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Mopar Playbook | December 2016 Your Go-to-Market Resource Guide for Service & Parts
MKT-205-16
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DEC JAN FEB
Mopar Playbook | December 2016 Service Drive Tools & Promotions, Exciting New Accessories & More!
SERVICE DRIVE Highlights
ACCESSORIES Highlights
REPAIR/WHOLESALE Highlights
CUSTOMER EXPERIENCE Highlights
GO TO ACCESSORIES GO TO CUSTOMER EXPERIENCE GO TO REPAIR/WHOLESALE
YOU SPOKE, WE LISTENED – INTRODUCING AN ENHANCED WAY TO VIEW YOUR COMMUNICATIONS COMING IN EARLY 2017, A NEW MOPAR DIGITAL NEWS FEED FEATURED ON THE DEALER SITE
UPCOMING MOPAR MARKETING CALENDAR
GO TO SERVICE DRIVEDRIVE
• Nov/Dec Media Plan
• National Tire Rebates
• Winter Wheel Assembly
• December MSER
• Dec. Mastercard Promo
• Road Hazard/Wheel
Protection Display Order
• December Overstock Sale
• Jeep Wrangler Headliners
• Remote Start Promo
• Cherokee Accessories
• Cold Air Intake Promo
• Crate HEMI Engines
• RAM 1500 Night Edition
• MasterShield Program
• Collision Awareness:
“Right to Request”
• Mopar Collision Brochure
• Featured Wholesale
Marketing Materials
• Dealer Personalized
• Magnetti Marelli Resources
• Two-a-Days Article
• Mopar Owner Site
• Hazmat Training Policy
• wiTECH 2.0 microPODs
• Powering Capacity Issue 8
• Mopar CAP Program
• Winter Tires
• Cold Weather Accessories
• Accessory Excellence
• Winter Accessory Blowout
• Commercial Truck Season
• Collision / OE Awareness
• Pebble Beach Promo
• Rotella and DEF Promo
• Wiper Consumer Rebates
• Master Shield Program
Based on your feedback, we’ve created a whole new way to deliver your news – on your terms.
When you want it. Just look at what we’ve done to improve how you get your information.
• Reduced COMDASH emails – Communications delivered in the News Feed of the Dealer Site.
• More customized content – News feed content will be tailored to your individual needs.
• More choices – Read content at a glance.
• More interaction – Videos, image libraries, walkthroughs, and how-to’s.
• More capability – Search, sort, filter, share and bookmark content easier than before.
• Wrap-up communications – Weekly COMDASH messages summarizing everything you missed.
• Battery Tester Promotion
• Rough Roads Promotion
• Battery Rebate
• NHRA Event
• RAM Accessories Blowout
• Wrangler Accessories Blowout
*DealerCONNECT > Service > Service Marketing > Mopar Dealer Site
*DealerCONNECT > Parts > Mopar Marketing > Mopar Dealer Site
3
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE
ALL THINGS OIL
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
NOVEMBER/DECEMBER MOPAR MEDIA PLAN – HEADLINED BY ROADREADY
Mopar’s November/December media efforts feature RoadReady – a comprehensive, new
offering from MVP.
And that’s not all! Check out Mopar’s entire November/December Media Plan
featuring Tire Manufacturer Rebates, Accessories, Collision, and more—and take
advantage of the additional awareness and traffic these efforts will bring!
MOPAR HEAVY DUTY AGRICULTURAL WHOLESALE OFFER
From September 1 – December 31, FCA dealerships will receive a wholesale offer of $250
per pallet purchased of Shell Spirax® and Shell ROTELLA® T Triple Protection® 15W-40 in
5-gallon pails.
Check out the Promotional Flyer for details and learn more about these exciting products
and more by clicking the other links below!
MBO Product Announcement | MBO Enrollment Form | Shell Rotella T Triple Protection | Shell Spirax S4 TXM
RoadReady Oil Offer: $79.95 = Complete 2-year vehicle maintenance (all-makes)
What’s Included: 2 semi-synthetic blend oil changes with tire rotations and complete
multi-point inspections including battery test, pressure check, brake inspection,
fluid top-off, filter check, plus belts and hoses check
Dealer Gets: $35 on the oil change | $10 on the tire rotation | $5 MSER spiff
Media Tactics:
• Digital Retargeting (Google, Cadreon)
• Paid Social (Facebook, Twitter)
• Digital CRM
• Paid Search
4
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE
TIRES & BATTERIES
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
JEEP WRANGLER OFF-ROAD WHEEL PACKAGES - NOW AVAILABLE!
You can now order Jeep Wrangler off-road wheel packages by completing this form and sending
to the Mopar Carline Services team at [email protected], or faxing to
216.803.4246. Orders may take up to 7-10 days for delivery. Assemblies come equipped with the
corresponding TPMS sensors required for the vehicle.
View the Off-Road Wheel Package Flyer & Order Form today!
Please call the Mopar Tire Works & Battery Advantage Program Headquarters at 888.31.MOPAR
(888.316.6727) with questions or for more information.
NATIONAL TIRE REBATES
National rebates are in market for Michelin, Continental, Goodrich & Pirelli.
Remind your customers of these exciting offers and seal the deal on tire sales!
See the November Tire Rebate Summary and Visit DealerCONNECT > Service >
Service Advisor Sales Tools > Mopar TireWorks for the latest offers!
MOPAR TIRE WORKS WINTER TIRE ASSEMBLY
Winter is coming. Prepare your customers for cold weather conditions.
The Mopar TireWorks Winter Assembly Program is here to help you give your
customers what they need to safely get through the 2016–2017 winter season.
We offer fully assembled steel wheel winter assemblies for popular vehicle
models. Quantities are limited, so order now. Orders may be placed through the
Mopar TireWorks & Battery Advantage Website through DealerCONNECT.
View the Winter Wheel & Tire Assembly flyer today!
5
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
MVP & wiADVISOR
ROAD HAZARD TIRE & WHEEL PROTECTION - DISPLAY PREORDER FORM
Preorder your Tire & Wheel Protection display(s) and sell more MVP plans on the service
lane. Features backing, pricing panel, pricing decals, and tire stand. Only $240 each and
eligible for Mopar One 50% reimbursement ($120 net!). Preorder yours today!
MVP COMPONENT COVERAGE PLANS
Component Group Coverage plans are a series of factory-backed mechanical protection
plans, providing coverage on all parts within a specific component group. Designed
specifically for sale on the SERVICE LANE, these plans are to be sold immediately following
repairs. These plans afford your budget-conscious customers an economical alternative to
full mechanical plans.
Component Group Package Options:
• Suspension, Steering & Brakes
• Engine • Electrical
• Drivetrain
• Engine Cooling & Fuel
• Air Conditioning/Heating
• Transmission/Transaxle
Plan Details:
• 2, 3 and 4 year terms
• Unlimited Mileage
• $0 Deductible
• Coverage term begins at the time
of sale, not the in-service date
• Available on 2005 to current year
model with no more than 100,000
odometer miles
Please reference *for plan
costs and complete details
*DealerCONNECT>Service Contracts
tab> Dealer Sales> eGuide
wiADVISOR IN-DEALERSHIP GOLD SUPPORT TRAINING
Dealers that have completed wiADVISOR In-Dealership Gold Support Training are experiencing an
increase in software flash completion, maintenance penetration, dollars per VIN, customer
satisfaction, and overall service drive efficiencies. And there is much more in store!
Do the Math
Did you know that on average, wiADVISOR dealers have experienced an increase of 93% in Factory
Required Maintenance penetration.
To find out more, check out the latest wiADVISOR Update and wiADVISOR newsletter.
SELL MORE MVP PLANS ON THE DRIVE WITH wiADVISOR
For every Mopar Vehicle Protection Plan sold through
wiADVISOR, Service Advisors will receive an additional $2 on their
MSER Rewarding Excellence Card. Note, this offer is available to
wiADVISOR dealers enrolled in the MSER Program only.
See the wiADVISOR Promotions Flyer for details!
6
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE
ALL MAKES RETAIL UPDATE
HARNESS THE POWER OF AMAZON
Magneti Marelli has teamed up with Amazon to offer a simple and cost-effective marketplace
exposing your all-makes parts sales efforts to millions of online parts shoppers each month. We
are making it easy for you to reap the benefits of Amazon’s amazing success!
To get started, view the Flyer or visit the Magneti Marelli Amazon site. Watch ‘Experience Selling
on Amazon’ video
ATTENTION ALL AMAZON MARKETPLACE DEALERS
Magneti Marelli Offered by Mopar Wiper Blades are now available to list on Amazon!
Please see a list of new part numbers below. Product descriptions and images, and pre-populated
listings available for immediate use on Amazon!
Part Number Part Description
WB000012AM Magneti Marelli WB000012AM 12" Wiper Blade
WB000013AM Magneti Marelli WB000013AM 13" Wiper Blade
WB000014AM Magneti Marelli WB000014AM 14" Wiper Blade
WB000015AM Magneti Marelli WB000015AM 15" Wiper Blade
WB000016AM Magneti Marelli WB000016AM 16" Wiper Blade
WB000017AM Magneti Marelli WB000017AM 17" Wiper Blade
WB000018AM Magneti Marelli WB000018AM 18" Wiper Blade
WB000019AM Magneti Marelli WB000019AM 19" Wiper Blade
WB000020AM Magneti Marelli WB000020AM 20" Wiper Blade
WB000021AM Magneti Marelli WB000021AM 21" Wiper Blade
WB000022AM Magneti Marelli WB000022AM 22" Wiper Blade
WB000024AM Magneti Marelli WB000024AM 24" Wiper Blade
WB000026AM Magneti Marelli WB000026AM 26" Wiper Blade
WB000027AM Magneti Marelli WB000027AM 27" Wiper Blade
For more information on listing new parts, please reach out to your Amazon representative.
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
Attention All FCA Dealers Selling on Amazon: Recent changes have been made within Amazon
to their branding guidelines. This will affect those of you selling Mopar parts on Amazon. For
more information on how to avoid disruption in your sales please contact your
Amazon representative.
AMAZON BRAND GUIDELINE CHANGES
A big year begins for Magneti Marelli Offered by Mopar in 2017 as we expand our product
lines. Keep an eye out for details coming very soon. Stay tuned!
THE COUNTDOWN HAS BEGUN
MOPAR AND MAGNETI MARELLI BRING IT ALL TOGETHER
Market your services and parts. Check out the new Magnetti Marelli sales tools available
including banners, posters, and more!
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MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
MSER & ADDITIONAL PROMOTIONS
MSER – Q4 PROGRAM WITH DECEMBER HIGHLIGHTS
December MSER Wrap
OCTOBER MSER WINNERS
Congratulations to top MSER earners in October - whom will receive $50 on their
“Rewarding Excellence® Visa® Card” on November 18th. Aim high in December by
checking out the Latest MSER Rewards Wrap!
MVP Top Earner
• Eric Westphal - ORANGE COAST CHRYSLER JEEP
• Ibrahim Abdala - PLANET DODGE CHRYSLER JEEP
• Rodney Melton - CR CHRYSLER DODGE JEEP
MSER Top Parts Manager
• Anthony Aragorn - BENDER CHRYSLER DODGE JEEP
• Gerry Van Noort - BILLION CHRYSLER JEEP DODGE
• Matt Crew - PRESCOT BROTHERS INC
MSER Top Service Technician
• Michael Charity - WESTBURY JEEP CHRYSLER
• Anthony Giambona - WHITE PLAINS CHRYSLER JEEP
• Dan Delisle - GOLLING CHRYSLER JEEP
MSER Top Service Advisor
• Margaret Rubenacker - PRESCOT BROTHERS INC
• Steven Sangston - MILTON RUBEN CHRYSLER JEEP
• Colim Mazza – ISLAND CHRYSLER DODGE JEEP
MSER $1,000 BONUS WINNERS
Congratulations are also in order for the Service Advisor and Service Technician that
sold the most brake pads during the month of October! MSER is pleased to reward these
top sellers $1,000 each for their hard work:
• Richard Mazzella - CHERRY HILL CHRYSLER JEEP
• David Dowler - EARNHARDT CHRYSLER JEEP DODGE RAM
• Make Modular Money! Mopar Connect Modules and Remote Starter Kits are back
and offer big earning opportunities!
• Hands Free Kits are still in play and could hand YOU some serious cash.
• Boost Program continues. Top Earners will get $50 on their Rewarding Excellence® Visa® Prepaid Card. The top three MVP Plan sellers also earn $50!
• Uconnect, U-earn ! Service Advisors earn $10 for each Uconnect Activation you
perform. Rules are on the Marketing Page.
• Cold, wet weather is here! Help your Dart and Ram customers protect their vehicles
by suggesting All-Weather Mats. Earn $5.00 on each Slush Mat Kit you sell!
• Vroom Vroom: Service Advisors and Techs can earn on Mopar engines!
• Stay in Gear: Rev up your sales and get big payouts on transmissions and T-Cases!
• Much, much more!
8
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
Through December, order any 4-pack case of hand cleaner and receive a complimentary Mopar
dispenser. Choose from three great products:
• Tech Care Ultra Max – 04856971AD | Dealer Net: $23.30
• Tech Care Orange Pumice – 04856970AD | Dealer Net: $19.05
• Tech Care Cherry Gel – 68291701AA | Dealer Net: $20.00
MOPAR HAND CLEANER & DISPENSER PROMOTION – EXTENDED THROUGH DECEMBER!
See the Promo Flyer or visit dealers-mopar.com > Wholesale > Promotions to order!
DECEMBER OVERSTOCK SALE – HOLIDAY STOCKING STUFFERS!
Ho! Ho! Holy Stocking Stuffers, Santa! Look at these prices.
Parts below, at, or close to cost. Fill your stockings with savings!
Prices will be in effect for the month of December, while supplies last. Limited quantities available. Once they’re gone, the price will increase to original
Dealer Net, if applicable (this may occur mid-month). First come, first served.
See the entire list of parts in the December Overstock Sale.
WINTER WIPER BLADE MAIL IN REBATE
Through February, Mopar is offering a $2.50 mail-in consumer rebate on Mopar Beam Wiper
Blades. The offical Mopar wiper blades outperform traditional blades in snow and ice, and
provide quiet operation with less chatter.
See more details about the rebate in the following flyers!
CDJR Wiper Blade Rebate I FIAT Wiper Blade Rebate
9
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
Order a kit of 24 Touch-Up Paints and get a display rack!
4-IN-1 TOUCH-UP PAINT RACK OFFER
See the Promotional Flyer and 2016MY Touch-Up Paint Guide for
complete details.
FCA MASTERCARD DECEMBER PROGRAM – CREDIT CARD CENTRAL
Drive card membership and in-store redemption by taking advantage of the volume bonus
program below!
• 0-4 cards = $25 flat per card
• 5+cards = $25 flat + $25 retroactive bonus on every card ($50 total)
December FCA Mastercard Program Rules I December FCA Mastercard Program Summary
Note: All sales, service, parts and administrative dealership personnel who are registered in the Chrysler SID system and have successfully completed their annual FCA Performance Institute – FCA MasterCard training (course code: MCARD1WB) requirement qualify for earned incentive payments.
*DealerCONNECT > Service
> Credit Card > Credit Card
Central
10
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE
ADDITIONAL GO-TO-MARKET TOOLS
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
SERVICE ANIMATION VIDEOS ARE NOW LIVE!
The Mopar Animation Service videos are now available for your viewing pleasure
on YouTube! Use these videos to help inform your customers of routine maintenance,
available accessories, and why they should always choose your dealership for vehicle
service! And be on the lookout for even MORE videos in the upcoming months! Like,
share, comment and subscribe today!
Battery Replacement I Get Personal with Mopar Accessories
YOUR NEW POINT OF SALE (POS) KIT IS COMING SOON!
Your December POS Kits are almost here! Be on the lookout for all your new
winter materials!
Check out the POS Promo Guide for a brief overview of what to expect in this season's kit!
Need help making the most out of your Point of Sale material? See this POS Display Guide
for tips & info on using your new POS elements. You’ll also find instructions for where to
purchase new hardware for both the posters and tower stands to keep your service
drive/customer areas looking current.
SERVICE MARKETING I STANDARD OF CARE – DECEMBER UPDATE
December SOC Creative Redesign – The Standard of Care Active creative redesign will launch starting
with December Communications. The letter will be fully digital providing competitive advantages such
as customizable messaging and coupons for owners.
December Communications - Starting in December, 5, 8, 11 and 13+ mail and email communications will
feature Mopar Educational Videos. These videos will include quick service tips and the benefits of
servicing at an FCA dealership. Mail will include a new SMS text to view feature.
December Dealer Special Offers -During the month of December, if you are participating in the 3 Oil
Change (ECP23N, ECPS23N, EGC23N) or 4 Oil Change (ECP24N, ECPS24N, EGC24N) Service
Contract Offers, they will populate in 5 and 8 month communications. Owners who already have a
Mopar Vehicle Protection plan will not be sent these offers – but will be reminded to use their plan.
Trigger Emails - To further support efforts to drive owners into dealerships for service, additional
email communications are sent to targeted owners based on the following triggers: oil light, SOC ‘Get
Coupons’ selection, wiADVISOR/declined services, and eStore wish list/cart abandonment.
For complete details on national/seasonal offers and more, see the CDJR December SOC/POS Summary I FIAT December SOC/POC Summary
11
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
ON DEMAND ONLINE PROSPECTOR
On Demand is your tool to target specific retail segments with messaging and offers aligned with
seasonality, current/recent promotions, and more. Identify your opportunity and go after it today!
• Winter Retention #301
• Winter Tires #70
• Holiday Wish List #71
• Winter Wonderland #72
Don’t Forget: Need digital images? Get assets in 3 simple steps! (see Page 2)
See the December Summary and go to DealerCONNECT > Service > On Demand Service Prospector.
MAKE AN IMPACT WITH THE SERVICE DRIVE STORE
As the weather changes, it’s time to bring your messages indoors. So, freshen up your service lane
with indoor Point-of-Sale (POS) and marketing materials you can find at the Service Drive Store.
This month we are offering Brake Displays at 50% off! Log into the Dealer Site and complete the order
form to get your 50% off Brake Display today!
See the December Flyer for all offerings and visit dealers-mopar.com > Retail > Service Drive Store.
LAST CHANCE TO RESERVE YOUR 2017 MOPAR CALENDAR!
You asked, we listened! We took your feedback into account and made some big
changes, so now there’s even more Mopar to love with the 2017 Mopar Calendar
Program. A new larger format makes a major impact. Plus, we added more history and
insight to bring everyone’s favorite Mopar vehicles to life. So go bigger, go bolder and
stock up now on your choice of ‘Off-Road’, ‘Vintage’, and ‘Speed’.
See the 2017 Mopar Calendar Brochure for details and take advantage of easy ordering
online at www.dealers-mopar.com!
WIN TICKETS TO SUPERBOWL LI BY GIVING OUT FREE SIRIUS XM TRIALS
Want to travel to Houston to see the NFL’s biggest game? By registering your dealership into SiriusXM’s Pre-Owned or Service Lane Programs, you will become eligible to win tickets to
Super Bowl XI! Already enrolled? No problem. Sirius XM has already entered you into the
running with 1 entry for each active program.
For more details view the flyer below, and (hope) to see you in Houston!
SiriusXM Pre-Owned/Service Lane Super Bowl LI Sweepstakes
12
MOPAR PLAYBOOK | DECEMBER 2016 – SERVICE DRIVE HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
MOPAR MERCHANDISE & RETAIL MARKETING
Featured Merchandise
Update your fall wardrobe and your home with these autumn Mopar ideas! Visit
www.wearmopar.com today for all of the latest products in the authentic Mopar
merchandise collection. Remember Mopar Merchandise can be ordered on your parts
statement! Stock up and sell!
Display Planogram
Do you have a Mopar display case at your dealership? Do you need help dressing it up?
Here is a Display Planogram with all new Mopar Merchandise. The display and the
merchandise are available today for order! Bring this great branding piece to life and drive
brand awareness and sales all year round. Check out the order form and stay tuned for more planograms to come!
FlexTech Featured Items
Find your display needs at www.dealers-mopar.com/store/retail/flex-tech/index.html
Get your Flex Tech displays today! Inventory available to ship immediately.
Mobile Tire Rack
Appealing aesthetic and mobility unit allows dealers to pick the best spot within their
service bay for merchandising tires. Locking casters on the bottom secures the unit in
place. Easily holds up to 16 car tires. Brushed aluminum finish and Mopar logos keep this
rack consistent with other program elements.
• Dims: 81"H x 72"W x 33"D
• SKU: MS010032TRK00
• Price: $928.00 each
Mopar Wall Badge
Looking to refresh your space? Add a professional branded touch with the Mopar Wall
Badge. The Mopar Wall Badge features a chrome plate, lasered acrylic, and brushed metal
backer. A quality, timeless piece that will last for years to come & will ensure customers of
the quality they are receiving.
• DIMS: 18''W x 3''D x 18''H
• SKU: MS010032FIX15
• Price: $428.00
Also, check out the latest issue of Retail Refresher for even more retail tips and best practices!
Mobile Tire Rack
Mopar Wall Badge
Want to learn from others’ best practices or share your own? Check out the latest edition of
Mopar MOMENTUM and share your story to get featured in the next issue!
Email your success stories today! [email protected]
MOPAR MOMENTUM
Display Planogram
13
MOPAR PLAYBOOK | DECEMBER 2016 – ACCESSORIES
FEATURED ACCESSORIES, PROMOTIONS & SALES TOOLS
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
IT’S HARD TO TOP JEEP
Jeep Wrangler Headliners insulate from the cold by keeping warm air from radiating out, and allow the vehicle's heating system to easily keep up with cold winter days. This product also protects from
the summer heat by trapping cold conditioned air inside.
Equipped Wrangler units turn 14% FASTER on average than comparable units (37 days vs 43 days).
Hard Top Consumer and Editable Dealer Flyer for details!
LIFT YOUR JEEP WRANGLER TO NEW HEIGHTS
When it comes to customizing your new Jeep Wrangler, the new 2- and 4-inch lift kits*
(off-road only) give you the tire clearance you need with the reliability and performance
only Jeep Performance Parts can deliver. Like Jeep factory engineer-tuned shocks and
springs, the strength and clearance of a Wrangler-specific driveshaft and production
springs that give you years of protection. All adding to your confidence over any terrain.
RAM 1500 MOPAR NIGHT EDITION PERFORMANCE IS CURRENTLY AVAILABLE
See the Ram Night Edition flyer for details!
Mopar designed and engineered performance parts to enhance vehicle performance and
sound at a discounted price - MSRP $1,995.
• Package includes Black Aluminum Running Boards to add style, Catback Exhaust
System and Cold Air Intake to give Ram enthusiasts the power they deserve.
• Use Promo Code NBQ (Quad C) and NBC (Crew Cab)
JUMP START YOUR SAVINGS WITH MOPAR REMOTE START – STOCK UP AND SAVE MORE
Help your customers turn their vehicle into the ultimate self starter. The unique Mopar Remote start
gives them a head start on hitting the road in comfort and is available for a wide range of FCA vehicle
applications . From NOW to 12-31-2016 ,take advantage and mix and match these accessories for huge savings!
See the Remote Start Flyer for details!
Wrangler Lift Kit Consumer and Editable Dealer flyer for details!
END-OF-YEAR CHEROKEE ACCESSORIES PROMOTION
Now through December 31st, Mopar is offering discounts of 10-18% off Jeep Cherokee
parts. Discounts are based on quantity purchased and parts can be mixed & matched
including custom wheels, wireless charging, all-weather mats and more!
View the Cherokee Accessories Promotion for more details!
14
MOPAR PLAYBOOK | DECEMBER 2016 – ACCESSORIES HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
MOPAR 345 AND 392 CRATE HEMI ENGINE WIRING KITS ARE AVAILABLE!
We are pleased to announce the Mopar 345 Crate HEMI Engine Kit and Mopar 392 Crate
HEMI Engine Kit designed for the 5.7L and 6.4L engines.
• Kits deliver enthusiasts long-sought capability to pair modern 5.7-liter or 6.4-liter
HEMI® engines with model year 1975 or earlier vehicles
• Kits include power distribution center, PCM, engine, and chassis harnesses,
accelerator pedal and more to create virtual plug ‘n play options for owners
• Pick your engine (5.7L or 6.4), add the Crate Hemi® Engine wiring kit, next add your
required FEAD kit and finally choose any of our optional charges • Crate HEMI Kits feature MSRP of $1,795
For the month of December, customers may bring in a 15% off distinct coupon on select
Crate Hemi Engine Accessory Kits. Check out the Crate Engine Flyer today.
MASTERSHIELD - PROMOTIONS
MOPAR WIFI – STAY ON THE GRID WITH THIS SOPHISTICATED SMART PHONE CONTROLLED SYSTEM
• Remotely start or stop the engine for preheating or cooling
• Remotely control door locks, trunk, horn, flashers or alarm
• Find your vehicle on a map — great for monitoring the safety of your family
• Monitor parental control features, including curfew management
• Enable valet mode for security when handing over the keys
• Get notification of vehicle alarm activity
• Enjoy mobile WiFi connection
Mopar Accessories and Mopar Vehicle Protection have worked together so that you may once again
sell the Master Shield Product in the states of Maine, Virginia and Washington. Whether your dealers
already sell Master Shield or are looking to join the revenue boost, we have a promo to help. The
Bulk Purchase Promo is just that- the more you order the bigger the discount (8%-22%)! If your
dealer is new to the game simply have them utilize the Free Tools Promo and for every minimum
quantity ordered, they will be eligible to receive a free set of application tools. View the Master Shield Flyer
for details!
FEED YOUR NEED FOR POWER AND REWARD YOUR EMPLOYEES WITH THE MOPAR COLD AIR INTAKES
Cold Air Intakes provide noticeable horsepower and torque gains under varying atmospheric
conditions. Earn a $50 Domino’s Pizza gift card with the purchase of 10 per combined order on eligible
parts. Promotion runs NOW to 12/31/16.
See the Cold Air Intake Promo flyer for details!
15
MOPAR PLAYBOOK | DECEMBER 2016 – ACCESSORIES HOME ACCESSORIES
CUSTOMER EXPERIENCE
SERVICE DRIVE REPAIR &
WHOLESALE
MOPAR PERFORMANCE CATALOGS & OTHER FEATURED RESOURCES
Mopar Performance, Engine and Jeep Performance Catalogs will be available soon. Utilize these
catalogs for the hard core off-roaders and performance enthusiasts in your dealership and along
with our other resources, help your customers Moparize their vehicles today!
Refer to the 2017MY Brochure Flyer and log onto DealerCONNECT > click on the Parts tab > read
under the Order Parts box > click on Order Entry.
Also, check out these
other resources! Custom Shop – CJDR | Commercial | FIAT 2016 Databook & Performance Catalogs
Mopar YouTube Channel dealers-mopar.com 2017 Accessory Brochures
PRO CLIP PARTNERS with MOPAR - BECOME AN OFFICIAL PROCLIP DEALER TODAY!
ProClip USA headrest mount kits are now official Mopar-licensed products. Custom-designed vehicle
headrest mounts will be offered to Mopar customers for backseat passenger use of modern tablets.
Visit www.ProClipUSA.com/Mopar, fill out the form, and ProClip will contact you directly. And be sure to
click the links below to learn more about individual mount kits!
Head Rest Mounts I Universal Tablet Holder I ProClip Accessories for Mopar I Apple iPad Air 2 Holder with Spring Lock
Apple iPad Air 2 Holder with Key Lock I Apple Ipad Air 2 Holder
16
MOPAR PLAYBOOK | DECEMBER 2016 – REPAIR & WHOLESALE
REPAIR/WHOLESALE PROMOTIONS & RESOURCES
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
COLLISION AWARENESS CAMPAIGN – “RIGHT TO REQUEST”
Mopar is leading the way when it comes to informing millions of vehicle owners that they
have rights when it comes to the repair of their vehicle.
A multi-faceted consumer awareness campaign was just unveiled, utilizing a new “Right to Request” video on choosing O.E. parts for collision repairs, which can be seen here. The
campaign is supported with a new collision repair guidebook that is being distributed to
independent repair shops and to FCA US LLC dealers.
The messaging is clear in both elements of the campaign: Consumers have the freedom to
choose O.E. parts to ensure a quality repair, and Mopar Parts are always superior for fit,
finish and function when compared to aftermarket imitation parts. The collision repair
guidebook presents results of side-by-side testing of Mopar vs. aftermarket parts. And the
Mopar Difference is substantial.
By combining the collision repair guidebook with the Mopar Accident Assistant
downloadable app, which connects FCA US vehicle owners with Certified FCA US Collision Repair Shops, Mopar continues to guide consumers to the best collision repairs possible.
Be sure to view the full press release and see the “Right to Request” video to the right!
View ‘Right to Reqeust’ Video
with over 1 Million Views!
THE LATEST MOPAR COLLISION BROCHURE IS HERE!
The NACE Collision Brochure is now available. Be sure to download your comprehensive guide to the Mopar parts and programs to make your business better! Get your copy and check out this month’s
featured excerpt below: Performance You Can Trust
Mopar Collision Parts always outperform the aftermarket for fit, finish and performance. Only
authentic Mopar parts are made to propriety standards, using the best materials and manufacturing
processes, to guarantee the right fit the first time. In side-by-side testing, Mopar fenders out
performed aftermarket fenders in the following: corrosion testing, dimensional accuracy testing and
packaging comparisons.
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MOPAR PLAYBOOK | DECEMBER 2016 – REPAIR & WHOLESALE
DEALER PERSONALIZED PROGRAM
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
Dealer Personalized Promotional Merchandise puts your dealership name at your
customers' fingertips, providing maximum exposure at a minimal cost. Help grow your
business to retail and wholesale customers alike with fresh offerings to prepare you for
the holiday season!
TAKE ADVANTAGE OF CUSTOMIZED MAILERS
If you stock Magneti Marelli parts, the parts locator can help direct body shops, independent repair
facilities, and potential new customers to your door.
Our parts locator has the ability for multiple part number searches by zip code and will return parts
availability. Check out this important tool today!
MM Parts Locator
MAGNETI MARELLI PARTS LOCATOR
Stay on the nice list and let your customers know how much you appreciate them with a
Mopar holiday card containing warm wishes. It’s a great reminder of the services you offer
and how much you cherish their business.
Greeting cards are folded to 8.5” x 5.5” and can be ordered in bulk packages of 50 or 100.
Orders include envelopes.
Eye-catching dealer-personalized flyers are also available to get the conversation started
with your wholesale customers.
View our holiday flyers today!
Full Flyer Selection I Flyer 1 I Flyer 2 I Flyer 3
HOLIDAY SALES TOOLS SHARE WARM WISHES WITH CUSTOMERS
Click flyer to enlarge.
Attention certified dealers! Take advantage of customized mailers available
with your dealership’s special wholesale offers here. Also, continue to
promote your business with fresh quarterly handouts. Your Wholesale
Certified Point-of-Sale Kit will be arriving at your dealership in November.
Visit the WCDP page at www.dealers-mopar.com for mailer customization,
important program information and to order additional marketing materials.
Contact Mopar® Program Headquarters with any questions at (800) 356-
3490.
18
MOPAR PLAYBOOK | DECEMBER 2016 – CUSTOMER EXPERIENCE
CONSUMER PROGRAMS & TOOLS
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
STEP UP YOUR CUSTOMER EXPERIENCE GAME WITH A PROVEN “TWO-A-DAYS” BEST PRACTICE
Customer experience is a team effort when it comes to dealerships. The experience has many
customer touchpoints that can leave a lasting impression. Without consistent processes that deliver a great customer experience, the steps missed can be the difference between a great impression and a
bad one. Customer Experience Specialist, Joyce Henderson, from the Customer First Award for
Excellence Program developed an approach to help dealers in the Houston area make game changing
improvements, one customer at a time.
• Step #1: Create your Two-A-Days process. The proven process worksheet used by Joyce’s dealers in
the Houston area is available for download on the right.
• Step #2: Implement your new Two-A-Days process with two predetermined customers every day.
Designate a person at your dealership to track the process worksheets and hold all team members
accountable.
• Step #3: Over time, the Two-A-Day process becomes habit, improving the culture of your team and the
experience of every customer that walks into your service department.
“Two-A-Days” has been implemented at three dealerships in the Houston area, resulting in notable Service
Advocacy improvements in every case. Stated one service manager, “we started by implementing the
process with two customers per day, and before we knew it, we had elevated our service level for every
customer in our service department.”
Click here for a copy of the process worksheet these dealerships used to transform their
customer experience.
VISIT THE NEW MOPAR OWNER SITE TODAY
Mopar is pleased to announce that the official Mopar Owner Site now has improved
capabilities and a new level of personalization. These exciting enhancements will enable
Mopar to be your customers’ partner in their ownership journey—anytime, anywhere.
Mopar Owner Site Highlights
• Stronger, more integrated brand presence available via desktop, tablet, and mobile
• Redesigned homepage that features nearest or preferred dealership, popular topics,
and “How can we help you?” search function
• Ability to add all vehicles in a customer’s garage for a seamless ownership experience
• Service history and maintenance records, warranty, and safety info—all in one place
• Customer-friendly recall experience to support awareness and repair completion
• Dealer-specific coupon support, and customer-friendly recall experience
• Knowledge center with vehicle-specific owner and warranty manuals, guides, and videos
• Ability to view and manage MVP contracts, and much more!
Visit the URLs below and the Mopar Owner Site today!
MOPAR: mopar.com | FIAT: mopar.com/fiat | CHRYSLER: mopar.com/chrysler DODGE: mopar.com/dodge JEEP: mopar.com/jeep | RAM: mopar.com/ramtrucks
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MOPAR PLAYBOOK | DECEMBER 2016 – CUSTOMER EXPERIENCE
DEALERSHIP SERVICE & OPERATIONS
wiTECH 2.0 – microPOD MOPAR ONE FUNDS
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
Mopar is excited to announce that effective since September 1, 2016, wiTECH 2.0
microPODs are eligible for 50% Mopar One fund reimbursement. Now, you can purchase
additional units for the shop and increase your shop throughput, while offsetting some of the
costs.
Click here for full the full announcement!
microPOD Diagnostic Extender(SKU 467)
MANDATORY HAZMAT TRAINING POLICY
With an increased level of hazardous parts being shipped/handled by our dealerships
(e.g. airbags, PHEV batteries, etc.), FCA’s policy regarding hazmat training has changed.
Effective 10/6/16, such training is now mandatory for all dealers, and your attention is
required to help ensure compliance with federal requirements. Please see the resources below and visit the Dealer Hazmat Training section on the DealerCONNECT Training tab to
act today!
• Announcement Letter
• FCA Hazmat Policy Document
• CCAR/HazmatU Training Instructions
POWERING CAPACITY – ISSUE 8
Learn how you can maximize your shop’s service capacity and throughput with the latest
edition of Powering Capacity! Also be sure to check out the Service Capacity Guidebook.
Powering Capacity: Issue 8 I Service Capacity Guidebook
UCONNECT CHANGES Q1 2017
A dedicated DealerCONNECT “Uconnect Command Center” is now accessible on
the Sales and Service tabs.
Available Now
• Navigation to your wallet: A $10 MSER Reward for 8.4A (RA3) Navigation
Activation on the Service Lane.
• User guides for Dealer Activated Navigation for Uconnect 8.4A (RA3) radios
without factory navigation.
Uconnect RA3 Nav Activation Process
20
MOPAR PLAYBOOK | DECEMBER 2016 – CUSTOMER EXPERIENCE SERVICE DRIVE
MOPAR CAP PROGRAM CALENDAR
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
REPAIR & WHOLESALE
Did you know that Mopar now has over 75 CAP and CAP Local locations around the
country. These schools have over 3,700 students with FCA S-ID’s and are studying the
FCA technician curriculum .
Over 50% of the dealer network is within 50 miles of one of these schools.
To find out about your closest school or to inquire about available students, email
[email protected] for details.
DECEMBER 2016
SUN MON TUE WED THU FRI SAT
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
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SOWELA Community College Lake Charles, LA
Mott Community College
Flint, MI
Fresno City College
Fresno, CA
OFFICIAL APPAREL PURCHASE PROGRAM – COMING JANUARY 2017!
The same great service and technician uniforms will soon be available for purchase through
the Mopar Essential Tools and Service Equipment program. Stay tuned for details!
MOPAR ESSENTIAL TOOLS/SERVICE EQUIPMENT IN NEW ORLEANS THIS JANUARY
Please be sure to come by and see us for show-only specials and great financing available
through the Mopar Essential Tools and Service Equipment program. See you in New Orleans
January 27th – 29th!
21
MOPAR PLAYBOOK | DECEMBER 2016 – CONTACTS
Accessory & Perfomance Marketing Materials dealers-mopar.com > Accessories tab
Accessory Technical Assistance 800-84-MOPAR (800-846-6727)
Dealer Personalized Merchandise Program 877-247-0261
DealerCONNECT 800-374-4040
Degrees@Work – FCA Performance Institute Dealer Hotline 855-321-4321
Degrees@Work – FCA Performance Institute Student Hotline 855-334-3622
Direct Connection Tech Line 888-528-HEMI (888-528-4364)
FCA Digital / eStore 888-511-8902
Global Core Return Customer Service Hotline 866-254-2940
Magneti Marelli Promotion Headquarters dealers-mopar.com > Magneti Marelli > Quarterly Promotions Headquarters
Mopar 5300 [email protected]
Mopar Marketing Materials DealerCONNECT > Parts tab > Mopar Marketing
Mopar Authentic Performance Gear 800-525-4165
Mopar Battery Hotline 800-738-4224
Mopar Bulk Oil Headquarters 800-352-2174
Mopar Calendar Program Customer Service 866-681-2359
Mopar CAP/FCA Performance Institute 888-321-4321
Mopar Fleet Servicenet 248-512-7900
Mopar FlexTech Retail Display Program 800-536-3490
Mopar Merchandising Program Headquarters 888-415-1155 [email protected]
Mopar Program Headquarters 800-356-3490
Mopar Service Excellence (MSER) 866-909-MSER (866-909-6737) moparser.com
Mopar T.I.R.E.Works 888-31MOPAR (888-316-6727) mopartireworks.com
Mopar Tool and Equipment Hotline 855-298-2687
Mopar Vehicle Protection (MVP) 800-782-2668
National Consumer Tire Rebate Forms mopartireworks.com
On Demand Program Headquarters 855-213-5483
On Demand Program Ordering DealerCONNECT > Service tab > Service Marketing Box > On Demand
Service Prospector & Dealer Site
Parts Expediting / Specifying 800-765-7732
Parts Pricing Inquiry Fax: 248-944-0745
Powertrain Service Center 866-262-8517
Reman Powertrain Warranty Registration DealerCONNECT > Parts tab > Mopar Warranty
Standard of Care/Service Marketing Program
Headquarters 800-521-3186
STAR Technical Assistance 800-850-STAR (800-850-7827)
Tracy / AER Order Hotline 888-361-4711 turboii.com
UPS Mopar Referral Direct Call Center 800-567-9989 - Option 1
Warranty Hotline 888-255-2616
wiADVISOR Premium Support 855-wiADVISOR (855-942-3847)
wiTECH Premium Support 888-WITECH-1 (888-948-3241)
HOME ACCESSORIES CUSTOMER
EXPERIENCE SERVICE DRIVE
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