Michael ZawackiJason Cubberley

James Scarola

Lansing CooksonBrett West

•Napster’s Impact on Penn State•Comparison of Napster,

Rhapsody, & iTunes•HCI Improvements

•Impressions and Insights

Organizational Strategy

• Curb illegal downloading by providing students with a legal alternative– Proactive path, rather than only

enforcement• Responsibility is shifted from PSU to the

students– No excuses

• Similar strategy to LateNight PSU– Looking out for students’ best interests

Organizational Impacts on PSU

Image of Penn State

• Reinforces the university's image as a technological leader– Prestige in being the first to implement

such a partnership• Emphasizes Penn State’s tradition as an

institution that values the best interest of its students

• Instills a sense of pride in those affiliated with the university

Organizational Impacts on PSU

Future Potential with PSU

• Educational– Lecture recordings– Language material– Music classes (Exclusive PSU compilations)

• Penn State music ensemble content• Expand into other media forms

– Partnership with legal online movie services– Affiliation with audio book provider

Organizational Impacts on PSU

Rhapsody

• Price– $4.95/mo Radio Access– $9.95/mo Unlimited Streaming– $0.79 per song (CD Burning)

• Setup– Difficult: Need to download from a certain location.

Existing users have a needlessly complex set of instructions to follow in order to re-install the software.

• Compatibility– Windows only

• Features– Streaming audio, CD burning, custom radio, and

different service plans.• No real name recognition

Source: http://www.listen.com

Service Comparisons

Napster

• Price– $9.95 per month for the Premium Service– $0.99 per song– $9.95 per album

• Setup– Easy: Download and install software,

registration required to use service and buy songs.

• Compatibility– Windows XP or 2000

• Features– CD burning, tethered downloads, streaming

songs and custom radio.• High name recognition due to the previous illegal

music service and recent advertising.

Source: http://www.napster.com

Service Comparisons

iTunes

• Price– $0.99 per song

• Setup– Easy: Download and install software, registration

only required to buy songs.• Compatibility

– Windows and Mac OS• Features

– CD burning, CD ripping, and visualizer• Moderate name recognition through advertising

Source: http://www.apple.com/itunes

Service Comparisons

The Breakdown

Service Comparisons

Rhapsody

Napster

iTunes

Price Varies Varies Low

Setup Difficult Easy Easy

Compatibility

Features

Name Recognition

Low Moderate High

HCI Improvements

HCI Improvements

HCI Improvements

HCI Improvements

Overall Impressions

•We believe Napster is the best music service for PSU because it…

–Offers a wide range of ways to obtain music, such as streaming, tethered downloads, custom radio, and a music store.–Allows users to put their songs onto audio devices–Has name recognition from the previous iteration of Napster

•The downside of using Napster:–Compatibility issues with Mac users.–Certain songs that are “pay only” may aggravate students.

Thank you for your time!