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MGI ConferenceThe New World -Opportunity or Threat?
2 December, 2011
2
Introductions
Simon Crompton – Managing Director – CCH Software
3
Wolters Kluwer’s corporate structure
Wolters Kluwer £3.1bn
Legal & Regulatory
£1,325 million
Tax & Accounting£809 million
Health & Pharma Solutions
£716 million
Financial & Compliance
Services£270 million
2010 revenues
UK c£50m
4
Trends – the world we are living in!!!!
C:\Documents and Settings\simon.crompton\Desktop\Did You Know edit.mp4
5
Key trends affecting the profession
1. Listening Tough market – but huge opportunity Use Social Media
Average growth rate for companies in US with highest level of social media activity = +18%
Average growth rate for companies in US with lowest level of social media activity = -6%
Learn lessons Do CCH get it right?
6
PETER WINTER
7
8
Key trends affecting the profession
2. Commoditisation — Workflow driven
— Repeatable, consistent process
— Automated
Automated data recognition
Collection point
Single workflow engines
Risk management
Client Requests
9
Workflow example; the new client
Create new clientA
dm
inM
on
ey
La
un
de
rin
g
Off
ice
r
New client form received Enter CCH and
create client
Email MLO requesting checks
Enter client record and extract data
Request documents from
client
Review documents
provided by client
Undertakes checks
Email Admin confirming checks
passed
Enter client record, create
engagement letter and post to client
Signed engagement letter
received from client
Enter client record and create 2011
tax return
10
Workflow example; the new clientCreate new client
Ad
min
Mo
ne
y
La
un
de
rin
g
Off
ice
r
New client form received Enter CCH and
create client
Email MLO requesting checks
Enter client record and extract data
Request documents from
client
Review documents
provided by client
Undertakes checks
Email Admin confirming checks
passed
Enter client record, create
engagement letter and post to client
Signed engagement letter
received from client
Enter client record and create 2011
tax return
11
Key trends affecting the profession
3. Collaboration — With staff (e-mail, social media, face-to-face)
— With clients (e-mail, social media, portal, face-to-face)
— Virtual v Face-to-face – what is the right mix?
On-line accounting
Portals
Where does this lead?
12
Accountant/Client collaboration – what are 386 SMEs saying?
On-line accounting - 75% of SMEs expect their accountant to offer this within five years
Uploading softcopy files – 63% of SMEs expect their accountant to offer this within 2 years
Viewing, approving or downloading final accounts, tax returns and similar – 72% of SMEs expect their accountant to offer this within two years
13
And the big question!!
Thinking of all the information that your business must send to your accountant, including copies of hardcopy documents and forms, within the next two years how much of this would you like to be able to submit electronically?
14
And the answer?
• More than 75% (24%)
• All of it (38%)
Nearly two thirds of SMEs want 75% or more of their information submitted electronically
15
16
17
Key trends affecting the profession
1. Listening
2. Commoditisation
3. Collaboration
4. Single database— To leverage opportunities, the goal must be a single database— Segment clients – differentiate service— Profile clients
Identifies cross-sell opportunities Ensures advice is relevant
— Business Owner
— Pension advice
— Dividend/Salary remuneration
— Trusts
— Overseas property
18
The Vision
Part 1—Automate collection of (compliance) data
Part 2—Template drive processing of data and deliver results
on-line
Part 3—Create one database of clients – segment and profile
Part 4—Identify information that is of value to client
Communicate via portal, SMS, e-mail (virtual comms) Create interest, then deliver value via face-to-face comms
19
And the final dilemma?
Technology is freeing accountants from day to day compliance tasks
Technology is allowing opportunities to be more readily identified
The skills of young accountants need to be more communication than technical
Yet is the social media world creating the complete reverse of what we need?
http://www.youtube.com/watch?v=6-wfeYN8XH0&feature=related