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Digital & Social Media Audit Market insight, analysis and engagement recommendations
October 2009
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We are in a world of media fragmentation and constantly evolving behaviour. But it’s not about technology.
Image used under Creative Commons license from Anne Helmond, 2009.
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Social media is about conversations
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Listening is the first step to activate our Social Media Strategic Framework
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Social Media Strategic Framework:Reputation Management \ Listen & Engage
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Identifies, informs and inspires
Identify
Discover the volume of conversations around the brand
Track volume, indicative-sentiment and media-mix over time
Identify social networks and key influencers
Benchmark against competitors
Understand the subject of the conversations
Listen to what they’re saying
Provide a platform to engage
Inspires & inform
Business strategy
Marketing strategy
HR communications strategy
New product development
Digital strategy
Social media strategy
Social currency – e.g. brand entertainment, brand utility & co-creation
Brand outposts - blogs & social network profiles & activity
Website strategy
How does it look?
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Listen high level report
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Example deep dive output
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To learn more contact: e: [email protected]: @juliusduncanm: 07970 407 394
