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Minneapolis-St. Paul Millennials are listening To 96.7 Pride Radio

Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, AQH Audience Composition, M-Su 6a-12m

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Pride Artists

Katy Perry Lady GagaSam Smith Adam LambertMadonna

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Station Info

FORMAT: Electronic Dance MusicWHERE TO LISTEN: iHeartRadio Mobile, iHeart.com, 96.7 FM, 107.9 HD-3

CALL LETTERS: KQQL-HD3SLOGAN: The Pulse of LGBT Twin Cities

ARTISTS: Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna, Adam Lambert, Madonna, Lady Gaga, Calvin Harris, Kelly Clarkson, Britney Spears

TARGET DEMO: Adults 25-54; 50% Male, 50% FemaleTARGET COVERAGE AREA: 494 to 694 loop

WEBSITE: 967prideradio.comPERSONALITIES:

MONDAY-FRIDAY: 6am-10am Ricky, 10am-2pm Delana, 2pm-6pm Houston, 6pm-10pm Pacey, 10pm-2am ChristieSATURDAY: 6a-12n Ricky, 12n-6p Houston, 6p-12m ChristieSUNDAY: 6a-12n Delana, 12n-6pm Pacey, 6p-12m Josser

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Pride Radio 96.7 Audience Statistics

Over 67% of listeners are college educated

More than 90% of listeners are employed

One third of listeners have $50-75K household incomes

Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, A18+ Weekly Cume Persons, M-Su 6a-12m

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Pride 96.7 is Engaged

1,606website uniques

406Twitter Followers

4,622page views

1,293Facebook likes

5,172iHeartRadio uniques

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Station Info

COVERAGE AREA

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What is Pride Radio?

The new 96.7 Pride Radio is the only FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies.

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The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities. 96.7 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.

Why Pride Radio

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Why Minneapolis-St. Paul?

• According to US Census, Minneapolis has the fourth-highest gay population, 12.5 percent, of major cities.

• In 2011, Ranked the Gayest City in America. That's according to the Advocate, the national gay news magazine based in Los Angeles.

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The Power of PersonalityON AIR PERSONALITIES DRIVEINFLUENCE, INTEREST & TRUSTWith on-air personalities having connections that feel like friendships, it’s not surprising that most listeners value and trust their opinions.

“I am interested in their opinion.”

“I value their opinions and perspectives.”

“I would trust them.”

64% 64% 57%

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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The Power of PersonalityLISTENERS TRUST DJ’SENDORSEMENT OF BRANDSRecommendations by on-air personalities are assumed to be based on personal experience, making them feel more like a friends’ recommendations.

DJs use recommended brands,products and services

I trust brands, products and services my DJ recommends

DJ recommendation increases my perceived value of brands, products and services

51% 49%56%

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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The Power of PersonalityMORE THAN ANY OTHER FORM OF ADVERTISING ENDORSEMENTS ARE LIKE

RECOMMENDATIONS FROM A FRIENDDJ endorsements even outpace sponsored Facebook posts that lie side by side with friend commentary.

DJ endorsements

Sponsored Facebook post

30-60 second radio ad

TV commercials

Sponsored Tweet on Twitter

Product message on email

Are Like  a  Friend’s  Recommendation  Index  Relative  to  Average

118 114 109 105 98 94

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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Pride Personalities

RickyWeekdays 6a-10a

Pacey WilliamsWeekdays 6p-10p

DelanaWeekdays 10a-2p

HoustonWeekdays 2p-6p