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MINUTES

Second Meeting of the Steering Committee of the Silk Component (SCSC) Cambodia Export Diversification and Expansion Programme (CEDEP I)

Chair: H.E Mao Thora, Secretary of State, Ministry of Commerce (MoC) Date: Wednesday 19 June 2013 Time: 08h00 – 12h30 Organizer: Ministry of Commerce (MoC) and International Trade Centre (ITC) Venue: Angkor Wat Room, MoC, Russian Federation Blvd, Toeuk Thla Village,

Sangkat Toeuk Thla, Khan Sen Sok, Phnom Penh, Cambodia PARTICIPANTS 1. The Meeting gathered 31 participants from the MoC, the Trade Promotion Department

(TPD) of the MoC, the Department of International Cooperation (DICO) of the MoC, the Ministry of Women Affairs (MoWA), the Ministry of Agriculture, Forestry and Fisheries (MAAF), the Ministry of Tourism, ITC as the Main Implementing Entity (MIE) for the project through its Geneva Headquarters and Project Coordination Unit in Cambodia (PCU), 14 representatives from the private sector including project beneficiaries.

2. Absent: Chair of the National Silk Board and members of Silk Component Core Team - to be appointed upon establishment of the Board and Core Team, Ministry of Rural Development (MRD), Ministry of Industry Mine and Energy (MIME), Ministry of Labour and Vocational Training (MLVT), Ministry of Culture and Fine Arts.

The list of participants is attached in Annex.

OBJECTIVES 3. According to its Terms of Reference, the second SCSC Meeting aimed to:

- Update on and assess project progress and performance compared to the workplan endorsed by the SCSC during its first meeting in December 2012, based on the progress reports prepared by ITC for the periods October-December 2012 (preparatory phase) and January-May 2013;

- Alert on possible changes and risks, recommend mitigating measures as required;

- Recommend possible synergies with other government or donor-led initiatives.

The Terms of Reference of the SCSC are attached in Annex.

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OPENING REMARKS AND PRESENTATIONS 4. The SCSC Meeting was chaired by H.E. Mao Thora, Secretary of State, MoC and

facilitated by H.H. Pheanuroth Sisowath, ITC Senior Technical Advisor and Project Coordinator for the Silk Component Project of CEDEPI.

5. The Meeting was opened by H.E. Mao Thora and by Mr. Xuejun Jiang, Chief, Office for Asia and the Pacific, ITC, who explained the context in which the silk project is being implemented, including the Trade Swap and CEDEPI. They particularly highlighted the importance of linking producers to markets to ensure project impact and contribution to poverty reduction.

6. Mr. Soun Prasith, EIF Progamme Manager, DICO, provided an update on the

Monitoring and Evaluation Component of CEDEPI, focusing on the progress made and challenges faced to establish CEDEPI core teams, as well as on NIU’s capacity to disseminate progress and results under Trade Swap.

7. Ms. Sylvie Bétemps Cochin, Trade Promotion Officer and Project Manager at ITC,

presented a summary of the performance of the High Value Silk Component by project outcome since the start of the project in October 2012, as well as the status of follow-up actions to the recommendations made by the SCSC during its first meeting.

8. Two project beneficiaries – Khmer Silk Processing Association (KSPA) and Villageworks

- made presentations on their companies and explained how the project has already started and should continue to respond to their needs. Villageworks explained that support and capacity building to participate in trade fairs allowed the company to generate USD 40,000 new business deals and to identify new buyers from Australia, Japan and Vietnam. KSPA explained how the association has already benefited from capacity building on costing and pricing for exports. Both companies highlighted the needs for further support in terms of market access, and the impact of increased sale exports on employment for rural communities, weavers, women and disabled workers.

A copy of the meeting agenda and presentations is attached in Annex. DISCUSSION

The outcomes of the discussion are summarized below:

9. The Committee acknowledged the good results already achieved by the project with

most activities which started as per or ahead of the work plan schedule, as well as beneficiary companies’ satisfaction about project relevance and support. The participation of project beneficiaries in SCSC meetings was also encouraged.

10. The Committee emphasized the importance of project communication materials (flyer,

website, Facebook page) to disseminate information on project activities and achievements to donors, buyers and partners in Cambodia.

11. The Committee highlighted the relevance of key project activities such as market survey

analysis and research, capacity building in marketing and project design, the support to weavers especially women in rural areas.

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12. The Committee recommended possible synergies with trade promotion activities

conducted by the Trade Promotion Department (TPD) of the MoC. In that regard, the TPD encouraged silk companies to participate in trade fair organized by the Department. Information of forthcoming trade fairs is available on TPD website (http://www.tpd.gov.kh/) or can be required by directly contacting TPD. TPD was also encouraged to circulate and disseminate information on its capacity building activities for enterprises.

13. The Committee reiterated the importance to establish the CEDEPI Core Teams and the

National Silk Board (NSB) as soon as possible, to involve and encourage line Ministries to learn from project implementation and to coordinate support to the silk sector.

While this has not impacted on project activities, which have been implemented in accordance with the work plan endorsed by the SCSC, the Core Team is an important component of CEDEPI structure and ITC stands ready to start working with the Core Team as soon as it is established. As far as the NSB is concerned, the government policy process is being followed and the MoC is working with ITC to establish the Board. A legal advisor is being recruited to review and finalise the sub-decree as well as other legal documents which will facilitate the establishment of the Board and its Secretariat. ITC technical advisory and capacity building support will start later than planned, in an effort to adapt to national priorities and processes. These delays in the first year of project implementation will be replicated to year 2, but should not affect the completion of outcome 3 by project end in September 2015. ITC is encouraged to organize working group meetings to facilitate the establishment of the NSB.

14. The NIU and DICO invited the MoC and TPD to participate and contribute to the first

"advocacy workshop" which will be organized in country provinces in August 2013, to promote the activities and results of CEDEPI.

15. The update of the new Diagnostic Trade Integration Study (DTIS), which will include a

full chapter on silk, is on-going within the framework of the EIF. ITC has been liaising with the consultants in charge of the DTIS update to contribute and provide inputs to the drafting of the silk chapter.

CONCLUSIONS 16. The Committee endorsed the project progress vis-à-vis the work plan, with the

understanding that the outcomes of the discussion as summarized above will be incorporated into project implementation and reported back during the next Meeting of the SCSC.

http://www.tpd.gov.kh/

LIST OF PARTICIPANTS Second Meeting of the Steering Committee of the Silk Component (SCSC)

Cambodia Export Diversification and Expansion Programme (CEDEP I)

N Name Position Organisation

Line Ministries

1 H.E. Mao Thora Secretary of State MoC

2 H.E. Nhem Morakot Under Secretary of State MoWA

3 H.E. Tekreth Kamrang Under Secretary of State MoC/NIU Director

4 Mr. Chhev Pha Deputy Director of Department of Trade

Promotion

MoC/TPD

5 Ms. Lay Sophal Deputy chef office of Product

Development

MoC/TPD

6 Mr. Choub Sophoan Deputy Director of Tourism Development

and Culture Department

MoT

7 Mr. Sao Chesda Deputy Directorate General GDA/MAFF

8 Mr. Prak Tepvichet Officer MoC/DICO

9 Mr. Soun Prasith EIF Progamme Manager MoC/DICO

10 Dr. Renato Lee Consultant MoC/DICO

Private Sector

11 Mr. Ke Munny Deputy Secretary General KSV

12 Mr. Seung Kimyonn Director CCC

13 Ms. Vong Thary Staff AFESIP Fair Fashion

14 Mr. Try Sophearak Director Colors of Life

15 Ms. Nivana Cheng Director Emeral Lotus

16 Ms. Hok Thanan Manager Kravan House

17 Mr. Yith Ryrasy Operational manager KSPA

18 Mr. Noun Sothero Executive director KSPA

19 Ms. Mak Sitha Manager Lady Penh Design

20 Ms. Mak Chankana Assistant manager Lady Penh Design

21 Mr. Chak Samrach Director Soiries du Mekong

22 Ms. Norm Bunnak General Manager Villagworks

23 Ms. Mong Socheata Assistant manager Villageworks

24 Ms. Nhean Chanveasna Director Woman for Woman

ITC

25 Mr. Xuejun Jiang Chief, Office for Asia and the Pacific ITC

26 Ms. Sylvie Bétemps Trade Promotion Officer ITC

27 H.H. Pheanuroth

Sisowath

Senior Technical Adviser, Project

Coordinator, CEDEP I Silk

ITC/PCU

28 Ms. Sola Heng National Project Assistant ITC/PCU

29 Ms. Sotévy Ly Consultant in market development and

marketing

ITC

30 Ms. Gabrelia Bydre Consultant in product design,

development and marketing

ITC

31 Ms. Leonila Luna National Silk Consultant ITC

Service providers

Mr. Khoun Sopheak

Oudom Vannak

Reporter TVK

Mr. Siv Sokleang Interpreter Pyramid

Cambodian Export Diversification and Expansion Program

(CEDEP) - Part I:

Milled Rice, High Value Silk and Program Monitoring

Terms of Reference for the Silk Component Steering Committee Background The Cambodia Export Diversification and Expansion Program (CEDEP I) was initiated by the Ministry of Commerce under the Enhanced Integrated Framework (EIF) Tier II. The main objective of the CEDEP I is to strengthen and diversify export supply capacity in the silk and rice sector. Both sectors are key priorities for export development under the Cambodian Trade Sector-wide Approach (SWAp). The Ministry of Commerce requested the International Trade Centre (ITC) to be the Main Implementing Entity (MIE) for the silk component. The project implementation arrangements for the silk component require the establishment of a Component Steering Committee (CSC) as well as a project team based in Cambodia and a Core Team comprised of government officials. The main purpose of establishing the Component Steering Committee is to provide coordination and advice for the implementation of the silk component. The present document outlines the terms of reference for the Silk Component Steering Committee (SCSC). Purpose

The SCSC coordinates and provides overall guidance for the efficient and effective implementation of the silk component. It acts as the main consultative mechanism for stakeholders involved in the implementation of the project including line Ministries, the implementing agency ITC, private sector representatives and development partners.

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Mandate The SCSC will:

- Review and endorse project work plans;

- Monitor the overall progress and performance in achieving expected project results outputs and outcomes as defined in the project document and provide guidance on the sustainability of project results;

- Review changes in the operating environment including related project risks and take mitigating measures if needed;

- Provide inputs for and review the recommendations of the project mid-term and final evaluations;Define project communication strategy and channels to disseminate project results and findings;

- Explore synergies with other government or donor-led initiatives;

- Provide inputs and advice for the establishment of the National Silk Board and Silk Secretariat and support initiatives and actions based on the updated Silk Sector Strategy;

- Identify other relevant measures to support the Cambodian silk sector when needed.

Membership

- SCSC is composed of:H.E. Mr. Pan Sorasak, Secretary of State, Ministry of Commerce & EIF Focal Point

- HE Mr. Mao Thora, Secretary of State, Ministry of Commerce

- One representative from the EIF National Implementation Unit (NIU), Department of International Cooperation (DICO), Ministry of Commerce (MoC)

- The Chair of the National Silk Board (to be appointed upon establishment of the Board)High-ranking representatives from other line Ministries including:

o Ministry of Commerce, Department of Trade Promotion o Ministry of Agriculture, Forestry and Fisheries (MAFF) o Ministry of Rural Development (MRD) o Ministry of Women Affairs (MoWA) (The representative from MOWA will be

Vice-Chair if/as required) o Ministry of Tourism (MoT) o Ministry of Labour and Vocational Training (MLVT) o Ministry of Culture and Fine Arts o Ministry of Industry Mine and Energy (MIME)

- Representatives from the MIE, ITC, including the Project Coordination Team based

in Phnom Penh and the Project Manager based in Geneva

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- The five members of Silk Component Core Team consisting of government officials from:

o One official from MoC/DICO NIU/Monitoring & Evaluation (M&E) Unit o One official from MoC/Trade Promotion Department (TPD) o One official from Ministry of Women’s Affairs (MOWA) o One official from Ministry of Tourism (MoT) o One official from Ministry of Agriculture, Forestry and Fishery (MAFF)

- Stakeholders from the private sector including silk exporting and importing

companies; silk associations, craft associations and silk weavers.

Modalities

- The SCSC is chaired by the EIF Focal Point, H.E. Mr Pan Sorasak.

- HE Mr. Mao Thora, Secretary of State, Ministry of Commerce, is the first Vice-Chair and acts as the Acting Chair in absence of H.E. Mr. Pan Sorasak.

- The Secretariat of the SCSC is provided by the EIF National Implementation Unit (NIU), Department of International Cooperation (DICO), Ministry of Commerce (MoC).

- SCSC meetings are convened by the Chair of the SCSC/EIF Focal Point.

- The Secretariat is responsible for preparing the SCSC meetings. This includes preparation of the PSC agenda and documentation to be considered by the PSC. Minutes of the SCSC are recorded by the Secretariat and will be circulated to all members of the SCSC.

- The SCSC meets every six months upon completion of the preparation of the substantive progress reports by the NIU. Additional SCSC meetings may be convened by the Chair of the SCSC/EIF Focal Point on an exceptional basis as the situation requires.

- The Chair of the SCSC/EIF Focal Point reports back to the tTrade SWAp Governing Structure, including the Implementation Committee and the Sub-Steering Committee on Trade Development and Trade-Related Investment (S-SC.TD.TRI) which serves at the EIF National Steering Committee.

- Other representatives from the government, private sector and development partners may attend SCSC meetings as observers following an invitation by the Chair of the SCSC.

- SCSC Meetings take place at the Ministry of Trade.

19.06.2013 MINISTRY OF COMMERCE, CONFERENCE HALL PHNOM PENH, CAMBODIA Russian Federation Blvd, Toeuk Thla Village, Sangkat Toeuk Thla, Khan Sen Sok

CAMBODIA EXPORT DIVERSIFICATION AND EXPANSION PROGRAM (CEDEP I) SECOND SILK COMPONENT STEERING COMMITTEE MEETING (AGENDA)

08:00 Arrival of participants and registration PART I: INTRODUCTION 08:30 Opening Remarks Mr. Xuejun Jiang, Chief, Office for Asia and the Pacific, ITC 08:45 Opening Remarks

H.E. Mao THORA, Secretary of State, Ministry of Commerce

09:00 Presentation of the participants

Moderator: H.H. Pheanuroth SISOWATH, Project Coordinator, International Trade Centre

09:15 CEDEP I Update on programme implementation, monitoring and evaluation, core teams

Mr. Prasith SUON, EIF Program Manager, Trade SWAp, EIF, and TDSP Secretariat, Department of International Cooperation, Ministry of Commerce

PART I: PROJECT PERFORMANCE 09:30 Project performance

Overall project objectives, implementation modalities, monitoring and communication

Presentation of the Progress Report since the first Steering Committee Meeting (January-May 2012) according to the workplan endorsed by the Steering Committee in December 2012

Sylvie BETEMPS COCHIN, Project Manager, Office for Asia and the Pacific, International Trade Centre

10:00 Presentations by project beneficiaries

Ms. Norm Bunnak, Director, Villageworks

Mr. Noun Sothero, Khmer Silk Processing Association (KSPA)

10:30 Coffee Break

INTERNATIONAL TRADE CENTRE

10:45 Discussion

Review of project progress and performance, recommendations on the sustainability of project results, possible synergies with other government or donor-led initiatives, dissemination of programme results

Moderator: H.H. Pheanuroth SISOWATH, Project Coordinator, International Trade Centre

PART II: NATIONAL SILK BOARD 11:30 Progress update on the establishment of the National Silk Board

H.E. Mao THORA, Secretary of State, Ministry of Commerce

11:45 Discussion

Inputs and advice for the establishment of the National Silk Board and Silk Secretariat

Moderator: H.H. Pheanuroth SISOWATH, Project Coordinator

12:15 Closing remarks

H.E. Mao THORA, Secretary of State, Ministry of Commerce

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REPORT OF EVALUATION FUNCTION & ORGANIZATION OF CORE TEAM

TO THE 2nd HIGH VALUE SILK STEERING COMMITTEE

MINISTRY OF COMMERCE

Mr. SUON Prasith,

EIF Program Manager,

Date: 19th June 2013

CONTENTS

1. Establishment of core team and its challenges;

2. NIU’s capacity to disseminate progress & results under Trade SWAp;

3. Conclusion.

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1. ESTABLISH CORE TEAM

Core Team or similar Priority Operation Cost (P.O.C) scheme has been drafted and ready to submit it for Ministry of Economy and Finance endorsement;

Core Team JOB description has been completed at the same time.

1…ITS CHALLENGES (Cont.)

EU Delegation to the Kingdom of Cambodia has have officially requested for clarification on payment of P.O.C. under the EU funded program in Cambodia to END it, dated 19th April 2013.

They have referred to their official letter addressed to Deputy Prime Minister HE. SOK Ann, dated 11 April 2012.

Late April 2013, EIF FP and NIU team have already discussed with EIF ES and TFM during our south-south exchange program at Lusaka, Zambia.

So far, we do not hear any news on this aspects.

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2. NIU’S CAPACITY TO DISSEMINATE PROGRESS & RESULTS UNDER TRADE SWAP

Program results framework (PRF) has been

developed by EIF NIU/DICO early April 2013;

It has been discussed with all MIEs (IFC and ITC);

Strategic outcome of each component will be contributed to SWAp and project outcomes and outputs is subject to modify during DTIS 2013 Update and the course of MIEs implementation process; and

M&E Consultant is under the process of recruiting.

3. CONCLUSION (1) On the M&E Component:

The contribution of silk and rice components to the SWAp goals are captured in a result framework (log frame) for tracking contribution of the projects to the road map Key Performance Indicator (KPI);

The SWAp road maps are being updated right now, so the KPI and outcomes will probably change; and

We are planning in August, once we have enough information from all projects, to conduct the first "advocacy workshop" in the provinces to promote the activities and results of CEDEP I, with the support of LCT Kamrang and TPD.

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3. CONCLUSION (2) On DTIS 2013:

DTIS update is progressing, will include an executive summary - approved on May 30 - a full report and an action matrix (in the form of road map update).

DICO encourages the ITC Silk team to liaise with the consultants in charge of the silk chapter and the team leader to support the drafting of the chapter.

សូមអរគុណ THANK YOU

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High Value Silk Component

Cambodia Export Diversification and

Expansion Program (CEDEP) I

Project performance: October 2012 to May 2013

By: Sylvie Bétemps Cochin, Trade Promotion Officer, ITC Date:19 June 2013

Silk Component at a glance

Objectives: To enhance the competitiveness of the silk sector and

to increase exports of high value silk products with a beneficial

impact on poverty reduction and employment, particularly among

women

Main beneficiaries: Silk businesses

Duration: October 2012 - October 2015

Budget: USD 1,004,347

Funding: EIF Tier 2

Main Implementing Entity: ITC with a Project Coordination Unit

(PCU) based at the Ministry of Commerce

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Results and key milestones achieved

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Coordination and management

• SCSC established and held its first meeting in December 2012

• Work plan for Year 1 completed and validated by the SCSC

• Project Coordination Unit established and experts identified

• Project communication tools developed

• Regular progress reports produced and submitted

Variance:

• Establishment of CEDEP I Core Teams on-going

• Project communication strategy produced

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Results and key milestones achieved

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Outcome 1. Market Development

• Baseline data collected, company export capacity & sector performance assessed

• 14 direct project beneficiary companies & their respective weaver networks

identified

• 5 key target markets selected, with an overall strategy defined for each of them

• 18 representatives (16 women) of silk companies improved marketing skills,

awareness of buyer requirements, costing/pricing through training and coaching

• 3 trade fair participation facilitated for Cambodian silk companies at Heimtextil and

Ambiente in Frankfurt, LifeStyle in Vietnam

• + USD 10,000 on-the-spot new sale exports of Cambodian silk products

+ USD 180,000 under negotiation

• Database of 769 international buyers of silk products

• First lessons learned collected, analysed, disseminated, integrated in project

activities

Variance:

• Most activities started ahead of workplan schedule

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Results and key milestones achieved

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Outcome 2. Product Development

• Baseline data collected on company-specific supply-side capacities assessed

• 18 representatives (16 women) of Cambodian silk companies learned how to

improve product design and development according to market demand during

2 training workshops, customized advisory support and coaching

• 7 Cambodian silk companies developed 12 new product collections

• Bulk purchasing of silk yarn facilitated by the project

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Results and key milestones achieved

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Outcome 3. Sector Coordination and Strategy • Draft sub-decree for the creation of the Silk Board ready for review by the

Council of Ministers

• Silk Board Working Group Meeting held on 25 January 2013 with 6

representatives from line Ministries and 3 from the private sector

• ToRs for a legal advisor agreed on with the Ministry of Commerce to review

and finalise the sub-decree as well as other legal documents which will

facilitate the establishment of the Silk Board and Secretariat

Variance:

• Risks of delays to kick-start sector strategy activities but should not affect the

completion of outcome 3 by project end

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Follow-up to the recommendations of the

SCSC during its first meeting

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Recommendation Status

The Silk Component Core Team and Silk Board should be

established as soon as possible

Delays in the establishment of the

Core Team; Silk Board to be created

in Q3/Q4-2013

Specific communication about project activities targeting

the private sector should be developed

Project communication strategy and

tools (website and FB page)

The Trade Promotion Department (TPD) of the MoC

should take an active part in project implementation

TDP is supporting the establishment

of the Silk Board and Secretariat

and will be part of the Core Team

The MAFF will play an active role in the design and

implementation of the silk sector strategy

MAFF will be a member of the Core

Team and Silk Board

ITC and IFC should work together during programme

implementation to exchange good practices and explore

possible synergies

Consultations on-going

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Discussion

• Assess overall project progress compared to the workplan

• Alert on possible changes and risks and recommend

mitigating measures if needed

• Recommend possible synergies with other government or

donor-led initiatives

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Khmer Silk Processing Association (KSPA)

PRODUCING SILK

MATERIALS & SILK PRODUCTS

Welcome to Cambodian Silk

“Cambodia is well known for its skillful silk weavers. It is primarily women in rural villages who weave beautiful silk combining traditional weaving and dyeing with innovative designs and techniques.”

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Address:

Shop: No 24, Street 118, Phnom Penh

Show Room:

Prey Lovear Village, Chom Chao Commune

Porsen Chey District, PhnomPenh,Cambodia

P.O. BOX 818

H/P: (855) 15 555 889, (855)16 485 857,

(855) 12 954 218, (855) 92 945 954

Tel: (855) 23 640 1892

Email: thero@motherphaly.org

flo.kspa@gmail.com

ABOUT:

KHMER SILK PROCESSING ASSOCIATION

Khmer Silk Processing Association (KSPA) is founded by the late executive director and a Ramon Magsaysay Awardee Mrs. Nuon Phaly started since 1987-1993 at Site II, and from 1993 until now in Phnom Penh.

Our profits from sale support:

KSPA operational costs

Support the Future Light Orphanage of World Mate (FLOW).

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15 Staffs under direct employment

26-30 families a head of weaver and

wavers at province.

Our Staff

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Our Business

Exports to

Singapore

France and

Japan

Our products are made from silk of

excellence (Raw and fine silks)

oSpecial Scarfs

oBags

oCushion Covers and

oAccessories.

o“ Seal of Excellence for Handicraft

Productions in Southeast Asia”

Our Products

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Our Activities

Trade Fair, September 2012 in Tokyo,

Japan through the Department of

Promote export of Ministry of

Commerce cooperated with ASEAN

JAPAN CENTER.

Business export training at Hagar.

Marketing strategies development

Catalog development

Outside-country market promotion of

Khmer Silk

Product development that meet the taste

of our consumers

Access market in the US through artisans

resources trade show in New York

Our Needs

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Benefit from CEDEP I

trainings

Understand well about costs

(i.e production cost, EXWORK,

export cost, wholesales cost,

and retail cost)

Export formalities

Communicating with buyers

Well prepared before

attending Vietnam Lifestyle

Trade Fairs

Expansion of our business:

More alternative of products’ quality to bigger market

More satisfactions to our clients

More incentive to our staffs

Hiring more women workers and

disable people,

Working with more weavers

Our Needs

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Thank you for

your kind attention!

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Villageworks’ Mission:

To organize, equip and inspire the villagers to produce quality handicraft works for the global marketplace and adhere to fair trade ethics.

We are now a sustainable and registered social enterprise and exporter for 5 years.

We have now 5 centers in different places.

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Hope Center

At Baray,

Kampong Thom province,

in the heart of Cambodia,

we have hand-weaving, printing, wood carving, sewing, accommodation, and the main office to support the center’s activities.

Songkhem Women Center

Chanlahoung Village, province of Kampong Thom,

where we have community sewers working on one of there own house

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Takeav Homeworkers Group

Jesu Weavers

In the Takeav Province, we have a group of weavers and sewers working in their home centers.

Kosdach Family Center

In Kondall Province,

we work with weavers and their families in their own home.

They produce special designs which are exclusive for our clients.

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Villageworks Showroom

We have an Internet shop and Café in Phnom Penh City, opposite Toul Sleng, a major tourist attraction.

Here, we also have our design and quality control team in the central office that guarantees sustainable business opportunities.

At this point of time , we are working with over 120 workers including full time staff, sewers and weavers from different production centers.

Currently, we are preparing a shipment to the USA. Our production centers are fully booked until August 2013. However, Villageworks is now in continuous coordination with more production groups in villages nation-wide to increase the current capacity to serve more buyers.

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I am very grateful that we were one of the few who were selected in the CEDEP 1 Program as this will help us achieve our mission to reach out to more village weavers, especially women. At the same time, it helps us increase our sales and provide the technical support that our teams need in production, access and linkage to weavers and international trade shows. We look forward to creating more designs and product concepts, hence increasing our capacity to satisfy the needs of the market. The CEDEP 1 Program has assisted in achieving all the above as advice is easily accessible when we need it. Workshop training is useful for the new staff whom we are developing as it makes it easier if they understand the business and what we are doing. It helps me develop them so that they will increase their loyalty to the company. The new workshop training that ITC provides for our staff helps us in developing and empowering them to contribute in a greater capacity to the mission of Villageworks.

New Collections for Vietnam Fair 2013

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New collections were made and launched for Vietnam Fair 2013

Flower bags and purses hand-

embroidered on silk

1. Drawstring ( 19cm x 15cm) Code: Bgj01

2. Karina bag ( 32cm x 38cm) Code:173c

3. Tissue pack holder (12cmx9cm) Code: Tg

10r

4. Shopping bag (22cmx10cm) Code : Bg75rsm

5. Hand phone (12cmx7cm) Code: Tg56

6. Rectangle (24cmx8cm) Code: Bg78r

7. Cosmetic Pouch ( (15cmX12cm)

Code:Bgj02

1

3

2

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4

5

6 7

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9 staff members benefitted from different programs of ITC from 2012 to date, such as attending workshops, adhoc mentorship, and exposure from trade fairs to gain more

experience in meeting the buyers.

Sales Impact: (on top of our current sales)

(1) Vietnam Fair 2012

• In addition to orders from our own buyers, we were able to

acquire a USD 20,000 business deal from Australia.

• The deal has resulted in negotiations for another USD 20,000

deal for this year and next year.

(2) Vietnam Fair 2013

• On top of the sample sales made at the fair,

• Negotiations are ongoing with buyers from Japan and other agents from Vietnam.

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Directions in the near future

• Improve Baray Hope Center and make the set up more accessible to tourists so as to increase sales and business exposure to the people of Baray, Kampong Thom.

• To attend more affordable International Trade Fairs in USA and Europe.

• To develop and expand silk business strategies by starting a pilot seri-culture activity that can yield at least 4 kilograms per harvest.

• To develop a clean production system that can be an icon for all SMEs.

THANK YOU