1.ONLINE MARKETING PLAN2010 REALTOR.com All rights reserved. rdc_listing_presentation_excerpt_011610

2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers! More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2009 1 3. NEW MOVER SURVEY 94.3% of movers surveyed said the internet was becoming more important than print. YES 94.3% NO 4.7% Source: Conducted by DME, Inc. for REALTOR.com Findings, April 2008 2 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 If your home isnt listed on the internet, buyers cant find itSource: National Association of REALTORS, Profile of Home Buyers and Sellers, 20093 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME 2002: Internet2004: More buyers found their home 2009: The internet is THREE surpassed print ads on internet than from signsTIMES as powerful as signsInternet 36% Signs 12% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2009 4 5 6. BEST OF ALL WORLDSBUYERS SEARCH OUR LOCAL WEB SITEI market to buyerswho are on our sitePLUS buyers whohave not yet pickeda broker.BUYERS WHO AREJUST ON REALTOR.COM PRINT ADSBUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COMFor illustrative purposes. Varies by broker and region.5 7. TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)Your home will be onREALTOR.com- where more consumersspend the most time Source: comScore Media Metrix, November 2009 6 8. SOCIAL NETWORKINGThe REALTOR.comFacebook applicationis a non-intrusive waythat I can keep mysphere apprised ofyour listing 7 9. Because REALTOR.com has millions of listingsI will make yours stand out 8 10. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can:- Find your home, get directions and a map- Connect with me in one click to get details and make an appointment Buyers who already want this location find me through REALTOR.com iPhone marketing.9 11. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS? Enable your home to rise to the top of the searchabove all other homes by adding more photos10 12. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS? I place my cell phone on multiple points to increasebuyer calls for your property 11 13. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS? I will make your home stand out with a video or virtual tour Over 100 millionAmericans watchvideos on the internet every month Source: comScore Media Metrix, Unique Users, November 200912 14. BUYER ASSIST BY REALTOR.COM Thousands of home buyers sign-up for home searchassistance on REALTOR.com each month 13 15. BUYER ASSIST BY REALTOR.COM Im one of only 2 agents positioned on REALTOR.comin the zip code where your home is located to helpbuyers search for a home.14 16. BUYER ASSIST BY REALTOR.COM This exclusive program enables me to guide homebuyers towards the purchase of a home during acritical phase of their search15 17. FEATURED HOMES MARKETING SYSTEMSM Front page positioning for your home 16 18. FEATURED HOMES MARKETING SYSTEMSM Triple the number of buyers whosee your home 17 19. FEATURED HOMES MARKETING SYSTEMSM Exclusive position gets your homeseen before all others18 20. ONLINE LISTING PERFORMANCE REPORT Weekly tracking report showshow many buyers are lookingat your home 19