Colombia 3.0

Monetization and Content

Juan F Franco & Juan C Roldan

Paymentez is the largest monetization platform of virtual content in LatAm, with over 4M users and 500K offline POS across the region. Customers include Playspan, Zynga, EA/Playfish, Sulake, Bigpoint.

Mentez is the leading publisher of social applications in LatAm, with over 20M weekly active users. Mentez has

partnerships with developers in China, Russia and USA and promotes brands such as AmEx, Kraft, Hyundai and Samsung inside the games.

Who we are?

Track Record

Who’s working with us?

• Internet population: 183M1 (53% of population)• Growing Internet penetration (28.8%+ average)2

• Virtual goods market in LatAm to reach $624MM by 20143

• 70% of online transactions are executed through alternative payment methods.• The annual growth of e-commerce in Latin America is more than 20%.

By 2014 global ecommerce is expected to grow more than 90%.5 In Latin America that expectation is twice as big!!

1,2. Internet World Stats March 20113. Playspan report Feb 20114. January 2011, UN5. Euromonitor International

why Latin America?

monetization strategy

• Metric analysis with RJ Metrics (revenue, user profiles approval rate, ARPPU, etc)

• Business Intelligence Strategies and complex analysis

• Business Model Assessment

• Offline campaigns• Online marketing

campaigns (including landing page, user targeting tools, etc)

• Monetization strategies for achieving proposed goals

• Weekly follow up calls

• Quarterly Business Reveiws to go over goals and strategies for next quarter

Assessment & Gap

analysis

Payments & Transactions

analysisDecision-Making

Implementation & execution

Program-follow through & fine

tuning

• Payments: online, offline, mobile (SMS, smartphones)• More than payment methods, focus on increasing user base and

conversion rate, and minimize your taxes and fees in the region.

Massive physical and digital presence to reach the entire Latin American

online population.

Monetization Strategy

coverageEasy to use interface, 3-

step process allowing young people to pay

beyond normal payment methods, and customizable

look and feel.

usability

4 million registered users, optimized system to reduce

chargeback & fraud.

experience& security

need for alternative payments

• E-commerce is growing exponentially in Latin America, but credit cards are still not as prevalent as in the US and Western Europe.

• Less than 20% of credit cards in the region are accepted abroad.• Cash and offline sales make up almost half of transactions.

We have created a checkout that can be customized according to the developer’s look and feel, in order to improve user

experience within the game.

Our gateway also adapts to the user’s behavior. We can

prioritize price products or payment methods

according to the user’s purchasing behavior.

online services

(customer since 2010)

Brazil and the rest of Latam was a huge market for Zynga, representing a good portion of users, but not transacting customers.

Costumers

situation:

Paymentez to reach users at POS and internet cafes.

solution:

Before Paymentez, Zynga had no offline presence in the region. By the end of the first year, offline channels made up slightly more than half of total transactions, and sales increased 4-fold. Paymentez has helped strengthen awareness of the brand and games in the region.

result:

(customer since 2011)

Although Zumba is a hit across the world, it had yet to take off in Brazil. After finding a payment partner in Paymentez, it began to offer training courses in the region.

meet our costumers

situation:

With Paymentez, Zumba arrived with local payment methods, such as credit cards, Boleto, debit cards, and the innovation of the Paymentez PIN.

solution:

Zumba has made a name for itself in Brazil with Paymentez’s help, and within the first 6 months it increased its revenue projections 3x.

result:

Habbo Hotel is a virtual world that started using Paymentez to reach Brazilian users through offline channels.

meet our costumers

situation:

solution:

results:

• Separation of payment methods into direct online and offline options

• Branded PINs and prepaid cards to raise awareness of brand in offline channels

• Poster contest for users to connect virtual world with Paymentez

• Offline payments raised from accounting for 1% of revenue to 8% in 4 months

• ARPPU increased among users paying through offline channels

• Poster contest: 500 submissions, 25K votes

MentezCONTENT AND GAME CRITERIA

CONTENT

STICKINESS AND

ENGAGEMENT

VIRALIZATION AND SOCIAL

INTEGRATION

CONTENT BACKGROUND

MARKET OPPORTUNITY

ADAPTABILITY AND

FLEXIBILITY

CONTENT

INNOVATION

DESIGN

MONETIZATIONTECH

ARCHITECTURE AND SUPPORT

DEVELOPER PROFILE

• Low engagement• No emotional attachement• Short Lifecyles

AMUSEMENT

• 8 – 15 min play sessions• Ongoing interest and involvement• Diverts attention – Instant/delayed gratification

DISTRACTION

• 1 year + lifecycles • Communication between players• Time and financial Investment

AFFINITY (CONNECTION)