Mikles-Callahan AMA Baltimore Presentation

8/8/2019 Mikles-Callahan AMA Baltimore Presentation

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HelloAre you ready for the conversati



EngageBlog.com@BigGreenBox



?



SOCIAL ISN’T A TECHNOLO

Rest of Industry GD Enterprise

sue anyone who uses the brand let anyone use bra

set ‘industry minimum’ pricing give away product to sell m

tightly script and manage interactions build direct relationships wit

losing millions trying to create next ‘hit’ made millions without a bests



SOCIALEMBRAC

YOUCUSTOM



@BigGreenBo



HOW TO JOIN THEPARTY

and not be ‘that guy’



“SOCIAL IS WALKINGINTO A PUB”

-Tom Peters

“AN INTIMATEDINNER PARTY”

- John Gerzema - author of Spend Shift

“SOCIAL IS ACOCKTAIL PARTY”

-The Engaged Brand



1. Become genuinely interesother people

2. SMILE

3. Remember that a person’s nto his or her ears the sweetestimportant sound in any languag

4. Be a good listener. Encoura

to talk about themselves.

5. Talk in the terms of the other

interest.

6. Make the other person fee

and do it sincerely.





30 SECONDS OF

MY LIFE WHICHI WILL NEVER GET

BACK.

Focus on adding value. Every interaction is an opportunity for

people to stop listening.





THINK LIKE APUBLISHER

Focus on adding value. Every interaction is an opportunity for

people to stop listening.





Sorry/X-Mas Tree incident44

Providing V2

Answering2

Thanking People11

Dealing with Opening/Closing2

*-Value about thei

59 Tweets24 Hours



5 Tweets24 Hours

Value - 2Voice / Conversation - 3

Answering Q’s - 2



Dell’s Ideastormsite solicits ideasfrom consumers

for current andfuture products.

Ideas are voted

upon by other consumers withfeedback by Dell.



WHO IS CLTHE CUST

THANCUSTOMER

>14,900 ideas>734,350 Idea

>90,000 coOver 425 imp

including 9 laptoby comm





“[S]OCIAL COMPANIESIN SOCIAL MEDIA ACT

MORE LIKE DALECARNEGIE AND LESSLIKE [ADVERTISING

GURU] DAVID OGILVY.



@LMikles



DELIVERING VALUE



¿Value?



Value is

User-Defined









Oh my God! I just had the best meal!@thepitbbq. Raleigh is doing the ribs

like crazy! Get the banana pudding!Damn!

@BillBellamy

@BillBellamy good to see you again. I think

you are becoming a new regular!

We have Bill Bellamy in house right now.Go see him tonight at GoodNights.

http://www.billbellamy.com/home.asp






















Trans

Valu



BRAND

CONSUMER



BRAND

CONSUMER CONSUMER







Value! !



Stop Drop and Roll



http://tinyurl.com/socialfire

Stop, Drop and Roll

Stop Drop and Roll



Stop, Drop and Roll

• Don’t wait until there is a fire to map out an exit plan

• Practice escaping from every room in the house

• Never open doors that are hot to the touch



@BigGreenBo



Can you assem

perso



photo credit-Brian Folchetti



The Digital A-Team



CUSTOME

R

COMPLAI

NT

The Digital A Team

• The Digital Genius

• The Content Creators

• The Listener

• The Law



DON’T Ylet your team fin

that fits the me

your bra







Report on pro

(it keeps everyone



EngageBlo

@LMik

@BigGree

Documents

Mikles-Callahan AMA Baltimore Presentation