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Membership Retention. Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM. Welcome and Agenda. Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM. Retention of New Members Engaging Veteran Members Special Cases Resources from IHQ - PowerPoint PPT Presentation
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Membership RetentionCommunicating the Value of AFP
Friday, October 1, 20109:30 – 10:45 AM
Welcome and AgendaCommunicating the Value of AFP
Friday, October 1, 20109:30 – 10:45 AM
Retention of New MembersEngaging Veteran MembersSpecial CasesResources from IHQSharing Effective Practices
Focus on keeping the members you already have Member retention is down from 77% to annual average of 71% Low retention affects your budget, programming, diversity,
volunteer leadership, advocacy efforts and more. Keeping your current members has a greater ROI than seeking
new members.
Retention begins the moment you get a new member! Make them feel welcome
Buddy system Welcome message New member orientation
Retention of new members Help them use their benefits Engage them immediately
Engaging More Veteran Members Make them feel valuable
Ask them to share knowledge Let them “spout off”
Engaging More Veteran Members Remind them to use their benefits Ask them to do something specific
Target a discrete project Escalate their involvement with AFP International
Special Cases Economic challenges
Retention scholarship Installment program
Special Cases Introductory membership category Communicating the dues “step-up”
My AFP Profile
http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531• AFP Online Membership Toolkit:
http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNumber=1693#memchair
• AFP Information Central:
https://reports.afpnet.org/index.html• AFP Printed Marketing Materials and Logos for Chapter Use
http://www.afpprintq.com/
Ann Hale, CFRESenior Development Officer
Big Brothers Big Sisters of Alaska
Alice Ferris, ACFRE
Goalbusters, LLC, Partner