TrackTrack

Kim MillerMerchandise Management

Classic RacerbackClassic Racerback

•Basic staple in work out attire •Easy movement of the arms•Great silhouette •Versatile •Durable

Tomato Black Midnight Blue Olive Green

Logo Short Sleeve TeeLogo Short Sleeve Tee

•Fits like your favorite t-shirt•Perfect basic to wear when at the gym or running errands•Form fitting

Midnight Blue Olive Green Tomato/Midnight Black/Plum

Perfect Running ShortPerfect Running Short

•Full range of movement •Comfortable•Great for running & hot yoga

Black Midnight Blue Olive Green Black/Off-White

Total Retail Sales $29,776

% Marketing Budget 6%

$ Marketing Budget $1,787

Objective: Raise awareness that Track cares about the community by October 2013 Strategy: Create a team to participate at the Susan G. Komen Race for the Cure occurring on September 24, 2013. Each participant will receive a free t-shirt that is personalized for the event. Tactics:1. Employees will inform customers about the Race for the Cure event starting August 1, 2013 2. Human resources manager will put information on social media websites, email customers and send out cards on August 1, 20133. Design team will create the special t-shirt design by August 8, 2013 4. Customers pledge to participate by September 5, 2013 so we know how many shirts to order5. Store manager and design team will meet with manufacturers about creating a special Susan G. Komen t-shirt design on September 6, 20136. Manufacturers will put the design into production on September 7, 20137. T-shirts are shipped from manufacturer on September 13, 20138. Human resources manager sends reminder emails and cards on September 14, 20139. Receive the special t-shirt at Track via Fed-ex on September 19, 201310. Participants come to the store to receive their shirt on September 22 & 2311. All participants meet at the Race site on September 24, 2013 Evaluation Method: On September 25, 2013, human resources manager will compare the number of participants with the goal of at least 75 participants.

Track Marketing Plan

Objective: Raise sales overall by 15% by December 2013 Strategy: Athletic fashion show with Venus and Serena Williams as special guests Tactics:1. On October 1, 2013 the store manager will decide the date of the event and the venue; fashion show is to be held on November 15, 2013 at the Track store 2. Store manager will pick clothing to that is in the fashion show on October 3, 20133. Store manager will pick models on October 4, 2013 4. Employees are hired as dressers on October 5, 20135. Store manager will get in touch with Venus and Serena Williams’ personal assistant on October 10, 2013 and invite them to the fashion show6. Venus and Serena Williams will confirm their attendance by October 14, 2013.7. Human resources manager will create and print invitations at Fed-ex Office on October 16, 20138. Human resources manager will send out invitations via email and mail to customers on October 18, 20139. Store manager will have a fitting for models on October 30, 2013 10. Store manager will order an extra garments needed for the show from the manufacturer on November 2, 201311. Store manager picks runway music on November 6, 201312. Extra garments will arrive at Track on November 9, 201313. Store manager will rent chairs, curtains and a runway carpet on November 14, 201314. Employees and store manager will set up the runway in the store after closing on November 14, 201315. Human resources manager will send thank you notes to the Williams sisters and all attendees on November 16, 2013 Evaluation Method: Financial manager will review sales from November to January of 2012/2013 and 2013/2014 on January 3, 2014

Track Marketing Plan