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Mgt 425 Introduction-1
Introduction
• Emeric Solymossy – Pronounced: Shoi moshi– aka: “Dr. E”
• Availability / Accessibility– Office Hours:
•Mondays: 10:00 am - 12:00 pm •Tuesdays, 2:00 pm - 3:30 pm•Wednesdays, 5:30 pm - 6:30 pm. •By appointment
Mgt 425 Introduction-2
Course Introduction
• Course Material– Syllabus
• http://faculty.wiu.edu/E-Solymossy/
– Text Book (2)•Managerial Research •Research Methods for Business
– Power Point presentations:• http://faculty.wiu.edu/E-Solymossy/540-07.htm
– Writing guides / writing lab• Elements of the Course
Mgt 425 Introduction-3
Goals
$ AccurateInformation
Cost Effective InformedManagement
Tim
e a
nd
Cost
Perfe
ct
Info
rmatio
n
Balanced Management Research
Mgt 425 Introduction-4
Research is likeBaseball
Mgt 425 Introduction-5
Research is likeBaseball
Right Question
Mgt 425 Introduction-6
Research is likeBaseball
Right Sample
Mgt 425 Introduction-7
Research is likeBaseball
GoodData
Mgt 425 Introduction-8
Mgt 425 Introduction-9
Course Topics• Right Question
– Understanding Management Issues– Knowing current state of knowledge– Problem identification
• Right Sample– Sampling Techniques– Issues of reliability
• Good Data– Data collection methodology– Issues of sufficiency– Issues of validity
• Valid Interpretation & Presentation– Issues of Bias
Mgt 425 Introduction-10
Applied Project1. Problem Definition and research
design• Including literature review &
summary2. Data collection methodology
• Including forms and sampling plan
3. Data analysis and interpretation
4. Presentation of results
Mgt 425 Introduction-11
Weekly Articles Reviews• Minimum of 2, possibly more
– Called on at random and my discretion!– Oral presentation only (no write-up)
• Maximum 2 minutes!– Summarize the article (30 seconds)
» (do NOT read the article)– Why you chose that article (15 seconds)– Do you, or do you not agree (30 seconds)– How does this apply? (30 seconds)
• http://www.economist.com/science/tq/displayStory.cfm?Story_id=1020779
Mgt 425 Introduction-12
Weekly Article• Economist Magazine “Accuracy is addictive”
– Begins with justification “people have always wanted to know where they are and where they’re going.”
– Inception of the “need” being the Cold War (Sputnik) and the creation of a global positioning system (1957)
– Distribution of the technology facilitated by awareness (Gulf War) in 90s
– Discussion of how GPS works (shift in radio frequencies)
Mgt 425 Introduction-13
• Why this article?– Discusses application of two different theories– Einstein’s theory of relativity (1905) and– Rabi’s magnetic resonance (1944)
• The premise / implications – Pragmatic appeal to relativists
• Relevance?– Indications of role of research– Conversion of theoretical research– Time lag (3 generations!)
