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M E M B E R S H I PE N G A G I N G O U R M A R K E T S H A R E O F M A R K E T E R S
2 0 1 8 - 2 0 1 9
2 0 1 8 – 2 0 1 9 C L U B AC H I E V E M E N T : M E M B E R S H I P
MEMBERSHIP CO- VP: LINDSAY MITTELHOLZER
MEMBERSHIP CO- VP: SARAH MAYER
M E M B E R S H I P
O V E RV I E W
In a rapidly growing and evolving city like Austin, keeping our membership engaged by providing fresh ideas, content
and events is our challenge, even more so as our city boasts a projected growth rate of 2.8 percent, according to
patch.com. With a preponderance of professional groups and clubs, the need to stay top-of-mind and relevant
among the professionals & students we serve is our task. We achieved this by:
1. Offering programming that appeals to a wide range of our membership
2. Elevate our members and provide opportunities for them to leverage their membership
3. Define benefits of our membership and articulate them in our outreach
4. Grow membership and maintain renewals
AAF-Austin has continued to address these challenges and we continue to see our efforts pay off, as evident by
the energy and engagement of existing and new members.
The AAA’s and Big Wigs (the inverse of the AAF Awards) continue to be one of the mainstays in our program and
event offerings. For the past three years, we’ve executed a Key Speaker Series, which has been successful at en-
gaging our membership across a multitude of our disciplines on monthly basis. This year, we put a fresh spin on the
concept and emphasised interactive, peer-to-peer connection & learning with monthly “Breakfast Serial” events.
We held our Breakfast Serial events mid-week each month at 8 am and served coffee and breakfast tacos (an Austin
staple). We have found that The Breakfast Serial complements our other after-hours events well by allowing us to
serve our professionals looking for a networking opportunity they can attend during the workday, as opposed to af-
terwards. We’ve offered a diverse range of topics and formats: An expert-led panel discussion on Cyber security, IP
Theft, and GDPR attracted small agency leadership, a rapidly growing segment of our membership.
O V E RV I E W, C O N T I N U E D
An interactive presentation from Nielsen’s VP of Client Solutions, Claudine Sokol on Marketing Landscape Changes
was well attended by agency media folks. And we found the panel topic, “Staying competitive in the ever-growing
Austin market” appealed to a wide range of client, agency and vendor-side members, which was led by agency lead-
ership from GSD&M, Steel Branding and Ampersand Agency here in Austin.
In addition to our robust monthly programming for the year, our membership also finds value in after-hours
networking. Membership teamed up with Ad 2 to host a AdSocial Happy Hour and New Year Kick Off in January.
The goal was to bring members & non-members together to socialize and network; we also used the opportunity
to spend 5 minutes touting the benefits of membership in AAF-Austin. The event was successful with over 106
RSVPs and 54 registered guests. At our check-in table, we encouraged all non-members to join us, and signed up 2
corporate memberships on the spot. Two sources of sponsorship income ensured we stayed under budget and were
able to offer attendees who were current members or signed up that evening an additional free drink coupon.
Our focus on new and improved programming/event plans were instrumental in our membership development. We
are seeing positive results via new involvement from agencies/organizations and their personnel and have an action
plan for maintaining and increasing the involvement from our advertising community and continuing the momentum
into 2019-20.
M E M B E R S H I P G OA L S F O R 2 0 1 8 – 2 0 1 9
1. Increase membership involvement through:
• Breakfast Serial
• Membership AAF & Ad 2 event
• Collaborate with our membership counterparts in Ad 2 by including them in our
new/renewal onboarding process
• Ad 2 Mentorship Program
• Big Wigs
M E M B E R S H I P
M E M B E R S H I P G OA L S F O R 2 0 1 8 – 2 0 1 9 (C O N T I N U E D)
2. Elevate & promote our membership to the community through:
• Monthly emails and newsletter
• Summer Shindig event
• Austin Young Chamber corporate membership
3. Membership retention and organic growth by:
• Prospecting list, which maintains membership body that is as diverse as Austin’s
advertising community
• Cultivate new talent with higher education outreach
M E M B E R S H I P
E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9
Goal 1: Increase Membership Involvement
Strategy: Initiating a monthly Breakfast Serial program, targeted to agency owners and directors and
providing high level topics has increased membership involvement. (1.1)
Execution: With topics such as “Marketing Landscape Changes with Nielsen” and “Cyber security, IP, Theft,
and GDPR: Digital Trends Affecting Agencies and their Clients”, presented by James Hughes is
a senior associate in the Austin office of Norton Rose Fulbright, we engaged with agency
executives looking to steer their organization towards success. Enabling programming that
engages top-level talent increased the value of the organization, resulting in a trickle down of
involvement among greener members. By attending each event, we have been able to continue
the conversation with members, encouraging involvement and sponsorship for future breakfasts.
Strategy: Engage and partner with Ad 2 Austin to welcome new members through communications,
mentorship, and Happy Hour events.
Execution: AAF-Austin invited Ad2 Austin this year to join in welcoming Austin-area communications,
advertising, marketing, social media, and public relations professionals to our happy hour event,
January AdSocial. This event, free to attendees, had 106 RSVPs and 54 attendees. Our two
M E M B E R S H I P
E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9
sponsors kept our total cost to $40 and we were able to thank current members with an
additional perk (extra drink ticket). We had two new corporate member sign-ups at the event and
facilitated conversation and networking from 5:30 pm - 8:00 pm. (1.2, 1.3, 1.4)
In continuing to partner with our counterpart Ad2 Austin and cultivate leadership among those
under 32, we have included them in our new and renewal onboarding process. Connecting
members with their organization and establishing a bigger presence among the Ad2 community
who will soon be able to be more involved with board responsibilities at AAF Austin. (1.5)
We discuss opportunities for engagement including committee involvement, upcoming programs,
sponsorship opportunities, and key events. In addition, we’ve been engaging our members in
conversations around future AAF-Austin programming and events that they would like to help
steer, participate in and sponsor.
Several of our members are involved in an Ad 2 mentorship program spanning from January
2019 to May 2019, preparing college seniors and early professionals for the workforce.
Members meet with their mentees at minimum once a month to set goals and guide them to
achieve them - whether finding an internship, reviewing their resume, creating mock-interviews,
or helping them network. This program engages membership on a deeper level and provides a way
to give back. Thirty AAF members stepped forward as mentors, and 42 Ad 2 members were
accepted into the program as mentees. Twenty student memberships occurred in direct
response to this program. (1.5)
Strategy: Continue to recognize the unsung heroes of our industry through our annual Big Wigs Awards.
Execution: This year, The Big Wigs Awards recognized the contributions of the unsung heroes and heroines
of advertising, putting admin, support services, account, and tech specialists in the spotlight in a
big way. This year’s theme was “Oceans 18”. The event was held at the Austin Winery, elevating
the prestige of the event and gathering a large turnout of over 100 attendees. Awards were
E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9
presented in 27 categories, including an Unsung Hero award and the Silver Medal Award,
presented to Bart Cleveland, founder of Job Propulsion Lab and Director at Large of AAF
Austin—a constant guiding light in our community. Nominations for our “Big Wigs” were open
to all, and the AAF-Austin board members voted on the finalists. (1.6)
Goal 2: Elevate and Promote our Membership to the Community
Strategy: Create a monthly newsletter that features relevant and timely content, promotes our
membership by sharing their news and wins, and announces and welcomes new members
Execution: The AAF-Austin monthly newsletter includes premium content exclusively sent to our current
members. It’s chock-full of information: announcements from each of our committees, calls for
volunteering, and local ad news, member spotlights and also features our new and renewing
members.
We’ve found this is especially a great way to promote freelancers and small businesses with a
press mention linked to their LinkedIn profile. We announce new members and highlight existing
ones, providing insight into the organization’s involvement and achievements for all members.
Additionally, by curating information from all Co-VPs for each newsletter, we have been able to
disseminate even more timely and relevant inside information about AAF Austin, creating more
involvement and sharing more of an inside look into what we are accomplishing monthly.
Member achievements have been promoted via social media, such as congratulating agencies on
their account wins, promoting links to news mentions & awards. (2.1)
M E M B E R S H I P
E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9
Strategy: Promote membership by participating in the industry-wide Pierpont Summer Shindig event
Execution: This year was the 10th annual event hosted at Conde Nast and an incredible turnout.
This networking happy hour is for the Austin communications industry and was also sponsored
by organization like AMA Austin, PRSA Austin, the Austin Young Chamber of Commerce and
the Society of Marketing Professional Services Austin. Our “fee” for sponsoring was to donate
to an event-wide raffle where we gifted two people with 8 movie tickets sponsored by one of our
members. AAF Austin promoted this event through social media as an opportunity for our
members to broaden their networking reach in the Austin Community. The event was well-
attended by over 200 PR, Advertising, Communications and design professionals in Austin.
We had a table, signage, gave out AAF brochures and collected names of 14 individuals that
opted-in to our non-member email communications. (2.2)
At the Pierpont Summer Shindig, The Austin Young Chamber of Commerce presented AAF
Austin with a corporate membership, furthering AAF-Austin’s reach and involvement. Both
Membership VPs, as well as the Ad 2 President are members of the AYC on behalf of our
chapter. Additionally, AAF-Austin is recognized on AYC’s website as being a corporate member,
further driving awareness and growth among the advertising community members under 40.
Goal 3: Membership Retention and Organic Growth
Strategy: Work with our Education, Communications, and Diversity Committees to engage potential
new members and discover new ways to connect with our current membership
Execution: Our students are the future of advertising and we actively support the area universities. Both The
University of Texas and Texas State University advertising club leaders have positions on the
AAF-Austin Board. Many professionals in our advertising community are adjunct professors at
the schools and encourage their students to submit work for the AAA competition. We work very
closely with the faculty and students and discount their entry fees and tickets to our events, and
encourage them to volunteer.
M E M B E R S H I P
M E M B E R S H I P
E X E C U T I O N O F M E M B E R S H I P G OA L S F O R 2 0 1 8 - 1 9
Ongoing membership tracking and follow-up has continued to enable AAF Austin to retain
existing members. Through connection at member events, and follow-up, we have built members
who are involved with AAF Austin in a meaningful way. Communications has worked this
year to bolster our organic search of the austinadfed.com through content, event postings, we
continue to grow our web presence. Additionally, we are updating the membership on the website
monthly to reflect and legitimize current membership. (3.1)
Another way we encouraged organic growth & leadership this year is through the Diversity
committee’s Creative Career Panel & Networking. The event was held in November for high
school & college students and their parents. Our panel included the Global Creative Director
from Whole Foods, a Sr. Art Director at GSD&M as well as a visual designer, copywriter and
developer from leading agencies in Austin. (3.2) As the disciplines/facets of advertising evolve,
so does our membership. Our committee keeps a running list of companies we approach and ask
to join our club, ensuring our membership is reflective of the diversity in our community.
C O N C L U S I O N
During 2018-2019, we have focused on member involvement, elevation of our membership to the communi-
ty, and growth & retention. This has afforded us the ability to maintain a solid foundation of highly-engaged
membership 1,384 strong. (4.1) We have seen progress in our membership efforts and are poised to grow even
more in the new year. Through our focus on growth and adding more value and relevance to our advertising com-
munity, the Membership Committee has the tools and foundation from 2018-19 and is poised for great success
as leaders of the Austin advertising community.
E X H I B I T S
( 1 . 1 ) B R E A K FA S T S E R I A L S A M P L E E V E N T P H O T O S A N D R E C A P B L O G
M E M B E R S H I P
E X H I B I T S
( 1 . 2 ) S P O N S O R E D M E M B E R S H I P H A P P Y H O U R P H O T O S ( N AT I V E H O S T E L )
M E M B E R S H I P
E X H I B I T S
M E M B E R S H I P
( 1 . 3 ) S P O N S O R E D M E M B E R S H I P H A P P Y H O U R I N V I T E & T I C K E T I N G PAG E
E X H I B I T S
M E M B E R S H I P
Ad Fed & Ad 2 Membership Happy Hour
Lindsay Mittelholzer Checked In MNI Targeted Media Thursday, January 24, 19Jenna Renée Sliter Checked In 5:30-‐8 pmDavid Belachew Checked In BCforward Native Hostel Bar & KitchenDavid Resto Checked In theCHIVE 1st drink on Ad Fed (all attendees), 2nd drink for AAF membersSarah Hallmark Checked In UT AustinBlake Cochran Checked In AAFBrian Behm Checked In Behm Creative Sponsorship Incomecharles pearce Checked In free agent MNI Targeted Media: $350Claire Cornetet Checked In TrendKite Big Tuna Interactive $300Brianna Zuniga Checked InSarah LeBoeuf Checked In WikibuyRicky Holm Checked In Chocolate Milk & DonutsSamyu Murali Checked In Wunderman Total Income $650Samyu Murali guest Checked In WundermanSamyu Murali Checked In Wunderman ExpensesYesica Aguirre Checked In Wunderman Sponsor Communication $0Joe Padilla Checked In Wunderman VenueZakary Miller Checked In Wunderman Food/Drinks 690.81$ Courtney Horrigan Checked In FreelanceNeet Butala Checked In Total Expenses $691Zoe Nelson Checked In T3Camila Olarte Checked In T3Kyle Caton Checked In Texan Allergy & Sinus Center Profit/Loss ($40.81)Grant Foraker Checked In WundermanMarco Galvan Checked InWill Concklin Checked InDaniel Blenkinship Checked In Envision CreativeSarah Garcia Checked InLeslie Harris Checked In T3Cimin Cohen Checked In IdeapeddlerJ Hollingsworth Checked InKeith Manlove Checked InAmmar Mahesri Checked In UT Austin (SXSW)Javier Ramirez Checked InJoey Horvath Checked In Creative ActionBecca Messenger Checked In Alamo Drafthouse CinemasJacob Yanez Checked InAaron Karns Checked InAnthony Blatner Checked InAlex Ecenia Checked In Rainey productionsDax Patton Checked In SXSWMargot Piper Checked InMonica Ceniceros Checked In atxgalsJacob Wagner Checked InPratik Shah Checked InV Torres Checked InCruz Rendon Checked InCoertney Vanderhill Checked In DellClaire Winslow Checked In Best Practice MediaCaleb Dobbs Checked InMadison Scullin Checked In T3Chris Welhausen Checked In T3Jenaro diaz Checked In djnr interactive, LLCKatie Dickerson Checked In ChoozleAlyssa Gonzales Checked In DropboxClaire Cornetet AttendingCarly Ilvento AttendingAnna Cummins AttendingKevin Carney Attending Organic GrowthSarah Brown Attending BigCommerceSarah Brown Attending BigCommercekirk tuck Attending Kirk Tuck PhotographerChella Rice Attending WundermanDarya Procopovich Attending GallantJD Mossburg Attending Gallant BrandingEmma Canela Attending Gallant BrandingJakleen Yaqoob AttendingLindsay Mittelholzer Attending MNI Targeted MediaMichael Rubio AttendingClay Craig AttendingGreer Mansell Attending Ad 2 AustinMaria Obando Attending The Cupcake GirlsSusan Rosenzweig AttendingMichael Hernandez Attending MichaelhvoiceSarah Mayer Attending VGCAAdrian Feil Attending Dell, Inc.Adrian Feil Attending Dell, Inc.Chris Granja Attending Alamo DrafthouseKatie Snitz Attending Univeristy of TexasLindsey Strobel Attending NXP SemiconductorDariya Kizieieva Attending CLEAN CauseJordania Nelson Attending Divining PointTrina Nguyen Attending University of Texas at AustinMara Techam Attending The University of TexasMariana Fischbach Attending Ketner Group CommunicationsRichard Fischbach Attending GoodPopChris Lindenmayer Attending Rocksauce StudiosHeidi Gomez Attending Wunderman ThompsonSepehr Olfatmanesh Attending WundermanTrang Vuong Attending UT TAGJoseph Wagar Attending White Hat AgencyAilien Phan Attending LookthinkmakeERNEST IMBERGER Attending NielsenLiza Trevino Attending NielsenMatthew Eisenberg Attending FreelanceJessica Mendez Attending TAGKylee McKinney AttendingAshley Vincent AttendingCaitlin Sorrell AttendingSarah Mayer Attending VGCAKristen England Attending IdeapeddlerRuth Ajayi Attending T3Andrea Foertsch Attending AF CreativeBeatriz Calderon AttendingMichael Rubio AttendingDrake Johnson Attending ATD PartnersChris Granja Attending Alamo DrafthouseMichael Snyder Attending Michael Snyder CoachingBrooke Cornetet Attending Greenhouse Fabrics
( 1 . 4) S A M P L E H A P P Y H O U R R O S T E R
Ad Fed & Ad 2 Membership Happy Hour
Lindsay Mittelholzer Checked In MNI Targeted Media Thursday, January 24, 19Jenna Renée Sliter Checked In 5:30-‐8 pmDavid Belachew Checked In BCforward Native Hostel Bar & KitchenDavid Resto Checked In theCHIVE 1st drink on Ad Fed (all attendees), 2nd drink for AAF membersSarah Hallmark Checked In UT AustinBlake Cochran Checked In AAFBrian Behm Checked In Behm Creative Sponsorship Incomecharles pearce Checked In free agent MNI Targeted Media: $350Claire Cornetet Checked In TrendKite Big Tuna Interactive $300Brianna Zuniga Checked InSarah LeBoeuf Checked In WikibuyRicky Holm Checked In Chocolate Milk & DonutsSamyu Murali Checked In Wunderman Total Income $650Samyu Murali guest Checked In WundermanSamyu Murali Checked In Wunderman ExpensesYesica Aguirre Checked In Wunderman Sponsor Communication $0Joe Padilla Checked In Wunderman VenueZakary Miller Checked In Wunderman Food/Drinks 690.81$ Courtney Horrigan Checked In FreelanceNeet Butala Checked In Total Expenses $691Zoe Nelson Checked In T3Camila Olarte Checked In T3Kyle Caton Checked In Texan Allergy & Sinus Center Profit/Loss ($40.81)Grant Foraker Checked In WundermanMarco Galvan Checked InWill Concklin Checked InDaniel Blenkinship Checked In Envision CreativeSarah Garcia Checked InLeslie Harris Checked In T3Cimin Cohen Checked In IdeapeddlerJ Hollingsworth Checked InKeith Manlove Checked InAmmar Mahesri Checked In UT Austin (SXSW)Javier Ramirez Checked InJoey Horvath Checked In Creative ActionBecca Messenger Checked In Alamo Drafthouse CinemasJacob Yanez Checked InAaron Karns Checked InAnthony Blatner Checked InAlex Ecenia Checked In Rainey productionsDax Patton Checked In SXSWMargot Piper Checked InMonica Ceniceros Checked In atxgalsJacob Wagner Checked InPratik Shah Checked InV Torres Checked InCruz Rendon Checked InCoertney Vanderhill Checked In DellClaire Winslow Checked In Best Practice MediaCaleb Dobbs Checked InMadison Scullin Checked In T3Chris Welhausen Checked In T3Jenaro diaz Checked In djnr interactive, LLCKatie Dickerson Checked In ChoozleAlyssa Gonzales Checked In DropboxClaire Cornetet AttendingCarly Ilvento AttendingAnna Cummins AttendingKevin Carney Attending Organic GrowthSarah Brown Attending BigCommerceSarah Brown Attending BigCommercekirk tuck Attending Kirk Tuck PhotographerChella Rice Attending WundermanDarya Procopovich Attending GallantJD Mossburg Attending Gallant BrandingEmma Canela Attending Gallant BrandingJakleen Yaqoob AttendingLindsay Mittelholzer Attending MNI Targeted MediaMichael Rubio AttendingClay Craig AttendingGreer Mansell Attending Ad 2 AustinMaria Obando Attending The Cupcake GirlsSusan Rosenzweig AttendingMichael Hernandez Attending MichaelhvoiceSarah Mayer Attending VGCAAdrian Feil Attending Dell, Inc.Adrian Feil Attending Dell, Inc.Chris Granja Attending Alamo DrafthouseKatie Snitz Attending Univeristy of TexasLindsey Strobel Attending NXP SemiconductorDariya Kizieieva Attending CLEAN CauseJordania Nelson Attending Divining PointTrina Nguyen Attending University of Texas at AustinMara Techam Attending The University of TexasMariana Fischbach Attending Ketner Group CommunicationsRichard Fischbach Attending GoodPopChris Lindenmayer Attending Rocksauce StudiosHeidi Gomez Attending Wunderman ThompsonSepehr Olfatmanesh Attending WundermanTrang Vuong Attending UT TAGJoseph Wagar Attending White Hat AgencyAilien Phan Attending LookthinkmakeERNEST IMBERGER Attending NielsenLiza Trevino Attending NielsenMatthew Eisenberg Attending FreelanceJessica Mendez Attending TAGKylee McKinney AttendingAshley Vincent AttendingCaitlin Sorrell AttendingSarah Mayer Attending VGCAKristen England Attending IdeapeddlerRuth Ajayi Attending T3Andrea Foertsch Attending AF CreativeBeatriz Calderon AttendingMichael Rubio AttendingDrake Johnson Attending ATD PartnersChris Granja Attending Alamo DrafthouseMichael Snyder Attending Michael Snyder CoachingBrooke Cornetet Attending Greenhouse Fabrics
E X H I B I T S
( 1 . 5 ) M E M B E R S H I P W E L C O M E L E T T E R ( E M A I L )
M E M B E R S H I P
1
Mittelholzer, Lindsay - MNI Organization
From: Mittelholzer, Lindsay - MNI OrganizationSent: Tuesday, January 15, 2019 4:37 PMTo: [email protected]: Sarah Mayer; Chris Welhausen; Caitlin SorrellSubject: Thanks for Renewing AAF & Next Steps :: Sherry MatthewsAttachments: Sherry Matthews Roster for 2019 updates.xlsx
Hi Marilyn, Sarah & I head up the membership committee and wanted to personally welcome your renewal. We also would like to help facilitate getting folks at Sherry Matthews engaged in all that we are bringing to the ad community this year!
1) Employee Email List: I see that you signed up for a 26‐50 employee membership. Will you please send me a list of the employees (names & email addresses only in excel), so I can add them to our email list? I attached the current agency list we have on file for your reference.
2) Ad 2 Austin: AAF Austin also includes Ad 2, which gives young professionals 32 and under leadership opportunities within our industry. It’s a part of AAF Austin, yet has its own board and implements programs specifically focused to early career growth . Your AAF membership also includes membership to Ad 2 for all eligible. I’ve copied their membership chairs, Chris Welhausen & Caitlin Sorrell, as well as I know they’ll want to reach out. Its not required, but if you want to somehow indicate which employees would want to be added to the Ad 2
Austin email list, that would be helpful.
3) Engagement: We have quite a few committees and would love to get you and/or some of your team members involved. There is absolutely no pressure, we'll be happy to have you just attend some events and network with your folks. If you have specific interests, we can put you in touch with the committee chairs: We have Membership, Public Service, Communication, Programs, Key Speaker Series, Diversity, ADDYs, Big Wig Awards, Education, Ad 2 Austin…I’m sure I'm leaving some out.
4) Sponsorships: There are opportunities for sponsorships for specific events or overall AdFed sponsorships as
well. If you have any interest in exploring sponsorship opportunities, let me know.
5) Upcoming Events: We have quite a few events coming up this year which haven’t been posted yet, but here are a couple. We’ll post upcoming events on the site as dates are confirmed (http://www.austinadfed.com/events/) 1/23: Breakfast Serial (our Key Speaker Series): This month’s topic is Marketing Landscape Changes Presentation by Nielsen. 1/24: Happy Hour: Admission and 1st drink on us, courtesy of event sponsors, MNI Targeted Media and Big Tuna Interactive 2/21: The ADDYs **Please encourage everyone to follow us on social media to stay in the loop as well ‐‐ @AustinAdFed , @AD2AUSTIN…
Again, welcome back and cheers to a successful 2019! Lindsay & Sarah LINDSAY MITTELHOLZER Account Executive, MNI
E X H I B I T S
( 1 . 5 ) A D 2 AU S T I N M E N T O R S H I P P R O G R A M
M E M B E R S H I P
E X H I B I T S
( 1 . 6) B I G W I G S E V E N T P H O T O S
M E M B E R S H I P
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( 2 . 1 ) S A M P L E M O N T H LY M E M B E R S H I P E - N E W S L E T T E R
M E M B E R S H I P
E X H I B I T S
( 2 . 2 ) P I E R P O N T S U M M E R S H I N D I G P R I Z E W I N N E R S A N D A A F M E M B E R S H I P C O M M I T T E E I N F O R M AT I O N TA B L E
M E M B E R S H I P
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( 3 . 1 ) A A F - AU S T I N W E B S I T E ( M E M B E R S H I P S E C T I O N )
M E M B E R S H I P
( 3 . 2 ) C R E AT I V E C A R E E R PA N E L & N E T W O R K I N G
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M E M B E R S H I P
(4 . 1 ) M E A S U R E M E N T O F E N G AG E M E N T ( S O C I A L M E D I A )
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M E M B E R S H I P