46
2005 Interim Results Milan, 13 th September 2005

Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

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Page 1: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

2005 Interim ResultsMilan, 13th September 2005

Page 2: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

Broadcasting2005 Interim Results

Page 3: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 3 |

INDIVIDUALS

COMMERCIAL TARGET(15-64 Years)

43.1%

42.6%

45.1%

39.3%

MEDIASET 2005 1H | 24Hours Audience Share

Source: Auditel

| 3 |

Page 4: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 4 |

INDIVIDUALS

COMMERCIAL TARGET(15-64 Years)

43.9%

43.8%

45.6%

41.5%

MEDIASET 2005 1H| PRIME TIME Audience Share

Source: Auditel

| 4 |

20.30-22.30

Page 5: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 5 |

4-14 yrs

35-44 yrs15-64 yrs 15-24 yrs 25-34 yrs

45-54 yrs 55-64 yrs 65+ yrs

27.3

19.3

13.0

10.7

5.7

4.3

ITALIA 1

CANALE 5

RAI 1

RAI 2

RAI 3

RETE 4

24.3

19.8

13.1

10.9

8.6

7.6

CANALE 5

RAI1

ITALIA 1

RAI 2

RAI 3

RETE 4

28.2

23.1

13.4

8.5

5.1

5.1

CANALE 5

ITALIA 1

RAI 1

RAI 2

RAI 3

RETE 4

27.1

16.2

16.1

10.3

7.0

6.4

CANALE 5

RAI 1

ITALIA 1

RAI 2

RAI 3

RETE 4

24.7

17.1

15.6

11.2

7.4

6.8

CANALE 5

RAI 1

ITALIA 1

RAI 2

RAI 3

RETE 4

23.3

21.5

11.6

10.4

9.6

8.6

CANALE 5

RAI 1

RAI 2

ITALIA 1

RAI 3

RETE 4

26.3

21.0

11.7

11.4

9.7

6.6

RAI 1

CANALE 5

RAI 2

RAI 3

RETE 4

ITALIA 1

31.1

19.5

12.6

11.8

11.0

4.0

RAI 1

CANALE 5

RETE 4

RAI 2

RAI 3

ITALIA 1

MEDIASET 2005 1H | 24Hours Channel Ranking

Source: Auditel

| 5 |

Page 6: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 6 |

INDIVIDUALS

COMMERCIAL TARGET(15-64 Years)

42.9%

42.3%

45.0%

38.9%

MEDIASET 8M 2005| 24Hours Audience Share

Source: Auditel

| 6 |

Page 7: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 7 |

INDIVIDUALS

COMMERCIAL TARGET(15-64 Years)

43.8%

43.4%

45.7%

41.0%

MEDIASET 8M 2005 | PRIME TIME Audience Share

Source: Auditel

| 7 |

20.30-22.30

Page 8: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

Advertising2005 Interim Results

Page 9: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 9 |

+2,2%

| 9 |

+2,6%

+3,9%

-2.0%

+2.7%

Source: Nielsen AdEx estimates

Total Market

Press

TV

Radio

Outdoor

1H 2005 | Italian Advertising Market

-3.2%

-1.7%

Page 10: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 10 |

(€ml.)

1H2004

1,541.8 1,598.2

1H2005

| 10 |

+3.7%

MEDIASET 2005 1H | Publitalia Advertising Revenues

Page 11: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 11 |

MEDIASET 2005 1H | Advertising by Sector

TELECOM

AUTOMOTIVE

+15.5%

+8.1%

173.8

194.9

1H2005 (ml€) 2005 vs 2004

FINANCE/INSURANCE

RETAIL

FOOD

NON FOOD

+54.3%

+37.7%

-3.8%

-7.7%

74.5

22.3

431.4

239.0

| 11 |

Page 12: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 12 |

29.5%

9.8%Telecom

OtherSectors

11,7%Automotive

45.9%Grocery

30.3%

10.9%

Other Sectors

Telecom

12.2%Automotive

41.9%Grocery

1H 2004 1H 2005

MEDIASET 2005 1H | Breakdown by Sector

3.1%Finance

4.7%Finance

| 12 |

Page 13: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 13 |

MEDIASET 2005 1H | New Clients Acquisition Policy

2004

2005

New Clients

Revenues

798

800

126

41 ml €

Active Clients New Clients in 2005

| 13 |

Page 14: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 14 | | 14 |

(€ml.)

8M2004

1,769.1 1,831.3

8M2005

+3.5%

MEDIASET 2005 8M | Publitalia Advertising Revenues

Page 15: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 15 |

FINANCE/INSURANCE

RETAIL

FOOD

NON FOOD

MEDIASET 2005 8M| Advertising by Sector

TELECOM

AUTOMOTIVE

+16.9%

+6.3%

202.4

203.8

Var. %

+49.8%

+48.1%

-4.6%

-5.3%

77.5

24.9

499.9

286.1

| 15 |

8M2005 (ml€)

Page 16: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

Update on DTTMilan, 13th September 2005

Page 17: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 17 |

DTT In Italy | Multiplexes, Channels and Coverage

MULTIPLEX

2

2

2

1

NATIONAL CHANNELS

RAI UNORAI DUERAI TRERAI DOC

CANALE 5BBC WORLD24 ORE TVBOING

RETE 4ITALIA 1LA CHAINE INFO

La 7MTV TELEMARKETRETE CAPRI

MEDIASET CHANNELS

Digital Terrestrial TV

COVERAGE

RAI UTILERAI NEWS 24RAI SPORTRAI EDUSAT 2000

CLASS NEWSCOMING SOON TV

SPORT ITALIASPORT ITALIA LIVE 24

La 7 SPORTMUSIC BOX

> 70%

80%-65%

70%-65%

68%

Source: Company Informations

| 17 |

Page 18: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 18 | | 18 |

MEDIASET | Acquisition of 2nd Digital Multiplex

HSE

Terrestrial Frequency Home Shopping

63% Italian population covered (over 36ml people)1st operator authorized to start DTT experimentation in January 200311 employed people

Production and post Production FacilitiesRetailing and MarketingCustomer ServiceDelivery and Logistics120 employed people

20 ml Euro invested to Digitalize Mediaset 2nd Multiplex

(40% of the new transmission capacity will host 3rd party channels)

Mediaset will launch a new DTT Home Shopping Channel in October ’05

112.7 ml Euro(EV 103.8)

100 ml Euro 12.7 ml Euro

Digital Terrestrial TV

| 18 |

Page 19: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 19 |

Around 2ml MHP Decoders sold with State subsidies

Estimates of around 3ml Decoders at 12th September 2005

Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna

DDT in Italy | SET-TOP-BOX Penetration

Source: Ministero Comunicazioni Source: Estimate by GfK Marketing Services Italia, May 2005

4%Zapper

56%MHP STBs sold

with subsidy

40%MHP STBs sold without subsidy

Digital Terrestrial TV

Number of decoders sold through State subsidies Profile of DTT STBs sold

March 2004 September 2005

2.000.000

| 19 |

Page 20: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 20 |

MEDIASET PREMIUM | Pay-per-View Offer

| 20 |

Digital Terrestrial TV

CardsNo subscription required2-size “Mediaset Premium” card:

- 30 Euro (o/w 5 Euro plastic card) - 10 Euro (o/w 5 Euro plastic card), bundled with Set-Top-Box offer

“Mediaset Premium Club”, for Commercial Premises (Pubs & Clubs)“Mediaset Premium” is available in 2.500 consumer electronic stores“Mediaset Premium” Cards will expire 30th June 2007

New “Mediaset Premium” Card

Credit Recharge6 Credit size from 10 Euro to 100 Euro, Recharge fee from 10% to 0%, respectivelyCredits can be recharged through:

- Credit Card calling Mediaset Premium Call Centre or connecting to Mediaset Premium Website

- “Scratch Cards”, available in more than 80.000 point of sales:

- Consumer electronics stores

- Kiosk

- In Lottomatica and Sisal sale points; recharge codes will be printed directly from terminals

Credits have to be activated via a dedicated Call Centre or Website.

| 20 |

Page 21: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 21 |

Siena

10 Teams

190 matches in a season

100 “Tier 1” matches (4 top Clubs)

90 “Tier 2” matches

38 “DIRETTA PREMIUM”

“SERIE A” season started 28th August 2005

Pricing

5 Euro per match

79 Euro, “Team Seasonal Ticket” + “Diretta Premium”

99 Euro, All Matches + “Diretta Premium”

760 Euro “Mediaset Premium Club”, All Matches + “Diretta Premium”

“SERIE A ’05/’06” - Mediaset Premium Offer

Digital Terrestrial TV

MEDIASET PREMIUM | Live “Serie A” Offer

| 21 |

LazioInterJuventus Milan

Messina Sampdoria

Roma

TrevisoLivorno

Page 22: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 22 |

MEDIASET PREMIUM | Movie Offer

4 Movies per day (Monday – Friday)

100 – 150 Titles in ’05/’06 season

Movies are available with:

Original Language

Subtitles

5.1 Dolby Digital Audio

PPV From 2 Euro (library) to 4 Euro (1st run on TV)

Movie Offer started 28th August 2005

Movies - Mediaset Premium Offer

Digital Terrestrial TV

DVD Sale

24 monthsBox Office

DVD Rental

PAY per VIEW

PAY TV

FTA TV

64 9 12

First window available on TV

| 22 |

Page 23: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 23 | | 23 || 23 |

Digital Terrestrial TV

| 23 |

MEDIASET PREMIUM | First Hints on PPV Take off

“Mediaset Premium” Cards Sold to Retailers ≅ 1.000.00

N° recharges sold to Retailers

“Cashed in”

0

≅ 500.000

34.2 ml Euro

From 15 July 2005 ….. … to 31 Aug. 2005

Page 24: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

Financials2005 Interim Results

Page 25: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 25 |

MEDIASET GROUP | P&L Consolidated Results (IAS/IFRS)

Net Consolidated Revenues

Operating Costs

EBITDA

Amortisation & Depreciation

EBIT

Pre-Tax Profit and Minorities

Group Net Profit

1,984.3

(831.3)

1,153.0

(398.6)

797.5

788.9

426.6

1,809.1

(727.3)

1,081.8

(414.9)

666.9

688.0

373.6

(€ml.)

| 25 |

1H2004 1H2005

Page 26: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 26 |

1,475.3

820.5

497.9

538.8

336.3

509.0

332.5

256.6

256.6

175.9

0.0

0.0

0.0

2.1

2.3

Net Consolidated Revenues

EBITDA

Operating Profit

EBIT

Net Profit

Minorities

Group Net Profit

1H2005 Consolidated

1H2005Mediaset

1H2005Telecinco

ConsolidationEffects

1,984.3

1,153.0

754.5

797.5

514.5

(87.9)

426.6

58.1%margin 55.6% 65.3%

38% 33.8% 50.4%margin

(€ml.)

MEDIASET GROUP | P&L Consolidated Results (IAS/IFRS)

40.2% 36.5% 50.4%margin

| 26 |

Page 27: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 27 | | 27 |

2005 INTERIM RESULTS | Italian Business

Page 28: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 28 |

1,405.0

(170.1)

(392.4)

842.6

(336.5)

506.1

0.0

506.1

27.9

(9.1)

524.8

(208.5)

316.0

MEDIASET ITALIAN BUSINESS | P&L Results (IAS/IFRS)

Net Consolidated Revenues

Personnel Costs

Other Operating Costs

EBITDA

Amortisation & DepreciationOperating ProfitGain (Losses) from Equity disinvest.EBIT

Financial Income (Losses)

Associates

Pre-Tax Profit

Taxes

NET PROFIT

(€ml.)

1,475.3

(183.6)

(471.2)

820.5

(322.7)

497.9

40.9

538.8

(8.8)

(2.7)

527.3

(190.8)

336.3

| 28 |

1H2004 1H2005

Page 29: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 29 |

MEDIASET ITALIAN BUSINESS | 2005 1H Operations Breakdown(IAS/IFRS)

Total NetRevenues(€ml.)

OperatingProfit

1,414.7

1,401.6

2.1

11.0

21.5

39.1

1,475.3

FTA TV Operations

Analog Commercial TV

Digital Multichannel

Digital Broadcasting

Pay TV Operations

Other non TV Operations

TOTAL

| 29 |

504.1

524.4

(1.3)

(19.0)

(8.1)

1.9

497.9

Page 30: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 30 |

MEDIASET ITALIAN BUSINESS | FTA, Commercial TV

(€ml.)

Total Net TV Revenues

TV Advertising Revenues

Commissions

Other TV Revenues

Total TV CostsPersonnel

TV Operating Costs

TV Rights Amortisations

Other Amortisation & Depreciation

Infra Segment Adjustament

Commercial TV Operating Profit

margin

| 30 |

1,401.61,598.2

(237.6)

41.0

(877.2)(170.3)

(406.8)

(278.6)

(30.6)

9.0

524.437.4%

1,351.21,541.9

(229.2)

38.5

(825.9)(159.6)

(346.5)

(289.9)

(34.1)

4.3

525.338.9%

1H20051H2004

Page 31: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 31 |

MEDIASET ITALIAN BUSINESS | FTA, Multichannel

(€ml.)

Total Net RevenuesAdvertising Revenues

Commission

Total Multichannel CostsPersonnel

Other Operating Costs

Amortisation & Depreciation

Infra Segment Adjustament

Multichannel Operating Profit

2.12.2

(0.1)

(3.4)(0.5)

(1.1)

0.0

(1.7)

(1.3)

| 31 |

0.00.0

0.0

0.00.0

0.0

0.0

0.0

0.0

1H20051H2004

Page 32: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 32 |

MEDIASET ITALIAN BUSINESS | FTA, Broadcasting

(€ml.)

Total Net Revenues

Total Broadcasting CostsPersonnel

Other Operating Costs

Amortisation & Depreciation

Infra Segment Adjustament

Broadcasting Operating Profit

| 32 |

11.0

(30.0)(5.0)

(24.2)

(5.7)

5.0

(19.0)

7.8

(26.8)(3.7)

(15.6)

(7.1)

(0.3)

(18.9)

1H20051H2004

Page 33: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 33 |

MEDIASET ITALIAN BUSINESS | Pay-per-View

(€ml.)

Total Net PPV Revenues

PPV Revenues

Other Revenues

Advertising Revenues

Commissions

Total PPV CostsPersonnel

Other Operating Costs

Rights Amortisations

Other Amortisation & Depreciation

Infra Segment Adjustament

PPV Operating Profit

21.5

15.2

4.8

1.8

(0.3)

(29.6)(0.6)

(17.9)

(3.6)

(0.1)

(7.3)

(8.1)

| 33 |

0.0

0.0

0.0

0.0

0.0

0.00.0

0.0

0.0

0.0

0.0

0.0

1H20051H2004

Page 34: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 34 |

MEDIASET ITALIAN BUSINESS | Other non TV Operations

(€ml.)

39.115.4

9.2

14.5

(37.2)(7.0)

(21.0)

(4.2)

(4.9)

1.9

Total Net Other RevenuesThematic Channels

Multimedia

Other Non-TV Revenues

Total Other CostsPersonnel

Non-TV Operating Cost

Amortisations & Depreciations

Infra Segment Adjustament

Other non-TV Operating Profit

| 34 |

46.015.5

10.1

20.4

(46.3)(6.7)

(30.1)

(5.4)

(4.0)

(0.3)

1H20051H2004

Page 35: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 35 |

TV Rights

MEDIASET ITALIAN BUSINESS | Investments (IAS/IFRS)

1H2004

359.7 ml€

18.3

Technical & Immaterial

260.0

81.4

DTT

26.9

1H2005

376.6 ml€

45.2

304.5

| 35 |

Page 36: Milan, 13th September 2005plit/MS_1H2005_Stampa.pdf · Var. % +49.8% +48.1%-4.6%-5.3% ... Only 192.000 subsidies left to be reserved to Valle d’Aosta and Sardegna DDT in Italy |

| 36 |

MEDIASET ITALIAN BUSINESS | Cash Flow Statement (IAS/IFRS)

(€ml.)

Initial Net Financial Position

Free Cash Flow from Core Activities

- Cash Flow from Operations

- Investments

- Disinvestments

- Change in Net Working Capital (CNWC)

Equity (Investments)/Disinvest.

Cashed-in Dividends from Tele5/Others

Free Cash Flow

Dividends

Total Net Cash Flow

Final Net Financial Position

Final GROUP Net Financial Position

(451.4)

352.5

615.5

(359.7)

0.8

95.9

22.8

131.9

507.2

(271.3)

235.9

(215.5)

(81.7)

| 36 |

(182.3)

185.5

623.9

(376.6)

2.8

(64.6)

46.9

89.9

322.3

(448.8)

(126.5)

(308.8)

(45.6)

1H20051H2004

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Share Buyback ProgramMilan, 13th September 2005

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MEDIASET | Share Buyback Program

Transaction

Size limits

Timing a

Price limit

Daily Volume limit

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Open Market Stock Repurchase Program

a maximum of 41,37 million Mediaset Ordinary Shares (3.5% Share Capital), or a maximum of € 400 million (total repurchase countervalue)

From 14th September 2005 to the earliest between: the size limit achievement date and 23rd December 2005.

Price cannot exceed (be higher than) the lowest between:

12,294 € per Share (12th September 2005 Reference Price +20%)

Reference Price (set in the Milan Stock Exchange session prior to each daily purchase) + 20%

Maximum 25% of the daily traded volume and no more than 1.000.000 shares daily

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MEDIASET | Share Buyback Program/2

Commitments a

Other Info

Daily communication to the market: N° of repurchased shares, average price paid per share, Cumulated N° of repurchased shares, Total Countervalue up to date, Main terms of the announced Share Repurchased Program

Repurchased shares will not be devoted to present or future Management Stock Options plan

No disposal of any repurchased share by any reason until next AGM

Mediaset appointed an independent Broker (Mediobanca) to fully execute the daily Repurchase Program, within the limits set

Treasury Shares at 13th September 2005 are 3.851.000 fully dedicated to the implementation of the ‘02/’03 Management Stock Option Plan

Mediaset Share Buyback Program is under the Authorization givenby the AGM, held on 29th April 2005, to the Board of Directors topurchase own shares up to a maximum of 70.000.000 ordinary shares (5,92% Share Capital)

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Back Up Slides2005 Interim Results

Milan, 13th September 2005

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MEDIASET GROUP | Consolidated Cash Flow Statement (IAS/IFRS)

(€ml.)

Initial GROUP Net Financial Position

Free Cash Flow from Core Activities

- Cash Flow from Operations

- Investments

- Disinvestments

- Change in Net Working Capital (CNWC)

Equity (Investments)/Disinvest.

Cashed-in Dividends from Tele5

Free Cash Flow

Dividends

Total Net Cash Flow

Final GROUP Net Financial Position

(199.3)

483.8

813.2

(452.8)

1.5

121.9

22.8

2.8

508.9

(391.3)

117.6

(81.7)

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62.0

376.3

879.0

(476.6)

4.3

(30.4)

46.5

4.4

427.2

(534.8)

(107.6)

(45.6)

1H20051H2004

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| 42 | | 42 |

2005 INTERIM RESULTS | Spanish Business

BACK UP SLIDES

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509.0

(36.1)

(140.4)

332.5

(75.9)

256.6

2.4

0.5

259.5

(83.6)

175.9

404.7

(34.4)

(131.0)

239.2

(78.4)

160.8

1.9

0.5

163.2

(52.9)

110.3

Net Consolidated Revenues

Personnel Costs

Other Operating Costs

EBITDA

Amortisation & Depreciation

EBIT

Financial Income (Losses)

Associates

Pre-Tax Profit

Taxes

NET PROFIT

TELECINCO | P&L Results (IAS/IFRS)

(€ml.)

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1H2004 1H2005

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TV Rights Tangible & Intangible Fixed Assets

TELECINCO | Investments (IAS/IFRS)

91.0

2.1

1H2004

€ 93.1 ml.

2.4

97.61H2005

€ 100.0 ml.

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TELECINCO | Cash Flow Statement (IAS/IFRS)

Initial Net Financial Position

Free Cash Flow

Cash Flow from Operations

Investments

Disinvestments

Change in Net Working Capital (CNWC)

Equity (Investments)/Disinvest.

Cashed in Dividends

Dividends

Total Net Cash Flow

Final Net Financial Position

(€ml.)

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244.3

190.8

255.1

(100.0)

1.5

34.2

(0.4)

1.1

(172.6)

18.9

263.2

252.1

131.3

197.7

(93.1)

0.7

26.0

(0.5)

0.9

(250.0)

(118.3)

133.8

1H2004 1H2005

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Forward-looking StatementsStatements contained in this document, particularly the ones regarding any Mediaset Grouppossible or assumed future performance, are or may be forward looking statements and in thisrespect they involve some risks and uncertainties.

Mediaset Group actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors.

Any reference to past performance of Mediaset Group shall not be taken as an indication of future performance.

This announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein.

Investor Relations Department:

Tel: +39 02 2514.7008Fax: +39 02 2514.6719Email: [email protected]: www.gruppomediaset.it/investorcenter