MIS10 Session 03 05

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D P Goyal

MIS 3

Introduction to IS Planning

MIS 3

Introduction to IS Planning

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Why IS Planning ?

• ISs are not meeting the business needs for

which they were originally intended. – Lack of Planning

– Handled by IT department

– View this as a technical problem rather than a solution to a

business need

• ISs must meet the business requirements.

• IS Plan should be derived from the Business Plan

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Creating an IS Plan : Steps

Done

Usual

Practice

Not Done

Goals

Strategies

Implementation

Plan

IS Solutions

Information

Analysis

CRISPLAN

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The Strategic Approach to ISPlanning

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Strategic Analysis

An overview

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Strategy (Porter)

• A broad based formula for how business is

going to compete, what its goals should be,

and what policies will be needed to carry

out these goals.

• The essence of formulating competitive

strategy is relating a company to its

environment.

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Types of Strategy

• Corporate Strategy – What businesses are we in?

– Global objectives for growth/stability/Defense

• Business Strategy

– Deals with Single SBU and contributes to Corporate

strategy

• Functional Strategy

– Harness the activities, skills, resources of an SBU

– IS strategy is one of them

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Strategic Planning Process

Mission

Goals

Policies

Decisions

Actions

Strategies

Strategic

Analysis

Strategic

Choice

Strategic

Implementation

What should we be doing?

Where are we going?

What routes have we

selected?

How do we decide our

collective decisions to get

there?

What choices do we have?

Shall we do it?

e.g. To be the Industry Cost

Leader

e.g. Achieve staff productivity

gain of 5%

e.g. Reduce time lost due to ill

health, smoke detectors

e.g. Maintain a healthy work

place

e.g. Ban Smoking

e.g. Put up Signs, smoke

detectors and Police the

decision

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Goals

Strategies

Implementation

Plan

IS Solutions

Information

Analysis

Exercise : MDI

Goal :

• To be a number one in India

• Strategy ??

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Technical Presentations

• Start from Jan 18 – Plan on two presentations every week

– Load your presentations in advance

– Same sequence – Class Co-ordinator to ensure

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Project (Work in Groups)• Identify an organisation based in Delhi / Gurgaon

(SME)• Part I : Create an IS Plan for them

– Include :• Goals

• Strategies• Info Analysis

• IS Solutions

– Leave out the implementation plan

– You must interview manager (s)– You need to give thee-mail ids and phone numbers of key peopleinterviewed

– Research the organisation

– Submission date : Pre – mid term (Hard Copy &Soft Copy)

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Project (Work in Groups)

• Part II : Implement one of the IS Systems

identified (this could be database or spreadsheet

based)

– Presentation / demo : Pre-End Term Exam

• Start now !!!

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D P Goyal

MIS 4Intro to ISPlanning


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Analytical tools in strategicmanagement

Strategic AnalysisUnderstanding two factors

• Environment

• Resources

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Environmental Analysis

• SWOT analysis• Porter’s Five forces model of Competitive

Structure

• Life Cycle analysis

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SWOT Analysis

• Strengths – internal strengths on which tocapitalize

• Weaknesses – Internal weaknesses that

hinder sustainability or growth

• Opportunities – external opportunities on

which to capitalize

• Threats – external threats to position or

value in the marketplace

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Competitive Analysis

Rivalry

Competitive

Intensity

Bargaining

Power of suppliers and

Channels

Barriers to

entry

Threat of substitute

Bargainingpower of

customer or

channels

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Exercise, MDI part II

• Competition Analysis• Choose an aggressive competitor, who

MDI should be most concerned about

• Think Out of the Box – New ways of doing things

– Challenge

• conventional wisdom• existing processes and procedures

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Home Assignment

Study the various websites of educational Institutes( at least three Institutes) and suggest the

design of MDI website.

You should consider:

– Functionality

– Look and Feel

– Design Layout

– Submission Date: Jan 24, 2011

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D P Goyal



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Stages of Growth Model

Initiation Control

Contagion Maturity

Data Admin

Integration

Transition Point

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Exercise, MDI part II (PGPM)

Change –

A VC, who wants to start a B-School and redefine the wayB-Schools are run

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Resources Analysis

• Value Chain analysis• Product Portfolio analysis

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Value Chain Analysis

• Primary Activities:

• Inbound Logistics Operations Outbound logistics Sales & Marketing services

• Support Activities• Administration

• Human Resourcesmanagement

• Technology development

• Procurement

• By modelling the activities of an organization, It is possible to distinguish the primary and support

activities.

• Can assess the degree of effectiveness of resource use in this value chain

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Can IT deliver Value

• To reengineer core Value activities andchange basis of competition?

• Can IT change supplier and buyer relation and

power balance?

• Can IT build or reduce barriers to entry?

• Can IT affect the switching costs?

• Can IT add value to existing products or

services?

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Strategic ImportanceAnalysis

Turnaround Strategic

Support Factory

High

High

Low

Low

Strategic importance of current ISStrateg

icimpo

rtanceo

fplann

edIS

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BCG Vs. SIS view

BCG Segment Strategic Imp.Segment

Outline Advice

Star Strategic Invest in

Wildcat Turn around Examine

Dog Support Divest

Cash Cow Factory Milk

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Case Study

• Amazone.Com

Documents

MIS10 Session 03 05