Defining the OpportunityBoulder, CO | 2015

Defining the Opportunity Denver, CO | 2015

A Globalized World�Immigrant population in the U.S. has quadrupled in 40 years – Now close to

50 million!As of 2014, more than half of all babies born in the U.S. are of AFRICAN-AMERICAN, ASIAN-AMERICAN, HISPANIC, & RACIALLY MIXED BACKGROUNDS, causing the long-standing white-majority to become the minority

http://esa.un.org/unmigration/documents/The_number_of_international_migrants.pdfhttp://www.pewsocialtrends.org/2013/12/17/changing-patterns-of-global-migration-and-remittances/

Remittance | United States

$123,273,000,000 in REMITTANCES were sent from the UNITED STATES to other countries in 2012.

Mexico

China

India

Philippines

Nigeria

Vietnam

South Korea

Guatemala

El Salvador

Dominican Republic

Honduras

Germany

France

$22,811,000,000

$13,071,000,000

$11,956,000,000

$10,604,000,000

$6,126,000,000

$5,679,000,000

$5,668,000,000

$4,400,000,000

$3,555,000,000

$2,732,000,000

$2,579,000,000

$2,568,000,000

$1,840,000,000

COUNTRY REMITTANCE

• Patterns of global migration have shifted in recent decades & those changes, alongwith the ups-&-downs of the economy, have also resulted in changes in the flow of remittances-the money migrants send back to families in the country of origin.

• International migrants sent $529 billion in remittances back to their home countriesin 2012, according to the World Bank. The United States is the number one sender ofinternational remittances, accounting for nearly a quarter of them (23.3%). India ranks at the top of all countries that receive remittances, with $69 billion in 2012

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http://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2014/10/09/from-polish-and-italian-to-arabic-and-creole

Foreign Language | Speakers

1-out-of-5 U.S. residents speaks a language other than English at home = 20%

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http://www.cnbc.com/id/102192359#http://news.sciencemag.org/education/2014/11/data-check-why-do-chinese-and-indian-students-come-u-s-universities .

International | Students

Close to 900,000 international students studied in the U.S. during the 2013-14 school year, up 8 percent from the previous year, according to an annual survey by the Institute of International Education

A record number of Americans—about 289,400—studied abroad in 2012-13, the most recent data available, up 2 percent from the previous year.

For American students, the United Kingdom, Italy, Spain, France and China were the leading destinations

The incoming class of Indian students for U.S. graduate programs is 27% larger this year than in 2013, according to CGS’s annual survey. And that increase follows a 40% jump in 2013 over 2014.

Chinese undergraduate enrollment in the United States has grown from 8,252 in 2000 to 110,550 last year. Almost all of that growth has occurred since 2007, and there has been a doubling since 2010

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IndiaPakistan

BangladeshChinaKorea

VietnamCuba

Dominican RepublicJamaica

IranIraq

EgyptIsrael

LebanonSaudi Arabia

NigeriaEthiopia

GhanaEl SalvadorGuatemala

HondurasColumbia

PeruEcuador

BrazilVenezuela

UKRussiaMexico

Total

1,022,552 223,477 95,294

1,518,652 864,125 988,174 872,716 687,677 553,827 283,226

89,892 113,396 109,719 105,910

134,940 69,531 65,572

817,336 480,665 282,852 509,872 278,186

298,626 212,428 107,031 677,751 340,177

9,177,487

31,107,889

Country 2000

1,780,322 299,581 153,691

2,166,526 1,100,422 1,240,542 1,104,679

879,187 659,771

356,756 159,800 137,799 127,896 121,000 45,016

219,309 173,592 124,696

1,214,049 830,824 522,581 636,555 428,547 443,173 339,613 184,039 669,794 383,166

11,711,103

39,955,673

2010

254,35543,02249,488217,305

(30,087)40,46839,345111,85954,972

7,21641,094

38,644(817)

3,45643,87815,15622,21324,68138,01871,469

11,01740,676

11,745(15,267)

(2,573)13,68525,695

7,768(126,126)

1,392,272

Growth2010-2013

2,034,677 342,603 203,179

2,383,831 1,070,335 1,281,010 1,144,024

991,046 714,743

363,972 200,894 176,443 127,079

124,256 88,894

234,465 195,805 149,377

1,252,067 902,293 535,598

677,231 440,292 427,906 337,040 197,724

695,489 390,934

11,584,977

41,347,945

2013

Top Emigrating Countries | U.S.

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Opportunity | Global

http://esa.un.org/unmigration/wallchart2013.htmhttp://esa.un.org/unmigration/documents/The_number_of_international_migrants.pdf

In 2013, half of all international migrants lived in 10 countries, with the US hosting the largest number (45.8 million), followed by the Russian Federation (11 million); Germany (9.8 million); Saudi Arabia (9.1 million); United Arab Emirates (7.8 million); United Kingdom (7.8 million); France (7.4 million); Canada (7.3 million); Australia (6.5 million); and Spain (6.5 million). The United Arab Emirates recorded the second largest gain with seven million, followed by Spain with six million

Europe – 72 million (largest migrant population in a region)Asia – 71 million Asia saw the largest increase of international migrants since 2000, adding some 20 million migrants in 13 years.USA - 45.8 million international migrantsThe US gained the largest absolute number of international migrants between 1990 and 2013—nearly 23 million, equal to one million additional migrants per year.

Since 1990, Northern America recorded the largest gain in the absolute number of international migrants, adding 25 million, and experienced the fastest growth in migrant stock by an average of 2.8 percent per year.

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About MIKADO

MIKADO offers a full range of strategic marketing services geared specifically towards ethnic communities in the U.S. Headquartered in Colorado with team members positioned in key ethnic markets across the country, MIKADO works with startups and Fortune 500 companies, utilizing native language-based marketing as well as social and cultural elements to target these communities. In 2015 MIKADO launched an India based support office as well as an internship program in collaboration with several local Universities, totaling the MIKADO team to 11 full-time employees and a selection of contractors and vendors.

As a unique firm, focusing on customer segmentation and cultural assimilation indexes, MIKADO effectively propels brands forward, differentiating them from the competitive set. MIKADO works with companies such as Comcast, Unilever, Xoom and Zee TV USA to define the cultural opportunity, develop and enhance products, and create culturally relevant advertising strategies and campaigns. In addition to working with ethnic agencies and vendors, MIKADO has developed its own internal market execution, media buying and research branch, PhoneBooth, to perform detailed, hands-on executional tasks.

Company Vision

Drawing on a diverse array of strategic frameworks, coupled with a team of international and national marketing experts, MIKADO is poised to not only help brands integrate with the community at a national level but to make multicultural marketing mainstream and a global practice. We are a blend of natural leaders and ethnic experts, driven by community collaboration, striving to set an example for students, graduates and working professionals to excel and grow within the community. As MIKADO continues to grow, our aim is to create global awareness about various cultures, redefining the global markets, and to be front-runners in the assimilation process while simultaneously preserving their unique ethnic profiles.

Company Overview

On track to become operational by Q2 2015

Strategy Creative

Media BuysCampaign Execution

Market Research

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Client Portfolio

Fortune 100 East Asian, South Asian, Middle Eastern and European

Fortune 100 East Asian, European, Middle Eastern and Brazil

Listed on NASDAQ (most exciting start-up Fortune)East Asian, South Asian and European (including the UK) and Canada

“With a reach of more than 169 countries and access to more than 670 million viewers globally,Zee TV is the largest media franchise

serving the South Asian Diaspora.”

http://www.indiantelevision.com/iworld/ott-services/erosnow-acquires-worldwide-rights-to-zee-tv-s-content-140819

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