACTERISTIC 1 | CHARACTERISTIC 2 | CHARACTERISTIC 3 CHARACTERISTIC 1 | CHARACTERISTIC 2 | CHARACTERISTIC 3
Fabric
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Clear SpaceIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Clear space is the area surrounding the identity that must be kept free of text and graphic elementsin order to provide proper staging. For both corporate and product signatures, clear space is equalto the cap height of the “N” in “NANO-TEX” on the left, right, and bottom; and equal to .75 the capheight of the “N” in “NANO-TEX” on the top. For the tagline, clear space is equal to the cap heightof the “F” in “Fabric” on all sides.
CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)
HORIZONTAL PRODUCT SIGNATURE CORPORATE SIGNATURE WITH TAGLINE
“x” equals the cap height of the “N” in “NANO-TEX.”
TAGLINE
“x” equals the cap height of the “N” in “NANO-TEX.”
“x” equals the cap height of the “F” in “Fabric.”
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Minimum SizeIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Minimum size is the smallest the identity can appear without jeopardizing legibility. For printapplications, the minimum size for corporate and product signatures is .75" in width (based on the width of “NANO-TEX” in all signatures); and the minimum size for the tagline is .6" in width. For onscreen applications, the minimum size for corporate and product signatures is 90 pixels in width (based on the width of “NANO-TEX” in all signatures); and the minimum size for the taglineis 75 pixels in width.
90 px (onscreen).75" (print)
90 px (onscreen).75" (print)
CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)
HORIZONTAL PRODUCT SIGNATURECORPORATE SIGNATURE WITH TAGLINE
90 px (onscreen).75" (print)
90 px (onscreen).75" (print)
TAGLINE
.6" (print) 75 px (onscreen)
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GrayscaleIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Grayscale versions of the NANO-TEX identity and tagline have been created for use when color islimited to black, such as in newsprint.
CORPORATE SIGNATURE PRODUCT SIGNATURE
TAGLINE
55% Black
100% Black 55% Black55% Black
100% Black
100% Black
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ReverseIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Reverse color and grayscale versions of the NANO-TEX identity and tagline have been created for use inapplications that require a dark background. The preferred background color is NANO-TEX Gray. Neveruse the NANO-TEX reverse color identity directly against a NANO-TEX Green background (see page 15).
CORPORATE SIGNATURE PRODUCT SIGNATURE
Reverse Color Corporate Signature
Reverse Grayscale Corporate Signature
Reverse Color Product Signature
Reverse Grayscale Product Signature
TAGLINE
Reverse Tagline
Reverse Tagline
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One ColorIDENTITY:
NANO-TEX™ BRAND GUIDELINES
One color versions of the NANO-TEX identity and tagline have been created for use in one color applications.All versions are available in NANO-TEX Green, NANO-TEX Gray, black, and reverse.
CORPORATE SIGNATURE PRODUCT SIGNATURE
NANO-TEX Green One Color Corporate Signature
TAGLINE
NANO-TEX Gray One Color Corporate Signature
Black One Color Corporate Signature
Reverse One Color Corporate Signature
NANO-TEX Green One Color Product Signature
NANO-TEX Gray One Color Product Signature
Black One Color Product Signature
Reverse One Color Product Signature
NANO-TEX Green One Color Tagline
NANO-TEX Gray One Color Tagline
Black One Color Tagline
Reverse One Color Tagline
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BackgroundsIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Backgrounds for the NANO-TEX identity should appear clean and uncluttered. When consideringbackground color, always confirm that the NANO-TEX identity has sufficient contrast and its elementsread clearly. It is preferred that positive signatures appear against a white background, and reversesignatures appear against a NANO-TEX Gray background. It is also allowable for positive signatures toappear against a light color or gray background up to approximately 20% black in value, and reversesignatures to appear against a dark color or gray background above approximately 60% in value.
POSITIVE SIGNATURES
Preferred white background
Preferred NANO-TEX Gray background
Light color background (up to 15% black in value)
Dark color background(above 60% black in value)
REVERSE SIGNATURES
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Incorrect UsageIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Using the NANO-TEX identity consistently and accurately is essential in maintaining its integrity and building brand awareness. These examples illustrate uses that should be avoided.
EXAMPLES OF INCORRECT USAGE
DO NOT alter identity artwork or scaledisproportionately.
DO NOT place the identity on a background with insufficient contrast, or one with cluttered elements.
DO NOT change identity colors.
DO NOT reverse the identity out of NANO-TEX Green.
DO NOT create new lockups of the product signature.
DO NOT allow the cap height of the “F” in “Fabric” in the tagline to exceed the capheight of the “N” in “NANO-TEX” in the product signature.
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Text ReferenceIDENTITY:
NANO-TEX™ BRAND GUIDELINES
Just as it is essential to use the NANO-TEX identity consistently and accurately, it is also essential toconsistently apply the following rules around referring to Nano-Tex in text. To refer to the Nano-Tex company,the correct format is “Nano-Tex,” and always include a hyphen between “Nano” and “Tex.” To generally refer toNANO-TEX products, the word “Fabric” should be used directly after “NANO-TEX™” and given an initial cap,as in “NANO-TEX™ Fabric.” To refer specifically to a single product, the correct format is “NANO-TEX™,” witha descriptor of the specific product directly following.
The “™” symbol is only necessary for the first reference to Nano-Tex and/or its products in the title and text oneach page of a communication piece.
CORRECT NANO-TEX COMPANY REFERENCE
With NANO-TEX™ Resists Spills fabric, you’re lookinggood and feeling good. Complications roll away likewater off a duck’s back.
With NANO-TEX™ Fabric, it can be 100 degreesoutside and you still won’t get hot under the collar.Experience the breakthrough and be ready forwhatever’s next.
Nano-Tex innovations help satisfy the evolvingneeds of today’s customer. And as the marketcontinues to evolve, Nano-Tex will make sure yourcompany’s ready for whatever’s next.
Note that the specific product descriptor can be either the name of the product verbatim or a description of its benefit.
The waiter just spilled an iced latte in your lap, butyou don’t mind. You’re wearing pants made withNANO-TEX™ spill-resistant fabric, so the coffee justbeads up and rolls right off.
Version 1
Version 2
CORRECT SPECIFIC NANO-TEX PRODUCT REFERENCE
CORRECT GENERAL NANO-TEX PRODUCT REFERENCE
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TypographyELEMENTS:
NANO-TEX™ BRAND GUIDELINES
The typography palette for Nano-Tex expresses both the dynamic innovation and human focus of ourcompany. The typefaces are Trade Gothic and New Century Schoolbook.
These typefaces should be used for all communication. The Trade Gothic family should be the most common, with Trade Gothic Bold No. 2 used for headlines and Trade Gothic Roman used for bodycopy. New Century Schoolbook is also available for body copy, particularly narratives and callouts.
The preferred equivalent of Trade Gothic in Microsoft programs is Arial. The preferred equivalent ofNew Century Schoolbook in Microsoft programs is Times Roman.
The fonts shown below can be purchased online at www.fontshop.com.
Trade Gothic Bold No. 2ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().
Trade Gothic RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().
New Century SchoolbookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().
TRADE GOTHIC NEW CENTURY SCHOOLBOOK
The tone of Trade Gothic is dynamic, scientific, and bold.
The tone of New Century Schoolbook is human, friendly, and open.
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ColorsELEMENTS:
NANO-TEX™ BRAND GUIDELINES
Color is an important part of the NANO-TEX visual communications system, adding interest to ourcommunications and identifying our products. Our palette is bright and uplifting, expressing theenergy and excitement of our technology.
Listed below are the correct formulations for reproducing our colors correctly.
CORPORATE COLORS
COLOR PANTONE COLOR EQUIVALENTS CMYK RGB
NANO-TEX GREEN PANTONE 376U 50, 0, 100, 0 102, 204, 0PANTONE 376C
NANO-TEX GRAY PANTONE 432U 23, 2, 0, 77 51, 51, 51PANTONE 432C
PRODUCT COLORS
PRODUCT PANTONE COLOR EQUIVALENTS CMYK RGB
RESISTS SPILLS PANTONE 2727U 71, 42, 0, 0 51, 102, 255PANTONE 2727C
COTTON TOUCH PANTONE 206U 0, 100, 38, 3 255, 0, 51PANTONE 206C
COOLEST COMFORT PANTONE 305U 51, 0, 9, 0 51, 204, 255PANTONE 305C
RESISTS ODORS PANTONE 123U 0, 24, 94, 0 255, 153, 0PANTONE 1235C
REPELS & RELEASES STAINS PANTONE 390U 22, 0, 100, 8 153, 204, 0PANTONE 383C
PANTONE376U
NANO-TEXGREEN
PANTONE432U
NANO-TEXGRAY
PANTONE2727U
PANTONE206U
PANTONE305U
PANTONE123U
PANTONE390U
RESISTSSPILLS
COTTONTOUCH
COOLESTCOMFORT
RESISTSODORS
REPELS &RELEASESSTAINS
In lieu of the colors referred to on this page, you may use the PANTONE® colors listed above, the standards for which can befound in the current edition of the PANTONE COLOR FORMULA GUIDE. The colors shown on this page and throughout thisguideline have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. PANTONE®is a registered trademark of PANTONE, Inc.
UNCOATED
PANTONE376C
NANO-TEXGREEN
PANTONE432C
NANO-TEXGRAY
COATED
UNCOATED
PANTONE2727C
PANTONE206C
PANTONE305C
PANTONE1235C
PANTONE383C
RESISTSSPILLS
COTTONTOUCH
COOLESTCOMFORT
RESISTSODORS
REPELS &RELEASESSTAINS
COATED
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Preferred Product IconsELEMENTS:
NANO-TEX BRAND GUIDELINES
A series of icons have been developed to represent each NANO-TEX product. Each icon serves as a simple visual representation of each fabric technology.
The preferred set of product icons integrates the product name within the artwork and can be used alone. Alternate versions of the icons have been created to meet specific needs of varyingapplications. Please refer to the examples in this and the next page to determine the best product icon version to use in your application.
These guidelines introduce all product icon versions. All artwork has been specially created for bothprint and onscreen use. Always use NANO-TEX product icons in accordance with these guidelines.
Please note that the “RESISTS SPILLS” icon has an additional version for performancefabrics in which the messaging becomes “REPELS WATER.”
REPELSWATER
COOLEST COMFORT
COTTON TOUCH
RESISTSSPILLS
RESISTSODORS
REPELS & RELEASES
STAINS
PREFERRED PRODUCT ICONS
EXAMPLE: Casual hangtag front panel
“RESISTS SPILLS”becomes
“REPELS WATER” for performance fabrics.
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Alternate Product IconsELEMENTS:
NANO-TEX™ BRAND GUIDELINES
Refer to the examples below for usage of alternate product icon versions.
ISOLATED ICON VERSION
The ONLY usage of the isolated icon version (icon shape alone with no circular containing shape) is withinthe photography compositions for each product. See page 22 for additional information regardingphotography compositions.
EXAMPLE: Photography composition
RESISTSSPILLS
RESISTS ODORS
REPELS & RELEASESSTAINS
COOLEST COMFORT
Look for other NANO-TEX™ Fabrics:
RESISTSSPILLS
Fabric to the Next™
www.nano-tex.com©2004 Nano-Tex
RESISTS ODORS
REPELS & RELEASES
STAINS
COOLEST COMFORT
REPELS WATER
Look for other NANO-TEX™ Fabrics:
www.nano-tex.com
©2004 Nano-Tex
SINGLE CIRCLE VERSION
In applications where a visual list of products is needed and there is limited vertical space, it is permissibleto use only the bottom circle containing the product icon shape, locking up the product name as necessaryto best fit the constraints of the application. Never use the single circle icon version without the product name.
EXAMPLES: Casual and performancehangtag back panels. Note that inperformance tags, “RESISTS SPILLS”becomes “REPELS WATER.”
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Alternate Product Icons (continued)
ELEMENTS:
NANO-TEX™ BRAND GUIDELINES
Refer to the examples below for usage of alternate product icon versions.
In applications that support specific products in depth, such as the sell sheets, it is permissible to removethe product name from the upper circle of the product icon and use it as a small accent graphic. Pleasenote that this is allowable only in combination with other visual and verbal representations of the product.
ACCENT GRAPHIC VERSION
EXAMPLE: sell sheet front panel
CIRCULAR DIE-CUT VERSION
REPELS WATER
In applications that utilize a circular die-cut, such as performance tags, it is permissible to use the producticon shape and name inside a larger outlined circle. Please note that this is allowable ONLY in this veryspecific circumstance.
EXAMPLE: Performance hangtag frontpanel. Note that in performance tags,“RESISTS SPILLS” becomes“REPELS WATER.”
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Photography CompositionsELEMENTS:
NANO-TEX™ BRAND GUIDELINES
NANO-TEX photography is limited to a set of key compositions that portray dynamic individualsinteracting with our products. Note that the arrangement and sizing of the photographic elementsthat comprise these images can be altered slightly to best fit size constraints of varying applications,however an attempt should be made to follow the standard arrangements as closely as possible.
The basic elements of these compositions are the product icon shapes in their correct colors, macroshots of relevant fabric textures for each of our products, and energetic people who are appropriatelydressed in casual clothing that utilizes our products. When adding to the existing set, care should betaken to select people with expressive body language and friendly, open facial expressions.
+ + =
PHOTOGRAPHY ELEMENTS
ADDITIONAL COMPOSITIONS
Icon shape Fabric texture Spirited, casually dressed person Resists Spills
FINAL COMPOSITION
Cotton Touch Coolest Comfort Resists Odors Repels & Releases Stains
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Product SchematicsELEMENTS:
NANO-TEX™ BRAND GUIDELINES
A series of product schematics have been developed to graphically explain how NANO-TEXproducts work. These schematics should be used consistently to ensure understanding of ourtechnology and strengthen our product communication.
These guidelines introduce all product schematic versions. All artwork has been specially created forboth print and onscreen use.
PRODUCT SCHEMATICS
Resists Spills Cotton Touch Coolest Comfort
Resists Odors Repels & Releases Stains
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Demonstration ImagesELEMENTS:
NANO-TEX™ BRAND GUIDELINES
A series of demonstration images have been created to show the actual benefits of NANO-TEXproducts in action. Only those products that have visually evident effects should have demonstrationimages. These images, like the product schematics, should be used consistently to ensureunderstanding of our technology and strengthen our product communication.
These guidelines introduce all demonstration image versions. All artwork has been specially created for both print and onscreen use.
DEMONSTRATION IMAGES
Resists Spills Coolest Comfort Repels & Releases Stains
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Symbol as a Super GraphicELEMENTS:
NANO-TEX™ BRAND GUIDELINES
The symbol within the NANO-TEX identity can be utilized as a super graphic in either individual orpattern form. Since this element is the most graphically recognizable aspect of our brand, it caneasily add character to a multitude of applications. Please feel free to experiment with new patterns:the only requirement is that configuration of the symbol itself is not altered.
The NANO-TEX symbol has been specially created for both print and onscreen use. Always use theNANO-TEX symbol in accordance with these guidelines.
SINGLE SUPER GRAPHIC SYMBOL
EXAMPLE: Corporate folder front panel
SUPER GRAPHIC PATTERN AND PATTERN SHAPE
EXAMPLE: Corporate folder interior panels EXAMPLE: Corporate brochure spread
SINGLE SUPER GRAPHIC SYMBOLUSED AS A HEADLINE
EXAMPLE: Sell sheet front panel
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Circles as Graphic ElementsELEMENTS:
NANO-TEX™ BRAND GUIDELINES
Because the symbol within the NANO-TEX identity is comprised of circles, the visual language ofcircles can also be utilized in applications. Experiment with the use of circles as a pattern, die-cutshape, or background element.
EXAMPLE: Corporate brochure spreads
Please note that when using a circle pattern in conjunction with the super graphic,the size of the circles should be much smaller, allowing the super graphic to haveprimary prominence.
EXAMPLE: Performance hang-tag
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Corporate FolderEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
CORPORATE FOLDER SPECIFICATIONS
FINISHED SIZE: 9" x 12"PAPER STOCK: Duplex of Fox River Starwhite Tiara HiTech 80# Cover (exterior) and Starwhite Tiara Smooth 80# Cover (interior)PRINTING: Double hits of NANO-TEX Green and NANO-TEX Gray with VarnishSPECIALTY: Registered blind deboss (front cover super graphic), NANO-TEX Gray binder’s cloth with gray stitch, attached NANO-TEX Gray tag with tagline
Front cover Interior Back cover
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Corporate BrochureEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
CORPORATE BROCHURE SPECIFICATIONS
FINISHED SIZE: 8.5" x 11"PAPER STOCK: Fox River Starwhite Tiara Smooth 65# CoverPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray
Front cover Spread 1
Spread 2 Spread 3 Back cover
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Sell SheetsEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
SELL SHEET SPECIFICATIONS
FINISHED SIZE: 8.5" x 11"PAPER STOCK: Fox River Starwhite Tiara Smooth 100# TextPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray
Resists Spills front panel Resists Spills back panel
Cotton Touch front panel Coolest Comfort front panel
Resists Odors front panel Repels & Releases Stains front panel
30
Casual TagsEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
CASUAL TAG SPECIFICATIONS
FINISHED SIZE: 1.75" x 4.25"PAPER STOCK: 100# Cougar Opaque SmoothPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray
Resists Spills front panel Resists Spills back panel
Cotton Touch front panel
Coolest Comfortfront panel
Resists Odorsfront panel
Repels & Releases Stainsfront panel
31
Performance TagsEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
PERFORMANCE TAG SPECIFICATIONS
FINISHED SIZE: 4" x 4"PAPER STOCK: 80# Cougar Opaque SmoothPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray
Repels Water front cover
Repels Water interior spread
Repels Water back cover
Cotton Touch front cover Coolest Comfort front cover
Resists Odors front cover Repels & Releases Stainsfront cover
32
BannersEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
BANNER SPECIFICATIONS
FINISHED SIZE: 18.5" x 46.5"SUBSTRATE: TBDPRINTING: CMYK
Resists Spills
Cotton Touch Coolest Comfort Repels & Releases StainsResists Odors
33
PostersEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
POSTER SPECIFICATIONS
FINISHED SIZE: Trim: 48" x 69", viewable: 46" x 67"SUBSTRATE: TBDPRINTING: CMYK
Resists Spills
Cotton Touch Coolest Comfort Resists Odors Repels & Releases Stains
34
Garment LabelsEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
SOSOFT GARMENT LABEL SPECIFICATIONS
FINISHED SIZE: 33mm x 34mm
WOVEN GARMENT LABEL SPECIFICATIONS
FINISHED SIZE: 16mm x 60mm
Resists Spills
Resists Spills
35
Web TemplatesEXPRESSION:
NANO-TEX™ BRAND GUIDELINES
Home Page
About Us Page Resists Spills Page News Page
Nano-Tex, LLC FAQs Page Licensed Partner Information Page
WEB TEMPLATE SPECIFICATIONS
SIZE: Variable height based on content, 800 px wideCOLORS: All Web-safe palette, see page 18 for correct formulations
36
Contact InformationCONTACT:
NANO-TEX™ BRAND GUIDELINES
Thank you for taking the time to familiarize yourself with these guidelines. Please submit PDF filesof your designs via email for approval prior to production to Tom Stenzel. If you have any questionsregarding the guidelines or submitting your designs, please contact:
Tom StenzelMarketing Manager, Nano-Tex, Inc.
[email protected]: 510.434.2729fax: 510.434.2799 Attn: Tom Stenzel