8/8/2019 Michael E. Gerber Radio Show - A Social Media User Case

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Michael E. GerberRadio Show

http://om.ly/tHRa

A Social Media User Case by Johanna C. NilssonFounder, Herringbone

@johannacnilsson @herringbonefm johanna@herringbone.fmwww.herringbone.fm

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Background Michael E. GerberMichael E. Gerber is a true legend of entrepreneurship, Inc. Magazinecalled him "the World's #1 Small Business guru".

Co-founder of the E-Myth International and author of Business Week bestseller E-Myth Revisited , The Most Successful Small Businesses in the World , and

 Awakening the Entrepreneur Within .

Founder of Michael E. Gerber Companies and the entrepreneurshipincubator Origination - focused on awakening the new entrepreneur inyou.

Follow Michael:@michaelegerber/in/michaelegerberFacebook: michaelegerbercowww.michaelegerber.com

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The ChallengeChallenge: to create the same level of notoriety using social media as Mr.Gerber has been able to garner using traditional media. Michael E. Gerber fairly new in Social Media

New product: Michael E. Gerber Radio Show - Big Voices in Small Business

Monday-Friday 7-8am PT: call in directly at (917)932-805 to get your biggestbusiness question solved.

First Blog Talk Radio Show episode aired March 29:www.blogtalkradio.com/michaelegerber

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Campaign Starting Point

Platforms used:- Twitter- Facebook - LinkedIn

- YouTube- Blog Talk Radio Show- iTunes

Follower statistics:- Twitter 1,466- Facebook Fan - 890- Facebook - 2,619

- LinkedIn - 160

May 30, 2010

Objective:1) Build targeted following - 14,000 by end of year2) Increase number of Michael E. Gerber Radio Show listeners

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Parallel Strategies1. Connect with and build a targeted following

2. Create content that engage and brings out the core message

3. Communicate the campaign in a trackable fashion

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1. Connect/Build Targeted Following- Clarify target audience

- Follow Twitter users based on profile key words

- Follow target Twitter users based on location of events

- If users don’t follow back, let them go and connect with

someone that has an interest in your content.

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1. Connect/Build Targeted Following 

(cont.)

- Monitor and engage in the conversation using Objective Marketer(OM) streams

- Respond to personal DM, @mentions, facebook messages andcomments

- Give back to audience and OM identified influencers

- Bring the conversation to the radio show with an invitation

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2. Create Content- Auto DM all new followers - Welcome to Origination

 MichaelEGerber Jul 08, 6:51pm Dream big. Think small. Act even smaller. And act NOW. Join me for Origination and

connect with me at http://bit.ly/MEGerber

- Profile based DM through OM - invitation to radio showBTW: call-in live, let me add insight to Ur biz problem & give opportunity you had not gotten had you not called me. http://

bit.ly/MEGRadio

- Use of OM landing page with built in youtube video

- Updates with call to action - listen and dial-in now- Heads-up reminders new episodes - RSS feed- Episode specific updates for replay

*Note: Landing page design by www.BasicBrandStudios.com

 

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3. Communicate Trackable Campaign- Create campaign through Objective Marketer

- Set up campaign goals - use own previous numbers as a benchmark, or aim

- Connect accounts for tracking (google analytics, bit.ly)

- Bring in Blog Talk Radio RSS feed

- Bulk upload messages

- Add landing page to posts

- Track, monitor and adjust 

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Key outcome 2.5 months later1) Increased total following by 42% (7,274)

Twitter 87%

Facebook Fan 20%Facebook Friend 39%LinkedIn 4%

2) 97% increase average radio episode listener

Aug 15, 2010

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ConclusionSocial media channels combined, Twitter in particular, used in a

targeted fashion, with efficient tools and a compelling message hasa strong impact on brand awareness and create real connections.

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Recommended SoftwarePurchase and use this combination of software for great results*:

www.ObjectiveMarketer.com,

Promotion code: herringbone

your social media mark eting manager

*Note: This recommendation has not been sponsored by anyone.

www.TweetAdder.com

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About Johanna C. Nilsson is the founder of Herringbone, a San Francisco/Stockholm based company that providescoaching and social media consulting for clients who want to make their voices heard and create a profoundimpact in this world. The long-term vision for the company includes a social media based platform that willenable and capture historical journeys of change worldwide.

Ms. Nilsson applies her expertise in marketing and coaching to a wide range of corporate, institutional and private clientsin order to identify and support the emergence of core messages, build engaging customer communication andstrengthened brand awareness.

In 2000, she was the first person together with her co-writer to evaluate the first advertising campaign ever run throughSMS (short message service/text messaging); “Wireless Advertising Effectiveness”, on behalf of Ericsson MobileApplications and Mediatude.

Fore more information go to: www.herringbone.fm 

Individual or Group Training Sessions: getheard@herringbone.fm

Herringbone - Getting your voice heard!

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Are you ready?Michael E. Gerber Radio Show - Big Voices in Small Business

Monday-Friday 7-8am PT - Call in directly at (917)932-805to get your biggest business question solved.

www.blogtalkradio.com/michaelegerber

Awaken the Entrepreneur in You.