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Millard Boutique started as an idea - created by Lädy Millard in 2002 and developed in a basement studio in Soho New York City. The idea is that one person can change the world by first changing. Realizing that the world is not perfect is half the battle to saving it. Small decisions that we make everyday are like a butterfly affect. Lädy Millard created a sticker campaign that can be explained as a butterfly affect . The stickers have been spotted all over the world. and as far as New Zealand. The stickers are representations of subtle change in environment.“That is the Ultimate Goal“ - changing the environment slowly and consciously . The Millard head sticker attempts to stimulate curiosity and bring people to question their environment. The intent of the work is to create change literally.
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