mGaming/mSport Summit Delegate Guide 2012

www.mgamingsummit.com

The King’s Fund, 11–13 Cavendish Square, London, W1G 0AN

25th April,2012

26th April,2012

delegate guide

mSPORTS U M M I T

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Welcome to the mGaming Summit 20122011 was finally the year when mobile stopped being the ‘next big thing’ and became an essential platform for today’s progressive gambling industry. With mGaming predicted to reach $54 Billion by 2015, the industry is now starting to see the kind of uptake we’ve been promised! With smartphones and tablets now delivering a high value “on the move” proposition - it’s an exciting time for stakeholders to capitalise on this enormous commercial opportunity. Once again iGaming Business and Telemedia 360 have joined forces to unite industry leaders from both the mobile and gambling sectors – so come prepared to consider new strategies, new partnerships and new ways of delivering a compelling range of services that can be enjoyed seamlessly - wherever and whenever you’re customers demand them.

So welcome to the 2nd mGaming Summit – you now have a clear head start in the strategic race to “Master Mobile Gambling!

We hope you enjoy the event and look forward to seeing you next year.

Enjoy

Jarvis Todd Alex PrattManaging Director, Publisher, Telemedia 360 iGaming Business

Welcome to the mSport Summit 2012SportBusiness Group and Telemedia 360 are delighted to welcome you to this brand new event on the hugely exciting connectivity between sport and mobile telecommunication.

The sport industry is already seeing an influx of mobile technologies that connect fans to events, teams, brands and the athletes themselves - through mobile websites, apps and social media. But mobile can impact every facet of the sporting ‘journey’ from marketing events and ticketing through to merchandising and live “in-play” betting. The mSport Summit presents the business cases for all these mobile applications and reveals how on-going revenues can be generated with techniques that keep fans “sticky” and engaged between games or events - in a way that creates a unique and highly valuable on going customer relationship.

This dynamic landscape forms the backdrop to our discussion today and we are delighted to have the presence of some highly qualified guides in our speaker line-up. We are grateful for their input into the agenda and look forward immensely to what they have to tell us today.

The mSport Summit would not have been possible without all our sponsors and partners in particular Open Market and July Systems who have been instrumental in their support of this event. Representatives from all these organisations are here today and would be delighted to meet you during the breaks or later over a glass of wine.

Finally, thank you for attending. Your contribution throughout the day is encouraged and appreciated and I hope you both enjoy and gain from the experience.

Regards,

Jarvis Todd Philip SavageManaging Director, Publishing Director, Telemedia 360 SportBusiness Group

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contents/welcome

Contents

04 mGaming Floor Plan

05 mSport Floor Plan

06 mGaming Conference Schedule

08 mGaming Speaker Highlights

10 mSport Conference Schedule

12 mSport Speaker Highlights

14 Networking Drinks

16 Thank You to Our Sponsors

18 Exhibitor/Sponsor/Partner ProfilesmSPORTS U M M I T

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mSPORTS U M M I T

MGAMING SUMMIT - CONFERENCE SCHEDULE

Wednesday 25th April

08:30 – 09:00 Registration, Refreshments and Networking

09:00 – 10:00 Opening Keynote: The State of Mobile Gambling

Moderator: Paul Skeldon, Editor, Telemedia-news.comSpeaking: Dr Windsor Holden, Senior Analyst, Juniper Research, Scott Dogdson, Director - Research, Insight, Consulting, SKOPOS, Paula Juson, Head of Gambling and Gaming, SKOPOS

10:45 – 11:15 Refreshments & Networking Sponsored By OpenMarket

Track 1 – Practical & Tactical

10:00 – 10:45 Mobile Gambling 101

�What games work best and why

�What consumers want

� How mobile can deliver in casino, sports betting and slots

� Thinking in a mobile way - it’s not just the web on a small screen

� User experience

� Case studies from sports clubs, gambling operators and networks

Speaking: Aideen Shortt, Gambling Industry Consultant

Track 2 - Strategy Matters

10:00 – 10:20 Navigating the App Landscape

� App store marketing

� How to successfully publish your app

� App store restrictions

� How to get top position in app stores

Speaking: Henrik Mandal, CEO & Founder, Kyoogi

10:20 –10:40 App Store Marketing

� Hitting the top spot in apps stores

� Marketing your apps to get maximum up take

� Acquiring loyal users who will engage with your app

� Find the most monetiazble app users

Speaking: Jo Wightman, Director of Client Services, Fiksu

10:40 –11:00 Navigating M-Web Marketing

� Understanding m-web marketing

� Integrating mobile marketing into your marketing strategy

Moderator: Peter Swain, MD, Alwaysonmessage.comSpeaking: Neil Fairweather, Mobile Latitude

11:15 – 12:00 Apps & M-Web

�What’s the difference?

� The relative challenges and hurdles with each

�Working with apps stores

� Do you need both?

� Costs and technical demands

� Case Studies from sports clubs, gambling operators and networks

Moderator: Andrew Pegler, Independent Gaming Consultant

Speaking: James Mooney, Head of Sales UK, GetJar, Henrik Mandal, CEO & Founder, Kyoogi, Peter Swain, MD, Alwaysonmessage.com Justin Wenczka, 4th Screen Advertising, Paul Sanders, Technical Director, Apps4

11:15 – 12:00 Design, Implementation & user focus

� Using HTML5 and Flash

� Creating the best user experience

� Making the experience seamless cross channel

� How to make your offering the most compelling

�What do consumers actually do with your games

� Case studies from Sports clubs, gambling operators and networks

Moderator: Aideen Shortt, Gambling Industry Consultant

Speaking: Cem Temur, Rocabee, Geoff Reid, mFuse, Páll Þór Pálsson, BetWare, Maani Safa, Director of Product Innovation, Somo, Simon Wilson, MD + Founder, mFortune

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MGAMING SUMMIT - CONFERENCE SCHEDULE

13:00 – 14:00 Networking Lunch Sponsored by

16:00 – 17:00 Refreshments & Networking Sponsored By OpenMarket

17:00 - Late mGaming Awards & Networking Drinks at Number 5 Cavendish Square Sponsored by

12:00 – 13:00 Bringing In the Punters

� Getting people to use your offering rather than the competition

� Mobile marketing: what, how, why, when and where

� The Role of Social media in marketing and game play

� Using the data you collect through mobile


Moderator: Paul Skeldon, Editor, Telemedia-news.com

Speaking: Fintan Costello, Senior Industry Manager, Google, Jo Wightman, Director of Client Services Fiksu, James Goode, Mfortune, James Hilton, M&C Saatchi Mobile, Rob Weisz, MIG

12:00 – 13:00 Casino Gaming Goes Mobile

� Specific mobile challenges for casino games

� Device limitations for casino

� Extending the casino brand

� Location based services and casino games

� case studies


Speaking: Simon Murphy, Head of Gambling EMEA, Freemantle Media Enterprises, Matt Sunderland, Probability, Marcel Puyk, Cellectivity, Rob Wheeler, Commercial Director, Cozy Games, Bryan Hurwitz, Bodog

14:00 – 15:00 Show me the Money

� M-payments explained

� How to use cards, cash, credits and more to play

� Delivering the winnings

� Preventing fraud

� Using payments as a marketing tool



Speaking: Oisin Lunny, senior market development manager, Openmarket

David Hunter, Ukash, Lefras Coetzee, VP eCommerce Product Proposition, WorldPay, Ian Nicholson, Head of Gaming, Entropay

14:00-15:00 Lotteries, Bingo and Betting go Mobile

� Specific challenges for betting and sports betting

� Device issue with these services

� How they fit in with other mobile services

� Leveraging Augmented Reality and Location Based services

� Limitations of live event betting

� SMS lotteries and beyond

� Case studies

Moderator: Adam Maxted, Square Media Consultancy

Speaking: Adriaan Brink, Lightmaker Lotteries, Tom Horsey, Crazy4Media,Group, Stuart Baker, Head of Sportsbook Product, OpenBet

15:00 – 16:00 Licences, Regulation and Jurisdictions

� Licensing requirements for mobile gambling

� Obtaining the right licence

� Understanding the legal and regulatory implications of mGambling

� The relationship between gambling and mobile regulations

� The laws of billing, advertising and mobile commerce

� Jurisdictions for mobile web and apps


Presentation: Overview of the regulatory and jurisdictional issues with mobileSpeaking: Hilary Stewart-Jones, DLA Piper

Presentation: The telecoms world of regulation and its impact on m-gamIngSpeaking: Mark Gibson, AIME Gambling Working Group

Panel: Speaking: Jorn Stark, Director Compliance, Alderney Gambling Control Commission, Wes Himes, Policy Action,

15.00 - 16.00 Next Steps Mobile

� TV-mobile interaction

� Rich media apps

� Adding video and live streaming to gaming apps

� M-gambling at live events

� Creating a genuine multi channel offering for the mobilised consumer


Moderator: Andrew Pegler, Independent Gaming Consultant

Speaking: Oisin Lunny, senior market development manager, Openmarket, Ben Letherbridge, Everything Everywhere, Bryan Hurwitz, Bodog, Anthony Baladi, MIG,

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MGAMING SPEAKER HIGHLIGHTS

Dr Windsor Holden, Senior Analyst, Juniper Research

Hilary Stewart-Jones, DLA Piper

Dr. Windsor Holden is Principal Analyst with Juniper Research. He has authored more than 40 full length reports for Juniper Research, including four editions of its much heralded Mobile Entertainment series: his recently published reports include Mobile Gambling Markets: Casinos, Lotteries & Betting, Mobile Operator Business Models: Challenges, Opportunities & Adaptive Strategies, Mobile Entertainment Strategies: Markets, Opportunities & Forecasts and Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis.

Dr Windsor Holden will be presenting:

09.00 – 10.00 Opening Keynote- The State of Mobile Gambling – Conference Room 1

Hilary heads a team of lawyers who all work full time advising the gaming sector, providing fully integrated multi jurisdictional advisory services to the gambling industry, which ranges from regulatory and licensing advice to contractual and compliance. She advises a broad range of clients from operators to banks and entities more peripherally associated with the industry. Her team has worked on most of the significant floats of the online industry in the last six years including Cryptologic, NETeller, Gaming VC, Partygaming, 888.com, Excapsa, Playtech, and Leisure and Gaming and AsianLogic. She and her team also acted for Playtech on the William Hill joint venture, as well as for the vendors on the sale of Expekt.

Hilary will be presenting:

15:00 – 16:00 Overview of the regulatory and jurisdictional issues with mobile – In Conference Room 1

Simon Murphy, Head of Gambling EMEA, FremantleMedia Enterprises

Jo Wightman, Director of Client Services Fiksu

Simon joined the FME team with more than eight years experience in the online gambling, mobile and landbased industries. During this time Simon has held key roles with WagerWorks, the remote gaming arm of IGT. Prior to that he was the Commercial Director of Million 2-1, a mobile gaming specialist acquired by IGT in June 2008.

Simon will be presenting:

12.00 - 13.00 Casino Gaming Goes Mobile – in Conference Room 2

As Director of Client Services at Fiksu, Jo has assisted over 100 clients build successful app businesses on Android & iOS. She has developed global app marketing campaigns that span all types of apps from Games to Finance. Jo has been with the company since the very beginning having joined as the 10th employee. Formally, she worked at Boston Consulting Group and has an MBA from Harvard Business School.

Jo will be presenting:

12.00 - 13.00 Bringing In the Punters– In Conference Room 1

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Oisin Lunny, senior market development manager, Openmarket

Stuart Baker, OpenBet

Ben Letherbridge, Everything Everywhere

Oisin Lunny is part of the Market Development team at OpenMarket, looking at new verticals and strategic business and technology opportunities for the company. Oisin’s background of over 21 years in technology and media includes roles as UK Managing Director for the worlds largest social space for teens, Habbo Hotel, and Global CDN Product Manager for Media Services at Interoute Communications, Europe’s largest network operator. Oisin also maintains a profile as film composer, producer, DJ and occasional blogger.

Oisin will be presenting:

14.00 – 15.00 Show me the Money – In Conference Room 1

Stuart Baker is a veteran of 17 years in the gambling industry. Having spent 8 years as both a Spread Betting and Fixed Odds Trader, Stuart moved into Product Development. He was Head of New Product Development at Ladbrokes and latterly Director Development at Betradar before joining OpenBet six months ago.

Stuart will be presenting:

14.00 – 15.00 Lotteries, Bingo and Betting go Mobile – In Conference Room 2

Ben works in the New Business department for EverythingEverywhere (the largest Mobile Network in the UK Orange/T-Mobile). He is currently working on EverythingEverywhere’s big-data proposition which is looking to providing insight and analysis to third-parties taken from customer data generated at network-level. Previously he has spent five years working for OpenMarket (Amdocs) a major mobile transaction hub and is also a member of the IAB (Internet Advertising Bureau) Mobile Steering Group committee.

Ben will be presenting:

15.00 – 16.00 Next Steps – In Conference Room 2

Fintan Costello, Senior Industry Manager eGaming, Google

Fintan is a Senior Industry Manager on the Media & Entertainment team. In this role, he focuses on working with eGaming clients. Prior to joining Google, Fintan has 11 years of online marketing experience and has worked in senior Online Marketing roles at PokerStars and Paddy Power.

Fintan will be presenting:

12.00 - 13.00 Bringing In the Punters – in Conference Room 1

MGAMING SPEAKER HIGHLIGHTS

mSPORTS U M M I T

Thursday 26th April

08.45 - 09.45 Registration, coffee and networking

09.45 - 10.00 Welcomes

10.00 – 10.45 Pass & Move… Consumer Insights for Sport & Mobile Devices

� Pre-Match Build Up Profiles & Formations Match of the Day (Euro2012 v London2012) Final Score Post-Match Analysis

� Coaches View & New Game Plan The Last Word

Darren Mark Noyce, SKOPOS

Chair: Paul Skeldon, Editor, Telemedia-news.com

10.45 – 11.15 Coffee & Networking Sponsored By OpenMarket

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MSPORT SUMMIT - CONFERENCE SCHEDULE

Track 1 Mobile in Stadia

11.15 – 12.00 M-Ticketing & Payments

� The case for mobile ticketing

� How to make it work

� Infrastructure and security challenges

� Technical considerations

� Billing & payments

Presentation: m-Fans and m-Tickets: mobile opportunities in the Secondary MarketBrigitte Ricou-Bellan, General Manager International, StubHub

Panel Discussion: Brigitte Ricou-Bellan, General Manager International, StubHubDavid Hunter, CEO, UKASHMike Burden, Consult HyperionAndrew Darling, OpenMarket

Chair: Andrew Pegler, Independent Mobile Consultant

Track 2 Content and Services

11.15 – 12.00 The Mobile Opportunities For Broadcasters

� How broadcasters can use new technology to develop better links with customers.

�What is the commercial potential for mobile during live sport broadcasts

� How can mobile improve interaction between fans and brands / sponsors?

� Are telecoms going to become rights holders in their own right?

�What are the economics of opting for mobile, against online and broadcast rights?

Presentation: Ellen Marzell, Director of Partnership Management, Nokia and Alan Fagan, Group Sales Director (EMEA) , ESPN

Panel Discussion: Ellen Marzell, Director of Partnership Management, Nokia, Alan Fagan, Group Sales Director (EMEA) , ESPN, Rhys Beer, Commercial Director, Perform, Will Muirhead, Founder and CEO, Fanatix

Chair: Philip Savage, Publishing Director, SportBusiness Group

12.00 – 13.00 In-Venue Commerce

� Using mobile in stadia to interact and purchase

� Revolutionising the merchandising…

�… and the beer, pies and chips

� Its role in corporate hospitality

� Adding in augmented reality

� Making the stadia a social network

� Billing and Payments

Presentation 1: Making it happen, Making it workJosh Robinson, Director of Creative and Integrated Solutions, Sports Revolution

Presentation 2: Engaging with stadia through QR and NFCMark Fraser, CEO, zappit

Presentation 3: Creating value from user demographics at the Six Nations RugbyBen Lethbridge, Everything Everywhere

Panel Discussion:Josh Robinson, Director of Creative and Integrated Solutions, Sports Revolution, Mark Fraser, CEO, zappit, Ben Lethbridge, Everything Everywhere, Tim Duncalf, Oxygen8

Chair: Andrew Darling, OpenMarket

12.00 – 13.00 From Kiosks to Augmented Reality

� Tomorrow’s technology today – what else can you do with mobile at your event

� See how AR works and find out how to build monetisable services around it

� Learn from the O2’s kiosking experience

�What cutting edge m-commerce tools can you apply to your events?

Presentation 1: Dan Sodergen, Director, goAugmented

Presentation 2: Stephen Shaw, blippar

Presentation 3: Matt Mills, Head of Innovation and Strategic Partnership, Aurasma

Panel Discussion: Dan Sodergen, Director, goAugmented, Matt Mills, Head of Innovation and Strategic Partnership, Aurasma, Stephen Shaw, blippar, Stephen Shaw, blippar, Jo Vertigan, Obidos


mSPORTS U M M I T

16.00 – 16.30 Closing keynote discussion - What Mobile delivers today and tomorrow in Sport

Kieron Kilbride, The Football League, David Balko, MIG, Peter McCormack, Bantr, Lee Booth, yuuzoo

16.30 – 16.35 Closing Remarks

16.35 - 16.45 July Systems Announcement

16.45 - 17.45 Networking drinks reception sponsored by July Systems

17.45 Event Close

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MSPORT SUMMIT - CONFERENCE SCHEDULE

14.00 – 14.45 Sponsorship and Marketing Opportunities

� Knowing who your audience is

� Adding mobile interaction to traditional marketing tools

� Using mobile as a marketing channel

� Keeping the game alive between games

� Using content and services to market events

� Using m-ticketing and m-payments as a marketing tool

Presentation 1: The role of mobile advertisingDusan Hamlin, CEO, M&C Saatchi Mobile

Presentation 2: The view from the USAStephen O’Reilly, Director of International Sales, Mobile Roadie

Panel Discussion: Stephen O’Reilly, Director of International Sales, Mobile RoadieDusan Hamlin, CEO, M&C Saatchi Mobile Tom Horsey, Senior Partner, Crazy4media Group


14.00 – 14.45 Monetisation Options

� How do you monetise your content

� Ad funding models explored

� Pay-per-view uncovered

� Subscription services and bundling

� How to monetise through interaction and premium rate

Panel Discussion: David Price, O2Martin Copus, Executive Director, Sports Revolution DigitalJustin Wenczka, MGaming manager, 4th Screen advertising Prem Bhatia, President, July Systems

Chair: Aideen Shortt, mobile consultant

14.45 – 15.30 Getting the Tech to Work � Overcoming the shortcomings of 3G

�Wifi, WiMAX and other solutions

� Cost and Return on In Stadia network Investment

� Case studies on how it can work

Presentation 1: Using Wifi in stadiaMatt Rochard, O2

Presentation 2: Samuel Buttarelli, Sales Director - Wireless Innovations, CommScope

Presentation 3: Creating Apps on a budgetPaul Sanders, technical director, Apps4


14.45 – 15.30 Gambling on Live Events

� In game betting and peer-to-peer betting

� Sports betting on the fly

�Working with network latencies

� Legal and regulatory issues

Presentation: Designing the ultimate m-gaming experiencePáll Þór Pálsson, BetWare

Panel Discussion: Páll Þór Pálsson, BetWare, Andy Letting, Ladbrokes,

Chair: Aideen Shortt, mobile consultant

13.00 – 14.00 Lunch sponsored by Atlas Premium Brands

15.30 – 16.00 Tea Sponsored By OpenMarket

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MSPORT SPEAKER HIGHLIGHTS

Darren Mark Noyce, Founder & Managing Director, SKOPOS market insight, Europe

Alan Fagan, Group Director (EMEA), ESPN

Dusan Hamlin, Joint CEO, M&C Saatchi Mobile

Failed sports star Darren has been delivering market and customer insight for over 20 years.Quite simply his personal and professional passions are technology and sport.Young (!) Darren co-founded SKOPOS in 2001, one of Europe’s fastest growing market insight consultancies offering custom, tracking and multi-client research solutions, now including the topical SKOPOS MTrack™ monitor tracking the impact of modern mobile devices on connections, commerce and content consumption. Indeed, Darren loves all things gadgety, digital and media; with other SKOPOS clients including ITV, O2, Everything Everywhere, Sony, Samsung, etc..On the sporting side, SKOPOS has also helped brands such as Manchester City, Arsenal, Bayer

Leverkusen, the ECB, Nike, Adidas; sports Media firms including Soccerex, Sky Sports, Yahoo Sports, Perform TV; sports sponsors such as Hugo Boss (F1), Budweiser (football/soccer), Invesco Perpetual (rugby), Lloyds TSB (rugby), Yahoo (FIFA and T20 world cups); sports betting firms such as Ladbrokes, Betfair, Coral and William Hill; researching events such as the World Cup, Premier League, Twenty20 cricket, Rugby Autumn Series, Formula 1, etc.

Track 1 – 10.00 - 10.45

Alan Fagan joined ESPN as Group Director, Advertising and Sponsorship Sales in October 2010. In that role, Fagan is responsible for the day-to-day management of all of ESPN’s multi-platform advertising and sponsorship sales across ESPN’s wholly owned multi-media platforms in the EMEA region, as well as driving international sales from Europe-based clients for all of ESPN products, worldwide. Fagan joined ESPN from BBC Worldwide, where he served as the European Sales Director. Prior to BBC Worldwide, Fagan worked at CNN International as Director of UK Sales, and Bates Advertising in the New Business department. Alan will be speaking and presenting on: The Mobile Opportunity for Broadcasters. Should platform neutral rights be sold on a time basis (ie live or delayed) on an exclusive basis?

Track 2 – 11.15-12.00pm

Dusan founded M&C Saatchi Mobile with James Hilton (was Inside Mobile) in 2006 with a clear vision of building an agency that could successfully deliver integrated mobile marketing initiatives at a local and international level. Since then, our business has been commissioned by a vast array of clients and has activated some of the most successful mobile initiatives across the globe.Dusan is one of the original digital and mobile specialists, consulting to some of the word’s biggest brands and implementing a range of digital / mobile strategies and campaigns on their behalf. Dusan is a regular industry awards judge, guest speaker at industry conferences and is often quoted in trade, national and international press, commenting on the development of global mobile communications and integrated digital marketing strategies.

Since 1996 Dusan has had a variety of senior roles driving digital and mobile strategies for key brands such as: adidas, Vodafone and Philips as well as holding management roles within global top five agency networks.Dusan will be speaking and presenting on: Sponorship And Marketing Opportunities

Track 1 – 14.00 – 14.45pm

mSPORTS U M M I T

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MSPORT SPEAKER HIGHLIGHTS

Prem Bhatia, President, July Systems

Ellen Marzell, Director of Partnership Management, Nokia Global Marketing

Josh Robinson, Director of Creative and Integrated Solutions, Sports Revolution

Andrew Darling, Associate Director of Marketing and Communications, OpenMarket

Mr. Bhatia manages July Systems’ International Sales outside of North America. He has played pivotal role in expanding July’s client base across segments & markets like UK, Middle East & India. He is a sports marketing and advertising entrepreneur who started his career with WorldTel Inc, where he spent six years before co-founding Sports Media Limited (SML) with offices in the UK and India. Having sold SML’s UK business to Havas, he continues to be the Chairman of SML in India. Over the last 15 years he has varied experience includes Athlete Management for Asian sport icons like Sachin Tendulkar and Saurav Ganguly amongst others sale of TV rights and Sponsorship Management, where he also advised some of the world’s biggest brands on effective sponsorship strategies. Prem will be speaking on: Monetisation Options Track 2 – 14.00-14.45

Ellen Marzell is the Director of Partnership Management at Nokia Global Marketing. Marzell has held international business development and sales roles at IMG Media, WPP agencies, In Game Advertising Worldwide and comScore, and has over twenty years of experience in sponsorship, marketing and media. She has created sponsorship, product placement and ad-funded content initiatives around a wide variety of sports and entertainment with international brands including Samsung, Coca-Cola, Bacardi, VELUX, Citroen, Tommy Hilfiger, Universal Music, Callaway Golf, Electronic Arts and Volvo. She began her career in media working with Wyse Advertising USA, Saatchi & Saatchi and Conde Nast and remains a passionate media junkie with her focus in more recent years in the digital and mobile arenas.

Ellen will be speaking and presenting on: The Mobile Opportunity for Broadcasters Track 2 – 11.15-12.00pm

At Sports Revolution, the specialists in integrated sports marketing and Future Fan Engagement, Josh focuses on how consumers engage with their passions through technology; particularly social media and the new opportunities this opens up for rights holders and brands to grow loyal fanbases and increase revenue. Josh counts UEFA, RFU, WWE, Heineken, Emirates and McDonalds amongst his past and present clients. Josh is a former Director of Sports Marketing for Oakley MEA and Head of Strategy & Creative at Ominicon’s European Sponsorship and Brand Experience Network, Experience Worldwide.Josh will be speaking and presenting on : In-Venue Commerce Track 1 12.00 – 13.00pm

Andrew Darling is Associate Director of Marketing and Communications at OpenMarket, a leading global mobile transactions and solutions hub. Previously, he worked across the interactive mobile media industry as a consultant providing strategic guidance on business development, marketing and communications initiatives for a number of organisations. He possesses 15 years’ global experience of developing marketing and brand narratives for mobile products and services as well as working with mobile operators, media, agencies and technology companies. Andrew began his career as a journalist in Pakistan in the early 1990s, reporting on aid organisations’ efforts to help Afghan refugees fleeing the troubles in their country, before moving on to cover the growth of the Internet and emerging mobile services around the world for

publications in the UK and US.Andrew will speaking on: M-Ticketing & Payments Track 1 11.15 – 12.00

mSPORTS U M M I T

14

mgaming awaRds

WEDNESDAY 25TH APRIL

MGAMING AWARDS Sponsored by

17:00 – LATE at No 5 Cavendish Square

We’re delighted to announce that the mGaming Summit will host the first ever annual mGaming Awards - which will reward the top performing operators and innovators in this exciting industry niche of mobile gambling. Join industry professionals and invited guests for an evening which recognizes innovation and celebrates success in mGaming. The Awards Ceremony is free of charge for mGaming Summit delegates and takes place directly after conference at No 5 Cavendish Square. So come along and join us for a night of celebration, canapés and drinks!

VENUE: 5 Cavendish Square, Marylebone, London, W1G 0PG

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THANK YOU TO OUR SPONSORS/ EXHIBITOR PROFILES

MARKETING PARTNERS

MARKETING PARTNERS

PREMIUM HOSPITALITY & AWARDS SPONSOR

MGAMING SUMMIT

MSPORT SUMMIT

REFRESHMENT BAR SPONSOR LUNCH SPONSOR

THOUGHT LEADER SPONSOR

PARTNER AND NETWORKING RECEPTION SPONSOR

REFRESHMENT BAR SPONSOR LUNCH SPONSOR

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For full details and to request a trial please visit: sportbusiness.com/frontiers-trial or contact +44 (0) 207 954 3514

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EXHIBITOR/SPONSOR/PARTNER PROFILES

AIME

Best Web Design Agencies

CalvinAyre.com

Fiksu

Action Images

AIME is a UK based trade organisation representing the commercial interests of member companies involved in the interactive media and entertainment industry – where consumers interact or engage with services across converged media platforms, and pay for services or content using a variety of micropayment technologies.

www.aimelink.org | [email protected] | @aimetweets | Facebook.com/AIMELINK

Best Web Design Agencies, the independent authority on web design agencies worldwide, is dedicated to identifying best agencies worldwide giving customers the best possible service available. Our website provides access to our independent rankings, the directory service and the latest media and job openings for the best web design agencies.

CalvinAyre.com is the global destination for online gambling news, lifestyle information, conferences, industry shakers, sexy girls, event coverage and under-the-covers reports on all aspects of the online gambling business.

CalvinAyre.com is a not-for-profit website, aims to be carbon neutral and will encourage other players in the online gaming industry to follow this philosophy. All profit generated from this site goes to support initiatives of the Calvin Ayre Foundation.

Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting iOS and Android apps in the vastly crowded app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users – those most likely to engage by repeat use, registration, in-app purchase, etc.

Action Images now combines its market-leading skills in sports photography with Reuters’ production of sports photography, text and graphics, as well as bespoke television services, into a compelling multimedia offering for the media, rights holders, sponsors, and creative agencies.

Major (and more unusual) sports and sporting events are covered worldwide. In addition to Action Images’ own specialist team of sports photographers, Reuters brings a global network of more than 600 photographers, as well as sports journalists and television production crews from 196 bureaux in 130 countries.

Clients include major national newspapers, magazines, online media, corporate sponsors, governing bodies and advertising and PR agencies.

Contact: Chris Gregory (Account Manager) + 44 20 7003 5854 or [email protected]

mSPORTS U M M I T

19

EXHIBITOR/SPONSOR/PARTNER PROFILES

iGaming2go

ISPA

July Systems

Juniper Research

Gioconews

iGaming2go is an extensive and continually growing suite of unique, high quality white-label casino games programmed in HTML5. While native applications are restricted in their distribution via App Store or Android Market, HTML5-based mobile casino can be distributed via any desired channel. The only requirement is a modern HTML5 capable browser. This technology allows operating worldwide with no limitations.

The Internet Services Providers’ Association (ISPA) is the UK’s Trade Association for providers of internet services. ISPA brings together the UK internet industry to provide essential support through innovation, knowledge and experience in order to benefit the UK economy and society.

July Systems is the leading SaaS-based mobile application platform for businesses worldwide. The Company’s Mi™ platform allows customers to build, manage, market and monetize real-time, connected mobile services. The Mi™ platform obviates the need for businesses to worry about keeping up with the pace and complexity of offering mobile applications. Instead, it allows them to leverage a pre-integrated platform, hundreds of pre-built modules, and a robust partner ecosystem. Some of the largest global brands across sports, media, entertainment and retail segments run on Mi™ Platform. Key customers include ESPN, CBS Sports, PGA Tour, Toys R Us, Unilever, Disney and hundreds of others worldwide.

Key benefits of July System’s Mi™ Platform:• Rich native applications optimized for each device• Only platform that offers visual tools that empower non-technical resources to easily update mobile services• Patented pending technology that enable dynamic change management • Proven enterprise scalability and run-time reliability

Learn more @ www.julysystems.com

Juniper Research specialises in identifying and appraising new high growth market sectors within the mobile ecosystem. Market sizing and forecasting are the cornerstones of our offering, together with competitive analysis, strategic assessment and business modelling. We cover: Content & applications; Commerce; Handsets & devices; Technologies; Vertical markets & strategies

Gioconews is a gaming network with a monthly review with an international delivery because the magazine is in Italian and in English language. It also has an online daily paper (www.gioconews.it) and two other specific online daily news dedicated to the Poker and Casino worlds.

mSPORTS U M M I T

SIMPLYCONNECT

ConnectedSummit.comThe King’s Fund, London

15 & 16 MAY 2012

CONNECTING CONSUMERS TO MEDIA, CONTENT & BILLINGAs more consumers use their telephones, mobiles, tablets, games consoles etc. to interact with TV, print, advertised media content and social networks – the ability to CONNECT is creating a whole new world of entertainment and commerce. This event showcases how innovative services, technologies and solutions are returning ROI by delivering on the key strategic and commercial objectives for a range of creative and technical sectors:

CONTACT – TO BECOME A SPONSOR & PROMOTER Tel +44 (0)1444 831 991 / +44 (0)7711 927 092 • Email [email protected], Skype jarvis.todd

• MediaCompanies&DataOwners• Marketers,Agencies&Brands• PremiumContent&ServiceProviders

• LiveEventOrganisers&Retailers• NetworkOperators&ISP• Technology&BillingProviders

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Platinum Sponsors Bronze SponsorsGold Sponsors

EARLY BIRD RATE

ends 20 April 2012

BOOK TODAY!

21

Mobile Entertainment

OMI Gaming

OpenMarket

MicroGaming

Mobile Entertainment is the premier destination for the mobile content exec in search of news and analysis. It’s a website, an email service and the host of a variety of trade events. These include the very cool ME Awards evening, the Monetising Mobile conference series and the ‘Meet-Up’ networking parties.

OMI Gaming is based in Stockholm, Sweden and is a premium developer of mobile and multi-platform casino games. OMI Gaming provides the complete gaming solution Kazuri Casino Module™ and offers bespoke mobile game development.

OpenMarket provides a comprehensive set of mobile payments, messaging and emerging services to enterprises, merchants and developers. We empower companies to monetise services, expand marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with mobile operator connections globally.

Microgaming launched its first mobile casino in 2004, and we offer market leading mobile gaming technology. We offer an unmatched ‘swipe and tap’ interface, quality graphics and a super smooth game play experience. Microgaming offers over 600 game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms.

Mobile & multi-platform gaming solutions

SKOPOS

SKOPOS market insight & consultancy Ltd is part of The SKOPOS Group headquartered in Cologne, with offices around the world. SKOPOS delivers actionable customer insight generated from precision market research (using traditional methods as well as more modern online/mobile surveys and qualitative techniques).

EXHIBITOR PROFILESmSPORTS U M M I T

22

Social Media Portal (SMP)

TelcoProfessionals

topseos.com

Atlas Premium Brands

Visibility Magazine

The Social Media Portal (SMP) http://www.socialmediaportal.com is a news and information directory mapping social media globally.

SMP showcases social media technology with free resources that benefits a range of different stakeholders.

TelcoProfessionals is an interactive, content rich, blog and video centric online community and business exchange developed exclusively for the Telecom industry. TelcoProfessionals.com includes a Telecom & Media events guide, blogs, videos and forums. We have over 13,000 members.

Enhance your professional profile and network join us today on www.telcoprofessionals.com.

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, social media optimization, and many more.

Since 2002, topseos has been a trusted resource for businesses to launch or improve internet marketing campaigns.

Atlas Premium Brands (‘APB’) is dedicated to the distribution of branded digital content through mobile telecoms networks and the internet. APB’s primary focus has been the football media market where it has secured exclusive digital rights with individual players, English Premier League, La Liga and Ligue 1 Clubs. With a solid footprint in football media, APB is expanding into other sports. APB is also developing two proprietary applications which are SportsLocker and SportslockerTV.

We can help you and your brand connect with new and existing fans. We would be happy to talk through how we can help you.

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism

EXHIBITOR PROFILESmSPORTS U M M I T

FREE for all delegates22nd – 25th May 2012

IS BACKIN DUBLIN!

Register today: www.iGamingSuperShow.com

The iGaming Super Show is the biggest B2B

and affi liate event in the industry. With two

events under one roof this is the meeting

place for the online gambling market.

Why you must attend in 2012 The biggest event in the iGaming industry Join over 2,500 delegates from across the industry, from operators to affi liates, legislators to software providers and everyone in between

Entry is FREE for all iGaming delegates In-depth conference sessions covering the key issues facing the industry Insightful debate and learning from leading industry fi gures 450+ Senior Decision makers Meet 120+ exhibitors in two distinct zones Unrivalled networking opportunities with 6 planned events from the 22nd to the 25th

Documents

mGaming/mSport Summit Delegate Guide 2012