Media Kit2812 East 26th Street Minneapolis, MN 55406P: 612.728.8600F: 612.728.8601mppub.com

2015

AboutMinnesotA PhysiciAn PublishingEstablished in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

contActAdvertising612.728.8600 or info@mppub.com

MAiling & street Address2812 East 26th Street, Minneapolis, MN 55406

BillingPhone: 612.728.8600Fax: 612.728.8601

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Advertising rAtes Effective January 2015

guArAnteed & speciAl positionMinnesota Health Care News retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad submissionEmail your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to produc-tion. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer:

•Color photos should be saved as CMYK (not RGB)

•Scan resolution = 300 dpi

•Total ink limit (C+M+Y+K) = 230%

•Black ink limit = 70%

•Press Dot Gain = Approx 25%

•Minimum dot value (highlights) = 7% Anything less will not hold ink

•Maximum dot value (shadows) = 70% Anything more will saturate to solid

pAyment terms/billing informAtion

•All rates listed are net.

• A 3% discount may be taken from any invoice paid within 10 days.

• A finance charge of 18% per annum will be charged on past-due invoices.

• Non-camera-ready advertising materials will incur production charges on an individual basis.

•Payment is due within 30 days of invoice date.

• Interest, collection agency fees and/or reasonable legal fees shall be due as in-curred if applicable to unpaid advertising invoices.

Ad siZe 1 insertiOn 6X (Per Ad) 12X (Per Ad)

Full page $4387 $3988 $36882/3 page $4069 $3702 $3518

½ page $2967 $2710 $24871/3 page $2758 $2522 $2304

¼ page $1764 $1560 $1375

Back cover $4960 $4460 $4075

Color included in cost.

Advertising conditions

•The publisher reserves the right to refuse any advertisement.

•The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

•If the publisher is at fault for any advertisement appearing incor-rectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.

•Advertisers are held responsible for all invoices billed to advertising agencies that default on payment.

•Unearned frequency discounts and cancellation penalties related to ad-vertising agreement termination are charged back to the advertisers.

•Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

•All ads must be bordered.

online AdvertisingAdvertising is available on the Min-nesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.

print Ad sizes

reprints

•A great way to leverage press coverage of your organization

•An ideal supplement to your marketing/advertising program

•Perfect for educational handouts at seminars and conferences

•An outstanding complement to your public relations campaign

•Color or Black & White

•Reprints are usually letter size and printed on both sides

Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity Color Price100 Black & White $300

500 Black & White $500

1000 Black & White $725

Read-only pdf file

With reprint order $125

No reprint order $250

2-color $300 extra

4-color process $450 extra

Minimum order is 100 copies

Local delivery $35

Width Height

Full page 8.5" 11.625"

Trim size 9.5" 12.625"

Full-page bleed 10" 13.125"

Width Height

½ page horiz. 8.5" 5.25"

½ page vert. 4" 10.875"1/3 page 4" 7.75"

¼ page 4" 5.25"

full PAge 1/3 PAge½ PAge

¼ PAge

½ PAge

editoriAl ProfileMinnesota Health Care News is a bridge between the providers of health care and the consumers of health care. It is written by doctors and allied medical professionals. Each issue contains information about illness, prevention, health insurance, health care legislation, long-term care and many other health-care related topics. In conjunction with our edi-torial board, our goal is to Educate, Empower and Engage the consumer.

Minnesota Health Care News con-tains the most current and unbiased information on new developments in health care delivery. New medi-cations, new diagnostic equipment, tests and new treatment options are all covered on an ongoing basis. It is inherently clear that the content does not replace medical or professional advice. There is no other content ever published beside health care informa-tion, which presents an exceptional opportunity for anyone with a health-care-oriented advertising or market-ing message. We are dedicated to maintaining the highest standards of journalistic integrity and providing our readers with a useful and out-standing publication. Our editorial calendar is attached.

circulAtion Minnesota Health Care News publishes 40,000 monthly copies and is distributed free of cost to health care consumers. It is available exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. Minnesota Health Care News is distributed throughout the seven-county metro region at over 550 locations. Minnesota Health Care News is also mailed free of charge to health care administrators, executives and leaders throughout the state. Members of the Minnesota Legislature receive complimentary subscriptions. Sub-scriptions are available for $36 a year.

demogrAphicsThe Minnesota Health Care Consumer Association (www.mnhcca.org) is an online community of Minnesota Health Care News readers who participate in consumer opinion surveys. Results of these surveys are published each month. There is no cost to join the association and it provides our readers the opportunity for their voices to be heard in health-care policy discussions. The association has been active for several years, and membership data, along with public data from the Minnesota Department of Health, allow us to present an accurate profile of our readers.

0 20 40 60 80 100

Age and gender (total percentage)

Female85.71%

Male14.25%

61-7129%

Under 2114%

31-4014%

41-5014%51-60

29%

Uninsured13.8%

Medicare15.5%

MA, MNCare13.8% Private Health

Insurance60.8%

TriCare1.1%

FullyInsured23.1% Self-

Insured37.7%

Age and gender (total percentage)

Minnesota Population Sourceof Health Insurance Coverage

(total percentage)

2015 PublicAtion dAtes

Key

Ad Space Reservation (for next month)

Ad Materials Due

Minnesota Health Care News Issue Published

Mission stAteMentMinnesota Health Care News is a response to the need for indepen-dent dialogue between health care delivery and health care consumers. As our health care system becomes increasingly complex, the need to make informed decisions on a con-sumer level is vital while we address the difficult issues of balancing cost, quality and access. The best possi-bility of creating positive solutions to these problems is to actively involve the patient. The goal of Minnesota Health Care News is to provide a fo-rum for this process and to educate, empower and engage the consumer.

Produced by Minnesota Physician Publishing, Inc. (MPP), a respected leader and independent voice in health care, Minnesota Health Care News has no hidden agenda and no concern for maintaining market share or manipulating opinion. MPP currently produces Minnesota Phy-sician (which reaches every doctor in the state), MedFax (serving clinic/hospital administrators/executives), Employee Benefits Planner (for human resources decision- makers) and the Minnesota Health Care Roundtable (a semiannual conference on policy issues). Min-nesota Health Care News completes the circle of serving and covering all elements of health care delivery. It is a task for which MPP is uniquely qualified and to which it brings full commitment to legitimately mean-ingful, outstanding content. Minne-sota Health Care News is available by subscription and is distributed free of charge exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. It is supported by subscriptions, sponsorships and advertising, and provides an ideal en-vironment in which to target health-care-conscious consumers with a wide variety of marketing messages. The foremost mission of Minnesota Health Care News is to contribute to the development of the best possible system for the delivery of health care.

January S M T W TH F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

MayS M T W TH F S

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septemberS M T W TH F S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30

MarchS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

JulyS M T W TH F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

novemberS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30

februAryS M T W TH F S1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 28

JuneS M T W TH F S

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

octoberS M T W TH F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

AprilS M T W TH F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

AugustS M T W TH F S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

23 24 25 26 27 28 29/30 31

decemberS M T W TH F S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

JAnuAry FeBruAry MArCH APrileditOriAl Assigned By 10/7/14 11/4/14 12/3/14 1/2/15

editOriAl due By 11/3/14 12/2/14 1/2/15 1/28/15

Written by doctors and health care professionals, each issue features a guest editorial, an interview and a calendar of events. Selected topics include:

Health Care Policy Addressing long-term

care costs

legislation Preview 2015 session

Home Care Eligibility requirements

Treating Chronic Illness

environmental Health Is your house safe?

neurology Tourrette’s syndrome

infectious disease Preventing illness

drug Classes Proton-pump inhibitors

dermatology Wound care

Community Caregivers

Physician profiles

Pediatrics Chicken pox

immunology Allergy update

Ad sPACe reservAtiOn 12/15/14 1/16/15 2/13/15 3/13/15

Ad MAteriAls due 12/19/14 1/23/15 2/20/15 3/20/15

MAy June July AugusteditOriAl Assigned By 1/28/15 3/4/15 4/1/15 5/6/15

editOriAl due By 2/25/15 4/1/15 4/28/15 6/3/15

Written by doctors and health care professionals, each issue features a guest editorial, an interview and a calendar of events. Selected topics include:

Hospitals Comparing costs

Women’s Health New screening

guidelines

Audiology Addressing hearing loss

Physical therapy Carpal tunnel

syndrome

internal Medicine Spleen health

Men’s Health Male osteoporosis

Behavioral Health Identifying bipolar

disorder

Health Care Architecture and design

Orthopedic surgery Advances in hip

replacement

long-term Care Compensating family

members

sports Medicine Adolescent injuries

gastroenterology Prebiotics and

probiotics

Ad sPACe reservAtiOn 4/10/15 5/15/15 6/12/15 7/17/15

Ad MAteriAls due 4/17/15 5/22/14 6/19/15 7/24/15

sePteMBer OCtOBer nOveMBer deCeMBereditOriAl Assigned By 6/3/15 7/1/15 8/5/15 9/2/15

editOriAl due By 7/1/15 7/29/15 9/2/15 9/30/15

Written by doctors and health care professionals, each issue features a guest editorial, an interview and a calendar of events. Selected topics include:

special Focus Diabetes

Medicare Enrollment update

Primary Care Preparing for your

appointment

insurance Navigating your coverage needs

Public Health Medication disposal

Hematology Blood poisoning

rehabilitation Speech therapy

Oncology Lymphoma

Cardiology What are stents?

Otolaryngology Sinus infections

Medical research Emerging therapies

neurology Frontotemporal

dementia

Ad sPACe reservAtiOn 8/14/15 9/11/15 10/16/15 11/13/15

Ad MAteriAls due 8/21/15 9/18/15 10/23/15 11/24/15

Dates and topics are subject to change.

2015 editoriAl cAlendArMinnesOtA HeAltH CAre neWs

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

January/February 2014 • Volume 12 Number 2

Why do I feel cold?

Gloria R. Leon, PhD

Buying medicine online David Hoang, PharmD

Winter exercise pays off

Jamie Peters, MD

bringing your messageto your market

Minnesota Health Care News is a direct link between

our health-care delivery system and

health care consumers.

29 years of serving Minnesota’s health-care delivery system

Written by physicians and industry leaders, we provide an unparalleled marketing opportunity. Our easily understood content is dedicated to patient advocacy. All our readers are already actively engaged in the health-care delivery process. Your message is not lost in competition with remodelers, retailers or restaurants.

•40,000 monthly copies distributed metro-wide in clinics, hospitals, pharmacies and long-term care facilities.

•Our mission—the three E’s: to Engage, Empower and Educate the consumer.

•High-quality print production values with a heat set format and outstanding color reproduction.

•Reaches consumers with genuine health care needs in a health care setting.

•Your advertising message is not lost in the clutter and unrelated content of upscale magazines.

•Supports the goals of its advertisers and all health care providers.