Michigan Donor DriveAn update on the effort to promote the Donor

Registry among state hospitals

August 20, 2008

Gift of Life Michigan

What is the Donor Drive?

• Effort by Gift of Life, MHA Keystone, Secretary of State, Michigan Eye-Bank, Henry Ford Hospital and Univ. of Michigan Health System

• Free posters, web banners, sample e-mails, more) to urge hospital employees to sign up

• Open-ended; can begin or end at any time

Results: Jan - July 2008Results: Jan - July 2008

• 3,880 people signed up on the Michigan Organ Donor Registry and listed a specific hospital or “hospital” as source

• 91.7 percent increase over the same period last year, when 2,023 people designated a specific hospital or “hospital” as the source for signing up.

• About 46 hospitals agreed to participate; half were active

Success storiesSuccess stories

• Major effort, maximum results: Three hospitals used most of the materials, and more. People signed up by the hundreds.

• Targeted effort, great results: Some hospitals used fewer resources but did all the right things, e.g., CEO involvement, enticements, publicizing the events, etc.

Tony Denton, Chief Operating Officer, University of Michigan Health System, shows his support for the Donor Registry.

What works?What works?

• Top leadership: Get the CEO or designate involved

• Publicize: E-mails, intranet, internal publications to tell people about the Drive

• Bring a laptop: It takes a minute to sign up online vs. days or weeks (if ever) for the hard-copy registries to return

• Have fun: Offer food, challenges. You’re saving lives – a cause for celebration.

Next stepsNext steps

• MHA Keystone and Gift of Life can provide sample materials

• MHA Keystone put together great guidelines to get the most out of a campaign

• Go to giftoflifemichigan.org or mhakeystonecenter.org for more details

• Questions? Call Tim Makinen (800) 482-4881 or Jamie Davis (517) 886-8382