mm on consumer

8/7/2019 mm on consumer

http://slidepdf.com/reader/full/mm-on-consumer 1/13

By

Syalini sujana sree.I

(09HP1E0019)

(MBA)

Marketing management on consumer

behavior analysis



contents

y Introduction.

y Lazza In Vijayawada.

y Products of lazza.

y Procedure.

y Consumer analysis.

y Questionnaire.



Introduction

� In India first factory was started in 1985 by a factory

under the name Teejan Foods Pvt. Ltd. The company

also owns the brand name `LAZZA'. The owners of the

brand envisaged a franchise route for a faster and

better spread of the brand. Accordingly many franchise

agreements were signed.

� Lazza franchising system is very simple and is as

under; it has two parts one is transfer of technical

knowhow and the other is use of brand name.



a) Transfer of technical know how

E ntire technical know how for manufacture of ice cream/frozen dessert and icelollies from selection of land, building design, plant design, layout,

selection of machinery, electrification etc«

b) Supply of stabilizer and emulsifier

Special Stabilizer and emulsifier used for manufacture of icecream/icelollies will be supplied from India at a very competitive price.

c) Advice on selection and purchase of machinery and equi pments

Principals role in this is advisory only and final decision to purchase theequipment will lie with the franchisee.

d) Use of Brand Name

Their brand name which can be adopted is Lazza owned by Teejan Foods(P) Ltd. The use of brand name is given for 10 years on payment of Royaltyof 1% sales turn over.



Lazza in vza

y It is started in 2002.

y The MD of this company is ³PADMANABHAM´.

y The manager in this company is ³UMA MAH E SWARA

RAO´.



Different Products in lazza

� Duble ± Mango, Orange, RaspberryKulfi on Stick,Ice

lolly,American Bar,Chocobar,Chocobite

� CapriMatka KulfiCasatta ± Mini Casatta Slice,

Casatta Slice, Deluxe CasattaSliceFundaeBall,Redberry,Mango in MangoDessert

MistCups ± 50ml, 100ml

� Junior Tub (250ml),Tub (350ml),Family Pack

(500ml),Party Pack (1ltr)1.25 ltr pack,Bulk Pack (4ltr),Jumbo Pack (5ltr)



analysis

y In lazza they see for the best quality and customer satisfaction.

y They gather the details and feed backs from the consumers by the

dealers and distributors.

yThey have a chain in the process, like as shown below«



proceduremanufacturer

Distributor

Dealer

consumer



y The consumer get the product from the dealer.

y The dealer get the product from distributor.

y The distributor get the product from the manufacturer.



consumer analysis

y The company analysis about the consumers with the

help of dealers.

y These dealers play a major role in finding the

drawbacks or complaints from the consumers.y They keep a test like to show their quality,they conduct

a test called ´BLIND T E ST´.



Questionnaire

y How often do you consume ice-cream every week?

y How much do you usually spend on ice-cream?

y How much are you willing to pay for homemade ice-

cream in an ice cream cafe?



y Do you try the new varities of flavours?

y You prefer more for the taste?

y You have come across about this company ice-cream

by advertisement or news?

y How do you like the taste?

y Price plays a major role while buying a ice-cream?

y What are the rank or grade you give for the ³lazza ice-

creams´?



CONCLUSION

By this I conclude tat, by my analysis, this company

is providing a good qualitative and tasteful product,

which is of low price and it is loved by everyone.

Documents

mm on consumer