8/3/2019 MEM Lessons Term 1

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MusicEventManagement

8/3/2019 MEM Lessons Term 1

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Inthisunityouwill:

•  Workasteamtocreateandpromoteaseriesoflivemusicevents;bothrealandhypothe>cal

• Learnaboutallaspectsofmusiceventmanagement

•  Developteamworkskills•  Recordevidenceofyourprogress

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1stTermOverview:

Weeks1-6:

Tasksdevelopingkeyknowledgeofmusicevent

management

•  Crea>ngconcept/USP/theme•  Promo>on•  Venues-PRSlicenses,PLI,Health&Safety•  Costs-Venuehire,personnel,promo>on,equipment,breakingeven&

crea>ngaprofit

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Weeks7-15

SetTask1-Yourteammustdesignpromo>onalmaterialsandstrategyfor

gigduringperformanceweek.

SetTask2-Yourteammustplanahypothe>callivemusicevent.Planto

include:

•  Promo>onstrategy• Costbreakdownincluding:promo>oncosts,>cketprices,venuehire,staff,anyequipmenthiredetc.

•  Healthandsafetyplan

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Knowledge:

Througha)endingthesesessionsandthroughyourownresearch

youwilldevelopyourknowledgeinthefollowingareas:

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Skills

Throughgroupac9vi9esyouwilldevelopthefollowingskills:

•  Teamwork•  Planning/Organisa>on•  Crea>ve•  Research•  Evidencegatheringandrecording•  Presenta>on

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Assessment

Youwillbeassessedonthefollowing3areas:

•  Providingevidenceofyourexperiences(recording&presenta>on)

•  Workingconsistentlyandeffec>velyasateam•  Yourlevelofunderstandingofthetopic

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Gradingcriteria

Pass2

Provideevidenceoftheirexperiencesinworkingconsistentlyefficientlyand

effec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingunderstandingoftherelevantprocessesandintended

outcomes.

Merit2

Providegoodevidenceoftheirexperiencesinworkingconsistentlyefficientlyand

effec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingclear,detailedunderstandingoftherelevantprocessesand

intendedoutcomes.

Dis,nc,on2

Provideexcellentevidenceoftheirexperiencesinworkingconsistentlyefficiently

andeffec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofarealevent,showingclear,detailedandinsigh`ulunderstandingoftherelevant

processesandintendedoutcomes.

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Ques>on:

5minutestothink,makenotesandpresenton:

Whatisyourideallivemusicevent?

•  RealorImagined•  Bands/Ar>sts?•  Venue•  Extras-i.e.refreshments,otherentertainments

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Lesson1

Todaywewillbedevelopingourteamworkand

planningskills.

Ques>ons:

Whataregoodteamworkskills?

Whataregoodplanningskills?

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GoodTeamworkskills:

•  Communica>on•  Coopera>on•  Tolerance•  Support•  Collec>veEffort

Goodplanningskills:

•  Mee>ng/discussion•  Mee>ngminutes-notetaking

•  Delega>on-tasksdividedup

8/3/2019 MEM Lessons Term 1

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Task

Ingroupsof4youareto:

•  Constructthetallestpossibletowerwithsuppliesprovided

•  Create&presentyourdesignandteamstrategytotherestofthegroup

Prizeswillbeawardedforthetallesttowerandthe

groupdisplayingthebestteamworkskills

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Youwillbeassessedonthefollowing:

•  Yourabilitytoworkandplaneffec>velyasateam

•  Theeffec>venessofyourdesign-i.e.howtallitis!

Youwillbegradedusingthemoduleassessmentlevels:pass,meritanddis>nc>on

8/3/2019 MEM Lessons Term 1

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Gradingcriteria

Pass2

Provideevidenceoftheirexperiencesinworkingconsistentlyefficientlyand

effec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingunderstandingoftherelevantprocessesandintended

outcomes.

Merit2

Providegoodevidenceoftheirexperiencesinworkingconsistentlyefficientlyand

effec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingclear,detailedunderstandingoftherelevantprocessesand

intendedoutcomes.

Dis,nc,on2

Provideexcellentevidenceoftheirexperiencesinworkingconsistentlyefficiently

andeffec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofarealevent,showingclear,detailedandinsigh`ulunderstandingoftherelevant

processesandintendedoutcomes.

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Selfassessment

Inyourteamsdiscuss:

•  Howwellyouplannedandworkedasateam

Bepreparedtosaywhy(inrela>ontocriteriadiscussedatstartoflesson)

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Lesson2

Todaywewill:

Lookatsuccessfullivemusiceventsandwhat

makesthemsuccessful

Discussuniquesellingpoints(USP)ofmusicevents

Createandplananeventwithits’ownUSP

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Ques>on

10minutes

Whatmakesamusiceventsuccessful?

Tips:

•  Discussingroupsandmakealistofyoursugges>ons.•  Thinkabouteventsthatyouhavebeentoandtheiruniqueaspects

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Casestudies

EVENT: USP: TargetMarket:

Princeatthe02(Aug2007) •  21dayschedule•  AlbumgiveawaywithMailon

Sunday

•  Themusic

•  Thevenue

•  Compe>>ons&prizes

20–50yearoldsR&Bfans

Funkfans

Rockfans

Popfans

TheOthersguerrillagigatRadio1

recep>onlobbyJuly2004

•  Gigfordie-hardfans;info

postedonbandwebsite

•  Promotedbytextmessage!

•  Excitementfactor-illegal,

mystery

•  Setofrequests

•  Buckingofmusicindustry

conven>on

•  Free!

•  Themusic

15-25yearolds

‘Cool’indierockpress

OldPunks

Glastonbury •  Camping

•  Westcountryartsandcras•  Westcountryfoodanddrink

•  Circusstreetentertainers

•  Themusic

•  Loca>on/venue/history

•  Surprisefactors/controversy

Allages

FansofallcontemporarygenresCampingfans

Hippies!

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Task:

Ingroupsyouareto:

•  Research,createandplanamusiceventwithit’sownUSP-consideryourtargetmarket

•  Presentyourideastotherestofthegroup

Theeventcanbeanythingyourgroupdecides

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Assessment

Youwillbeassessedonthefollowing3areas:

•  Providingevidenceofyourexperiences(recording&presenta>on)

•  Workingconsistentlyandeffec>velyasateam•  Yourlevelofunderstandingofthetopic

8/3/2019 MEM Lessons Term 1

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Gradingcriteria

Pass2

Provideevidenceoftheirexperiencesinworkingconsistentlyefficientlyandeffec>velyinamanagementcapacity,relevanttotheorganisa>on

andstagingofarealevent,showingunderstandingoftherelevantprocessesand

intendedoutcomes.

Merit2

Providegoodevidenceoftheirexperiencesinworkingconsistentlyefficientlyandeffec>velyinamanagementcapacity,relevanttotheorganisa>on

andstagingofarealevent,showingclear,detailedunderstandingoftherelevant

processesandintendedoutcomes.

Dis,nc,on2

Provideexcellentevidenceoftheirexperiencesinworkingconsistentlyefficientlyandeffec>velyinamanagementcapacity,relevanttotheorganisa>on

andstagingofarealevent,showingclear,detailedandinsigh`ulunderstandingof

therelevantprocessesandintendedoutcomes.

8/3/2019 MEM Lessons Term 1

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Teamwork>ps:

•  Makesureeveryonehasaspecificrole•  Provideopportunityforeveryonetocontributeideas

Workinastructuredway:

1.  (Asateam)plananddelegateroles2.  Workindependentlyontasks3.  Meettodiscussfindings/preparepresenta>on

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Assessment:

Ques>on:

Howsuccessfulcouldthiseventbe?

Discusswithyourgroupandsaywhy(consider

criteriadiscussedatstartoflesson)

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Lesson3

Visualpromo>on

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Todayweare:

•  Exploringvisualpromo>onforliveevents•  Crea>ngourownvisualpromo>onforanevent

•  Devisepromo>onstrategy•  Calculatepoten>alcosts

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Iden>fythear>storeventthatthese

logosrepresent

1. 2. 3.

4. 5. 6.

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Visualpromo>on:

Shouldcontainthefollowing:

•  Branding/logo•  Informa>ononwho’splaying•  Ticketprices/entryfee•  Date•  Venue•  Restric>ons

8/3/2019 MEM Lessons Term 1

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Distribu>onstrategies

•  Posters-placement:venueandsurroundingarea•  Flyers-streetteam,handoutsatgigspriortotheevent

•  S>ckers-free,cheekyalterna>veflypos>ng

•  E-flyers-senttomailinglist•  Magazinepages-whichmagazines?

Allshould

belowcost!

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Task:

Inteamshalfofyouareto:

Designandcreatevisualpromo>onalmaterialsforthefollowingevent:

3indie-folkbands(youmakeupnames!)

AtHer`ordCornExchange

FridayOctober4th

Doorsopen7:30pm

Entry£9

NB:Venuecapacityis400(approx.)

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Meanwhile:

Theremainingteammembersaretodevisestrategytodistributepromo>onalmaterials

•  Thinkaboutwhereyourmaterialswillbedisplayedandhowyouwilldistributethem

•  Chooseyourmaterialsandthequan>tyusingbrochureprovided

•  Addupthecostofyourstrategyusingpriceinforma>onprovided

•  Thinkaboutprofit(>cketrevenuewillbringin£3600)

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Teamwork>ps:

•  Makesureeveryonehasaspecificrole•  Provideopportunityforeveryonetocontributeideas

Workinastructuredway:

1.  (Asateam)plananddelegateroles2.  Workindependentlyontasks3.  Meettodiscussfindings/preparepresenta>on

8/3/2019 MEM Lessons Term 1

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Gradingcriteria

Pass2

Provideevidenceoftheirexperiencesinworkingconsistentlyefficientlyandeffec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingunderstandingoftherelevantprocessesandintended

outcomes.

Merit2

Providegoodevidenceoftheirexperiencesinworkingconsistentlyefficientlyand

effec>velyinamanagementcapacity,relevanttotheorganisa>onandstagingofa

realevent,showingclear,detailedunderstandingoftherelevantprocessesand

intendedoutcomes.

Dis,nc,on2

Provideexcellentevidenceoftheirexperiencesinworkingconsistentlyefficiently

andeffec>velyinamanagementcapacity,relevanttotheorganisa>onandstaging

ofarealevent,showingclear,detailedandinsigh`ulunderstandingoftherelevant

processesandintendedoutcomes.

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Finally:

Presentyourideastothegroup

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PRSPerformingRightsSociety

MEMLesson4

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Venueowners:

NeedaPRSlicense!

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PRSMembers:

•  Songwriters• Composers

•  Publishers

Ownmechanical

and/orperformancerights

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MECHANICAL RIGHT PERFORMING RIGHT

Ifyouholdthecopyrightto

yourmusicYouareen>tledtoa

‘mechanicalright’ifyour

musicis:

• Copiedtocompactdisc

•  PlacedoninternetmusicsitesITunesetc.)

•  UsedonradioorTVads/shows

•  Movies

Youareen>tledtoa

‘performanceright’fwhenyourmusicispublicly

performede.g.

•  Atamusicvenue/club• Inashop•  Inawai>ngroom

•  WhilstonholdLIf you can ‘hear’ yourmusic you mayreceive aperformance royalty

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Task

Ingroupsof3youhave1hourto:

•  Planandcreateques>onsonspecificareasofPRSforinterviewofourguestar>st:DominicGraham

Yourques>onsshouldbebasedonyourresearchonPRSMCPSetc.

Extra:lookupDom’sBandCasablancaSunshine(formerlyknownas‘BrokenMile’

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SubjectGroups:

•  Group1:Mechanicalrights(MCPS)•  PRSlicensingatmusicvenues•  TVandRadio•  PRSMembership•  Legalaspects

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Interviewskills-

•  Researchyoursubject/

interviewee

•  Askques>onsthatarerelevant

Don’tbelikethisprat

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Nextweek

EventHealthandSafety:

•  Goonblog-musiceventmanagementandreadhealthandsafetydocumenta>on.

•  ResearchHealthandsafetyatlivemusiceventsfindcasestudies

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HealthandSafety

MEMLesson5

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MusicVenuesandPLI

MusicVenuesarerequiredtocarryPublicLiabilityInsurance(PLI)tocovercostsofanyinjurytomembersofthepublicwhilstatthevenue.Coverisusuallybetween1and5millionpounds

•  Bespokedocumentcoveringwhatavenuedoesandwhat’sinandaroundit-i.e.equipment,stageexitscarparksetc.)

•  ByhavingPLImusicvenuesdonotneedahealthandsafetyplan!

•  Ahealthandsafetyplanonlybecomesnecessaryifthevenuechangesinanywayorbringsinspecialequipmente.g.pyrotechnics

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EventsPromoters

Ifyouarepromo>ngandstaginganeventata

musicvenuethathasPLIthennohealthand

safetyplanisrequiredJ

Ifyouarepromo>nganeventsuchasafes>val

inanopenspacethenyouwillneedtocreatea

healthandsafetyplanL

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Ques>on:

Asapromoter,whatdoyouthinkyoushould

providetoensurethehealthandsafetyofyour

clients?

client

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Asaneventpromoteryouare

Obligedtomakeplanningandprovisionfor

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Task:

Ingroupsyouareto:

•  CreateaHealthandSafetyPlanforafolkfes>valtakingplaceinBuryfieldsinWare

•  Completeariskassessmentiden>fyingHealth&Safetyissues

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TheEvent:

•  Open-airfolkfes>val•  2pm-11pm•  2stages:mainelectricandsmalleracous>cstage

•  25Acts•  3000es>matedaendees

•  Allages•  Nodedicatedcarpark

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Healthandsafetyplan:

Consideryourobliga>ons:

CreateHealthandsafety

planusingformprovided

ShowonsiteMap!

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RiskAssessment

•  Considerpoten>alhealthandsafetyissuesatthisevent

•  Considerlikelihoodandimpactonevent•  Iden>fypersonnelresponsiblefordealingwithissues

•  Feelfreetousecon>nua>onsheet

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GoodTeamworkskills:

• Communica>on•  Coopera>on

•  Tolerance•  Support•  Collec>veEffort

Goodplanningskills:

• Mee>ng/discussion•  Mee>ngminutes-

notetaking

•  Delega>on-tasksdividedup

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Finally:

Presentyourideastothegroup

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Selfassessment

Inyourteamsdiscuss:

•  Howwellyouplannedandworkedasateam

Bepreparedtosaywhy(inrela>ontocriteriadiscussedatstartoflesson)