Embed Size (px)
Citation preview
Milan July 2020
ILSOLE24ORECOMINNOVATION TECHNOLOGY CHANGE MOBILE FIRST
Il Sole24Orecom is the 24 ORE Groups digital access channel forcontent and economic and financial services designed to meet theneeds of a variety of stakeholders from the professional to the saverfrom the private to the company thanks to its exclusive publishing offer
An entirely cross-device editorial system in line with the most importantItalian and international market trends
Il Sole 24 ORE website is designed from a mobile first perspective andrepresents a unique updating and deepening tool thanks to thecoverage in real time of the news to which the authoritativeness of thecontent is added available in all new forms of engagement and easilyshared on social platforms
Furthermore ever increasing vertical content and tools determine anincreasingly rich editorial offer with a view to widening the targetaudience but without of course neglecting the historical core targetof the BUSINESS COMMUNITY and PROFESSIONALS
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take fulladvantage of the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved A long-establishedand award-winning newspaper which by its very nature guaranteestotal extraneousness from the world of fake news
Recent and further confirmation also comes from Newsguard aninternational site certification initiative active since 2018 and whichcovers about 70 of news sites in Italy Newsguard promotes our site asa totally reliable header also thanks to the Trust Project and approves inrelation to Sole24orecom all the nine criteria used by the serviceranging from not publishing false news to managing responsiblybetween the difference between opinions and news
For all in-depth information on the subject you can consult the article at this linkhttpswwwilsole24orecomartnewsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work ethical reflectionschanges in the way in which we present and organize news graphicinterventions that go in the name of clarity and transparency andmore
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
ILSOLE24ORECOMINNOVATION TECHNOLOGY CHANGE MOBILE FIRST
Il Sole24Orecom is the 24 ORE Groups digital access channel forcontent and economic and financial services designed to meet theneeds of a variety of stakeholders from the professional to the saverfrom the private to the company thanks to its exclusive publishing offer
An entirely cross-device editorial system in line with the most importantItalian and international market trends
Il Sole 24 ORE website is designed from a mobile first perspective andrepresents a unique updating and deepening tool thanks to thecoverage in real time of the news to which the authoritativeness of thecontent is added available in all new forms of engagement and easilyshared on social platforms
Furthermore ever increasing vertical content and tools determine anincreasingly rich editorial offer with a view to widening the targetaudience but without of course neglecting the historical core targetof the BUSINESS COMMUNITY and PROFESSIONALS
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take fulladvantage of the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved A long-establishedand award-winning newspaper which by its very nature guaranteestotal extraneousness from the world of fake news
Recent and further confirmation also comes from Newsguard aninternational site certification initiative active since 2018 and whichcovers about 70 of news sites in Italy Newsguard promotes our site asa totally reliable header also thanks to the Trust Project and approves inrelation to Sole24orecom all the nine criteria used by the serviceranging from not publishing false news to managing responsiblybetween the difference between opinions and news
For all in-depth information on the subject you can consult the article at this linkhttpswwwilsole24orecomartnewsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work ethical reflectionschanges in the way in which we present and organize news graphicinterventions that go in the name of clarity and transparency andmore
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
ILSOLE24ORECOMFULL RESPONSIVE AND CROSS DEVICE
The Sole24orecom is full responsive and declined in four viewports -smartphones tablets desktops and large desktops - to take fulladvantage of the potential of increasingly mobile and cross device traffic
It is direct clear and recognizable able to convey to users the value of aunique product in Italian digital economic and financial information
The work of curation deepening and fact checking of the main issues ofeconomic policy finance savings norms and foreign policy is the mainvocation of a site aimed at a new digital reader
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved A long-establishedand award-winning newspaper which by its very nature guaranteestotal extraneousness from the world of fake news
Recent and further confirmation also comes from Newsguard aninternational site certification initiative active since 2018 and whichcovers about 70 of news sites in Italy Newsguard promotes our site asa totally reliable header also thanks to the Trust Project and approves inrelation to Sole24orecom all the nine criteria used by the serviceranging from not publishing false news to managing responsiblybetween the difference between opinions and news
For all in-depth information on the subject you can consult the article at this linkhttpswwwilsole24orecomartnewsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work ethical reflectionschanges in the way in which we present and organize news graphicinterventions that go in the name of clarity and transparency andmore
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
THE AUTHORITATIVENESSOF IL SOLE 24 ORE
By choosing our brand users embrace the values of credibilityreliability and authoritativeness as well as entering a context of readingand information in which they are positively involved A long-establishedand award-winning newspaper which by its very nature guaranteestotal extraneousness from the world of fake news
Recent and further confirmation also comes from Newsguard aninternational site certification initiative active since 2018 and whichcovers about 70 of news sites in Italy Newsguard promotes our site asa totally reliable header also thanks to the Trust Project and approves inrelation to Sole24orecom all the nine criteria used by the serviceranging from not publishing false news to managing responsiblybetween the difference between opinions and news
For all in-depth information on the subject you can consult the article at this linkhttpswwwilsole24orecomartnewsguard-arriva-servizio-anti-fake-news-sole-24-ore-promosso-ACjVaUC
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work ethical reflectionschanges in the way in which we present and organize news graphicinterventions that go in the name of clarity and transparency andmore
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
THE TRUST PROJECT
Joining the Trust Project is the result of a review process that hastouched many aspects of the editorial work ethical reflectionschanges in the way in which we present and organize news graphicinterventions that go in the name of clarity and transparency andmore
Il Sole 24 Ore has chosen to join the Trust Project - a project born atthe University of Santa Clara and wanted by a group of internationalpublishers - which aims to enhance the journalism that can betrusted in the digital ecosystem
The common belief is that through the adoption of ethical rules andeditorial guidelines the level of trust of users with respect to digitalinformation can be increased
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
I NUMERITHE FEATURES
Il sole24orecom is leader in audiweb media view in the sub categoryfinance news amp information
Sources Mapp June 2020 and Audiweb April 2020
PAGE VIEWS 1214 Mln
VISITS 348 Mln
VISIT AVERAGE LENGTH 0751
UNIQUE AUDIENCE 217 Mln
ACTIVE REACH 492
MEDIA VIEWS 113 Mln
UNIVERSE REACH 364
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
I NUMERITRAFFIC DEVICE
Smartphone - Page Views on total 419
Desktop - Page Views on total 547
Source Mapp June 2020
Tablet - Page Views on total 34
1214 Mln - Page Views Monthly
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
OUR TARGET
Sources home data and Audiweb Media View
By choosing our brand users embrace the values of credibility reliabilityand authoritativeness as well as settling down in a context of readingand information in which they are positively involved A well-known andaward-winning magazine that guarantees by its very nature totalstrangeness from the world of fake news
A product that is aimed at its historical audience made up ofprofessionals entrepreneurs and managers without renouncing newvertical and specific targets stimulated and involved by a completeeditorial offer not only finance oriented
The profile of Ilsole24orecom users has always had a privileged positioncharacterized by high income concentrations high instructions andrecognized professional status The audience is predominantly male -although with a not negligible presence of women - and is concentratedin the 25 to 54 age group
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
THE WEBSITE CORE TARGET
54 men 108 CI
Degree 152 CI
25-34 years 109 CI35-44 years 139 CI45-54 years 136 CI
Manager 151 CIProfessional 147 CIClerck 165 CITeaher 179 CI
Da 3251 a 3850 gt 129 CIDa 3851 a 5000 gt 126 CISuperiore a 5000 gt 122 CI
Source Audiweb Media View April 2020
56 men44 women
AGE
TITOLO DI STUDIO
PROFESSIONE
REDDITO NETTO (euro)
MENSILE
SEX
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
CONSUMPTION ATTITUDES
FINANCIAL ATTITUDES
OTHER
OVERVIEW
o I prefer unique exclusive products (limited edition) 131 CIo I prefer to buy premium products the top ones 123 CIo If I like something I buy it without paying attention to the price 113 CIo High attention to advertising 120 CIo High attention to Internet advertising 125 CI
o I feel quite competent in the financial field 141 CIo I follow the Stock market quotations 157 CIo I happen to buy and sell financial products online 173 CIo Others often ask me for opinions about financial products to subscribe to 139 CIo I am interested in advertising on financial services 107 CI
o I spend a lot on clothing and accessories 141 CIo I purchase only fashion items 135 CIo I take care that my car respects the environment 114 CIo I am interested in the qualities of cosmetics 139 CIo I happen to frequent restaurants with refined cuisine 141 ICo Possession of two or more second homes 159 CI
Survey TSSP SNT 2019A (January 2018 ndash Diecember 2018) over 35 target processing with high and medium-high income
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
BUSINESS DECISION MAKER
Other (marketing communication hellip) 148
Corporate car fleets 147
Logistics 138
Financial cervices 128
Raw materials and components 113
157ITTLC
ILSOLE24ORECOM136
IlSole24orecom user are responsible for company purchases
Source Infosfera 2019 ndash Concentration indicesndash Base consulmers 30days
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
THE WEBSITE SECTIONS THE NEWS APP
The editorial offer of sole24orecom presents focus and insights both on issuesof an economic financial and tributary nature that has always been the coreof the 24Ore world and vertical insights on variegated themes treated anddeepened according to exclusive and typical reading keys of the editorial staff
The use of the contents of Il Sole 24 ORE is also possible on mobile thanks to afull responsive site and an APP which can be fully browsed by smartphones andtablets
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
MERCATIILSOLE24ORECOM
100 FULL RESPONSIVE
httpsmercatiilsole24orecom
Mercati is one of the most visited sections of the site and allows users tostay up-to-date in real time on stock and bond markets also offering aselection of the most significant trends in progress
A new structure of contents more in line with the users research needsand indispensable for search engine indexing
The new section Mercati with the new release is enriched with contentthanks to a greater supply of data and the expansion of the informationperimeter with laquoother marketsraquo and laquoother indicesraquo
In addition the advanced features of interactive graphics such as theintersection of data and news the selection of time interval thecomparison with other indexes find space
Finally more correlated elements are provided with respect to the past inthe detailed indexes elaborated on users browsing habits
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
ECONOMIAILSOLE24ORECOM
httpswwwilsole24orecomsezeconomia
The Economia section is dedicated to the real economy and all sectors ofactivity with particular regard to its protagonists
o Business storieso Transformations and evolutions of the productive sectorso Innovationo Work and training
A story of numbers and conjunctures through which the new economictrends of Italy can be read and interpreted
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
NORME amp TRIBUTIILSOLE24ORECOM
httpswwwilsole24orecomseznorme-e-tributi
Norme amp Tributi focuses on the evolution of Italian and Europeanlaws on tax work justice public administration and economic lawwithout neglecting the condominium home school and incentivesAll looking at the new laws but also at the administrative circularsand sentences
The main recipients of the section are professionals but not only infact the in-depth analysis of Rules and Taxes also looks toentrepreneurs jurists who work for companies public administrationofficials and all those who work with the regulatory interpretationfor work
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
RISPARMIOILSOLE24ORECOM
httpswwwilsole24orecomsezrisparmio
A real savings portal created to meet the needs of savers An instrumentfor the public of Sole24Ore which is added to the usual weekly coverageof Plus24
Different subsections and vertical in-depths analysis through which thecontents are organized and presented from investments - advice and in-depth information as well as all the news on pir investments in artindividual savings accounts bots btp cct and on how investments forsmall savers work - to Mortgages and subsidized loans for youngpeople mortgages and personal loans the convenience between amortgage and a loan
In addition for example the policy as an investment which healthpolicy to choose the policy for children the policy against occupationalrisks how complementary or supplementary pension schemes work Aguide to authoritative simple rigorous and independent financialeducation to help make informed decisions in the field of personal andfamily finance insurance and social security
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
SOSTENIBILITArsquoILSOLE24ORECOM
httpswwwilsole24orecomsezsostenibilita
The introduction of regulatory and financial parameters and objectivesfor businesses and countries has brought the issue of sustainability tothe center of the national and international political and economicagenda
Even Sole24Orecom which has always been a point of reference forcompanies professionals institutions and citizens intends to promotethe culture of sustainability as a competitive and growth tool for thecountrys entrepreneurial sector
Permanently online since June 5 2020 the section is composed of fivesub-sections made of news and insights on the topic edited by theeditorial staff thanks to data analysis opinions and videos
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
SALUTEILSOLE24ORECOM
httpswwwilsole24orecomsezsalute
The Health project aims to constitute a reference point for all theprotagonists and stakeholders of the Industry through the quality andexclusivity of the contents declined in a vertical section designed anddeveloped for companies institutions and professional categories but atthe at the same time aimed at consumers
Salute is organized in six sub-sections (Health Territories MedicineInnovation Research places Companies and startups) as well as adedicated home page in line with the graphic concept of the other verticalchannels of the site
A channel that gives space to the protagonists with interviews surveyscase histories and areas dedicated to sector reports and exclusive studies
The channel offers space for the change taking place throughout its supplychain from the world of decision-makers and the numerous representativeassociations in the sector to the many industrial players and theprotagonists of research and innovation
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
REAL ESTATEILSOLE24ORECOM
httpswwwilsole24orecomsezcasa
Real Estate is the Sole24orecom channel that was born as areinterpretation of Casa24 and has a 360-degree view of the realestate sector from the residential market (including tourism andluxury) to the world of professionals with insights on financialissues aspects reference standards and the latest trends in furnitureand design
There is no shortage of portraits and interviews with the mainplayers in the sector as well as reports on sectors indices andmarket data
The targets to which the channel is addressed areInvestors and Real Estate Advisor Retail Consumer Users
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
MOTORIILSOLE24ORECOM
httpswwwilsole24orecomsezmotori
Motori is the vertical channel of Sole24Ore and part of the lifestylesegment dedicated to the world of cars and engines with the mainmarket news and regulations for the entire sector
Totally renewed in graphics and in line with the latest graphicconcept of Sole24ore it also gives great evidence to galleries videosand insights
Nine editorial sub-sections that make up the entire editorial offer ofthe channel including the area dedicated to COMPANY FLEETShttpswwwilsole24orecomsezmotoriflotte-aziendali
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
TECNOLOGIAILSOLE24ORECOM
httpswwwilsole24orecomseztecnologia
Technology is the editorial section of Ilsole24orecom dedicated to theworld of innovation and technology which is aimed at both businessesand consumers
An authoritative point of reference for reviews of new productsoverviews of the world of APPs and mobile devices but also in-depthanalysis on the world of startups and innovations
With a very practical and descriptive approach we also examine theinnovations and solutions that can change the life of the company andemployees especially in the IT sector
Talking about innovation in research technology and creativity looking attechnological innovation that can be immediately useful for companiesand citizens is one of the focal points of the section
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
CULTURAILSOLE24ORECOM
httpswwwilsole24orecomsezcultura
Cultura is the editorial section of Ilsole24orecom dedicated to cinemabooks shows music and theater but also to visual arts science ideasand leisure time
It is aimed at the historical target of Sole24ore who is passionate aboutcultural themes and entertainment in general An authoritative verticalchannel for reviews and appointments in continuity with thenewspaper insert that has always been particularly appreciated in theItalian cultural information scene
Within the channel editorial dossiers are published periodicallyregarding the main events on the subject such as in the past MateraEuropean capital of culture rather than specials on film festivals(Venice and Cannes)
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
MODAILSOLE24ORECOM
httpswwwilsole24orecomsezmoda
Moda is the section of Ilsole24orecom dedicated to the world offashion and luxury and the whole sector which has always been adriving force and among the most important for Italy and beyond
The channel is aimed at a B2B and B2C target and finds its essencewithin the 6 editorial sub-sections that make it up
o Economy and Financeo Business storieso Innovationo Beauty and Wellnesso Luxuryo Fashion shows
In Moda there is also space for analysis interviews with theprotagonists and reports on the changes taking place on a globallevel
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
Il MAGAZINEILSOLE24ORECOM
httpswwwilsole24orecomsezil
Together with the new Magazine the new and exclusive digitalchannel of Il was also hosted as a real section on theSole24orecom website
The new digital access point to the contents of the Il platform isfully integrated into the layout of the Solecom website andtherefore maintains its main technical characteristics mobile firstfull responsive cross device design
The look amp feel respects the graphic styles of the new Il and isdistinguished by the characteristic pink Sole through a completelywhite background
The subsections present in the channel areNEWS REPORTAGE STORIES STYLES INTERVIEWS LEISURETIME
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
24+ILSOLE24ORECOM
https24plusilsole24orecom
24+ is the Sole24Ore platform that aims to guide readers by providingthem with the tools to understand and analyze the reality that surroundsthem through the prism of the economy
An editorial product whose full use includes a monthly or annualsubscription the contents of which are identified thanks to an ad hoclabel next to the title of the articles
24+ is aimed at a generalist public interested in current affairs in-depthanalysis and explanatory journalism and who loves to enjoy structuredcontent
In addition to a dedicated home page the contents are collected andorganized in several macro-areas from the big topics to fact-checking tosurveys to opinions and stories
In Advertising terms it is possible to plan exclusively on the areashome page through the Side To Side format
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
THE NEW APP
IOS and Android technology for both tablets and smartphones FirstApp on the Italian market with unique access to all the contents ofthe site and to browse in pdf of newspaper inserts and magazines
The new realease dated 18 May 2020 had the objective ofimproving what was the user experience concentratinginterventions on two aspects
o Graphic refresh of colors fonts spacing and organization ofthe elements on the page to optimize readability
o Functional integration of new features for a richer and at thesame time leaner navigation for example an improvement ofpush notifications
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
Oltre 60000 Browser Unici mese
THE NEW APP
320x50 o 320x100 (max 50Kb)
768x74 (max 50Kb)
1024x768 (max 100Kb)
768x1024 (max 100Kb)
320x460 or 320x480 (max 50Kb)
460x320 or 480x320 (max 50Kb)
Splash Page
Ticker in page
Sponsorship is possible in the App space with particular attention tothe supply aimed at ensuring a correct user experience to the user
The advertising formats that can be planned are
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
ILSOLE24ORECOMCORE TARGET amp AUDIENCE - SMARTPHONE SITE
Source Audiweb Media View April 2020
25-34 years 104 CI35-44 years 135 CI45-54 years 138 CI
Professional 131 CI Employee 162 CIManager 132 CI
Degree142 CI
AGE
EDUCATION
OCCUPATION
MONTHLY INCOME (euro)
from 3251euro to 3850euro 126 CIfrom 3851euro to 5000euro 122 CI over 5000euro 120 CI
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
COMMUNICATION
OPPORTUNITIES
ADV FORMATS
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
EASY PLANNING
A complete offer thanks to the main formats available on the market that can be planned at the site even in rich media mode all totally compliant with the industry guidelines
DISPLAY AND VIDEO ADVERTISING
Production of original content thanks to our media factory through which to tell
and represent the values of the brand in coherence with a high quality editorial
context
BRANDED CONTENT
Possibility to plan profiled DBs either through DEM 100 advertising or through the sponsorship of daily editorial newsletters
E-MAIL MARKETING
We meet the different planning requirements with respect to the required
Kpi delivery based on logics for exampleof geo and device targeting
GEOTARGET AND CROSS-DEVICE PLANNING
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
DISPLAY ADVILSOLE24ORECOM
Exmple of DOMINATION IN HOMEPAGE
Main available Adv formats
Skin (only desktop)
Masthead 990x250 (only Desktop and tablet)Leaderboard 728x90 (only Desktop and tablet)
Mpu Top 300x250Half Page 300x600 (in Hp from Mpu Middle)Mpu Middle 300x250Mpu Bottom (only in Hp)
Masthead Mobile 320x100 (Only Smartphone)Branded Content relaunch
All the formats are cross-device except where indicated
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
SIDE TO SIDEILSOLE24ORECOM
Sizes 1920 x 250 (max 400) pixelFor complete tech specs please follow the link
100 responsive format and viewable on all devices From asmartphone it is possible to supply it either in 300x250 resolution (ifspecial additional material is provided) or in the resize version (in thiscase the yield is similar to a 320x100 and no additional material isrequired)
Thanks to the lazy load delivery it guarantees excellentperformance in terms of viewability
The format can be planned both on the home page and inside thevertical sections
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
VIDEO ADVPREPOST ROLL - ILSOLE24ORECOM
With the release of the new site the feature has beenprovided according to which during the scrolling of thepage by the user the Video player re-positions itselfanchoring at the bottom right
Anchoring is also designed to guarantee and satisfythe main KPIs related to video Adv such as Viewabilityand Vtr
The formats are distributed throughout the sitein general rotation and in cross-device mode
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
PRESTITIALILSOLE24ORECOM
PRESTITIAL DESKTOP EXAMPLEcross device planning or per single device
EX PRESTITIAL SMARTPHONE
DESKTOPImage jpg gifSize 980x630px
TABLETImage jpg gifSize landscape 980x630pxportrait 630x980px
SMARTPHONEImage jpg gifSize landscape 480x320pxportrait 320x480px
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
EMAIL MARKETINGILSOLE24ORECOM
For Newsletter is available sponsorship with Adv Box 540x135
1) DEM
Sent on Thursday to about 515000 subscribers
2) NEWSLETTERS
o DAILY 24 Sent every day to about 490000 contacts
(targeting is not available)
o LIFESTYLE Sent to approximately 470000 contacts on
Saturday (targeting is not available)
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
BRANDED CONTENTILSOLE24ORECOM
SPONSORED CONTENTBRANDED CONTENT made in a predefined manner by the customer or withmaterial supplied in full by the brand It is not a journalistic product but a totallyadvertorial product and therefore it will be identified with the pre-establishedand pushed wording with agreed advertising formats It is published in the mostrelevant editorial sub-section chosen by the editors It is possible to insert a linkto the customers web pageCREATED FORBRANDED CONTENT created internally by the publisher who creates thelaquocommercial contentraquo by mixing materials supplied by the client with editorialcontributions It is packaged according to the strict quality standards of the headand always presents new features Contributions are viewed by the Brandpartner before publication It is published in the most relevant editorial sub-section chosen by the editorial staff itself It is possible to insert a link to thecustomers web pageSPONSORED BYProduct created by the publisher that deals with a particular topic of interestcommon to the publisher and client and that the editors have an interest tofollow with full freedom of content development Articles published according tothis type comply with the rigorous editorial standards and are not viewed by thebrand sponsor before publication The customer is present with Advmonographic inside the pages through the wording Sponsored by and witheventual created for sponsored content publishable in the same dossier andrelaunched by the editorial flow in HP of dossier
Original content through which to narrate and represent the values of the brand in coherence with theeditorial context within which they are hosted
The content marketing proposed by 24Ore System is the native evolution of an advertising offer thatwants to respond with agility and effectiveness to the changes taking place in the market thanks also toamplification strategies for the distribution of content on social platforms
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
The 24ORE Group is the leading Italian publishing groupspecializing in economics finance and professionalpublicationsBorn around the newspaper the Group is today a pointof reference at European level for the Italian productivesectorIts products and services are fundamental tools forinformation and updating for entrepreneurs managersand professionals
24ORE System is the advertising agency of the 24ORE Groupand a selected group of third-party publishers both in theItalian and international markets The quality and theauthoritativeness of 24ORE System media portfoliotogether with the ability to offer exclusive supports projectsand creativity are the strengths of an innovative andconstantly evolving communication offer
![MILAN-BERLIN LIBRARY DISTRICT JUNE - MILAN...Adult Book Club | An Astronaut's Guide to Life on Earth [ A ] JULY 18 | THURSDAY | 6-8PM Hubble | Rated G (Screen Gems) [ YA ][ A ] AUGUST](https://img.pdfslide.us/doc/110x75/5e6c3657c5cecf72ac080e85/milan-berlin-library-district-june-milan-adult-book-club-an-astronauts.jpg)
