20
MEMBERSHIP ENGAGING OUR MARKET SHARE OF MARKETERS 2018-2019

MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

M E M B E R S H I PE N G A G I N G O U R M A R K E T S H A R E O F M A R K E T E R S

2 0 1 8 - 2 0 1 9

Page 2: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

2 0 1 8 – 2 0 1 9 C L U B AC H I E V E M E N T : M E M B E R S H I P

MEMBERSHIP CO- VP: LINDSAY MITTELHOLZER

MEMBERSHIP CO- VP: SARAH MAYER

M E M B E R S H I P

O V E RV I E W

In a rapidly growing and evolving city like Austin, keeping our membership engaged by providing fresh ideas, content

and events is our challenge, even more so as our city boasts a projected growth rate of 2.8 percent, according to

patch.com. With a preponderance of professional groups and clubs, the need to stay top-of-mind and relevant

among the professionals & students we serve is our task. We achieved this by:

1. Offering programming that appeals to a wide range of our membership

2. Elevate our members and provide opportunities for them to leverage their membership

3. Define benefits of our membership and articulate them in our outreach

4. Grow membership and maintain renewals

AAF-Austin has continued to address these challenges and we continue to see our efforts pay off, as evident by

the energy and engagement of existing and new members.

The AAA’s and Big Wigs (the inverse of the AAF Awards) continue to be one of the mainstays in our program and

event offerings. For the past three years, we’ve executed a Key Speaker Series, which has been successful at en-

gaging our membership across a multitude of our disciplines on monthly basis. This year, we put a fresh spin on the

concept and emphasised interactive, peer-to-peer connection & learning with monthly “Breakfast Serial” events.

We held our Breakfast Serial events mid-week each month at 8 am and served coffee and breakfast tacos (an Austin

staple). We have found that The Breakfast Serial complements our other after-hours events well by allowing us to

serve our professionals looking for a networking opportunity they can attend during the workday, as opposed to af-

terwards. We’ve offered a diverse range of topics and formats: An expert-led panel discussion on Cyber security, IP

Theft, and GDPR attracted small agency leadership, a rapidly growing segment of our membership.

Page 3: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

O V E RV I E W, C O N T I N U E D

An interactive presentation from Nielsen’s VP of Client Solutions, Claudine Sokol on Marketing Landscape Changes

was well attended by agency media folks. And we found the panel topic, “Staying competitive in the ever-growing

Austin market” appealed to a wide range of client, agency and vendor-side members, which was led by agency lead-

ership from GSD&M, Steel Branding and Ampersand Agency here in Austin.

In addition to our robust monthly programming for the year, our membership also finds value in after-hours

networking. Membership teamed up with Ad 2 to host a AdSocial Happy Hour and New Year Kick Off in January.

The goal was to bring members & non-members together to socialize and network; we also used the opportunity

to spend 5 minutes touting the benefits of membership in AAF-Austin. The event was successful with over 106

RSVPs and 54 registered guests. At our check-in table, we encouraged all non-members to join us, and signed up 2

corporate memberships on the spot. Two sources of sponsorship income ensured we stayed under budget and were

able to offer attendees who were current members or signed up that evening an additional free drink coupon.

Our focus on new and improved programming/event plans were instrumental in our membership development. We

are seeing positive results via new involvement from agencies/organizations and their personnel and have an action

plan for maintaining and increasing the involvement from our advertising community and continuing the momentum

into 2019-20.

M E M B E R S H I P G OA L S F O R 2 0 1 8 – 2 0 1 9

1. Increase membership involvement through:

• Breakfast Serial

• Membership AAF & Ad 2 event

• Collaborate with our membership counterparts in Ad 2 by including them in our

new/renewal onboarding process

• Ad 2 Mentorship Program

• Big Wigs

M E M B E R S H I P

Page 4: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

M E M B E R S H I P G OA L S F O R 2 0 1 8 – 2 0 1 9 (C O N T I N U E D)

2. Elevate & promote our membership to the community through:

• Monthly emails and newsletter

• Summer Shindig event

• Austin Young Chamber corporate membership

3. Membership retention and organic growth by:

• Prospecting list, which maintains membership body that is as diverse as Austin’s

advertising community

• Cultivate new talent with higher education outreach

M E M B E R S H I P

E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9

Goal 1: Increase Membership Involvement

Strategy: Initiating a monthly Breakfast Serial program, targeted to agency owners and directors and

providing high level topics has increased membership involvement. (1.1)

Execution: With topics such as “Marketing Landscape Changes with Nielsen” and “Cyber security, IP, Theft,

and GDPR: Digital Trends Affecting Agencies and their Clients”, presented by James Hughes is

a senior associate in the Austin office of Norton Rose Fulbright, we engaged with agency

executives looking to steer their organization towards success. Enabling programming that

engages top-level talent increased the value of the organization, resulting in a trickle down of

involvement among greener members. By attending each event, we have been able to continue

the conversation with members, encouraging involvement and sponsorship for future breakfasts.

Strategy: Engage and partner with Ad 2 Austin to welcome new members through communications,

mentorship, and Happy Hour events.

Execution: AAF-Austin invited Ad2 Austin this year to join in welcoming Austin-area communications,

advertising, marketing, social media, and public relations professionals to our happy hour event,

January AdSocial. This event, free to attendees, had 106 RSVPs and 54 attendees. Our two

Page 5: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

M E M B E R S H I P

E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9

sponsors kept our total cost to $40 and we were able to thank current members with an

additional perk (extra drink ticket). We had two new corporate member sign-ups at the event and

facilitated conversation and networking from 5:30 pm - 8:00 pm. (1.2, 1.3, 1.4)

In continuing to partner with our counterpart Ad2 Austin and cultivate leadership among those

under 32, we have included them in our new and renewal onboarding process. Connecting

members with their organization and establishing a bigger presence among the Ad2 community

who will soon be able to be more involved with board responsibilities at AAF Austin. (1.5)

We discuss opportunities for engagement including committee involvement, upcoming programs,

sponsorship opportunities, and key events. In addition, we’ve been engaging our members in

conversations around future AAF-Austin programming and events that they would like to help

steer, participate in and sponsor.

Several of our members are involved in an Ad 2 mentorship program spanning from January

2019 to May 2019, preparing college seniors and early professionals for the workforce.

Members meet with their mentees at minimum once a month to set goals and guide them to

achieve them - whether finding an internship, reviewing their resume, creating mock-interviews,

or helping them network. This program engages membership on a deeper level and provides a way

to give back. Thirty AAF members stepped forward as mentors, and 42 Ad 2 members were

accepted into the program as mentees. Twenty student memberships occurred in direct

response to this program. (1.5)

Strategy: Continue to recognize the unsung heroes of our industry through our annual Big Wigs Awards.

Execution: This year, The Big Wigs Awards recognized the contributions of the unsung heroes and heroines

of advertising, putting admin, support services, account, and tech specialists in the spotlight in a

big way. This year’s theme was “Oceans 18”. The event was held at the Austin Winery, elevating

the prestige of the event and gathering a large turnout of over 100 attendees. Awards were

Page 6: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9

presented in 27 categories, including an Unsung Hero award and the Silver Medal Award,

presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF

Austin—a constant guiding light in our community. Nominations for our “Big Wigs” were open

to all, and the AAF-Austin board members voted on the finalists. (1.6)

Goal 2: Elevate and Promote our Membership to the Community

Strategy: Create a monthly newsletter that features relevant and timely content, promotes our

membership by sharing their news and wins, and announces and welcomes new members

Execution: The AAF-Austin monthly newsletter includes premium content exclusively sent to our current

members. It’s chock-full of information: announcements from each of our committees, calls for

volunteering, and local ad news, member spotlights and also features our new and renewing

members.

We’ve found this is especially a great way to promote freelancers and small businesses with a

press mention linked to their LinkedIn profile. We announce new members and highlight existing

ones, providing insight into the organization’s involvement and achievements for all members.

Additionally, by curating information from all Co-VPs for each newsletter, we have been able to

disseminate even more timely and relevant inside information about AAF Austin, creating more

involvement and sharing more of an inside look into what we are accomplishing monthly.

Member achievements have been promoted via social media, such as congratulating agencies on

their account wins, promoting links to news mentions & awards. (2.1)

M E M B E R S H I P

Page 7: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9

Strategy: Promote membership by participating in the industry-wide Pierpont Summer Shindig event

Execution: This year was the 10th annual event hosted at Conde Nast and an incredible turnout.

This networking happy hour is for the Austin communications industry and was also sponsored

by organization like AMA Austin, PRSA Austin, the Austin Young Chamber of Commerce and

the Society of Marketing Professional Services Austin. Our “fee” for sponsoring was to donate

to an event-wide raffle where we gifted two people with 8 movie tickets sponsored by one of our

members. AAF Austin promoted this event through social media as an opportunity for our

members to broaden their networking reach in the Austin Community. The event was well-

attended by over 200 PR, Advertising, Communications and design professionals in Austin.

We had a table, signage, gave out AAF brochures and collected names of 14 individuals that

opted-in to our non-member email communications. (2.2)

At the Pierpont Summer Shindig, The Austin Young Chamber of Commerce presented AAF

Austin with a corporate membership, furthering AAF-Austin’s reach and involvement. Both

Membership VPs, as well as the Ad 2 President are members of the AYC on behalf of our

chapter. Additionally, AAF-Austin is recognized on AYC’s website as being a corporate member,

further driving awareness and growth among the advertising community members under 40.

Goal 3: Membership Retention and Organic Growth

Strategy: Work with our Education, Communications, and Diversity Committees to engage potential

new members and discover new ways to connect with our current membership

Execution: Our students are the future of advertising and we actively support the area universities. Both The

University of Texas and Texas State University advertising club leaders have positions on the

AAF-Austin Board. Many professionals in our advertising community are adjunct professors at

the schools and encourage their students to submit work for the AAA competition. We work very

closely with the faculty and students and discount their entry fees and tickets to our events, and

encourage them to volunteer.

M E M B E R S H I P

Page 8: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

M E M B E R S H I P

E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9

Ongoing membership tracking and follow-up has continued to enable AAF Austin to retain

existing members. Through connection at member events, and follow-up, we have built members

who are involved with AAF Austin in a meaningful way. Communications has worked this

year to bolster our organic search of the austinadfed.com through content, event postings, we

continue to grow our web presence. Additionally, we are updating the membership on the website

monthly to reflect and legitimize current membership. (3.1)

Another way we encouraged organic growth & leadership this year is through the Diversity

committee’s Creative Career Panel & Networking. The event was held in November for high

school & college students and their parents. Our panel included the Global Creative Director

from Whole Foods, a Sr. Art Director at GSD&M as well as a visual designer, copywriter and

developer from leading agencies in Austin. (3.2) As the disciplines/facets of advertising evolve,

so does our membership. Our committee keeps a running list of companies we approach and ask

to join our club, ensuring our membership is reflective of the diversity in our community.

C O N C L U S I O N

During 2018-2019, we have focused on member involvement, elevation of our membership to the communi-

ty, and growth & retention. This has afforded us the ability to maintain a solid foundation of highly-engaged

membership 1,384 strong. (4.1) We have seen progress in our membership efforts and are poised to grow even

more in the new year. Through our focus on growth and adding more value and relevance to our advertising com-

munity, the Membership Committee has the tools and foundation from 2018-19 and is poised for great success

as leaders of the Austin advertising community.

Page 9: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 1 . 1 ) B R E A K FA S T S E R I A L S A M P L E E V E N T P H O T O S A N D R E C A P B L O G

M E M B E R S H I P

Page 10: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 1 . 2 ) S P O N S O R E D M E M B E R S H I P H A P P Y H O U R P H O T O S ( N AT I V E H O S T E L )

M E M B E R S H I P

Page 11: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

M E M B E R S H I P

( 1 . 3 ) S P O N S O R E D M E M B E R S H I P H A P P Y H O U R I N V I T E & T I C K E T I N G PAG E

Page 12: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

M E M B E R S H I P

Ad  Fed  &  Ad  2  Membership  Happy  Hour

Lindsay Mittelholzer Checked  In MNI  Targeted  Media Thursday,  January  24,  19Jenna  Renée Sliter Checked  In 5:30-­‐8  pmDavid Belachew Checked  In BCforward Native  Hostel  Bar  &  KitchenDavid Resto Checked  In theCHIVE 1st  drink  on  Ad  Fed  (all  attendees),  2nd  drink  for  AAF  membersSarah Hallmark Checked  In UT  AustinBlake Cochran Checked  In AAFBrian Behm Checked  In Behm  Creative Sponsorship  Incomecharles pearce Checked  In free  agent MNI  Targeted  Media: $350Claire Cornetet Checked  In TrendKite Big  Tuna  Interactive $300Brianna Zuniga Checked  InSarah LeBoeuf Checked  In WikibuyRicky Holm Checked  In Chocolate  Milk  &  DonutsSamyu Murali Checked  In Wunderman Total  Income $650Samyu Murali  guest Checked  In WundermanSamyu Murali Checked  In Wunderman ExpensesYesica Aguirre Checked  In Wunderman Sponsor  Communication $0Joe Padilla Checked  In Wunderman VenueZakary Miller Checked  In Wunderman Food/Drinks 690.81$                  Courtney Horrigan Checked  In FreelanceNeet Butala Checked  In Total  Expenses $691Zoe Nelson Checked  In T3Camila Olarte Checked  In T3Kyle Caton Checked  In Texan  Allergy  &  Sinus  Center Profit/Loss ($40.81)Grant Foraker Checked  In WundermanMarco Galvan Checked  InWill Concklin Checked  InDaniel Blenkinship Checked  In Envision  CreativeSarah Garcia Checked  InLeslie Harris Checked  In T3Cimin Cohen Checked  In IdeapeddlerJ Hollingsworth Checked  InKeith Manlove Checked  InAmmar Mahesri Checked  In UT  Austin  (SXSW)Javier Ramirez Checked  InJoey Horvath Checked  In Creative  ActionBecca Messenger Checked  In Alamo  Drafthouse  CinemasJacob Yanez Checked  InAaron Karns Checked  InAnthony Blatner Checked  InAlex Ecenia Checked  In Rainey  productionsDax Patton Checked  In SXSWMargot Piper Checked  InMonica Ceniceros Checked  In atxgalsJacob Wagner Checked  InPratik Shah Checked  InV Torres Checked  InCruz Rendon Checked  InCoertney Vanderhill Checked  In DellClaire Winslow Checked  In Best  Practice  MediaCaleb Dobbs Checked  InMadison Scullin Checked  In T3Chris Welhausen Checked  In T3Jenaro diaz Checked  In djnr  interactive,  LLCKatie Dickerson Checked  In ChoozleAlyssa Gonzales Checked  In DropboxClaire Cornetet AttendingCarly Ilvento AttendingAnna Cummins AttendingKevin Carney Attending Organic  GrowthSarah Brown Attending BigCommerceSarah Brown Attending BigCommercekirk tuck Attending Kirk  Tuck  PhotographerChella Rice Attending WundermanDarya Procopovich Attending GallantJD Mossburg Attending Gallant  BrandingEmma Canela Attending Gallant  BrandingJakleen Yaqoob AttendingLindsay Mittelholzer Attending MNI  Targeted  MediaMichael Rubio AttendingClay Craig AttendingGreer Mansell Attending Ad  2  AustinMaria Obando Attending The  Cupcake  GirlsSusan Rosenzweig AttendingMichael Hernandez Attending MichaelhvoiceSarah Mayer Attending VGCAAdrian Feil Attending Dell,  Inc.Adrian Feil Attending Dell,  Inc.Chris Granja Attending Alamo  DrafthouseKatie Snitz Attending Univeristy  of  TexasLindsey Strobel Attending NXP  SemiconductorDariya Kizieieva Attending CLEAN  CauseJordania Nelson Attending Divining  PointTrina Nguyen Attending University  of  Texas  at  AustinMara Techam Attending The  University  of  TexasMariana Fischbach Attending Ketner  Group  CommunicationsRichard Fischbach Attending GoodPopChris Lindenmayer Attending Rocksauce  StudiosHeidi Gomez Attending Wunderman  ThompsonSepehr Olfatmanesh Attending WundermanTrang Vuong Attending UT  TAGJoseph Wagar Attending White  Hat  AgencyAilien Phan Attending LookthinkmakeERNEST IMBERGER Attending NielsenLiza Trevino Attending NielsenMatthew Eisenberg Attending FreelanceJessica Mendez Attending TAGKylee McKinney AttendingAshley Vincent AttendingCaitlin Sorrell AttendingSarah Mayer Attending VGCAKristen England Attending IdeapeddlerRuth Ajayi Attending T3Andrea Foertsch Attending AF  CreativeBeatriz Calderon AttendingMichael Rubio AttendingDrake Johnson Attending ATD  PartnersChris Granja Attending Alamo  DrafthouseMichael Snyder Attending Michael  Snyder  CoachingBrooke Cornetet Attending Greenhouse  Fabrics

( 1 . 4) S A M P L E H A P P Y H O U R R O S T E R

Ad  Fed  &  Ad  2  Membership  Happy  Hour

Lindsay Mittelholzer Checked  In MNI  Targeted  Media Thursday,  January  24,  19Jenna  Renée Sliter Checked  In 5:30-­‐8  pmDavid Belachew Checked  In BCforward Native  Hostel  Bar  &  KitchenDavid Resto Checked  In theCHIVE 1st  drink  on  Ad  Fed  (all  attendees),  2nd  drink  for  AAF  membersSarah Hallmark Checked  In UT  AustinBlake Cochran Checked  In AAFBrian Behm Checked  In Behm  Creative Sponsorship  Incomecharles pearce Checked  In free  agent MNI  Targeted  Media: $350Claire Cornetet Checked  In TrendKite Big  Tuna  Interactive $300Brianna Zuniga Checked  InSarah LeBoeuf Checked  In WikibuyRicky Holm Checked  In Chocolate  Milk  &  DonutsSamyu Murali Checked  In Wunderman Total  Income $650Samyu Murali  guest Checked  In WundermanSamyu Murali Checked  In Wunderman ExpensesYesica Aguirre Checked  In Wunderman Sponsor  Communication $0Joe Padilla Checked  In Wunderman VenueZakary Miller Checked  In Wunderman Food/Drinks 690.81$                  Courtney Horrigan Checked  In FreelanceNeet Butala Checked  In Total  Expenses $691Zoe Nelson Checked  In T3Camila Olarte Checked  In T3Kyle Caton Checked  In Texan  Allergy  &  Sinus  Center Profit/Loss ($40.81)Grant Foraker Checked  In WundermanMarco Galvan Checked  InWill Concklin Checked  InDaniel Blenkinship Checked  In Envision  CreativeSarah Garcia Checked  InLeslie Harris Checked  In T3Cimin Cohen Checked  In IdeapeddlerJ Hollingsworth Checked  InKeith Manlove Checked  InAmmar Mahesri Checked  In UT  Austin  (SXSW)Javier Ramirez Checked  InJoey Horvath Checked  In Creative  ActionBecca Messenger Checked  In Alamo  Drafthouse  CinemasJacob Yanez Checked  InAaron Karns Checked  InAnthony Blatner Checked  InAlex Ecenia Checked  In Rainey  productionsDax Patton Checked  In SXSWMargot Piper Checked  InMonica Ceniceros Checked  In atxgalsJacob Wagner Checked  InPratik Shah Checked  InV Torres Checked  InCruz Rendon Checked  InCoertney Vanderhill Checked  In DellClaire Winslow Checked  In Best  Practice  MediaCaleb Dobbs Checked  InMadison Scullin Checked  In T3Chris Welhausen Checked  In T3Jenaro diaz Checked  In djnr  interactive,  LLCKatie Dickerson Checked  In ChoozleAlyssa Gonzales Checked  In DropboxClaire Cornetet AttendingCarly Ilvento AttendingAnna Cummins AttendingKevin Carney Attending Organic  GrowthSarah Brown Attending BigCommerceSarah Brown Attending BigCommercekirk tuck Attending Kirk  Tuck  PhotographerChella Rice Attending WundermanDarya Procopovich Attending GallantJD Mossburg Attending Gallant  BrandingEmma Canela Attending Gallant  BrandingJakleen Yaqoob AttendingLindsay Mittelholzer Attending MNI  Targeted  MediaMichael Rubio AttendingClay Craig AttendingGreer Mansell Attending Ad  2  AustinMaria Obando Attending The  Cupcake  GirlsSusan Rosenzweig AttendingMichael Hernandez Attending MichaelhvoiceSarah Mayer Attending VGCAAdrian Feil Attending Dell,  Inc.Adrian Feil Attending Dell,  Inc.Chris Granja Attending Alamo  DrafthouseKatie Snitz Attending Univeristy  of  TexasLindsey Strobel Attending NXP  SemiconductorDariya Kizieieva Attending CLEAN  CauseJordania Nelson Attending Divining  PointTrina Nguyen Attending University  of  Texas  at  AustinMara Techam Attending The  University  of  TexasMariana Fischbach Attending Ketner  Group  CommunicationsRichard Fischbach Attending GoodPopChris Lindenmayer Attending Rocksauce  StudiosHeidi Gomez Attending Wunderman  ThompsonSepehr Olfatmanesh Attending WundermanTrang Vuong Attending UT  TAGJoseph Wagar Attending White  Hat  AgencyAilien Phan Attending LookthinkmakeERNEST IMBERGER Attending NielsenLiza Trevino Attending NielsenMatthew Eisenberg Attending FreelanceJessica Mendez Attending TAGKylee McKinney AttendingAshley Vincent AttendingCaitlin Sorrell AttendingSarah Mayer Attending VGCAKristen England Attending IdeapeddlerRuth Ajayi Attending T3Andrea Foertsch Attending AF  CreativeBeatriz Calderon AttendingMichael Rubio AttendingDrake Johnson Attending ATD  PartnersChris Granja Attending Alamo  DrafthouseMichael Snyder Attending Michael  Snyder  CoachingBrooke Cornetet Attending Greenhouse  Fabrics

Page 13: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 1 . 5 ) M E M B E R S H I P W E L C O M E L E T T E R ( E M A I L )

M E M B E R S H I P

1

Mittelholzer, Lindsay - MNI Organization

From: Mittelholzer, Lindsay - MNI OrganizationSent: Tuesday, January 15, 2019 4:37 PMTo: [email protected]: Sarah Mayer; Chris Welhausen; Caitlin SorrellSubject: Thanks for Renewing AAF & Next Steps :: Sherry MatthewsAttachments: Sherry Matthews Roster for 2019 updates.xlsx

Hi Marilyn,  Sarah & I head up the membership committee and wanted to personally welcome your renewal.  We also would like to help facilitate getting folks at Sherry Matthews engaged in all that we are bringing to the ad community this year!    

1) Employee Email List:  I see that you signed up for a 26‐50 employee membership.  Will you please send me a list of the employees (names & email addresses only in excel), so I can add them to our email list?  I attached the current agency list we have on file for your reference.   

2) Ad 2 Austin: AAF Austin also includes Ad 2, which gives young professionals 32 and under leadership opportunities within our industry.  It’s a part of AAF Austin, yet has its own board and implements programs specifically focused to early career growth . Your AAF membership also includes membership to Ad 2 for all eligible.   I’ve copied their membership chairs, Chris Welhausen & Caitlin Sorrell, as well as I know they’ll want to reach out. Its not required, but if you want to somehow indicate which employees would want to be added to the Ad 2 

Austin email list, that would be helpful.    

3) Engagement:  We have quite a few committees and would love to get you and/or some of your team members involved. There is absolutely no pressure, we'll be happy to have you just attend some events and network with your folks. If you have specific interests, we can put you in touch with the committee chairs: We have Membership, Public Service, Communication, Programs, Key Speaker Series, Diversity, ADDYs, Big Wig Awards, Education, Ad 2 Austin…I’m sure I'm leaving some out.   

 4)   Sponsorships:  There are opportunities for sponsorships for specific events or overall AdFed sponsorships as 

well.  If you have any interest in exploring sponsorship opportunities, let me know.  

5) Upcoming Events:  We have quite a few events coming up this year which haven’t been posted yet, but here are a couple.  We’ll post upcoming events on the site as dates are confirmed (http://www.austinadfed.com/events/) 1/23:  Breakfast Serial (our Key Speaker Series): This month’s topic is Marketing Landscape Changes Presentation by Nielsen.   1/24:  Happy Hour: Admission and 1st drink on us, courtesy of event sponsors, MNI Targeted Media and Big Tuna Interactive 2/21: The ADDYs **Please encourage everyone to follow us on social media to stay in the loop as well ‐‐ @AustinAdFed , @AD2AUSTIN… 

 Again, welcome back and cheers to a successful 2019!  Lindsay & Sarah   LINDSAY MITTELHOLZER Account Executive, MNI

Page 14: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 1 . 5 ) A D 2 AU S T I N M E N T O R S H I P P R O G R A M

M E M B E R S H I P

Page 15: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 1 . 6) B I G W I G S E V E N T P H O T O S

M E M B E R S H I P

Page 16: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 2 . 1 ) S A M P L E M O N T H LY M E M B E R S H I P E - N E W S L E T T E R

M E M B E R S H I P

Page 17: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 2 . 2 ) P I E R P O N T S U M M E R S H I N D I G P R I Z E W I N N E R S A N D A A F M E M B E R S H I P C O M M I T T E E I N F O R M AT I O N TA B L E

M E M B E R S H I P

Page 18: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

E X H I B I T S

( 3 . 1 ) A A F - AU S T I N W E B S I T E ( M E M B E R S H I P S E C T I O N )

M E M B E R S H I P

Page 19: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

( 3 . 2 ) C R E AT I V E C A R E E R PA N E L & N E T W O R K I N G

E X H I B I T S

M E M B E R S H I P

Page 20: MEMBERSHIP - aaf10.org...presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF ... Member achievements have been promoted via social media, such as

(4 . 1 ) M E A S U R E M E N T O F E N G AG E M E N T ( S O C I A L M E D I A )

E X H I B I T S

M E M B E R S H I P