MicroStrategy Industry Solutions Retail

7/28/2019 MicroStrategy Industry Solutions Retail

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MOBILE INTELLIGENCE

Business Intelligence Solutions

for Retail

MOBILE INTELLIGENCE


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Leader in Business Intelligence for Over 20 Years

Business Intelligence (BI)

The process of transforming raw data into meaningful information to enable

more effective business insight and decision-making

MicroStrategy, Incorporated (NASDAQ: MSTR)

Founded in 1989

Leading independent business intelligence software vendor

Over 1 million business users at over 3,000 organizations

Direct operations in 42 cities in 23 countries around the world Over 50 patents pending or issued


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Leader in Retail Business Intelligence

8 o the Top 10 Global Retailers Use MicroStrategy

MicroStrategy Supports Over 300 Retail Companies Around the World

Aropostale

Ahold

ApplebeesInternationalInc.

BordersGroup,Inc.

BurlingtonCoatFactory

Cabelas

Carrefour

CharmingShoppes

TheContainerStore

CVSCaremark

DardenRestaurants

DavidsBridal

DicksSportingGoods

eBay

GUESS?,Inc.

HallmarkCards

HardRockCaf

HarrisTeeter

HudsonsBayCompany

LimitedBrands

LizClaiborne

LowesCompanies

MichaelsStores

MicroElectronics,Inc.

Netix

OReillyAutomotive

Overstock.com

PacicSunwear

PetcoAnimalSupplies

Priceline

ShoppersDrugMart

SkechersUSA

StarbucksCorporation

SterlingJewelers

VictoriasSecret,Inc.

WholeFoodsMarket

Yahoo!


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Retail Customer Success Stories

Driving Customer Analytics and

Vendor Management at a Global

Supermarket Chain

Netherlands-based Ahold uses MicroStrategy to conduct sales and customer

analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe

and the United States. Approximately 3,000 employees at Albert Heijn use

MicroStrategy to analyze more than 18 terabytes o data, running 150,000

reports each week. Albert Heijn also provides an extranet or suppliers to

run daily sales analyses, and its customers can shop online and review their

purchase history or the previous three months.

Providing Insight Into Customers and

Store Operations Across the Company

MicroStrategys integrated business intelligence platorm supports a wide

range o reporting and analysis applications or Hallmark, providing insightsinto business perormance across the company. Retail and sales productivity

applications provide company-wide insight into product perormance across

various channels, product groups, and business units. MicroStrategy-based

applications also analyze the eectiveness o consumer marketing campaigns,

and consumer market basket and cross-buying behavior.

Gaining Valuable Insight Into Retail

Sales Trends and Perormance Using

Mobile Technology

GUESS employees receive business-critical inormation via BlackBerry devices

and access dynamic dashboards to track customer buying patterns, enabling

them to respond quickly and identiy new opportunities or business growth.

Today, instead o receiving cumbersome Excel spreadsheets, the sales orce

is able to open up a PDF document on their BlackBerry devices, get a quick

operational snapshot o the business, and make immediate decisions that

impact sales and revenue growth.

Gaining Customer Insight to Promote

High Customer Satisaction

Netix uses MicroStrategy or reporting and analysis o fnancial data and

marketing campaigns. With MicroStrategy, Netix users gain valuable insightinto critical data to enhance its marketing programs and better serve its

subscriber base o more than 20 million members.


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Retail Customer Success Stories

Improving Merchandising,

Customer Analytics, and

Vendor Management or a

Global Retailer

Over 10,000 users across METRO Group perorm reporting and analysis

against a 70 TB data warehouse. MicroStrategy supports numerous business

intelligence applications, encompassing merchandising, marketing, market

basket analysis, category management, reporting and strategic business

planning, and advertising eectiveness studies. METRO Group leverages

MicroStrategy within an extranet to perorm in-depth operations, sales,product, and supply chain analyses.

Multiple BI Applications or

Insightul Operational Reports

and Dashboards

Ross Stores, Inc. is recognized in the Enterprise Deployment category. Across itsenterprise, Ross Stores has deployed eight large-scale MicroStrategy applications,

primarily ocused on Merchandising, Store Operations, Store Score Carding,

Loss Prevention, and Supply Chain Efciencies. In addition, Ross Stores relies

on the MicroStrategy platorm to provide labor management reporting. Ross

Stores, Inc., a Fortune 500 and NASDAQ 100 (ROST) company headquartered in

Pleasanton, Caliornia, is the nations second largest o-price retailer with more

than 1,000 stores in 27 states and fscal 2008 revenues o $6.5 billion.

Analyzing Sales and Operational

Data, Improving Connections to

Suppliers

Whole Foods Market is using MicroStrategy to analyze sales and operationaldata across its 275 stores in North America and the United Kingdom.

MicroStrategy is being utilized by BI users throughout the organization or

detailed insights into product sales. In addition, Whole Foods Market has

enabled its suppliers and vendors to view sales data or their specifc product

lines through a MicroStrategy-based application.

ROSSStores, Inc.

Using the Full Power o

MicroStrategy or Merchandising,

Operations, Customer Analysis,

and Vendor Management

Lowes currently has a number o MicroStrategy-based BI applications that

support thousands o employees across a variety o business unctions.

Lowes employees use the data to manage inventory, improve margins, review

market specifcity, and identiy sales opportunities. Lowes also uses BI to track

millions o store items against billions o transaction records to assist in the

management o stock levels at its stores. In addition, Lowes uses BI to help itssuppliers and vendors monitor the perormance o their products.


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Solutions for Retail

Eliminate Stockouts and Overstocks

Anywhere, Anytime

Retailers ace immense pressure to balance inventory

levels with in-stock positions while maintaining

assortments that are relevant and resh. Buyers and

merchandise managers need to be constantly on-the-

go either in team meetings, traveling overseas or a

buying trip, or working hand-in-hand with vendors.

Whether at their desk or on-the-go, this job requiresmobility and constant connectivity to respond to

consumer demand, seasonal trends, and ashion styles,

all to ensure that customers get the right products.

The Merchandise Analysis app is designed to improve

inventory decisions. Users can quickly accelerate

shipments by evaluating top-selling products, make

markdown decisions based on seasonal sell-through,

cancel shipments or bottom-selling products, and

communicate more eectively with vendors.

Signifcantly reduce costs, eliminate the expense o

stock-outs and overstocks, and make powerul, rapid

decisions rom the palm o your hand!

Merchandising

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Keep Store Managers on the Selling

Floor, Not Behind a Desk. Give Them

the Right Inormation at the Right

Time to Make the Right Decisions.

Store managers are more eective when they are

out on the selling oor, not in a back ofce. The old

paradigm o paper reporting or even web/desktop

is now becoming obsolete. Mobility empowers feld

managers in stores to make near real-time decisions

regarding inventory, promotions, pricing, stafng, and

store design. Mobile store operations reporting keeps

the store managers where they should be: in the store,

on the selling oor.

Store managers can see, at regular intervals throughout

the day, how their sales are perorming compared to last

year, giving them the inormation and tools to improve

perormance. Store trafc inormation delivers detail ona stores perormance: Units per Transaction, Average

Transactions (Units and $), Conversion Rates, and Sales

per Payroll Hour are all provided in the mobile BI app.

Relevant, fltered inormation delivered when and where

it is needed helps store personnel identiy anomalies in

their operations and drive immediate action in the areas

o labor scheduling, customer service, merchandise

display, promotional signage, potential stock shortallscaused by local market conditions, and more.

Store Operations

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Understand Your Most Valuable

Customers. Target Them to

Maximize Profts and Loyalty

World-class retailers are increasingly ocused on

understanding and leveraging all customer touch

points, rom granular in-store transactional data to

online store and web search inormation to mobile

data, in order to most eectively target customers to

maximize profts and customer loyalty.

Providing state-o-the-art customer analytics,

MicroStrategy enables retailers to integrate and

analyze the ever-expanding universe o data to obtain

valuable insights about customer behavior, buying

patterns, and consumer preerences.

What Can You Do With Customer Analytics?

Discover who your customers are. Identiy theirunique characteristics, and know what products they

purchase and why. Track the impact o promotions

on customer baskets as they move through your

stores and provide a holistic view o all o their

behaviors. Tap into their transactional data to connect

the dots between customers, stores, products, and

promotions. Move beyond basic segmentation,

personas, and list pulls to create targeted micro-

segments highly-refned groups o customers based

on user-defned characteristics.

Once you understand your customer at this level,

you can align eective tactics to tailored customer

segments to surround them with a holistic shopping

experience. Enable business users in marketing and

merchandising to seamlessly integrate insight with

promotion planning, weekly yers, planograms,

store assortments, and more. Boost oer

perormance. Drive larger baskets. Increase sales,

customer proftability, and customer loyalty.

Customer Analytics

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Analyze Vendor Perormance, Drive

Improvement, and Strengthen

Negotiations. Improve Perormance

Across the Supply Chain

MicroStrategy is committed to helping retailers realize

value across the entire product supply chain. Managing

vendors in todays environment requires you to know

what is happening in the supply chain real-time, enabling

you to make rapid decisions to optimize perormance

and to strengthen your negotiations on price and quality.

A comprehensive Vendor Scorecard gives you the right

inormation to take the right action at the right time.

A Vendor Portal provides a platorm or collaborating

with vendors, enabling timely, valuable business

insight, driving efciencies in cost containment and

improving sales perormance. All controlled by you.

Revitalize your approach to vendor intelligence withMicroStrategys Retail Vendor Portal Solution. Jointly

improve perormance by providing a common view o

the ollowing:

How are my products / categories perorming?

Where do I have issues with product sales, returns,

or excess inventory?

How am I perorming operationally in delivering

product?

What is the true proft contribution o each

product?

What are the results o my promotion eorts?

How can I be more eective with the use o

promotional unds?

How are my products orecasted to sell? How

many products to produce?

What is the proft contribution o private label

products?

Vendor Management

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The MicroStrategy Difference

MicroStrategy Retail Solution Map

Corporate Solutions

Planning Solutions

Vendor / Buyer Solutions

Execution Solutions

Channel / Store Solutions

The MicroStrategy Platorm is Uniquely Suited to Meet the Complex and

Varied Needs o the Retail Industry

Customer Solutions

MarketBasketAnalysis

GAAPFinancialReporting

VendorPerformance

WarehouseMgmt

LifetimeValueAnalysis

Regulatory/Compliance

NetworkDesign&Analysis

Promotional/AdEffectiveness

EnterpriseRiskManagement

Import/ExportCompliance

TransportMgmt

Effectiveness

CampaignManagement

RealEstatePlanning

LoyaltyManagement

CorporatePerformanceManagement

VendorPortalExtranet

Dock&YardMgmt

CrossChannelMarketing

HR/IT

RFID/EIS

CallCenterManagement

PR/InvestorRelations

SupplierRelationship

SupplyChainVisibility

LossPrevention/FraudDetection

WorkforceOptimization

StoreOperationsReporting

StorePerformanceDistributionOrder

Managemente-CommercePortal

Customer/MarketInsights

Accounting

TradePromotionsAssortmentPlanning

DemandManagement

MerchandiseFinancialPlans

ShelfandSpacePlanning

PromotionManagement

RevenuePriceOptimization

ProductLifecycleManagement

MfgPlanning&Scheduling

Inventory&Replenishment

CategoryManagement

AllocationManagement


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Why Do Tier One Retailers Turn to MicroStrategy?

on the fastest, most

robust BI platform...

Industrial StrengthHigh Perormance Delivered Even at

the Highest Scale

Non-stopOperations

In-memoryPerformance

HighestScalability

CompleteSecurity

to complete any type

of analysis...

All Styles of BIEvolving Requirements Fully

Supported Out-o-the-Box

PredictiveAnalytics

Dashboards

Reporting

Alerts&Monitoring

Analysis

when and where

you need it.

All InterfacesInormation Delivered Where

and When Users Need It

Mobile

Card Home

WelcomeJoyceL. Fowler

Consolidated Balance:

Seecard details

1card closeto limit

NextPaymentDue:

DueDate:

$6,798.11

$1,699.53

April 15,2010

SummaryasofApril 1, 2010

Pay

Bill

7chargesin thisperiod

LargeCharges

Spend byexpensecategory

RewardsInformation

Specialoffersjustforyou

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Channel Overview

Web

Catalog


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The Platform for Retail Business Intelligence

MicroStrategys ExtensivePlatorm Experience ConveysDirectly to Mobile BI

The MicroStrategy platorm is built on one unifed, organically-

developed architecture. This platorm provides a number o critical

capabilities to ensure that it is truly enterprise-class:

Rapid Development and Deployment using WYSIWYG point-

and-click design in the MicroStrategy integrated development

environment.

High Scale and High Perormance across user scale, data scale,

and application scale on the astest, highest perorming business

intelligence server.

Economies o Scale as the system grows with the minimum

number o IT personnel and the ewest servers.

Write once, run anywhere Flexibility rom a single service-

orientated architecture to satisy multiple devices and clients

without additional integration or device-specifc translation.

Openness and Extensibility via MicroStrategys SDK and

extensive library o APIs.

Secure Data Access Model designed to provide robust data

protection using a ull range o technologies and security models.

Comprehensive Administrative Control consistent with

mission-critical system operation.

Unmatched Analytical Power against entire data warehouses

using data mining, predictive, statistical, fnancial, and

mathematical analyses.

MicroStrategy Mobile Business Intelligence

FASTER TO DEVELOP Quickly design apps that oer a superior user experience, knowing that inrastructure code such asnetworking, security, data management, and sensor integration is already built-in.

NO CODE REQUIRED Customize the look, eel, and behavior o your app using an array o fnely-designed, iPhone-optimized

displays and controls. MicroStrategys intuitive point-and-click interace makes confguration easy.

EASIER TO MAINTAIN Accelerate deployment o new apps and stream app updates with the MicroStrategy Mobile application

platorm, so users always have easy access to the latest, most up-to-date inormation.

Browser

email

Desktop / Laptop Mobile

Full Spectrum of

Developer ToolsFull Spectrum of

Admin Tools

MicroStrategyWeb

MicroStrategy

Intelligence Server

MicroStrategy Transaction Services

MicroStrategyMobile

WebProfessional

DesktopDesigner

EnterpriseManager

CommandManager

ObjectManager

IntegrityManager

Architect

Databases TransactionalApplications

WebsiteContent

CubeDatabases

SDK

Office

xx

x

Portals

x

Windows iPad

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BlackBerryiPhone


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Mobile Intelligence or the iPhone, iPad, and BlackBerry

Native App Experience

Purpose-built, workow-driven apps that quickly and

easily guide users through their data to discovery,

analysis, or decision. Apps ully leverage mobile device

capabilities, including the multi-touch interace,

sensors (GPS or camera), communications (voice,

email, text), and more.

Enterprise Grade

Designed to deliver the higher levels o perormance

and scalability demanded by mobile apps.

MicroStrategy delivers in-memory, multi-level caching,

ROLAP analytics, robust security, easy extensibility,

and comprehensive administration eatures designed

or enterprise deployments.

Fast to Develop

Fast, code-ree app development via MicroStrategys

metadata-driven, point-and-click paradigm. Build rich,

interactive BI apps in just days. Speed deployment

by building once and deploying across platorm to

iPhone, iPad, BlackBerry, browsers, Microsot Ofce,

or portals.

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Visualize Patterns and Trends in Your Data

Time Series

Visualizations

An Extensive Library o Graphs

Bubble

ChartBoxPlot

BarandLineChart

AreaandLineChart

Waterfall

Chart

3DBar

GraphHistogram

GanttChart

RadarChart

LineChart


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CameraUsewhatyoucanseearoundyou

Maps

Visualizelocation-specicdata,trends,andanalyses

Snapproduct barcodes

anduseasinputsto

focusyouranalysis

CaptureandstoreGPS

taggedpicturesof

shel setswhichcom-

plementyouranalysis

Plotyourdataontomapsforstores,

districts, zones, or regions.Usethresh-

oldstocolorpins,andselectpinsto

exploretheinformation

Capabilities Finally Made Possible with Mobile Technology


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Act on Information

From Insight to Action.

Monitoring your organizations perormance

in the palm o your hand is a powerul

business capability. Interacting with

that inormation to approve requests,

submit orders, change plans, and capture

inormation at the moment o insight takesthat power to a new level.

MicroStrategy Transaction Services lets

people act on business inormation rom

a mobile device such as the iPad and

iPhone, as well as rom a dashboard on

any web browser.

MicroStrategy Transaction Services

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Empower Your Staff to Take Action on the Move

Reviewallbusiness

itemsrequiringyour

action

Denyrequestsatthe

tapofabutton

Approverequests

basedoninformation

presented

Reassessongoingrequests

byaskingtherequestor

formoreinformation

Move Forward. Request Management in Real Time.

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Partners in Retail Solutions

Strong Partnerships with Over 200 World-Class Providers

System Integrators

Applications

Database / Technology

The business intelligence experts.


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What MicroStrategy Customers are Saying: The Buzz

Focus on Customers

MicroStrategy al lows us to understand how recent product innovations,

such as our Cards with Sound line are performing in the marketplace.

The scalability and usability of MicroStrategy enables us to distribute

performance information throughout the organization so our

business users can focus on our mission of delivering products

and services that enrich peoples lives.

- Hallmark

Realize Signifcant Benefts

As a result of using the MicroStrategy platform, Lowes is realizing

signicantbenetsthroughimproved merchandising decisions,

more timely responses to information requests, cost reduction

initiatives, enhanced employee productivity, and better service

to our customers.

- Lowes Companies

Give Customers a New Kind ofShopping Experience

With RFID and vital business intelligence data from MicroStrategy,

wecanrunouroperationsmoreefcientlyand give our customers a

completely new kind of shopping experience.

- METRO Group

Gain a Competitive EdgeWith our daily merchandise reports, we gain a competitive

edge over other retailers who wait for weekly or month-end

reports. MicroStrategy gives our buyers and executives an up-to-date

picture of our business and enables us to better understand what we sel l,

whenwesellitandwherewesellit,whichultimatelyinuencesourhigh

levels of customer service. Our buyers count on this information to make

knowledgeable decisions about when to add or retire products, which has

a positive impact on our bottom l ine.- The Container Store

A Huge Opportunity

Deploying dynamic dashboards to our traditional and non-tradit ional

users of Business Intelligence was a huge opportunity for us to

contribute to our revenues and global sales growth, and it

wasnt that hard to do.

- Guess?, Inc


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COLL-0984 0311MicroStrategy Incorporated 1850 Towers Crescent Plaza Vienna, VA 22182 1.888.537.8135 www.microstrategy.com

Copyright 2011. All rights reserved.MOBILE INTELLIGENCE

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versionsthatmaybeplannedorunderdevelopment.

PatentInformation

Thisproductispatented.Oneormoreofthefollowingpatentsmayapplytotheproductsoldherein:U.S.PatentNos.6,154,766,6,173,310,6,260,050,6,263,051,6,269,393,6,279,033,6,567,796,6,587,547,6,606,596,6,658,093,6,658,432,6,662,195,6,671,715,6,691,100,6,694,316,6,697,808,6,704,723,6,741,980,6,765,997,

6,768,788,6,772,137,6,788,768,6,798,867,6,801,910,6,820,073,6,829,334,6,836,537,6,850,603,6,859,798,6,873,693,6,885,734,6,940,953,6,964,012,6,977,992,6,996,568,6,996,569,7,003,512,7,010,518,7,016,480,7,020,251,7,039,165,7,082,422,7,113,993,7,127,403,7,174,349,7,181,417,7,194,457,7,197,461,7,228,303,7,260,577,

7,266,181,7,272,212,7,302,639,7,324,942,7,330,847,7,340,040,7,356,758,7,356,840,7,415,438,7,428,302,7,430,562,7,440,898,7,486,780,7,509,671,7,516,181,7,559,048,7,574,376,7,617,201,7,725,811,7,801,967,7,836,178,7,861,161,7,861,253and7,881,443.Otherpatentapplicationsarepending.

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MicroStrategy Industry Solutions Retail