Memory Stage Model

Sensory Memory

• Iconic (Visual)

• Echoic (Auditory)

STM storage

1 7 7 6 1 8 1 2 1 9 8 0 2 0 0 1

Chunking

1776 1812 1980 2001

Magic Number 7

• George Miller7 plus/minus 2 is capacity of STM storage

Website Addresses

When long and meaningless (to you), are very difficult to remember.But experience or familiarity with the address allows you to chunk and recall an address with relative ease.

For example,

• http://www.wwnorton.com/college/psych/psychsci2/content/outlines/ch07.asp

Serial Recall

• Primacy and Recency Effects

• Demonstration of Iconic Storage http://www.ulb.ac.be/psycho/fr/docs/museum_en/Experiments/Sperling-exp.html