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MNAN8465 guideline ms 11 - Nano-Tex · the company as a whole, such as the Web site and corporate overview brochure; while the product signature should be used in product specific

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Page 1: MNAN8465 guideline ms 11 - Nano-Tex · the company as a whole, such as the Web site and corporate overview brochure; while the product signature should be used in product specific
Page 2: MNAN8465 guideline ms 11 - Nano-Tex · the company as a whole, such as the Web site and corporate overview brochure; while the product signature should be used in product specific

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Introduction NANO-TEX™ BRAND GUIDELINES

A new vision.Nano-Tex’s new brand has been developed to strongly represent our company and instantlyconvey the benefits of our technology in the marketplace. This document will explain theproper usage of all of the elements of the brand system in order to provide guidance for howthey can be used most effectively. With the help of this guideline, we can all contribute to thesuccess of our brand.

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Table of Contents NANO-TEX™ BRAND GUIDELINES

STRATEGY IDENTITY ELEMENTS EXPRESSION CONTACT

Strategic Summary 4 Identity Introduction 5

Corporate and ProductSignatures 6

Tagline 7

CharacterTemplates 8

Clear Space 9

Minimum Size 10

Grayscale 11

Reverse 12

One Color 13

Backgrounds 14

Incorrect Usage 15

Text Reference 16

Typography 17

Colors 18

PreferredProduct Icons 19

AlternateProduct Icons 20

PhotographyCompositions 22

Product Schematics 23

Demonstration Images 24

Symbol as a Super Graphic 25

Circles as GraphicElements 26

Corporate Folder 27

Corporate Brochure 28

Sell Sheets 29

Casual Tags 30

Performance Tags 31

Banners 32

Posters 33

Garment Labels 34

Web Templates 35

Contact Information 36

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Strategic SummarySTRATEGY:

NANO-TEX™ BRAND GUIDELINES

The brand strategy identifies a basic consumer truth that provides the foundation for developing a visualcommunications program. Understanding this strategy is critical to understanding who we are and what we stand for.

COMPANYPOSITIONING

BRANDPOSITIONING

FreedomHumanVisionary

Seamless Transition• Perfect fit• Greater adaptability• Diversitility (diversity + versatility)• Being more efficient• Achieving harmony• Gliding through life• Engaging the flow of life

“Seamless transition” is the synthesis of what we learned from consumers. It makes nanotechnology relevant by makingevident how NANO-TEX™ Fabrics make people’s lives easier:allowing movement from situation to situation with ease, comfort,speed, and convenience; creating frictionless living.

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Identity IntroductionIDENTITY:

NANO-TEX™ BRAND GUIDELINES

The NANO-TEX identity is the key element of our new brand, and serves as its sole representative in many applications. It dynamically expresses the benefits of NANO-TEX products in daily life while still projecting the breakthrough nature of the technology behind them. The symbol central to thewordmark is a set of closed and open green circles, speaking to the exciting breakthrough possibilitiesof nanotechnology as a targeted solution to a variety of everyday problems, both now and in the future. In contrast, the gray letterforms of the logotype reinforce the credibility of the company.

These guidelines introduce all NANO-TEX identity versions, referred to as its signatures. All artwork has been specially created for both print and onscreen use. Always use NANO-TEX signatures inaccordance with these guidelines.

NANO-TEX Green

NANO-TEX Gray

Signature

Logotype Symbol

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Corporate and Product SignaturesIDENTITY:

NANO-TEX™ BRAND GUIDELINES

The NANO-TEX identity exists in two forms in order to best represent the brand in both corporate and product environments. The corporate signature should be used in applications that pertain to the company as a whole, such as the Web site and corporate overview brochure; while the productsignature should be used in product specific applications, such as hangtags.

Both horizontal and vertical configurations of the product signature are available to best accommodatespace constraints in varying applications. Please use the configuration that allows for the maximumimpact of the identity.

CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)

HORIZONTAL PRODUCT SIGNATURE

Use for all general corporate communications.

Use for all communications specific to NANO-TEX products.

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TaglineIDENTITY:

NANO-TEX™ BRAND GUIDELINES

The NANO-TEX tagline, “Fabric to the Next™,” expresses the superior benefits of our technologyand creates momentum for the brand by positioning our offerings as breakthrough.

The tagline should be used differently depending on use of the corporate or product signatures. For use with the corporate signature, use the provided lockup. For use with either the vertical or thehorizontal product signature, you may determine the best relationship between the identity andtagline for the particular constraints of your application, as long as the two appear on the samepage. The cap height of the “F” in the tagline should never exceed the cap height of the “N” in theproduct signature. Please note that the size of the tagline™ symbol should be adjusted to exactlymatch the size of the product signature ™ symbol.

CORPORATE SIGNATURE WITH TAGLINE

Use the provided lockup for the tagline with the corporate signature.

PRODUCT SIGNATURE WITH TAGLINE PLACEMENT EXAMPLES

PRODUCT SIGNATURE WITH TAGLINE SIZING

The example above illustrates the correct size relationshipbetween the NANO-TEX product signature and tagline.

Never allow the cap height of the “F” in the tagline to exceedthe cap height of the “N” in the product signature.

Always adjust the size of the tagline™ symbol to exactly matchthe size of the product signature ™ symbol. Maintain theupper left corner of the “T” in the ™ symbol as a fixed startingpoint for scaling.

Examples of tagline usage in sell sheet and performance hangtag applications.

The minimum horizontal distance between the product signature and taglineshould be equal to or greater than the width of the tagline.

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REVERSE HORIZONTAL PRODUCT SIGNATURE CHARACTER TEMPLATE

8

Character TemplatesIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Use the templates provided when locking up the NANO-TEX vertical or horizontal product signature withcharacteristic names. Never lock up more than three characteristic names with the product signature. It isimportant to adhere to both the clear space and minimum size guidelines when creating characteristic lockups (see pages 9 and 10).

POSITIVE VERTICAL PRODUCT SIGNATURE CHARACTER TEMPLATE REVERSE VERTICAL PRODUCT SIGNATURE CHARACTER TEMPLATE

CHARACTERISTIC 1CHARACTERISTIC 2CHARACTERISTIC 3

FabricCHARACTERISTIC 1CHARACTERISTIC 2CHARACTERISTIC 3

Fabric

POSITIVE HORIZONTAL PRODUCT SIGNATURE CHARACTER TEMPLATE

FabricCHARACTERISTIC 1 | CHARACTERISTIC 2 | CHARACTERISTIC 3 CHARACTERISTIC 1 | CHARACTERISTIC 2 | CHARACTERISTIC 3

Fabric

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Clear SpaceIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Clear space is the area surrounding the identity that must be kept free of text and graphic elementsin order to provide proper staging. For both corporate and product signatures, clear space is equalto the cap height of the “N” in “NANO-TEX” on the left, right, and bottom; and equal to .75 the capheight of the “N” in “NANO-TEX” on the top. For the tagline, clear space is equal to the cap heightof the “F” in “Fabric” on all sides.

CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)

HORIZONTAL PRODUCT SIGNATURE CORPORATE SIGNATURE WITH TAGLINE

“x” equals the cap height of the “N” in “NANO-TEX.”

TAGLINE

“x” equals the cap height of the “N” in “NANO-TEX.”

“x” equals the cap height of the “F” in “Fabric.”

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Minimum SizeIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Minimum size is the smallest the identity can appear without jeopardizing legibility. For printapplications, the minimum size for corporate and product signatures is .75" in width (based on the width of “NANO-TEX” in all signatures); and the minimum size for the tagline is .6" in width. For onscreen applications, the minimum size for corporate and product signatures is 90 pixels in width (based on the width of “NANO-TEX” in all signatures); and the minimum size for the taglineis 75 pixels in width.

90 px (onscreen).75" (print)

90 px (onscreen).75" (print)

CORPORATE SIGNATURE VERTICAL PRODUCT SIGNATURE (PREFERRED)

HORIZONTAL PRODUCT SIGNATURECORPORATE SIGNATURE WITH TAGLINE

90 px (onscreen).75" (print)

90 px (onscreen).75" (print)

TAGLINE

.6" (print) 75 px (onscreen)

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GrayscaleIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Grayscale versions of the NANO-TEX identity and tagline have been created for use when color islimited to black, such as in newsprint.

CORPORATE SIGNATURE PRODUCT SIGNATURE

TAGLINE

55% Black

100% Black 55% Black55% Black

100% Black

100% Black

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ReverseIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Reverse color and grayscale versions of the NANO-TEX identity and tagline have been created for use inapplications that require a dark background. The preferred background color is NANO-TEX Gray. Neveruse the NANO-TEX reverse color identity directly against a NANO-TEX Green background (see page 15).

CORPORATE SIGNATURE PRODUCT SIGNATURE

Reverse Color Corporate Signature

Reverse Grayscale Corporate Signature

Reverse Color Product Signature

Reverse Grayscale Product Signature

TAGLINE

Reverse Tagline

Reverse Tagline

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One ColorIDENTITY:

NANO-TEX™ BRAND GUIDELINES

One color versions of the NANO-TEX identity and tagline have been created for use in one color applications.All versions are available in NANO-TEX Green, NANO-TEX Gray, black, and reverse.

CORPORATE SIGNATURE PRODUCT SIGNATURE

NANO-TEX Green One Color Corporate Signature

TAGLINE

NANO-TEX Gray One Color Corporate Signature

Black One Color Corporate Signature

Reverse One Color Corporate Signature

NANO-TEX Green One Color Product Signature

NANO-TEX Gray One Color Product Signature

Black One Color Product Signature

Reverse One Color Product Signature

NANO-TEX Green One Color Tagline

NANO-TEX Gray One Color Tagline

Black One Color Tagline

Reverse One Color Tagline

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BackgroundsIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Backgrounds for the NANO-TEX identity should appear clean and uncluttered. When consideringbackground color, always confirm that the NANO-TEX identity has sufficient contrast and its elementsread clearly. It is preferred that positive signatures appear against a white background, and reversesignatures appear against a NANO-TEX Gray background. It is also allowable for positive signatures toappear against a light color or gray background up to approximately 20% black in value, and reversesignatures to appear against a dark color or gray background above approximately 60% in value.

POSITIVE SIGNATURES

Preferred white background

Preferred NANO-TEX Gray background

Light color background (up to 15% black in value)

Dark color background(above 60% black in value)

REVERSE SIGNATURES

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Incorrect UsageIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Using the NANO-TEX identity consistently and accurately is essential in maintaining its integrity and building brand awareness. These examples illustrate uses that should be avoided.

EXAMPLES OF INCORRECT USAGE

DO NOT alter identity artwork or scaledisproportionately.

DO NOT place the identity on a background with insufficient contrast, or one with cluttered elements.

DO NOT change identity colors.

DO NOT reverse the identity out of NANO-TEX Green.

DO NOT create new lockups of the product signature.

DO NOT allow the cap height of the “F” in “Fabric” in the tagline to exceed the capheight of the “N” in “NANO-TEX” in the product signature.

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Text ReferenceIDENTITY:

NANO-TEX™ BRAND GUIDELINES

Just as it is essential to use the NANO-TEX identity consistently and accurately, it is also essential toconsistently apply the following rules around referring to Nano-Tex in text. To refer to the Nano-Tex company,the correct format is “Nano-Tex,” and always include a hyphen between “Nano” and “Tex.” To generally refer toNANO-TEX products, the word “Fabric” should be used directly after “NANO-TEX™” and given an initial cap,as in “NANO-TEX™ Fabric.” To refer specifically to a single product, the correct format is “NANO-TEX™,” witha descriptor of the specific product directly following.

The “™” symbol is only necessary for the first reference to Nano-Tex and/or its products in the title and text oneach page of a communication piece.

CORRECT NANO-TEX COMPANY REFERENCE

With NANO-TEX™ Resists Spills fabric, you’re lookinggood and feeling good. Complications roll away likewater off a duck’s back.

With NANO-TEX™ Fabric, it can be 100 degreesoutside and you still won’t get hot under the collar.Experience the breakthrough and be ready forwhatever’s next.

Nano-Tex innovations help satisfy the evolvingneeds of today’s customer. And as the marketcontinues to evolve, Nano-Tex will make sure yourcompany’s ready for whatever’s next.

Note that the specific product descriptor can be either the name of the product verbatim or a description of its benefit.

The waiter just spilled an iced latte in your lap, butyou don’t mind. You’re wearing pants made withNANO-TEX™ spill-resistant fabric, so the coffee justbeads up and rolls right off.

Version 1

Version 2

CORRECT SPECIFIC NANO-TEX PRODUCT REFERENCE

CORRECT GENERAL NANO-TEX PRODUCT REFERENCE

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TypographyELEMENTS:

NANO-TEX™ BRAND GUIDELINES

The typography palette for Nano-Tex expresses both the dynamic innovation and human focus of ourcompany. The typefaces are Trade Gothic and New Century Schoolbook.

These typefaces should be used for all communication. The Trade Gothic family should be the most common, with Trade Gothic Bold No. 2 used for headlines and Trade Gothic Roman used for bodycopy. New Century Schoolbook is also available for body copy, particularly narratives and callouts.

The preferred equivalent of Trade Gothic in Microsoft programs is Arial. The preferred equivalent ofNew Century Schoolbook in Microsoft programs is Times Roman.

The fonts shown below can be purchased online at www.fontshop.com.

Trade Gothic Bold No. 2ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().

Trade Gothic RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().

New Century SchoolbookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789?,”().

TRADE GOTHIC NEW CENTURY SCHOOLBOOK

The tone of Trade Gothic is dynamic, scientific, and bold.

The tone of New Century Schoolbook is human, friendly, and open.

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ColorsELEMENTS:

NANO-TEX™ BRAND GUIDELINES

Color is an important part of the NANO-TEX visual communications system, adding interest to ourcommunications and identifying our products. Our palette is bright and uplifting, expressing theenergy and excitement of our technology.

Listed below are the correct formulations for reproducing our colors correctly.

CORPORATE COLORS

COLOR PANTONE COLOR EQUIVALENTS CMYK RGB

NANO-TEX GREEN PANTONE 376U 50, 0, 100, 0 102, 204, 0PANTONE 376C

NANO-TEX GRAY PANTONE 432U 23, 2, 0, 77 51, 51, 51PANTONE 432C

PRODUCT COLORS

PRODUCT PANTONE COLOR EQUIVALENTS CMYK RGB

RESISTS SPILLS PANTONE 2727U 71, 42, 0, 0 51, 102, 255PANTONE 2727C

COTTON TOUCH PANTONE 206U 0, 100, 38, 3 255, 0, 51PANTONE 206C

COOLEST COMFORT PANTONE 305U 51, 0, 9, 0 51, 204, 255PANTONE 305C

RESISTS ODORS PANTONE 123U 0, 24, 94, 0 255, 153, 0PANTONE 1235C

REPELS & RELEASES STAINS PANTONE 390U 22, 0, 100, 8 153, 204, 0PANTONE 383C

PANTONE376U

NANO-TEXGREEN

PANTONE432U

NANO-TEXGRAY

PANTONE2727U

PANTONE206U

PANTONE305U

PANTONE123U

PANTONE390U

RESISTSSPILLS

COTTONTOUCH

COOLESTCOMFORT

RESISTSODORS

REPELS &RELEASESSTAINS

In lieu of the colors referred to on this page, you may use the PANTONE® colors listed above, the standards for which can befound in the current edition of the PANTONE COLOR FORMULA GUIDE. The colors shown on this page and throughout thisguideline have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. PANTONE®is a registered trademark of PANTONE, Inc.

UNCOATED

PANTONE376C

NANO-TEXGREEN

PANTONE432C

NANO-TEXGRAY

COATED

UNCOATED

PANTONE2727C

PANTONE206C

PANTONE305C

PANTONE1235C

PANTONE383C

RESISTSSPILLS

COTTONTOUCH

COOLESTCOMFORT

RESISTSODORS

REPELS &RELEASESSTAINS

COATED

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Preferred Product IconsELEMENTS:

NANO-TEX BRAND GUIDELINES

A series of icons have been developed to represent each NANO-TEX product. Each icon serves as a simple visual representation of each fabric technology.

The preferred set of product icons integrates the product name within the artwork and can be used alone. Alternate versions of the icons have been created to meet specific needs of varyingapplications. Please refer to the examples in this and the next page to determine the best product icon version to use in your application.

These guidelines introduce all product icon versions. All artwork has been specially created for bothprint and onscreen use. Always use NANO-TEX product icons in accordance with these guidelines.

Please note that the “RESISTS SPILLS” icon has an additional version for performancefabrics in which the messaging becomes “REPELS WATER.”

REPELSWATER

COOLEST COMFORT

COTTON TOUCH

RESISTSSPILLS

RESISTSODORS

REPELS & RELEASES

STAINS

PREFERRED PRODUCT ICONS

EXAMPLE: Casual hangtag front panel

“RESISTS SPILLS”becomes

“REPELS WATER” for performance fabrics.

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Alternate Product IconsELEMENTS:

NANO-TEX™ BRAND GUIDELINES

Refer to the examples below for usage of alternate product icon versions.

ISOLATED ICON VERSION

The ONLY usage of the isolated icon version (icon shape alone with no circular containing shape) is withinthe photography compositions for each product. See page 22 for additional information regardingphotography compositions.

EXAMPLE: Photography composition

RESISTSSPILLS

RESISTS ODORS

REPELS & RELEASESSTAINS

COOLEST COMFORT

Look for other NANO-TEX™ Fabrics:

RESISTSSPILLS

Fabric to the Next™

www.nano-tex.com©2004 Nano-Tex

RESISTS ODORS

REPELS & RELEASES

STAINS

COOLEST COMFORT

REPELS WATER

Look for other NANO-TEX™ Fabrics:

www.nano-tex.com

©2004 Nano-Tex

SINGLE CIRCLE VERSION

In applications where a visual list of products is needed and there is limited vertical space, it is permissibleto use only the bottom circle containing the product icon shape, locking up the product name as necessaryto best fit the constraints of the application. Never use the single circle icon version without the product name.

EXAMPLES: Casual and performancehangtag back panels. Note that inperformance tags, “RESISTS SPILLS”becomes “REPELS WATER.”

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Alternate Product Icons (continued)

ELEMENTS:

NANO-TEX™ BRAND GUIDELINES

Refer to the examples below for usage of alternate product icon versions.

In applications that support specific products in depth, such as the sell sheets, it is permissible to removethe product name from the upper circle of the product icon and use it as a small accent graphic. Pleasenote that this is allowable only in combination with other visual and verbal representations of the product.

ACCENT GRAPHIC VERSION

EXAMPLE: sell sheet front panel

CIRCULAR DIE-CUT VERSION

REPELS WATER

In applications that utilize a circular die-cut, such as performance tags, it is permissible to use the producticon shape and name inside a larger outlined circle. Please note that this is allowable ONLY in this veryspecific circumstance.

EXAMPLE: Performance hangtag frontpanel. Note that in performance tags,“RESISTS SPILLS” becomes“REPELS WATER.”

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Photography CompositionsELEMENTS:

NANO-TEX™ BRAND GUIDELINES

NANO-TEX photography is limited to a set of key compositions that portray dynamic individualsinteracting with our products. Note that the arrangement and sizing of the photographic elementsthat comprise these images can be altered slightly to best fit size constraints of varying applications,however an attempt should be made to follow the standard arrangements as closely as possible.

The basic elements of these compositions are the product icon shapes in their correct colors, macroshots of relevant fabric textures for each of our products, and energetic people who are appropriatelydressed in casual clothing that utilizes our products. When adding to the existing set, care should betaken to select people with expressive body language and friendly, open facial expressions.

+ + =

PHOTOGRAPHY ELEMENTS

ADDITIONAL COMPOSITIONS

Icon shape Fabric texture Spirited, casually dressed person Resists Spills

FINAL COMPOSITION

Cotton Touch Coolest Comfort Resists Odors Repels & Releases Stains

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Product SchematicsELEMENTS:

NANO-TEX™ BRAND GUIDELINES

A series of product schematics have been developed to graphically explain how NANO-TEXproducts work. These schematics should be used consistently to ensure understanding of ourtechnology and strengthen our product communication.

These guidelines introduce all product schematic versions. All artwork has been specially created forboth print and onscreen use.

PRODUCT SCHEMATICS

Resists Spills Cotton Touch Coolest Comfort

Resists Odors Repels & Releases Stains

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Demonstration ImagesELEMENTS:

NANO-TEX™ BRAND GUIDELINES

A series of demonstration images have been created to show the actual benefits of NANO-TEXproducts in action. Only those products that have visually evident effects should have demonstrationimages. These images, like the product schematics, should be used consistently to ensureunderstanding of our technology and strengthen our product communication.

These guidelines introduce all demonstration image versions. All artwork has been specially created for both print and onscreen use.

DEMONSTRATION IMAGES

Resists Spills Coolest Comfort Repels & Releases Stains

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Symbol as a Super GraphicELEMENTS:

NANO-TEX™ BRAND GUIDELINES

The symbol within the NANO-TEX identity can be utilized as a super graphic in either individual orpattern form. Since this element is the most graphically recognizable aspect of our brand, it caneasily add character to a multitude of applications. Please feel free to experiment with new patterns:the only requirement is that configuration of the symbol itself is not altered.

The NANO-TEX symbol has been specially created for both print and onscreen use. Always use theNANO-TEX symbol in accordance with these guidelines.

SINGLE SUPER GRAPHIC SYMBOL

EXAMPLE: Corporate folder front panel

SUPER GRAPHIC PATTERN AND PATTERN SHAPE

EXAMPLE: Corporate folder interior panels EXAMPLE: Corporate brochure spread

SINGLE SUPER GRAPHIC SYMBOLUSED AS A HEADLINE

EXAMPLE: Sell sheet front panel

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Circles as Graphic ElementsELEMENTS:

NANO-TEX™ BRAND GUIDELINES

Because the symbol within the NANO-TEX identity is comprised of circles, the visual language ofcircles can also be utilized in applications. Experiment with the use of circles as a pattern, die-cutshape, or background element.

EXAMPLE: Corporate brochure spreads

Please note that when using a circle pattern in conjunction with the super graphic,the size of the circles should be much smaller, allowing the super graphic to haveprimary prominence.

EXAMPLE: Performance hang-tag

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Corporate FolderEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

CORPORATE FOLDER SPECIFICATIONS

FINISHED SIZE: 9" x 12"PAPER STOCK: Duplex of Fox River Starwhite Tiara HiTech 80# Cover (exterior) and Starwhite Tiara Smooth 80# Cover (interior)PRINTING: Double hits of NANO-TEX Green and NANO-TEX Gray with VarnishSPECIALTY: Registered blind deboss (front cover super graphic), NANO-TEX Gray binder’s cloth with gray stitch, attached NANO-TEX Gray tag with tagline

Front cover Interior Back cover

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Corporate BrochureEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

CORPORATE BROCHURE SPECIFICATIONS

FINISHED SIZE: 8.5" x 11"PAPER STOCK: Fox River Starwhite Tiara Smooth 65# CoverPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray

Front cover Spread 1

Spread 2 Spread 3 Back cover

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Sell SheetsEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

SELL SHEET SPECIFICATIONS

FINISHED SIZE: 8.5" x 11"PAPER STOCK: Fox River Starwhite Tiara Smooth 100# TextPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray

Resists Spills front panel Resists Spills back panel

Cotton Touch front panel Coolest Comfort front panel

Resists Odors front panel Repels & Releases Stains front panel

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Casual TagsEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

CASUAL TAG SPECIFICATIONS

FINISHED SIZE: 1.75" x 4.25"PAPER STOCK: 100# Cougar Opaque SmoothPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray

Resists Spills front panel Resists Spills back panel

Cotton Touch front panel

Coolest Comfortfront panel

Resists Odorsfront panel

Repels & Releases Stainsfront panel

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Performance TagsEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

PERFORMANCE TAG SPECIFICATIONS

FINISHED SIZE: 4" x 4"PAPER STOCK: 80# Cougar Opaque SmoothPRINTING: CMYK + NANO-TEX Green + NANO-TEX Gray

Repels Water front cover

Repels Water interior spread

Repels Water back cover

Cotton Touch front cover Coolest Comfort front cover

Resists Odors front cover Repels & Releases Stainsfront cover

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BannersEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

BANNER SPECIFICATIONS

FINISHED SIZE: 18.5" x 46.5"SUBSTRATE: TBDPRINTING: CMYK

Resists Spills

Cotton Touch Coolest Comfort Repels & Releases StainsResists Odors

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PostersEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

POSTER SPECIFICATIONS

FINISHED SIZE: Trim: 48" x 69", viewable: 46" x 67"SUBSTRATE: TBDPRINTING: CMYK

Resists Spills

Cotton Touch Coolest Comfort Resists Odors Repels & Releases Stains

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Garment LabelsEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

SOSOFT GARMENT LABEL SPECIFICATIONS

FINISHED SIZE: 33mm x 34mm

WOVEN GARMENT LABEL SPECIFICATIONS

FINISHED SIZE: 16mm x 60mm

Resists Spills

Resists Spills

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Web TemplatesEXPRESSION:

NANO-TEX™ BRAND GUIDELINES

Home Page

About Us Page Resists Spills Page News Page

Nano-Tex, LLC FAQs Page Licensed Partner Information Page

WEB TEMPLATE SPECIFICATIONS

SIZE: Variable height based on content, 800 px wideCOLORS: All Web-safe palette, see page 18 for correct formulations

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Contact InformationCONTACT:

NANO-TEX™ BRAND GUIDELINES

Thank you for taking the time to familiarize yourself with these guidelines. Please submit PDF filesof your designs via email for approval prior to production to Tom Stenzel. If you have any questionsregarding the guidelines or submitting your designs, please contact:

Tom StenzelMarketing Manager, Nano-Tex, Inc.

[email protected]: 510.434.2729fax: 510.434.2799 Attn: Tom Stenzel