8/11/2019 MM c pln

1/6

1

COURSE PLAN FOR MARKETING MANAGEMENT

CLASSBBA I SEM II

NAME OF THE TEACHERMr. M. M. Ali

Subject : MARKETING MANAGEMENT

COURSE OBJECTIVES:

COURSE LEARNING OUTCOMES:

To introduce the fundamental concepts of Retail Marketing

To Gain knowledge and experience with regard to Retail Marketing

To Identify and understand Retail Marketing Concepts and their evolution.

To Follow Retail Marketing trends

To equip the students with retailing strategies and they should perform retailoperations.

8/11/2019 MM c pln

2/6

8/11/2019 MM c pln

3/6

3

14 Retail Strategy - Introduction Group

Discussion

07/02/14

15 Retail Strategy Objective and Mission Statement PPT Lecture 12/02/14

16 Store Image - Store Image & Target Customers PPT Lecture 13/02/14

17 Sustainable & Competitive Advantage PPT Lecture /02/14

18 Market Segmentation, Growth Strategies PPT Lecture 20/02/14

19 Establishing Retail Mix, Retail Mix Scales PPT Lecture 21/02/14

Unit 4: Store Location

20 Classification of Consumer goods PPT Lecture 26/02/14

21 Types of Retail Locations, Factors for choosing a location Field Work 27/02/14

22 Issues to be thought of while choosing a Retail site. Store Layout& DesignStores Image

Discussion 28/02/14

Lecture Planned: 11 Lectures Conducted: Lectures Adjusted: Monitors Sign:

Month :- March 13

23 Store LayoutKey considerations factors of Design Decisions PPT Lecture 05/03/14

24 Store Layout, Steps for designing Layout PPT Lecture 06/03/14

Unit 5 : Store Management

25 Responsibility of a Store Manager, Major Functions of a Store PPT Lecture 07/03/14

26 Check List for a Store manager, House Keeping, PPT Lecture 28/03/14

Month :- April 13

27 Merchandise Handling & Controlling PPT Lecture 02/04/14

28 Stock Shrinkage, Safety in Stores, Managing People. PPT Lecture 03/04/14

Unit 6 : Service Retailing

29 Importance of Service Retailing, PPT Lecture 04/04/14

30 Indicators of Quality Service, Characteristics of Services

Merchandise

PPT Lecture 09/04/14

8/11/2019 MM c pln

4/6

4

DETAILED LECTURE PLAN

Assignment Schedule:

S.No Nature Of Assignment Issue Date Submission /presentation date

1. Case Study

*Cases ( 1 to 7) selected from the

Book Retail Management by Harjit

Singh - Chand Publication

23/01/14 20/03/14

2. Mini Projects

- A Study of Marketing Strategies of

Large Retail Houses

-A Study of Marketing Strategies of

Small Retailers (Kirana Shops)

24/01/14 21/03/14

REFERENCE BOOKS -

1. A Sivakumar, Retail Marketing Excel Books New Delhi 2nd edition.

2. Suja Nair, Retail Management Himalaya Publishing House Mumbai

3. Arif Sheikh & Kaneez Fatima, Retail Management Himalaya Publishing House Mumbai 2nd

Edition.

31 Service Spectrum, Service Retailing Strategy PPT Lecture 10/04/14

32 Assignment Black Board,

PPT

33 Revision Black Board

34 Question paper discussion Black Board

Lecture Planned: 05 Lectures Conducted: Lectures Adjusted: Monitors Sign:

8/11/2019 MM c pln

5/6

5

Faculty Signature Approved By HOD Dean Academic

Mapping of Course outcomes Vs Programme Outcomes

Course Outcomes (COs)

Programme Outcomes (POs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO

1. CO1 1 2

2.CO2 1

8/11/2019 MM c pln

6/6

6

3.CO3 1 2

4.CO4 2

5.CO5 2 1 2

6.CO6 1

7.CO7 1 2 2