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S
Managing
Broker/Owner
MeetingAugust 22, 2014
Janet Jernigan, 2014 MIBOR President
Welcome!
The Transition is over!
S Managing Brokers
S New Language
S Watch for the Change
Board of Director Elections
District 2 (Hancock County, Shelby County, Eastern Marion County)
Dan Adams, Artisan REALTORS®
Stacy West, Prudential Indiana Realty Group
District 5 (Hendricks County, Morgan County, Western Marion County)
Dan Baldini, Polaris Real Estate Group, Inc.
Marvin Burris, RE/MAX Centerstone
District 6 (Boone County, Hamilton County, Montgomery County)
Phil Ludlow, Carpenter, REALTORS®
Helen Metken, F.C. Tucker Company
Steve Sullivan, MIBOR CEO
Janet Jernigan, 2014 MIBOR President
S MIBOR Strategic Plan Update
S Realtrends August 2014 Article:
S The Naïve Question
S What’s working and what’s not in real estate today?
(Article will be on the MIBOR.com website after the meeting)
S
REAL TRENDS /
MIBOR RESEARCHListing Portal Advertising Analysis and Benchmark Study
THANK YOU
S Special thank you to those who submitted the survey. Your
individual benchmarking report will be released next week.
We still need to obtain Google Analytics Access from a few
of the participants.
About REAL Trends
S REAL Trends is a consulting and communications company
for the residential real estate industry.
S We are well known for our REAL Trends 500 Brokerage
Analysis, Top Thousand Agent Ranking, America’s Best
Real Estate Agents, Online Performance Study and
countless research reports and industry publications.
About Our
Tech Consulting- Brokerage Consulting
- Technology Companies
- Industry Technology
Research
S
Now Let’s Get Into The
Presentation.
What to Expect
S Google Analytics Data
S The Big Acquisition and What It
Means to You
S Special Findings From MIBOR
Survey
S Industry Listing Portal Analysis
WHY?
S Glass half empty: We are
doing this because the
listing portals have nearly
half of all real estate
eyeballs on a monthly
basis. 120 of 240
Million/Mo.
S Glass Half Full:
Analyzing the relationship
because there is 120
million real estate visitors
per month up for grabs.
240 Total Monthly Real Estate
Visits
Why?Consumers are there.
How is your market using them?
Average Monthly Spends
S Realtor.com - $3,350 per month – 87% of overall listing portal spend.
S Trulia - $174 per month – 4.5% of overall spend.
S Zillow - $148 per month – 3.8% of overall spend.
S Homes.com - $181.5 – 4.7% of overall spend.
Average Monthly Lead Volume
S Realtor.com – 109 per month – 46% of overall leads.
S Trulia - 36 per month – 15% of overall.
S Zillow – 69 per month – 29% of overall.
S Homes.com – 21 per month – 9% of overall.
Cost Per Lead
S $4.83 per Trulia Lead
S $8.64 per Homes.com Lead
S $30.73 per Realtor.com Lead
S $2.14 Per Zillow Lead
Adjusted Cost Per CONTACT
S $32.83 per Trulia Lead
S $22.80 per Homes.com Lead
S $150.22 per Realtor.com Lead
S $10.72 Per Zillow Lead
ROI
Calculation
S -$2,648.88 for Realtor.com
per month or Negative .79
cents per dollar.
S -$7.08 for Trulia per month.
Negative -.04 per dollar.
S $285 for Zillow per month.
$1.92 return on the dollar.
S $82.31 for Homes.com Per
Month. 45 cents return on
the dollar.
Formula: Total Monthly
Contacts x Average Closing
Rates= (Total Deals/Mo x
Average GCI (assumption
2.5% Commission rate) for
your market) minus average
monthly spenditure.
Website Traffic Dynamic
S Average Size Monthly Visits of Sample size (only midwest firms) 108,000
visits/month.
S Average Monthly Zillow Referrals: 110
S Average Monthly Trulia Referrals: 56
S Average Monthly Realtor.com Referrals: 170
S Average Monthly homes.com Referrals: 5
S
Maximizing Your
Relationship with the
Portals7 Steps to Increase Your Return
1) Direct Broker Feed
2) Upgrade to all the
pro/premier solutions.
3) Use All Four
4) Think outside the box (they
aren’t just buyer leads)
5) Custom Agent Feed.
6) Claim your listings
7) TESTIMONIALS
S
ZULIA.comThe Big Acquisition and What it Means to You
S What they are saying
S Innovation will be more prevalent
S This is in the best interest of the consumer and agent
S What we are hearing
S Two giants running independently innovation will be thwarted.
S We can squeeze more revenue out of the agents and increase our consumer presence
Versus