Mission Statement, Goals & Objectives

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Mission

StatementGOALS Objectives

What for?

Provides a foundation for your program. Gives program direction, a roadmap Provides groundwork for evaluation A common focus

Mission Statement

A short narrative that describes the general focus/intent of the program

Reflects the philosophy behind the program Logistics:

28 words or less Who we are What we do How we do it

Helps guide us in development of goals and objectives

Example of a Personal Mission Statement

To want what

you have and

not have what

you want.

Goals

The broad, future-oriented event that is the aim of the program.

Timeless statement of a long-range program purpose

Logistics: Simple/concise Who will be affected And what the program will change Don’t have to be complete sentences No set #, one goal or many

Goals vs. Objectives

Not to be used synonymouslyIn comparison to objectives, goals:

1. are much more encompassing/global2. are written to include all aspects or components of the program3. provide overall direction for a program4. are more general in nature5. take longer to complete6. not observed, inferred7. often not measurable in exact terms

Objectives

Enable the goals to be met The steps to be taken in pursuit of a goal Are specific, measurable statements Are outcome oriented Who will do How Much of What by When

Many types of objectives – not always labeled

Elements of a well written objective

Outcome – what will change

Target – who will change

Conditions – when the change will occur

Criterion – how much change

Process (Administrative) Objectives

Daily tasks and work plans that lead to the accomplishment of all other planned objectives

Exp: Identify prominent women in the community to become members of the planning committee

Exp: Contact 10 OB/GYNs to gather support for the program

Evaluation: activities presented and tasks completed, is the program working, are people attending, are the methods appropriate

Impact Objectives (Learning and Action/Behavioral and Environmental)

Not the desired end, but the means to the end. Knowledge: attitudes, beliefs; awareness and

knowledge is improved to change behavior Enabling: change in environment, access to

care, barriers removed. Behavioral: behavior adopted that improves

health

Impact Examples/Evaluation

Knowledge Exp: women can correctly demonstrate how to perform

a BSE on a model Evaluation: pretest/posttest, knowledge gained

Enabling Exp: Programs will be provided in Spanish and

translators will be provided for service delivery Evaluation: barriers removed, services provided

Behavioral Exp: Among women attending this program, monthly

BSE will increase by 50% over the next 6 months Eval: follow up surveys, behavior change

Outcome Objectives

Ultimate objectives of a program, and are aimed at changes in health status, social benefits or quality of life.

Exp: Within three years, breast cancer deaths will decrease by 15% in Nacogdoches County.

Evaluation: data: morbidity, mortality, health risk assessments, signs and symptoms

Verbs for writing objectives